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Startup City - The Atlantic_2013.02.13

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Startup City - The Atlantic_2013.02.13

  1. 1. Downtown Project Collisions Community Co-Learning
  2. 2. Zappos.com http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-Slide 2 henderson-nv-photo-by.jpg
  3. 3. Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpgSlide 3
  4. 4. Nike http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpgSlide 4
  5. 5. Google http://static.panoramio.com/photos/original/400729.jpgSlide 5
  6. 6. Apple http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpgSlide 6
  7. 7. Doggy Day Care http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGSlide 7
  8. 8. NYU Campus http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPGSlide 8
  9. 9. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpgSlide 9
  10. 10. Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpgSlide 10
  11. 11. Downtown Vegas - Fremont EastSlide 11
  12. 12. Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpgSlide 12
  13. 13. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real EstateSlide 13
  14. 14. DOWNTOWN PROJECT GOALSSlide 14
  15. 15. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking DistanceSlide 15
  16. 16. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the WorldSlide 16
  17. 17. DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the WorldSlide 17
  18. 18. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)…Slide 18
  19. 19. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROCSlide 19
  20. 20. ROI vs. ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community)Slide 20
  21. 21. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROLSlide 21
  22. 22. ROI vs. ROC and ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating SerendipitySlide 22
  23. 23. THE BIG BET Accelerating Collisions, Community, and Co-LearningSlide 23
  24. 24. THE BIG BET Accelerating Collisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and ProductivitySlide 24
  25. 25. DOWNTOWN PROJECT - $350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real EstateSlide 25
  26. 26. $50M – Small BusinessesSlide 26
  27. 27. $50M – Small Businesses  CriteriaSlide 27
  28. 28. $50M – Small Businesses  Criteria  Owner Operated - PassionateSlide 28
  29. 29. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build CommunitySlide 29
  30. 30. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution AbilitySlide 30
  31. 31. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  SustainableSlide 31
  32. 32. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at SomethingSlide 32
  33. 33. $50M – Small Businesses  Criteria  Owner Operated - Passionate  Helps Build Community  Execution Ability  Sustainable  Unique or First or Best at Something  Story-worthySlide 33
  34. 34. NatalieSlide 34
  35. 35. NatalieSlide 35
  36. 36. NatalieSlide 36
  37. 37. NatalieSlide 37
  38. 38. NatalieSlide 38
  39. 39. NatalieSlide 39
  40. 40. Check Cashing http://www.vegaschatter.com/files/100501/checks_cashed..jpgSlide 40
  41. 41. Check CashingSlide 41
  42. 42. SarahSlide 42
  43. 43. SarahSlide 43
  44. 44. SarahSlide 44
  45. 45. Shipping Containers http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpgSlide 45
  46. 46. Shipping Container ParkSlide 46
  47. 47. Shipping Container ParkSlide 47
  48. 48. Shipping Container ParkSlide 48
  49. 49. Shipping Container ParkSlide 49
  50. 50. Bike SharingSlide 50
  51. 51. $50M – Tech Startups http://img-Slide 51 s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  52. 52. $50M – Tech Startups http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576Slide 52
  53. 53. The City as a Startup http://bostinno.com/wp-content/uploads/2011/10/startup-sign.pngSlide 53
  54. 54. $50M – Startups http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpgSlide 54
  55. 55. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 55
  56. 56. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 56
  57. 57. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 57
  58. 58. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpgSlide 58
  59. 59. $50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpgSlide 59
  60. 60. $50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpgSlide 60
  61. 61. $200M – Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 61
  62. 62. WHEN CITIES DOUBLE IN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovationSlide 62
  63. 63. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimismSlide 63
  64. 64. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenienceSlide 64
  65. 65. Las Vegas City Hall http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpgSlide 65
  66. 66. DIFFERENT GROUPS COLLIDING 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local ResidentsSlide 66
  67. 67. LEARNING FROM ZAPPOS & COWORKING… Culture is to a CompanySlide 67
  68. 68. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a CitySlide 68
  69. 69. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward MobilitySlide 69 Attracting Startups and the Creative Class
  70. 70. Our Secret Weapon http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpgSlide 70
  71. 71. LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections CommunitySlide 71
  72. 72. Downtown Vegas Every Day Curated Content Serendipity Learning Connections CommunitySlide 72
  73. 73. Fremont St. & Las Vegas Blvd.Slide 73
  74. 74. Fremont St. & Las Vegas Blvd.Slide 74
  75. 75. Fremont St. & Las Vegas Blvd.Slide 75
  76. 76. Fremont St. & Las Vegas Blvd.Slide 76
  77. 77. Fremont St. & Las Vegas Blvd.Slide 77
  78. 78. Fremont St. & Las Vegas Blvd.Slide 78
  79. 79. Fremont St. & Las Vegas Blvd.Slide 79
  80. 80. Fremont St. & Las Vegas Blvd.Slide 80
  81. 81. Fremont St. & Las Vegas Blvd.Slide 81
  82. 82. Downtown Vegas Monthly CadenceSlide 82
  83. 83. Downtown Vegas Monthly Cadence Week 1 – First Friday WeekSlide 83
  84. 84. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech WeekSlide 84
  85. 85. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion WeekSlide 85
  86. 86. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst WeekSlide 86
  87. 87. Fashion Incubator – Stitch FactorySlide 87
  88. 88. Fashion Incubator – Stitch FactorySlide 88
  89. 89. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community?Slide 89
  90. 90. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/daySlide 90
  91. 91. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/weekSlide 91
  92. 92. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/yearSlide 92
  93. 93. Collisions, Community, Co-Learning What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/yearSlide 93
  94. 94. Jake – Flint and Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Slide 94 Will-Love-It-b.jpg
  95. 95. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community?Slide 95
  96. 96. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/daySlide 96
  97. 97. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/weekSlide 97
  98. 98. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/yearSlide 98
  99. 99. Collisions, Community, Co-Learning What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/yearSlide 99
  100. 100. Collisions, Community, Co-Learning “Subscribe” to Downtown VegasSlide 100
  101. 101. Collisions, Community, Co-Learning 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimismSlide 101
  102. 102. Collisions, Community, Co-Learning 1. 100 residents per acreSlide 102
  103. 103. Collisions, Community, Co-Learning 1. 100,000Slide 103
  104. 104. Collisions, Community, Co-Learning 1. 100,000 “collisionable”Slide 104
  105. 105. Collisions, Community, Co-Learning 1. 100,000 “collisionable” communitySlide 105
  106. 106. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hoursSlide 106
  107. 107. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours perSlide 107
  108. 108. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acreSlide 108
  109. 109. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre perSlide 109
  110. 110. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per yearSlide 110
  111. 111. Collisions, Community, Co-Learning 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per yearSlide 111
  112. 112. OUR BIG BET… 3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?Slide 112
  113. 113. “Downtown Vegas Will Make You Smarter” http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpgSlide 113
  114. 114. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECTSlide 114
  115. 115. 50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 115
  116. 116. 75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpgSlide 116
  117. 117. The 4-Minute MileSlide 117
  118. 118. The 4-Minute Mile http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPGSlide 118
  119. 119. www.DowntownProject.com http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpgSlide 119

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