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Successful gamification of your business processes

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An overview presentation on how to implement a measurable gamification strategy for your business processes with bad and good examples and use cases

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Successful gamification of your business processes

  1. 1. Successful Gamification of your Business Processes Peter Reiser Product Management @peterreiser
  2. 2. Die zweiWichtigsten Fragen What is in it : • For the The Business (WIIFB) • For Me (WIIFM) www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  3. 3. WIIFB BID Mngt. metrics metricBs usinessm eAtripcsplicationmset rics metrics www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de Product Creation Market Sell Deliver Support Enterprise Social Collaboration - secure – scalable – compliant Social Capabilities – Gamification
  4. 4. WIIFB – example CRM Re-Use versus Win/Loss BID Mngt. Business Applications metrics metrics 14% higmheetrr iWcsin Rate metrics metrics www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de Product Creation Market Sell Deliver Support Enterprise Social Collaboration - secure – scalable – Social - Capabilities Sharing – Graph - Adoption compliant Re-use
  5. 5. WIIFM – ROI ROI Calculation Revenue : 11,000 Millions 80% of projects in AIM KMS: 8,800 Millions 14 % average Re-Use: 1,320 Millions Average win rate improvement : 10 % Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/ www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  6. 6. Additional Benefits – Social Insight Recommendations based on in context CRM and Social Insight www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  7. 7. WIIFM –What is in it for me Social Value Model + =WIIFM Source: http://socialadoption.com/2008/09/16/community-equity-a-way-to-measure-social-capital-for-an-enterprise/ www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de (Measuring) Social Capital Maslow
  8. 8. Measuring Social Capital Social Equity Activities Me Contribution create modify Participation view rate comment Re-use www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de People Person Equity Information Equity Community Equity Sum of Value Value per Activity Actors
  9. 9. In Context Social Value Evaluation www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de Info 1 IQ=10 Info 2 IQ=20 Java TQ=30 Ruby TQ=20
  10. 10. Tag Equity www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de Info 1 IQ=10 Info 2 IQ=20 Info 3 IQ=30 Java TQ=60 Ruby TQ=60 Info 4 IQ=40
  11. 11. Tag Equity TQ(Java)=30 TQ(Ruby)=20 www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de Info 1 IQ=10 Info 2 IQ=20 Info 3 IQ=30 Java TQ=60 Ruby TQ=60 TQ(Java)=30 TQ(Ruby)=40 Info 4 IQ=40
  12. 12. User Benefit (WIIFM) Social Ranking Recognition (Incentive) Expertise and Skills discovery www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  13. 13. Social Value modeling www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  14. 14. Understand your Audience Next Fiscal year - you can choose Sales Team Tech Team www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de between: 5% more salary or work on a cool project Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
  15. 15. Social Value modeling (Motivational Design) • Motivation (Behaviorism Theory) www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de • Intrinsic • Extrinsic • Reward models (Cognitive Evaluation Theory) • Tangible/intangible rewards • Excepted/un-excepted • Activity Loop • Motivation -> Action -> Feedback • Fun Engagement Progression
  16. 16. Bad Example: disneyWorld Source: https://class.coursera.org/gamification-003/lecture/66 www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  17. 17. Bad Example: Day Care Pickup Source:https://class.coursera.org/gamification-003/lecture www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  18. 18. Good examples: Customer Service www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  19. 19. Good Example – Branding > 55 KLOUT SCORE ACCESS TO BUSINESS www.silbury.com CLASS LOUNGE AMERICAN AIRLINES Phone: +49 911 780 799 20 | e-mail: office@silbury.de
  20. 20. Good example: Employee motivation Fellow Principal Senior Engineer HR Levels HR Promotion Process Engineer Peer Review Candidate Pipeline Criteria's Internal Outreach External Outreach Intellectual Properties .... .... Over average Social Equity Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
  21. 21. Can we Help gamify your Business ? www.silbury.com Phone: +49 911 780 799 20 | e-mail: office@silbury.de FACEBOOK facebook.com/silburyIT Twitter twitter.com/silbury_it Linkedin Silbury IT Solutions Deutschland Web silbury.com v t 7

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