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Concern for Environment
Our products are manufactured with superior Tissue
Paper and Paper boards from recycled Waste Pape...
Origami 23-04-2015
2
Products
1
• Face Tissues
• Pocket Tissues
• Wet Wipes
• Tissue Roll
• Napkins
• Table Tops
• Kitchen...
Origami 23-04-2015
3
Origami Supplies its products to
different sectors of business
Clients
Super Markets & Private label
...
Origami 23-04-2015
4
Clients
Housekeeping
With housekeeping firms increasingly having to transaction
with more vendors to ...
Origami 23-04-2015
5
0
5
10
15
20
25
World Tissue Consumption
1991-2012
1991
1996
2001
2006
2010
2012
Vision And Mission
V...
Origami 23-04-2015
6
PORTERS FIVE FORCES ANALYSIS
Porter’s five forces model is specially used in industry analysis.
This ...
Origami 23-04-2015
7
Porter’s model
The paper disposables Manufacturing industry, which is
considered as, industry manufac...
Origami 23-04-2015
8
PEST Analysis
PEST Analysis
Political Analysis
• Governmentawernessprograms.
• Lawsstatestoreaduceuse...
Origami 23-04-2015
9
SWOT Analysis
Strengths:
• Quality of the product
• Trust of brand
• Marketing
• Distrubution system
...
Origami 23-04-2015
10
RESOURSE
BASED REVIEW
	
  
The	
  resource-­‐based	
  view	
  (RBV)	
  as	
  a	
  basis	
  for	
  th...
Origami 23-04-2015
11
Resources Valuable Rare In-imitable Non-
substitutable
Core
competency
Distribution
network
Yes, goo...
Origami 23-04-2015
12
VRIN Analysis
VRIN Analysis
The company has a motive always to beat its competitors
and gain competi...
Origami 23-04-2015
13
Core Competency
	
  
The brand of Origami itself is the core competency for itself. The
packing of t...
Origamiindia.com
Origami
Manu Jacob Sabu
VIT University, Business school
14MBA1036
manujacobsabu@gmail.com
On the basis of...
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Origami

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Its about origami paper disposables company and its strategy. Its one of the largest companies, But least noticed by people. It has verity of products which is made up of paper.

