The document provides details about a group assignment comparing two businesses that use LED lighting. It lists the group members and their roles. It includes a table of contents and sections on key summaries, business descriptions and a comparative analysis. The two businesses are Nitto Optotronics, located in Puchong, Selangor, and Optotronics Semiconductor in Taiping, Perak. Both produce LED lighting products but Nitto focuses on general lighting while Optotronics focuses on automotive semiconductors. The analysis finds they have similarities in using LED lights but differences in factors like competitors, branches and customers.

1. Assignments: A comparative analysis of 2 businesses of similar industry in
different geographical locations
Report title: Factories
Group members:
Names: Roles:
JOSEPH SOH (0323887) -Contact the interviewee
-Video recorder
LOH WEN JUN (0323551) -In charge of interview
-Report writing
TAN JIT KIM (0323854) -Report editor
-Information collector
TEH WEI HONG (0323743) -Video editing
-Designing covers
THOMAS TING SHII KAI (0323962) -Organizing roles
-Report editor
CAROL TANG NGIE BING (0323963) -Slides designer
-Gather information (slides)
CHRISTINA CHUA YI MEI (0323859) -Prepare questions
-Slides designer
English 2 (ELG30605)
Lecturer: Mr GopiGhantan Mylvaganam
Submission and presentation date: 15 January 2016

2. Table of Content:
No: Title: Page
Number:
1 Key Summary
2 Descriptions of the history of the trade
3 Descriptions of the businesses
4 Competitive analysis of competitive traits
5 Recommendation
6 Bibliography
7 Appendices
8 Attachments
9 References

3. Key Summary:
Based on our research, LED lightings are quite advantageous and save
to the environment. We have chosen two particular businesses, Nitto
Optotronics in Puchong, Selangor and Opto Semiconductor in Taiping, Perak.
Both have a similar advantage, which give a greener environment. With eco-
friendly usage, they believe that a green practice represents the future. An
essential component of businesses could achieve sustainable and profitable
growth. They managed to find a more unique way by using LED lightings to
support energy efficiency and make lesser carbon emission to environment as
LED generates lesser heat and more lights compare to normal lightings.
(99 Words)

4. Description of history of trade:
People need lights to see as when the sunset or the sun is still rising we
need lights to see as lights is the natural resources that we basically needed
to survive the surrounding environment. Especially, we need lights during the
dark or during night time, the vision become darker and turned black as lights
are the most important things to see things in the dark.
As technology is getting better and more advance. LED lights are
invented as this technology can help to save energy compare to using normal
lightings which would use more energy. For example, making lights we need
plastic and the resources underneath earth such as petroleum to form it. Not
only that, we will also need power supply to light it up. Therefore, by using the
advances of this technology, it will have longer lifespan and could save the
power needed to light it up. To relate this, power from 36 watts for normal
lightings, LED lights only need 18 watts of power supply. It also generates a
brighter and clearer view. At the same point, it create safety measures as
human can see much better as LED lightings lights up instantly when
switched on.
Instantaneously, LED lightings also have a difference between normal
lightings as LED generates 80 percent of lights and 20 percent of heat and for
normal lightings, they would generate 80 percent of heat and 20 percent of
light. As for this situation, it will be a waste on heat than getting more lights.
This will also be energy efficiency as without releasing much heat to the
surrounding, it will be much cooler to the surrounding even though when the
LED lights are turned on for longer period of time. Without heat, we can
actually save a lot of things such as reducing the cooling time in a room and
reducing the carbon emission which is harmful to humans and environment.
However, purchasing LED lightings will cost a higher price than the
other lightings due to the advance of the technology. But consider in a long-
term usage, it will reduce the cost compare to normal lightings such as current
saving and maintenance of the lightings.
Nowadays, LED lightings can be purchase everywhere but there is
several types or grades of LED lightings that could generates a brighter lights
but could not last long or the other way round. This type of LED will use more
energy as brighter bulbs uses more power supply compare to the other LED
lights. That is to say competition occurred and they have to make a lower cost
LED with potential as LED lightings can last a longer period of time, greener
to environment and bright enough.

