Definition of environment Overview of environment scanning Techniques of environment scanning Environment means the surroundings, external objects, influences or circumstances under which someone or some thing exits. Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. It is a process of dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

1. SWOT & Etop Analysis
By:- Mansi deokar

2. ENVIRONMENT
THREAT AND
OPPORTUNITY
PROFILE (ETOP)

3. CONTENT
DEFINITION OF ENVIRONMENT
OVERVIEW OF ENVIRONMENT SCANNING
TECHNIQUES OF ENVIRONMENT SCANNING

4. DEFINITION
ENVIRONMENT MEANS THE SURROUNDINGS, EXTERNAL
OBJECTS, INFLUENCES OR CIRCUMSTANCES UNDER WHICH
SOMEONE OR SOME THING EXITS.

5. ENVIRONMENT
AL SCANNING
ENVIRONMENTAL SCANNING IS A PROCESS OF
GATHERING, ANALYZING, AND DISPENSING INFORMATION
FOR TACTICAL OR STRATEGIC PURPOSES.

6. TECHNIQUES OF
ENVIRONMENT
SCANNING
SWOT
ETOP

7. ETOP
IT IS A PROCESS OF DIVIDING THE ENVIRONMENT INTO
DIFFERENT SECTORS AND THEN ANALYZING THE IMPACT
OF EACH SECTOR ON THE ORGANIZATION.

8. ETOP FOR BICYCLE
COMPANY
Environmental sectors Nature of impact Impact of each sector
Economic Growing affluence among
urban consumers, rising
disposable incomes & living
standards.
Market Organized sector a virtual
oligopoly with 4 major
manufacturers, buyers
critical & better informed,
overall industry growth rate
not encouraging, growth
rate for niche market like
sports, trekking etc is high.
International Global imports growing but
India’s share shrinking,
major importers are the US
& EU but India exports
mainly to Africa.

9. Political Bicycle principal mode of
transport for low & middle
income, Industry too small
to draw attention.
Regulatory Parts & components
reserved for SSI, bicycle
industry a thrust area for
exports,
Social Environment & health
friendly transport option,
wide usage, as recreation,
convenient in traffic,
customers preference

10. Supplier Mostly ancillaries in small-
scale sector supply parts &
components, rising steel
prices, industrial
concentration in Punjab &
Tamilnadu.
Technological Up gradation in progress,
import of machinery
simple, product
innovations ongoing like
battery operated &
lightweight foldable cycles

11. CONCLUSION
ETOP PROVIDES A CLEAR PICTURE TO THE STRATEGISTS ABOUT
WHICH SECTORS & DIFFERENT FACTORS IN EACH SECTOR, HAVE
A FAVORABLE IMPACT ON THE ORGANIZATION.