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Origami

  1. 1. Concern for Environment Our products are manufactured with superior Tissue Paper and Paper boards from recycled Waste Paper or with 100% Wood and Bamboo from earmarked regenerative forest raw material sources and in compliance with all applicable Environmental Laws. origamiindia.com Quality. Convenience. Value. Reach. Range About 23-04-2015 Branches Origami India Head Office: Bangalore Branch Offices: New Delhi Mumbai Kochi Hyderabad Chandigarh Pune Chennai Kolkata Origami was started in 1995 and has today grown to become the leading producer of paper disposables in India with a presence in the consumer (retail) market, Institutional supplies, exports, promotional, party products and private label segments. We are now an integrated player, with our own tissue paper production facility and conversion facilities across the country. We provide both reach and a product range including Paper Napkins, Toilet Tissue Rolls, Facial Tissues, Kitchen Towels, Hand Towels, Pocket Tissues, Wet Wipes, Paper Plates, Paper Cups and Table Covers.
  2. 2. Origami 23-04-2015 2 Products 1 • Face Tissues • Pocket Tissues • Wet Wipes • Tissue Roll • Napkins • Table Tops • Kitchen Towels • Tooth Picks • Party Range • Hard Towels List Of Products 2
  3. 3. Origami 23-04-2015 3 Origami Supplies its products to different sectors of business Clients Super Markets & Private label Origami products are available on the shelves of most leading retailers in India. Additionally, we also manufacture the supermarkets' own labels delivering all services under one roof. Exports Origami exports to B2B clients in the UK, UAE, Australia and Singapore under their own labels. Overseas clients are most surprised at the quality in products and service delivery that we offer right from the first order to their latest. Corporates Origami caters to most of the leading IT and ITES companies in India. Origami allows them to focus on servicing their clients by effective supply chain management and prompt delivery and hence creating a win-win situation.
  4. 4. Origami 23-04-2015 4 Clients Housekeeping With housekeeping firms increasingly having to transaction with more vendors to cater to their customers' needs, Origami delivers value by competitive pricing and stretching the product offering to help deliver a one-stop solution for their needs. Hospitals & Pharma Origami delivers customized solutions to Hospitals and Pharma right from personalised facial tissue boxes to tissue rolls. With a good understanding of the market, Origami offers most of their dispensable paper needs just a call away. HORECA Hotels, Restaurants and Cafes (HORECA) are a busy bunch of people who need to juggle many balls at the same time. Origami understands this and delivers custom solutions to them because we know the closest thing to the customer next to the drink and the food is the napkin.
  5. 5. Origami 23-04-2015 5 0 5 10 15 20 25 World Tissue Consumption 1991-2012 1991 1996 2001 2006 2010 2012 Vision And Mission Vision: Vision is to become company dedicated to providing superior value to customers, employees and stakeholders. Mission: To provide products and services that exceed customer expectations, continually building our reputation as a service provider and community- oriented distributor in partnership with our employees, customers, and suppliers, in compliance wit all the Environment Laws
  6. 6. Origami 23-04-2015 6 PORTERS FIVE FORCES ANALYSIS Porter’s five forces model is specially used in industry analysis. This will helps an organization to make a strategy. The Paper disposables industry is one of the fast growing Industries. The usage of tissue has go to 20 million tones by 2012. This is due to rise in population, consumer buying pattern, life style trends and growing level of health consciousness. Bargaining Power of customers Bargaining Power of suppliers Threat of New Entrants Threat of Substitute Product Rivalry Among Existing Competitors
  7. 7. Origami 23-04-2015 7 Porter’s model The paper disposables Manufacturing industry, which is considered as, industry manufacturing fast moving consumer goods. When porter’s model is taken in to this, there are certain factors that have to taken to consideration. Threat of Entry: Since the entry barrier is low, making it easy to enter the paper disposables. As per the product differentiation the threat of new entrants is high. But in a broader prospective it is moderate. Bargaining Power of Suppliers: The bargaining power is High here due to the government regulations and deforestation acts. The availability of the raw materials is comparatively less but paper recycling is the only advantage for the company . Bargaining power of Buyer: Then number of producers are not less in numbers but so the customer has the option to choose according to the prefrence. The industry is catogrised as oligopoly. And the barganing power depends on the price and avilability of the product Substitute products: The advantage of this industry is that it doesn’t have as many substitute product for most of the product in their product portfolio. It helps in companies steady growth. Rivalry: The degree of rivalry affects the price, quality, profit and revenue in an industry. The market is almost on saturation state, and the industry refers the oligopoly competition so there is a high competition to increase the market share. The intensity of rivalry is low as there is limited player and the product is not price sensitive.
  8. 8. Origami 23-04-2015 8 PEST Analysis PEST Analysis Political Analysis • Governmentawernessprograms. • Lawsstatestoreaduceuseplasticwaste. • Lawsencouriging recycling • Environmentalregulations. Economic Environment • DevelopingEconomy. • Betterinfrastructure: • Education Social Environment • Easytodespose. • Easytorecycle • Less effortneeded • Healthconsciouspeople. • Populationgrowthrate. Technological Environment • Economies ofscale.
  9. 9. Origami 23-04-2015 9 SWOT Analysis Strengths: • Quality of the product • Trust of brand • Marketing • Distrubution system • Growing Popularity • Pricing • Expanded Portfolio Weakness: • Limits for recycling • Avilability of raw materials • Needs better supply chain • Faluts in Production Oppertunities: • Awerness in people • High standred of living • Government rules for Reducing plastic waste • Advanced recycling Technologies Threats • Competation from rivels • Entering of new players • New government policies • Duplication of brand
  10. 10. Origami 23-04-2015 10 RESOURSE BASED REVIEW   The  resource-­‐based  view  (RBV)  as  a  basis  for  the  competitive   advantage  of  a  firm  lies  primarily  in  the  application  of  a  bundle  of   valuable  tangible  or  intangible  resources  at  the  firm's  disposal.  To   transform  a  short-­‐run  competitive  advantage  into  a  sustained   competitive  advantage  requires  that  these  resources   are  heterogeneous  in  nature  and  not  perfectly  mobile.     1. Valuable     2. Rare     3. In-­‐imitable   4. Non  substitutable  
  11. 11. Origami 23-04-2015 11 Resources Valuable Rare In-imitable Non- substitutable Core competency Distribution network Yes, good distribution network Yes, forever worldwide Less competition from local players Yes, hard for competitors to use another capability to overcome. No-only a temporary advantages Latest technology Yes, always use latest technology Yes, good research department Improvement in technology The installation cost of machinery is high for competitors Anyone can copy the technology Consumer marketing skill No, advertisement is less because it is done commercially. And remaining through shopping mall yes Yes, it is hard for competitors to exactly copy this skill Yes, it is unclear if competitors could use another resources Yes
  12. 12. Origami 23-04-2015 12 VRIN Analysis VRIN Analysis The company has a motive always to beat its competitors and gain competitive advantage. VRIN analysis will help in assessing all that a company gives which differentiates it from its competitors. • Valuable- They have a well developed production plant for producing different kinds of paper disposibles. They have those machineries that does multi-tasking. They have a well developed storage system for keeping this paper disposibles without getting spoiled. • Rare- The come out with a verity of products and they have clssfied it for different purpose Such as: Ø Home Care Ø Institutional Ø Party ware Ø Private label Ø Jombo rolls Ø Exports Ø Promotional • In- imitate- Imaitation is possible in this industry. But some products have paitent, these cannot be copied • Non substitutable- There are substitutes for paper disposibles, but is the sole agent for thirst- quenching. So we can say that for the company the product itself is non substitutable.
  13. 13. Origami 23-04-2015 13 Core Competency   The brand of Origami itself is the core competency for itself. The packing of the product helps the customers to identify the quality of the product. The company maintains the physical and financial resources very efficiently and effectively. These resources when combined helps in maintain and retaining customer’s expectations to achieve the targets of the company. Origami has a very strong distribution network, which makes it reach out to almost all the region in the country, company has branches across the country.
  14. 14. Origamiindia.com Origami Manu Jacob Sabu VIT University, Business school 14MBA1036 manujacobsabu@gmail.com On the basis of all the analysis done the company is moving forward with needed profit and growth. Competitors wont cause much threat to the company but by the course of time Government policies may cause problems, it can be avoided by being environment friendly. CONCLUSION

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