5. Description of business:
The research of this assignment is based on the analysis of two-auto
semiconductor business. Both of the companies are located about 350 km
away from each other. Nitto Optotronics is located in the city of Puchong,
Selangor and Opto Semiconductor is located in Taiping, Perak.
Location of 1st company, Nitto Optotronics:
Location of 2nd company, Optotronic Semiconductor:

6. Company 1: Nitto Optotronics
Location: B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar Puchong Jaya,
47170 Puchong, Selangor
Number of branches: 2
Number of estimated employees: 500
Main service: General lighting
Estimate current number of customers: 25
Business started: Since 2010
Founders: Group of Consortium
Motive for starting the business: Going green and eco-friendly to a greener
environment
Recent development: Ikano shopping centre
Changes: More type of lightings and streetlights, from down-lights to high bay
lights

7. LED lighting products from Nitto Optotronics:
There are varieties of LED lightings, which is used for different purposes.
Each type of LED lightings serves different functions.
NITTO LED STREET LIGHT
Power consumption: 80w, 120w, 160w, 200w, 240w, and 280w
Beam angle: Type 2 & 3
Input voltage: AC 100 ~ AC305
Power factor: More than 0.95
Efficiency: More than 90
Weight (kg): 8.3, 9.5, 10.7, 11.9, 15.0, and 16.3
Operation temperature: -40`C~50`C, 10%~90% RH
NITTO LED HIGHBAY LIGHT
Power consumption: 100w and 150w
Beam angle: 35’, 60’ and 90’
Input voltage: AC 100~AC 305
Power factor: 0.99, 110 Vac and 0.96, 220 Vac
Efficiency: More than 90%
Weight: 2.40 kg
Operation temperature: -30’C~60’C

8. NITTO LED FLOOD LIGHT
Power consumption: 100w and 150w
Beam angle: 35’, 60’ and 90’
Input voltage: AC 100~AC 305
Power factor: 0.99, 110 Vac, 0.96, 220 Vac
Efficiency: More than 90%
Weight: 2.4 kg
Operation temperature: -30’C~60’C
NITTO LED ROUND DOWNLIGHT
Power consumption: 3w, 5w, 7w, 9w, 12w, 16w, 20w, 24w and 30w
Beam angle: 90’
Input voltage: AC 85`265V
Efficiency: More than 90%

9. NITTO LED LIGHT BULB
Power consumption: 5w, 5w-D, 7w, 7w-D and 10w
Beam angle: 335’
Input voltage: AC 10~AC 265V
Efficiency: More than 85%
NITTO CHROMO-SPOT LIGHT
Power consumption: 4.5w, 7w
Beam angle: 45’
Input voltage: AC/ DC 12V
Efficiency: More than 85%

10. Nitto Optotronics:
This is the main branch of Nitto’s company, where it is located at IOI
Boulevard, Puchong. It is an office and the place where LED lights are
displayed.
The LED lighting display:
The LED lights are displayed so that customers can have a look and know
more detail about the LED lightings that customers want to purchase. LED
light can be switched on to compare the brightness with normal lightings.

11. Company 2: Optotronics Semiconductor
Location: Lot 10563, Jalan Perusahaan 3, Kemunting Industrial Estate, 34600
Kamunting Perak
Number of branches: 3
Number of estimated employees: 650
Main service: Automotive semiconductor
Estimate current number of customers: 2
Business started: 16 years ago
Founder: Group of Consortium, a few people took over 5 years
Motive for starting the business: Specific players, clean and strategic
Recent development: Automotive lights for Toyota car and LED modules for
alarm system
Changes: Highly automated line service by using robot and reduce the
number of labour cost

12. Type of LED products from Optotronics Semiconductor:
The types of LED chipset are solid-state lighting, semi conductor chip, no
filament gas or mercury.
The contract manufacturing service provider specializes in semiconductor
based activities from package assemblies to light modules.
LED module

13. Automotive Rear Lighting:
LED chipset that are manufactured in the factories are then placed in the car
rear lights. These lights include brake lights and signal lights of cars. The LED
has a longer lifespan so that maintenance is less, brighter light produce and
the time to produce the light is faster compare to normal lighting. These
ensures the safety of the other driver especially driving during the night.

14. Philips Supply Chain Security:
Besides LED automotive lightings, other electronics appliances such
telephones, CCTV cameras and monitor are also applicable of using LED
chipsets and LED modules. The LED lights were created for installation in the
electronics products as shown below.
Implementation products:
• Background check
• Screening and validating
• CCTV & Alarm System
• Security Lock and Seal
• Procedural control

15. Facilities and capabilities:
These are the machine in the factory of the Optotronic Semiconductor
industry. The purpose is to produces LED chipset lights for automotive cars
and other LED lights modules for other products.

