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Social Value System for e-gov

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A social value system for e-government presentation as part of the executive MBA class lecture @ EPFL Lausanne October 2009

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Social Value System for e-gov

  1. 1. A social value system for e-government Peter H. Reiser Sun Microsystems Inc. Switzerland [email_address]
  2. 2. Agenda <ul><li>Internet history </li></ul><ul><li>Web 2.0 and cultural Paradigm shifts </li></ul><ul><li>How to build vibrant communities </li></ul><ul><li>Case Study: SunSpace </li></ul><ul><li>Workshop/Brainstorming </li></ul><ul><ul><li>A social value system for e-gov </li></ul></ul>
  3. 3. Agenda <ul><li>Internet history </li></ul><ul><li>Web 2.0 and cultural Paradigm shifts </li></ul><ul><li>How to build vibrant communities </li></ul><ul><li>Case Study: SunSpace </li></ul><ul><li>Workshop/Brainstorming </li></ul><ul><ul><li>A social value system for e-gov </li></ul></ul>
  4. 4. Web 1.0 - Have Lunch or 'Be Lunch' <ul><li>Standardization of Technology </li></ul><ul><li>'Under served' </li></ul><ul><li>.com bubble </li></ul><ul><ul><li>Scared about dis-intermediation </li></ul></ul>community Technology Processes Hope Consumer to business
  5. 5. Web 2.0 – Exhibitionism & Mashup Netvibes.com Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking
  6. 6. Web Next – Participate and Win ! Community Social Media Technology Processes Semantic Web Social Equity Open Source
  7. 7. Agenda <ul><li>Internet history </li></ul><ul><li>Web 2.0 and cultural Paradigm shifts </li></ul><ul><li>How to build vibrant communities </li></ul><ul><li>Case Study: SunSpace </li></ul><ul><li>Workshop/Brainstorming </li></ul><ul><ul><li>A social value system for e-gov </li></ul></ul>
  8. 8. Web 2.0 Paradigm Shifts <ul><li>Web centric </li></ul><ul><li>Pull and push </li></ul><ul><li>Downloads & hits </li></ul><ul><li>Read-only </li></ul><ul><li>People centric </li></ul><ul><li>Mash-up </li></ul><ul><li>Social Value </li></ul><ul><li>Read/ Write </li></ul>Dot Com Web 2.0
  9. 9. Cultural Paradigm Shifts <ul><li>Know-How </li></ul><ul><li>Knowledge is Power </li></ul><ul><li>Communication </li></ul><ul><li>Know Who knows how </li></ul><ul><li>Sharing is Power </li></ul><ul><li>Communities </li></ul>Old World New World
  10. 10. Agenda <ul><li>Internet history </li></ul><ul><li>Web 2.0 and cultural Paradigm shifts </li></ul><ul><li>How to build vibrant communities </li></ul><ul><li>Case Study: SunSpace </li></ul><ul><li>Workshop/Brainstorming </li></ul><ul><ul><li>A social value system for e-gov </li></ul></ul>
  11. 11. How to build vibrant communities Architecture Methodology Value System Community 1 Community 2 Community n
  12. 12. Architecture Architecture Methodology Value System Community 1 Community 2 Community n Architecture
  13. 13. Architecture
  14. 14. Methodology Architecture Methodology Value System Community 1 Community 2 Community n Architecture
  15. 15. Methodology MMFI Make Me Feel Included
  16. 16. Methodology WIIFM What Is In It For Me ?
  17. 17. Value System Architecture Methodology Value System Community 1 Community 2 Community n Architecture
  18. 18. Social Value / Community Equity <ul><li>Social reputation </li></ul><ul><li>Who can I trust ? </li></ul><ul><li>What is my status in the community ? </li></ul><ul><li>What is in it for me? </li></ul>
  19. 19. Value System MMFV Make Me Feel Valued
  20. 20. Community Equity
  21. 21. Information Equity Content Activities People create modify download view rate comment tag
  22. 22. Personal Equity my Community Equity Activities Me Contribution create modify Tag Participation view rate comment reuse People
  23. 23. Use Cases <ul><li>Show all Contribution Tags of a user ordered by Tag Equity (Social value of a tag) </li></ul><ul><li>Show all Contributions from user ordered by Information Equity (Social value of an information) </li></ul>
  24. 24. Tag Equity Info 1 IQ=10 Info 2 IQ=20 Java TQ=30 Ruby TQ=20
  25. 25. Tag Equity Info 1 IQ=10 Info 2 IQ=20 Info 3 IQ=30 Java TQ=60 Ruby TQ=60 Info 4 IQ=40
  26. 26. Tag Equity Info 1 IQ=10 Info 2 IQ=20 Info 3 IQ=30 Java TQ=60 Ruby TQ=60 TQ(Java)=30 TQ(Ruby)=20 Info 4 IQ=40 TQ(Java)=30 TQ(Ruby)=40
  27. 27. Use Cases <ul><li>Show the top xx information for tag x </li></ul><ul><li>Show the top xx experts for tag x </li></ul>
  28. 28. Agenda <ul><li>Internet history </li></ul><ul><li>Web 2.0 and cultural Paradigm shifts </li></ul><ul><li>How to build vibrant communities </li></ul><ul><li>Case Study: SunSpace </li></ul><ul><li>Workshop/Brainstorming </li></ul><ul><ul><li>A social value system for e-gov </li></ul></ul>
