3. Mission Statement : Nanobag Carry Everywhere
Product Description
• Ultra light, ultra strong and ultra portable,
compact in design, super soft fabric, easily
fits into pocket.
Benefit Proposition
• Easy to carry a bag at all times
• Easy handling
• Water resistant
• Less price
Key Business Goals
• Capture 50% of product sales in primary
market
• Environmental friendly
• Expand business to international market
Primary Market
• Students
• Middle class family
• Hostellers
Stakeholders
• Purchasers and users
• Manufacturing operations
• Distributors
4. We will focus on technology and development
of nylon polymer fabric for beterment of our
product
Technology leadership
01
The challenge is that we have to produce
these products and services at a low cost,
otherwise, we may lose our profit margin.
Cost Leadership
02
We will focus on primary market member first
then focus the rest of the market for future.
Customer Focus
03
Competetive
strategy
5. S
T
O
W
Threats
If big brand company came in
this product then brand name will
help them.
Opportunities
Totally new type of product from
existing product
Strength
Low cost
Easy manufacturing
Weakness
Limited flexibilty of pricing.
Less improvisation in this product.
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quam magna nec quis, lorem nunc. Suspendisse viverra
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amet.
• I need to carry it daily.
• Would be nice if it carry heavy loads.
• It should be cheap
Typical use
• I like the smoothness.
• I would like if it is light in weight.
likes
• I don't like when it get wet.
• I dislike when it is uncomfortable to hand.
• I don't like when it tore early.
Dislikes
suggested
improvement
• An attachment to allow
me to make it back bag.
Customer needs
8. • Bag allows user to fold it and keep it in pocket.
• Bag have good loading capacity.
• Bag is affordable for everyone.
• Bag is made of smooth fabric.
• Bag is light weighted and portable.
• Bag can be used in rain too.
• Handles are reinforced for extra comfort.
• Bag is durable.
• Bag allows user to use string for converting it to back bag.
Interpreted Need
9. s.n. Need no Metric Importance unit
1 1,5 Total mass 5 kg
2 2 Strength 4 kN
3 4 Minimum space 4 mm3
4 4,6 Thickness 4 mm
5 3 Unit manufacturing cost 4 rupee
6 8 waterproof 5 standard unit
7 7 comfortness 3 subj
Need metric