16. Comparatives analysis of business competitive traits:
Business 1: Nitto Optotronics
Nitto Optotronics is located in IOI Boulevard, Puchong. It encounters a few
other competitions. This is because other competitors realized the chances
and opportunities to earn profits in this area due to the high usage of LED
lightings. With the same products at different price range will cause more
competitors but not the quality of the products. In order to compete with other
competitors, to compete they would have to offer a lower price of the product
but does not change in the quality of the LED products.
Top 3 competitors:
The top 3 competitors of Nitto Optotronics are Philips, Osram and GE. They
all sell the same products of LED lightings but different type quality produce.

17. Competitor 1: Philips
Philips is located in Petaling Jaya. Lighting systems from Phillips help people
feel comfortable, productive and safe. They beautify spaces and transform
environments. Phillips lightings system combines with LED luminaries and
digital controls that deliver illumination experiences. Phillips lighting systems
focuses on energy efficiency, sustainability and operational cost reduction.
Competitor 2: Osram
Osram is also located in Petaling Jaya. Osram is one of the guiding lights
especially LED lightings in technological development and in the production of
high quality products. For the past four decades, the high tech company had
been investing in research and developing new products of LED lights on the
technological cutting edge. Semiconductor is standards in the field of
illumination and visualization.

18. Competitor 3: GE
GE lighting is located in Sentral of Kuala Lumpur. GE’s LED solution is the
choice illumination for external environment and signage for Malaysia’s
premier residential development D’ island residence. The products that were
specified are GE’s roadway light system. The GE lighting brings an excellent
quality to the development. GE lighting also offers its client reduced cost and
lowered on the environmental impact.
Strategies employed by Nitto Optotronics to compete with other
competitors:
To compete with other competitors, Nitto Optotronics factory had being
producing the LED lightings that are brighter, longer lifespan and varieties of
grades than other producer. Besides that, Nitto Optotronics also
manufactured different variety of LED lightings such as down lights, street
light, downlights and round down light which is explosion proof and is safer to
be used.
By developing these products, Nitto Optotronics become more competitive
compare to the other businesses. To ensure that the LED lights are
comfortable and beneficial to the environment, Nitto Optotronics also
produced lights that are energy efficiency, longer lifespan and greener
towards environment compared to other producer. Energy efficiency is also
one of the aims which Nitto Optotronics want to achieve at a higher level. By
using energy in the smart way, the LED lightings will release 20% heat and
80% even after switching it on for a long time comparing to normal lightings
they will be the other way around.

19. Business 2: Optotronics Semiconductor
Optotronics Semiconductor is located in Taiping, Perak. Since there are only
a few companies in the world that relate to this automotive semiconductor
industry because the safety standard for the automotive vehicles
requirements are very high, there were no competitors for that are qualifies for
this business, which is creating semiconductor for automotive vehicles. It can
be considered that Optotronics Semiconductor is one of the company in the
list of automotive semiconductor companies in Malaysia that involve in this
industry.

20. Comparison between Nitto Optotronics and Optotronics Semiconductor
Similarities
TYPE OF LIGHTINGS LED
TARGET/ACHIEVEMENT Create LED lighting that have longer lifespan, brighter
and energy efficiency
INDUSTRY Manufacture from factory
FOUNDER Group of Consortium
STRATEGIES Tolerate the price and maintaining the quality
Differences and Contrast
Nitto Optotronics Optotronics Semiconductor
COMPETITORS 3 None
ESTABLISHED
YEAR
5 16
FIRST PLACE
COMPANY
ORIGIN
Yes No
NUMBER OF
BRANCHES
2 3
NUMBER OF
ESTIMATED
EMPLOYEES
500 650
NUMBER OF
CLIENTS
25 2
REVENUE OF
COMPANY
20 to 40 millions 60 to 70 millions
MOTIVE Going green and eco-friendly to
save environment
Being more safety, clean and
quality
HOW OFTEN
RELEASE NEW
PRODUCT
Every quarter of the year No new product

21. Obstacle faced by new businesses
Obstacle Information
Insufficient budget to
open a business
Starting a new business of manufacture factory required
a huge amount of money and could not gain much profit.
It is almost impossible to find a businessman who is
willing to lend money. Even if borrow money from bank
loan, the huge sum of money have to be returned to the
bank. It might take longer period of time until the money
is completely returned.
Competitors are
located everywhere
LED lighting are beneficial in Malaysia, especially many
places require LED lights to work. Due to the modern
technology, LED lights have been invented and many
competitors are selling their own LED lighting products.
They also offered a lower price to attract more
customers. Energy efficiency are also important for LED
lights as it save energy and greener to environment.
Certification of
production
Not all businesses could achieve this qualification as it is
based on the requirements. A company had to follow the
requirements, specification and guideline. This standard,
which applies to the requirement of quality management
system of a business. It is the model for quality
assurance in production, installation and services.
This obstacles and problems faced by new businesses having low chances to
overcome it, as it is based on high budget and they required a lot of sacrifices
from a businessman and bank loan.