  29. 29. What is SunSpace ? <ul><li>A concept and architecture designed to build and nourish vibrant communities within an organization. </li></ul><ul><li>The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities </li></ul><ul><li>Calculates “community equity” for people, communities and content as a means to promote participation </li></ul><ul><li>Integrates with existing knowledge bases and repositories in an organization </li></ul><ul><li>Promotes sharing and focuses on and satisfies individual needs of participants </li></ul>
  30. 30. What is SunSpace ? <ul><li>A concept and architecture designed to build and nourish vibrant communities within an organization. </li></ul><ul><li>The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities </li></ul><ul><li>Calculates “community equity” for people, communities and content as a means to promote participation </li></ul><ul><li>Integrates with existing knowledge bases and repositories in an organization </li></ul><ul><li>Promotes sharing and focuses on and satisfies individual needs of participants </li></ul><ul><li>25'000 users </li></ul><ul><li>500+ communities </li></ul><ul><li>10 X growth in 6 month </li></ul><ul><li>Secure Enterprise Wiki </li></ul><ul><li>Architecture, Methodology, Value System </li></ul>
  31. 31. MyProfile
  32. 32. Communities
  33. 33. Search
  34. 34. Agenda <ul><li>Internet history </li></ul><ul><li>Web 2.0 and cultural Paradigm shifts </li></ul><ul><li>How to build vibrant communities </li></ul><ul><li>Case Study: SunSpace </li></ul><ul><li>Workshop/Brainstorming </li></ul><ul><ul><li>A social value system for e-gov </li></ul></ul>
  35. 35. Value System for e-gov <ul><li>Web 2.0 gives a 21st century spin on Abraham Lincoln's adage: 'Government of the people, by the people for the people'. </li></ul><ul><li>Reference:http://www.egov.vic.gov.au/index.php?env=-innews/detail:m2654-1-1-8-s-0:n-1753-1-0-- </li></ul>
  36. 36. Value System for e-gov <ul><li>Audience </li></ul><ul><ul><li>Citizens ? </li></ul></ul><ul><li>Ontology </li></ul><ul><ul><li>Geographic ? </li></ul></ul><ul><li>Value Model - What is in it for me </li></ul><ul><ul><li>Recognition, Incentive ? </li></ul></ul><ul><li>Quantitative measure ? </li></ul><ul><ul><li>http://www.egovernment.ch/de/aktuell/wettbewerb.php </li></ul></ul>
  37. 37. Reasons <ul><li># Web 2.0 gives government new ways to hear the voice of the citizen and to talk with them in a different type of dialogue. The online environment becomes an additional means by which analysts in government can tap into public opinion as a way of improving service design and delivery. </li></ul><ul><li># The social web, can be a bell-weather for broader, societal trends, that offers government a new way of listening to the conversation so as to glean new insights as they are forming. It's a form of real time, rapid public polling. </li></ul><ul><li># Web 2.0 offers government a modern interface with which to re-establish the 'public town square' by creating the space for disparate voices to be heard and to be connected to each other. </li></ul><ul><li># Government can act as creative broker by opening up access to government information and data and facilitating opportunities for new and unexpected community driven initiatives to emerge or for new opportunities for business to value/add and create new services. </li></ul><ul><li># It recognises and welcomes the power shift that occurs when mobile communications in particular empowers citizens with an 'on the spot' advantage to broadcast an image or tweet an event before the official announcement or press release. Because Web 2.0 tools can act to contest the space for authority once the sole preserve of government or officialdom, it makes sense for government to facilitate a partnership culture for this to occur. </li></ul><ul><li># All of these elements serve to welcome into the mix of government consultative processes a new creative energy drawn from different social sub-cultures and therefore new ways of thinking – it's a new front door to government. </li></ul><ul><li># It can be a force for organisational cultural change because it creates new ways of doing thing s that can lead to a reinvigoration of internal government processes. </li></ul><ul><li># The transparency and accountability of the process may strengthen citizen goodwill towards government. </li></ul>
  38. 38. Example
  39. 39. Networking Peter H. Reiser +41 79 406 42 91 [email_address] http://twitter.com/peterreiser http://blogs.sun.com/peterreiser http://www.linkedin.com/in/peterreiser http://facebook.com/peterreiser Skype: peterreiser .. and many more like friendsfeed, identi.ca, plaxo, xing, slideshare, delicio.us....

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