Green Marketing, benefits and Challenges. 4 P's of Green Marketing.

2. GREEN MARKETING
BENEFITS AND CHALLENGES
PREPARE BY
Ruksar Ahmad
Md. Sohail Perwez
Irshad Bhatti
Riaz Ahmad
Submitted to RASHID FAROOQUI

3. CONTENTS
• Definition
• 4P’s of Green Marketing
• Benefits of Green Marketing
• Challenges of Green Marketing

4. DEFINITION
• It is the Marketing of product that are
presumed to be safe environment.
• Green marketing incorporates a broad range
of activities, including product modification
changes to the production process, packing
changes as well as modifying advertising.
• Other similar terms used are environment
marketing and ecological marketing.

5. 4P’S GREEN MARKETING

6. GREEN MARKETING IN
PRODUCT
• Product made from recycled goods or that
can be recycled or reused.
• Efficient Product, which save water & energy
reduces environment impacts

7. GREEN MARKETING IN PRICE
• Price is a critical and important factor of green
marketing .
• Most consumer will only be prepared to pay
addition value if there is a perception of extra
product value
•

8. GREEN MARKETING IN PROMOTION
• Choose the eco friendly way to promote the
products
• Use of reusable material in promotion
• Promote a green lifestyle by highlighting a
product or service

9. GREEN MARKETING IN PLACE
• The choice of where and when to make a
product available, will have significant impact
on the customer

10. BENEFITS OF GREEN MARKETING
• Less emission of carbon
• Resource Efficiency
• Optimum utilization of scars source
• Saving Resources

11. CHALLENGES IN GREEN MARKETING
• Change leads to costs
• Costly green certification
• Green washing
• Huge investment in R&D
• Lack of awareness