22. Conclusion of Analysis
Based on what we had research between the 2 businesses, both
company that sell LED lights products are very competitive. Although one of
the company sells general LED lightings and the other company sells
automotive LED lightings. Both the company resources are set up with the
same quality of LED lighting products. Since Optotronic semiconductor
industry had no competitive in Malaysia, it had been the only business that
involve in selling automotive semiconductor with high grades LED products it
had been a high profit and is high demand to the market. Automotive vehicle
could install the brake light and signal light with the use of Optotronic
semiconductor of LED products for a longer lifespan. It is also safer for other
driver to notice that the brake light and signal light of the vehicle especially
during the night as it is brighter. Although Nitto Optotronics had competitors
which sell their own lighting design using the LED products but Nitto
Optotronic have variety of lightings and grades. Their products have longer
lifespan and more energy efficiency. These businesses had been very
competitive among each other and they would continuously compete to
achieve a higher profit and maintain the quality of their products.

23. Recommendations:
Business 1: Nitto Optotronics
CURRENT AREA OF
IMPROVEMENT
RECOMMENDATION
Not enough branches and
companies around.
Open more branches and companies of Nitto
Optotronics somewhere further than the current location.
Maybe in other states so that it is easier to travel to the
nearest factory.
Technology of internet
communication for selling
products and marketing
purpose are still inactive.
Advertise more of the LED products online especially
internet marketing and sell more of the products on the
website and published it and making online selling.
Not a good location since
its located on the highest
floor of the building making
it difficult for people to
notice it.
Before opening another branch of Nitto Optotronics,
choose a good location where it is beneficial to the
surrounding environment. Choose a place where it is
larger and easier for people to see and notice it. It is
better if it is located beside the roadway so that people
would pass through it and have a look.

24. Business 2: Optotronics Semiconductor
CURRENT AREA OF
IMPROVEMENT
RECOMMANDATION
Do not make market
much and did not have
much communication
through internet
Introduce more automotive semiconductor products to the
market so that the products will be more recognized in the
market and promote the LED products through the
internet to communicate with others. Effective
communication is also important for the company to
improve the current situation.
Cost had increased
causing the reduction of
buyers in the market
Try to tolerate the price of the products to increase the
number of buyers in the market and the profit earned.
Optotronic
Semiconductor only
have two customers
which is Toyota car and
Phillips Lumileds
Advertise and promote more of the LED products so that
other customer would want to use more of the automotive
semiconductor, which is energy efficient and brighter.

25. Bibliography
1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI
Boulevard, Puchong, Selangor
2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996).
Manufacturing Plant P1 Kamunting, Perak
3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from
http://www.skillsyouneed.com/write/report-writing.html

26. Reference
1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com
2) Optotronics Semiconductor. (n.d). Retrieved from
http://www.optotronic.net/about.html

27. Appendices
Appendix 1: Survey questionnaires and answers
Date: 2 January 2016
Time: 12.30 pm
Location: Nitto Optotronics, IOI Boulevard, Puchong
Interviewed person: Mr. Loh Hoi San
Job position: Senior Sales Manager
Office phone number: +6013 – 80754377
INTRODUCTION
1) May I know your name?
-Mr.Loh
2) What is your position in this company?
-Senior sales manager
3) How long have you been working for this company?
-8 years
4) What is the full name of this company?
-Nitto Optotronics
HISTORY OF THIS COMPANY
5) When was this company first started?
-Since year 2010

28. 6) How did this company first originated?
-By lighting
7) Who is the founder of this company?
-Group of Consortium
8) Is this the first place that the company originated from or it had been
relocated?
-It is the first place and it has not been relocated
9) How many branch companies that your companies have?
-2, Bukit Minyak, Penang and Taiping Kamunting, Perak
10) How many employees in total are there?
-500 and above
11) Can you estimate the number of clients that you have now
-20 locals and 5 overseas
12) How much is the revenue your company generates per annum?
-Around 20 to 40 millions
13) What is the progression over these five years?
-Explore more overseas market, Sri Lanka, Australia
14) What is the motives that drive your company?
-Going green and eco friendly to save the environment

