1. ENGLISH 2 (ELG30605)
A TALE OF TWO BUSINESSES – A
COMPARATIVEANALYSIS OF 2
BUSINESSES OF SIMILAR INDUSTRY IN
DIFFERENT GEOGRAPHICAL LOCATIONS
2. GROUP MEMBERS
TAN JIT KIM (0323854)
JOSEPH SOH (0323887)
LOH WEN JUN (0323551)
TEH WEI HONG (0323743)
THOMAS TING SHII KAI (0323962)
CHRISTINA CHUA YI MEI (0323859)
CAROL TANG NGIE BING (0323963)
4. HISTORY OF LED
1907 THE ENGLISHMAN HENRY JOSEPH ROUND DISCOVERS
THAT INORGANIC MATERIALS CAN LIGHT UP WHEN AN
ELECTRIC CURRENT IS APPLIED. IN THE SAME YEAR, HE
PUBLISHES HIS DISCOVERY IN THE JOURNAL "ELECTRICAL
WORLD". SINCE, HOWEVER, HE WAS WORKING MAINLY ON A
NEW DIRECTION-FINDING SYSTEM FOR MARINE TRANSPORT,
THIS DISCOVERY INITIALLY IS FORGOTTEN.
1921 THE RUSSIAN PHYSICIST OLEG LOSSEW AGAIN
OBSERVES THE "ROUND EFFECT" OF LIGHT EMISSION. IN THE
SUCCEEDING YEARS, FROM 1927 TO 1942, HE EXAMINED AND
DESCRIBED THIS PHENOMENON IN GREATER DETAIL.
1935 THE FRENCH PHYSICIST GEORGES DESTRIAU
DISCOVERS LIGHT EMISSION IN ZINC SULFIDE. IN HONOR OF
THE RUSSIAN PHYSICIST, HE CALLS THE EFFECT "LOSSEW
LIGHT". TODAY GEORGES DESTRIAU IS CREDITED AS THE
INVENTOR OF ELECTROLUMINESCENCE.
5. 1951 THE DEVELOPMENT OF A TRANSISTOR MARKS A
SCIENTIFIC STEP FORWARD IN SEMICONDUCTOR PHYSICS. IT
IS NOW POSSIBLE TO EXPLAIN LIGHT EMISSION.
1962 THE FIRST RED LUMINESCENCE DIODE (TYPE GAASP),
DEVELOPED BY AMERICAN NICK HOLONYAK, ENTERS THE
MARKET. THIS FIRST LED IN THE VISIBLE WAVELENGTH AREA
MARKS THE BIRTH OF THE INDUSTRIALLY-PRODUCED LED.
1971 AS A RESULT OF THE DEVELOPMENT OF NEW
SEMICONDUCTOR MATERIALS, LEDS ARE PRODUCED IN NEW
COLORS: GREEN, ORANGE AND YELLOW. THE LED'S
PERFORMANCE AND EFFECTIVENESS CONTINUES TO
IMPROVE.
1993 JAPANESE SHUJI NAKAMURA DEVELOPS THE FIRST
BRILLIANT BLUE LED AND A VERY EFFICIENT LED IN THE
GREEN SPECTRUM RANGE (INGAN DIODE). SOME TIME LATER
HE ALSO DESIGNS A WHITE LED..
6. 1995 THE FIRST LED WITH WHITE LIGHT FROM
LUMINESCENCE CONVERSION IS PRESENTED AND IS
LAUNCHED ON THE MARKET TWO YEARS LATER.
2006 THE FIRST LIGHT-EMITTING DIODES WITH 100
LUMENS PER WATT ARE PRODUCED. THIS EFFICIENCY CAN
BE OUTMATCHED ONLY BY GAS DISCHARGE LAMPS.
2010 LEDS OF A CERTAIN COLOR WITH A GIGANTIC
LUMINOUS EFFICACY OF 250 LUMENS PER WATT ARE
ALREADY BEING DEVELOPED UNDER LABORATORY
CONDITIONS. PROGRESS CONTINUES TO SURGE AHEAD.
TODAY, FURTHER DEVELOPMENT TOWARDS OLED IS SEEN
AS THE TECHNOLOGY OF THE FUTURE.
11. DESCRIPTION
• Two branch
• 500 employees
• 25 current costomers MAIN PRODUCT
FUTURE PLAN
• Nitto LED Street Lights
• Nitto LED HighBay Light
• Nitto LED Flood Light
• Nitto LED Round Downlight
• Nitto LED Light Bulb
• Nitto Chromo-SpotlightMore type of
• lightings
• Streetlights
change from down lights to high bay light
Nitto Optotronics
16. Found in 2000 (16 years)
Founder Group of Consortium
Few People Took Over 5 Years
Optotronic Semiconductor
17. DESCRIPTION
• Three branch
• 650 employees
• 2 current customers MAIN PRODUCT
FUTURE PLAN
• Auto Rear Lighting
• High automated line service by using robot
• Reduce number of labour cost
Optotronic Semiconductor
20. NITTO OPTOTRONICS
PHILIPS
VS
• Located in Petaling Jaya
• Prodeced lighting system
• Lighting that feel
comfortable, productive and
safe
• Beauty spaces and
transform enviroments
• Deliver illumination
expecrience
21. NITTO OPTOTRONICS
OSRAM
VS
• Located in Petaling Jaya
• One of the guiding lights
• Prodeced lighting system
• Semiconductor is standards
in the feild of illumination
and visualization
22. NITTO OPTOTRONICS
GE
VS
• Located in Central of Kuala
Lumpur
• Excellent quality
• Offers client reduced cost
and lowered ion
environment impact
24. Strategies Employed
Quality of Service
Quality of Products
Brighter
Longer Lifespan
Varieties of Grade
Explosion proof
Safer
Energy efficiency
Greener to environment
Pricing
Services and Prodects
Provide standard service
that every LED shop has
such as delivery service
Provide multipple choice
of products
28. SIMILARITIES
TYPE OF LIGHTINGS LED
TARGET/ACHIEVEME
NT
Create LED lighting that have longer lifespan,
brighter and energy efficiency
INDUSTRY Manufacture from factory
FOUNDER Group of Consortium
STRATEGIES Tolerate the price and maintaining the quality
29. DIFFERENCE
Nitto Optotronics Optotronics Semiconductor
COMPETITORS 3 None
ESTABLISHED YEAR 5 16
FIRST PLACE COMPANY
ORIGIN
Yes No
NUMBER OF BRANCHES 2 3
NUMBER OF ESTIMATED
EMPLOYEES
500 650
NUMBER OF CLIENTS 25 2
REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions
MOTIVE
Going green and eco-friendly
to save environment
Being more safety, clean and
quality
HOW OFTEN RELEASE
NEW PRODUCT
Every quarter of the year No new product
