• They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life- related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues.• Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI 無印良
How to Make It Work?• They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs)• This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc.• Consumers like it → They want it → They buy it → Success
Management• Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure• Further strengthen the power of commodities -From visual and touch to smell and taste.
Management• Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores• Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy
Management• Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people
No-brand brand• Simple. Functional. Affordable• Recycling or reselling the unsold products in the same condition.• MUJI promotes a Pleasant Life it’s philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS 3. PACKAGING
MUJIS PHILOSOPHY OF NO BRAND QUALITY GOODS1.Most suitable raw materials 1.Making the best2. Industrial materials use of materials3.Recycling unused materials while considering environmental issues. 1.Simplicity 2.Conserving resources and reducing waste.
Three Promises for Corporate Operation Rise to the challenge of global growth and development1.Customers Offer new value and2.Growers appeal,3.Manufacturers From customer viewpoint.