7. Case Study: the Successful Strategy
Livemocha
provided the
infrastructure for a
largely self organizing
social community
Free language
A points system courses attract
motivates members members
to cooperate
positive
Most of the Feedback
daily work is loop
done by members
The free
courses are
Much of the
excellent marketing
product is
for paid services
provided by
members
10. The Basic Strategy of Successful Communities
Create a Framework
for a Commonality
from which
Participants can Profit
Structure it
Self Organizing
Let Users Contribute
Content by Collective
Action
Create Community
Specific Value for
the Initiator
11. Creating Value for the Initiators
Public communities can
generate revenues
through:
Premium services
Advertisements
Membership fees
Current information can be
gathered inexpensively
Internal communities make
an organization more
viable
16. 1. Interest in Continual Participation
How is it Fostered?
Members become part of a social system
Receiving help from other members
Building special interest groups
17. 1. Interest in Continual Participation
How is it Fostered?
Earning reputation and recognition
Becoming a sought after specialist
19. 2. Members Participate in Shaping Operational Rules
How is it Fostered?
Improvement suggestions and feedback about the community
can be provided and discussed
Administrators embrace the suggestions
Voting, which improvements will be implemented
21. 3. Monitoring Comes from Within the Community
How is it Fostered?
Easy reporting of misuse
Contributions can be evaluated
Evaluations can be evaluated
23. 4. Conflict Resolution Mechanisms are Easily Available
How are they Made Available?
A code of conduct is published
Site administrators can be easily contacted
Graduated sanctions are available
24. Dee Hock, initiator of Visa International, shows in his
Groundbreaking Work about Self Organizing
Organizations what makes them Vital
What Motivates Members
to Contribute?
25. 1. A Hybrid of Cooperation and Competition
Competition
26. 1. A Hybrid of Cooperation and Competition
Cooperation
29. 2. A High Degree of Autonomy
How is it Fostered?
Participants are given the
freedom to decide how they
want to contribute
No external pressure is exerted
30. Examples of Community Supporting Drupal Modules
Answers
Answers Userpoints
Blog Activity
Events Answers
Invite several Chat modules
Invite Userpoints Events
Notifications Invite
Poll Poll
Reputation Shoutbox
Shoutbox Interest in conti- Organic Groups
Organic groups and Subgroups
Cooperation nual participation Subgroups
Homebox Freelinking
Freelinking Forum
Activity Userpoints
Calendar, Calendar Block Userpoints Contributed Modules
Tagadelic Community User Bagdes
User badges Support User relationships
user relationships Wikitools
user points
Wikitools Poll
Voting
Activity Members participate in Wikitools
Hall of Fame shaping operational rules Contact
Poll Comment
User Badges Forum
Voting Competition
Fivestar Monitoring comes from
Userpoints Flag Content
within the community
Karma
Userpoints Contributed Modules
31. Some ideas for your communities
Sphere of Business Suitable Community
Cosmetics Make-up tips
Fashion Fashion tips
Realtor Interior design consulting
Do-it-yourself store Do-it-yourself tips, construction
plans
(Private) schools Tutoring, homework support
33. An Experiment
Members must have an interest Members can participate in
in continual participation shaping operational rules
Monitoring, to prevent misuse, comes Which There must be a hybrid of cooperation and
from within the community Motivating Factors competition within the community
were present?
Conflict resolution mechanisms Participants must have a
are easily available high degree of autonomy
34. Спасибо за внимание
Martin Mayer
Diplom Systems Practitioner
Freelancer
info@socialoom.org