29. 15) How does the company make use of technology for Internet
communication and outside marketing like email, internet, World Wide Wed,
videoconferencing etc?
-Energy saving and trace electric consumption by server
16) How often does this company release new product
-Every quarter of the year
17) Was the pricing of the products strongly influenced by the other
competitors?
-Yes
COMPETITION
18) How many company that are doing the same business around the area?
-Osram, Philips and GE
19) Can you list a few competitors and also their products?
-Philips LED lightings
20) Would you prefer having a lower pricing for your products, advertising and
also your products?
-Yes and also maintaining the quality
21) What was the company’s plan in five years?
-Trying to explore overseas market

30. Date: 6 January 2016
Time: 3.30 pm
Location: Optotronics Semiconductor, Taiping, Perak
Interviewed person: Mr.Simon Soh
Job Position: Co-founder
Office phone number: +6012 - 80754377
INTRODUCTION
1) May I know your name?
-Mr. Soh
2) What is your position in this company?
-Co-founder
3) How long have you been working for this company?
-5 to 6 years, 15 years register
4) What is the full name of this company?
-Optotronics semiconductor
HISTORY OF THIS COMPANY
5) When was this company first started?
-16 years ago
6) How did this company first originated?
-By Subcon

31. 7) Who is the founder of this company
-Group of Consortium, a few people took over 5 years
8) Is this the first place that the company originated from or it had been
relocated?
-No
9) How many branch companies that your companies have?
-3 manufacturing plants
10) How many employees in total are there?
-650
11) Can you estimate the number of clients that you have now
-1 or 2 main OEM of Phillips lumileds, automotive light, Toyota car
12) How much is the revenue your company generates per annum?
-Around 60 to 70 millions
13) What is the progression over these five years?
-Highly automated line service by using robots and reduce the number
of labours
14) What is the motives that drive your company?
-Being more safety, clean and quality
15) How does the company make use of technology for Internet
communication and outside marketing like email, internet, World Wide Web,
video conferencing etc?
-We did not market much and uses Internet for communication
16) How often does this company release new product

32. -Did not release new product, because the product are high end
products
17) Was the pricing of the products strongly influenced by the other
competitors?
-Did not have much competitor, cost had increase because of currency
exchange will have little impact
COMPETITION
18) How many company that are doing the same business around the area?
-In this world only a few company because the safety standard
requirement is very high
19) Can you list a few competitors and also their products?
-AL automotive lightings with all kinds of lightings
20) Would you prefer having a lower pricing for your products, advertising and
also their products?
-Can be negotiated
21) What was the company’s plan in five years?
-Market in IPO (Initial public offering)

33. Appendix 2: Minutes of Group Meetings
English 2 Final Project Meeting
Date: 30 December 2015
Time: 3.30 pm – 4.15 pm
Venue: Joseph Soh’s house
Attendence: Joseph Soh (Leader)
Loh Wen Jun (Co-leader)
Tan Jit Kim
Teh Wei Hong
Thomas Ting
Carol Tang
Christina Chua
No Progress Mission Person in
Duties
1 Business selection
Within Klang Valley:
-Nitto Optotronics
Outside Klang Valley:
-Optotronics Semiconductor
Contact the businesses
by making phone calls
to the owner of both
companies to make an
appointment for
interview. Interviewing
both businesses had
been accepted
Joseph
2 Our journey and dividing
task
Before and during the trip to
IOI Boulevard, Puchong and
Kamunting, Perak. Each of
us was given a task while
we were interviewing
Interview questionnaire
preparations
Video Recorder
Interviewer
Information collector
Driver
Christina
Chua
Joseph
Wen Jun
Jit Kim
Joseph

34. 3 Tasks for report had been
collected
Minutes of Meeting
Content for report
writing
Information about the
businesses
Wen Jun
Joseph
Jit Kim
4 Checking and finalization
of the report
Grammar and
sentences
Content
Information placement
and arrangement
Thomas
Ting
Jit Kim
Christina
5 Others:
After we had done our
report, we had to prepare
slides for our presentation
We had to burn the slides,
report and video in a CD
and design the CD cover
Artistic cover
Slides Designer
Information for slides
CD cover
Wei Hong
Christina
Carol Tang
Wei Hong