Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago. The original formula for the paste contained ”pepsin”, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name. Pepsodent is still sold as a Unilever property in all markets except the United States and Canada. According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras.