2. The Problem
It is estimated that in the US
alone, a hundred billion plastic
bags are used in a year.
Imagine other huge economies
and populations, like India or
China.
Plastics are widely used, and they
are the world’s number 1
contaminant.
Imagine if we can convert all
the plastics used into
biodegradable plastics.
3. The Solution
Modifying habits will take more time in a
3rd world country. In addition, trash
collection disposal is not available in
many rural areas.
Instead of shifting a paradigm, we are
changing the raw materials in the traditional
plastic market by using starch-based materials
rather than non-renewable fossil fuels.
4. Profitability
Our company focuses sales in:
Restaurants
Points of Distribution &
Hotels
Tableware for takeout & Garbage bags for the
rest.
5. Technology
Consumers
Buy Take
Out
The plastic Consumer
becomes eat their
soil takeout
Consumers
18-24
dispose of
Months
the
Later
packaging
6. Market Strategy
Restaurants
Points of Distribution Hotels
•On average B+ customers eat out 3-4
times a week, We will start with the 65 • In addition to what will be done • After 1 year, we hope to have
known B+ restaurants in the city. We to tackle the Restaurant industry; enough impulse to start reaching
estimate that a minimum of 15 sets of we’ll target ecofriendly stores, but hotels, hostels, eco-lodges and
tableware are used daily per restaurant.
not limit ourselves to them. bed & breakfasts with a similar
•We’ll have our Facebook page to create
awareness, share photos & info, and a • We will have small display cases in strategy.
FAQ section. order to sell garbage bags.
•We’ll create printed media with our • We’ll also offer all the benefits we
brand, accompanied by participating are giving the restaurants.
business to create a network of
participants where we can promote
environmental responsibility.
•Moreover, we’re creating strategic
alliances with ecological magazines to
keep on advertising our brand with all the
participating restaurants.
7. Competition
We provide delivery service (our only bio-plastic
competitor does not. They only have 2 POS).
Furthermore, we intend to compete with
premium traditional plastic ware.
Plastic Ware Price Design Variety Resistance Biodegradability
Ecological Solutions x X X
Bling Bling X X
Practicos X X
Plastic Bags Price Convenience Resistance Biodegradability
Ecological Solutions x X X
Hefty X X
Ace X X
Kanguro X X
8. The Team
Commercial Manager
Paulina Maldonado
Chemical Engineer, MSS, Environmental
Sanitation
Experience in commercialization and MKT
Operations Manager
Mario Chau
BA in Business Administration
Experience in Customer Service, Operations,
logistics and purchasing.
9. Finances
Point of Equilibrium = 12,000 units/year
Sales forecast for year 1 = 24,000 units/year
Sales forecast for year 2 = 70,000 units/year
Sales forecast for year 3 = 110,000 units/year
Sales forecast for year 4 = 115,000 units/year
Sales forecast for year 5 = 117,000 units/year
Start up capital
• $15,000 for inventory
• $10,000 overhead and incidental
• Total = $25,000
10. Sustainability
Conventional plastics take 400 years to decompose, yet it never really
fully decomposes.
Just by changing the materials we can stop the pollution associated
with plastics, starting with Guatemala.
Landfills will have a longer lifespan, and plastics will no longer reach
the oceans in periling marine life.
Once the products are known and a habit of consumption is created,
it’s much easier to sustain sales of eco-friendly products.
Everybody wins
11. Current Status
The idea was born on August 2012.
Right now we are currently competing for a local investment that will
launch our idea.
First we will tackle the metropolitan area, followed by the “tourist”
locations which coincide with the major developed towns in the rural
areas.
After we win the said prize, we will look into importing cost effects
products vs. manufacturing our own.
With this in mind, on the long run we intend to move South and tackle
the Central America followed by South America.
