Concern for Environment
Our products are manufactured with superior Tissue
Paper and Paper boards from recycled Waste Paper
or with 100% Wood and Bamboo from
earmarked regenerative forest
raw material sources and in
compliance with all
Quality. Convenience. Value.
Origami was started in 1995 and has today grown to
become the leading producer of paper disposables in
India with a presence in the consumer (retail) market,
Institutional supplies, exports, promotional, party
products and private label segments. We are now an
integrated player, with our own tissue paper
production facility and conversion facilities across the
country. We provide both reach and a product range
including Paper Napkins, Toilet Tissue Rolls, Facial
Tissues, Kitchen Towels, Hand Towels, Pocket
Tissues, Wet Wipes, Paper Plates, Paper Cups and
• Face Tissues
• Pocket Tissues
• Wet Wipes
• Tissue Roll
• Table Tops
• Kitchen Towels
• Tooth Picks
• Party Range
• Hard Towels
List Of Products
Origami Supplies its products to
different sectors of business
Super Markets & Private label
Origami products are available on the shelves of most leading
retailers in India. Additionally, we also manufacture the
supermarkets' own labels delivering all services under one roof.
Origami exports to B2B clients in the UK, UAE, Australia and
Singapore under their own labels. Overseas clients are most
surprised at the quality in products and service delivery that we
offer right from the first order to their latest.
Origami caters to most of the leading IT and ITES companies in
India. Origami allows them to focus on servicing their clients by
effective supply chain management and prompt delivery and
hence creating a win-win situation.
With housekeeping firms increasingly having to transaction
with more vendors to cater to their customers' needs, Origami
delivers value by competitive pricing and stretching the product
offering to help deliver a one-stop solution for their needs.
Hospitals & Pharma
Origami delivers customized solutions to Hospitals and Pharma
right from personalised facial tissue boxes to tissue rolls. With a
good understanding of the market, Origami offers most of their
dispensable paper needs just a call away.
Hotels, Restaurants and Cafes (HORECA) are a busy bunch of
people who need to juggle many balls at the same time.
Origami understands this and delivers custom solutions to them
because we know the closest thing to the customer next to the
drink and the food is the napkin.
World Tissue Consumption
Vision And Mission
Vision is to become company dedicated to
providing superior value to customers,
employees and stakeholders.
To provide products and services that exceed
customer expectations, continually building our
reputation as a service provider and community-
oriented distributor in partnership with our
employees, customers, and suppliers, in
compliance wit all the Environment Laws
PORTERS FIVE FORCES ANALYSIS
Porter’s five forces model is specially used in industry analysis.
This will helps an organization to make a strategy. The Paper
disposables industry is one of the fast growing Industries. The
usage of tissue has go to 20 million tones by 2012. This is due
to rise in population, consumer buying pattern, life style trends
and growing level of health consciousness.
Threat of New Entrants Threat of Substitute
The paper disposables Manufacturing industry, which is
considered as, industry manufacturing fast moving
consumer goods. When porter’s model is taken in to this,
there are certain factors that have to taken to consideration.
Threat of Entry:
Since the entry barrier is low, making it easy to enter
the paper disposables. As per the product differentiation
the threat of new entrants is high. But in a broader
prospective it is moderate.
Bargaining Power of Suppliers:
The bargaining power is High here due to the
government regulations and deforestation acts. The
availability of the raw materials is comparatively less
but paper recycling is the only advantage for the
Bargaining power of Buyer:
Then number of producers are not less in numbers but
so the customer has the option to choose according to
the prefrence. The industry is catogrised as oligopoly.
And the barganing power depends on the price and
avilability of the product
The advantage of this industry is that it doesn’t have as
many substitute product for most of the product in their
product portfolio. It helps in companies steady growth.
The degree of rivalry affects the price, quality, profit
and revenue in an industry. The market is almost on
saturation state, and the industry refers the oligopoly
competition so there is a high competition to increase
the market share. The intensity of rivalry is low as there
is limited player and the product is not price sensitive.
• Lawsencouriging recycling
• Less effortneeded
• Economies ofscale.
• Quality of the product
• Trust of brand
• Distrubution system
• Growing Popularity
• Expanded Portfolio
• Limits for recycling
• Avilability of raw materials
• Needs better supply chain
• Faluts in Production
• Awerness in people
• High standred of living
• Government rules for Reducing
• Advanced recycling Technologies
• Competation from rivels
• Entering of new players
• New government policies
• Duplication of brand
Resources Valuable Rare In-imitable Non-
Yes, hard for
is less because
it is done
yes Yes, it is hard
Yes, it is
The company has a motive always to beat its competitors
and gain competitive advantage. VRIN analysis will help in
assessing all that a company gives which differentiates it
from its competitors.
• Valuable- They have a well developed production
plant for producing different kinds of paper
disposibles. They have those machineries that does
multi-tasking. They have a well developed storage
system for keeping this paper disposibles without
• Rare- The come out with a verity of products and
they have clssfied it for different purpose Such as:
Ø Home Care
Ø Party ware
Ø Private label
Ø Jombo rolls
• In- imitate- Imaitation is possible in this industry.
But some products have paitent, these cannot be
• Non substitutable- There are substitutes for paper
disposibles, but is the sole agent for thirst-
quenching. So we can say that for the company the
product itself is non substitutable.
The brand of Origami itself is the core competency for itself. The
packing of the product helps the customers to identify the quality of
the product. The company maintains the physical and financial
resources very efficiently and effectively. These resources when
combined helps in maintain and retaining customer’s expectations
to achieve the targets of the company. Origami has a very strong
distribution network, which makes it reach out to almost all the
region in the country, company has branches across the country.
Manu Jacob Sabu
VIT University, Business school
On the basis of all the analysis done the company is moving
forward with needed profit and growth. Competitors wont cause
much threat to the company but by the course of time
Government policies may cause problems, it can be avoided by
being environment friendly.