New Product Development


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final year project done by arunan

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New Product Development

  2. 2. TEAM: <ul><li>Arunan.AR (11304114003) </li></ul><ul><li>Mohanasundar.M (11304114020) </li></ul><ul><li>SanthoshKumar.S (11304114037) </li></ul><ul><li>Shaithanyam.K (11304114039) </li></ul><ul><li>Guided by </li></ul><ul><li>Prof.N.Anbuchezian </li></ul><ul><li>Head, Mechanical Dept. </li></ul>
  3. 3. <ul><li>“ By the year 2030, India should achieve Energy Independence through solar power and other forms of renewable energy ” </li></ul><ul><li> Dr. A. P. J. Abdul Kalam </li></ul><ul><li>Former President of India </li></ul><ul><li>Independence Day Speech, 2005 </li></ul>
  4. 4. ABSTRACT <ul><li>Compared with “Modern” electric illumination, the fuel based lighting systems typically produce less light at lower efficiency. Solar lantern is a Eco friendly alternative to conventional fuel based lighting methods. </li></ul><ul><li>In this project we wish to offset the ‘indifference’ prevailing among the customer and subsequently develop the solar lantern as a ‘successful commercial product', instead of mere makeshift appliance, through New Product development. </li></ul>
  5. 5. Project Objective <ul><li>Diagnosing the reason for the non advancement of solar lantern in the market, through a consumer survey. </li></ul><ul><li>Identifying what features are expected at what price by the customer, using conjoint analysis </li></ul><ul><li>And finally defining the product specifications for a commercially viable solar lantern </li></ul>
  6. 6. New Product Development-customized <ul><li>The product development process is the sequence of steps or activities which an enterprise employs to conceive, design and commercialize a product. </li></ul>
  7. 7. Product development process
  8. 8. Lighting in Developing countries <ul><li>As of 2000: in the developing world, 14% of urban households and 49% of rural households had no electricity- World Bank </li></ul><ul><li>Ordinary wick-based kerosene lamps are the most common type of fuel-based lighting in developing countries. </li></ul><ul><li>India - over 100 million (Louineau et al 1994) </li></ul><ul><li>The number of Indian homes using kerosene lighting is said to be increasing by 1 million per year, while kerosene consumption grows by 7.8% annually (Reddy 1997) </li></ul>
  9. 9. FINDINGS: FUEL-BASED LIGHTING <ul><li>Household fuel-based lighting is responsible for annual energy consumption of 96 billion litres of kerosene (or 3603 petajoules, PJ). </li></ul><ul><li>The primary energy consumed for this fuel-based residential lighting is 64% of that used to provide the 487 TWh of electricity consumed for household electric lighting globally. </li></ul><ul><li>The cost of this energy is $48 billion/year (assuming a kerosene price of $0.50/ liter), or approximately$100 per household. </li></ul>
  10. 10. Greenhouse Gas Emissions <ul><li>Per Lantern: 100 kg CO2/year </li></ul><ul><li>– 40-times as much per unit of light as incandescent lamp; </li></ul><ul><li>180- times as much as compact fluorescent lamp </li></ul><ul><li>Globally:190 million tonnes CO2/year – would be 8th most emitting “country” </li></ul>
  11. 11. Solar lantern <ul><li>Solar Lantern is a portable emergency light powered by sun energy. Solar lantern works with the simple operations like absorption and storing. </li></ul>
  12. 12. Phase One: Market Research <ul><li>Information need: </li></ul><ul><li>Lighting Habit: </li></ul><ul><li>Urban: Candles/Rechargeble Batteries( Max 2 Hours) </li></ul><ul><li>Rural : Kerosene(Petromax, Hurricane style, chimney) lanterns.(Min 2 hours). </li></ul>
  13. 13. Estimated monthly levelized cost of lighting per family = Rs. 425 per month. <ul><li>Fuel consumption </li></ul><ul><li>Hurricane Lantern (medium flame) 12 g/hr </li></ul><ul><li>Hurricane Lantern (high flame, sooty) 20 g/hr </li></ul><ul><li>Petromax 62 g/hr </li></ul><ul><li>Chimney (windy) 80 g/hr </li></ul>Lantern Type Lantern cost(Rs) Lantern life (yr) Rate of fuel consumption Monthly levelised cost (Rs/month) Hurricane 100 1 12 70 Chimney 100 0.5 80 377 Petromax 400 1 62 338
  14. 14. Research objectives: <ul><li>The ‘indifference’ towards solar Lantern among the existing consumers </li></ul><ul><li>The propensity towards using solar Lantern among fresh customers. </li></ul><ul><li>Customer’s views on needs, improvements and attributes to be incorporated in a new solar Lantern. </li></ul>
  15. 15. Attribute selection <ul><li>Various parameters are specified. </li></ul><ul><li>Simple parameters are neglected </li></ul><ul><li>Attributes are listed </li></ul><ul><li>Rated according to preference(1-5) </li></ul><ul><li>Average ratings are calculated </li></ul><ul><li>Ranked </li></ul>parameters rating rank Cost of the lantern 4.5 1 Life time of the product 4.3 2 Illumination space 4.3 2 working hours 4.2 3 Energy and cost savings 4.2 3 Electrical efficiency 4.0 4 Maintenance 3.9 5 Pay back period. 3.8 6 service 3.8 6 Weight 3.7 7 Subsidy from the government. 3.7 7 storage capacity of the battery 3.7 7 portability 3.7 7 Availability of spares 3.7 7 safety 3.7 7 warranty 3.6 8 Ease of use 3.6 8 Reliability of the product (sun/cloudy days) 3.4 9 Space occupied 3.3 10
  16. 16. Ratings
  17. 17. Research methodology <ul><li>Market survey is one of the methods of collecting the primary information. In our project, a questionnaire forms the primary instrument of data collection. </li></ul>
  19. 19. Data gathering, tabulation & processing
  20. 20. Data gathering, tabulation & processing
  21. 21. Data gathering, tabulation & processing
  22. 22. Data gathering, tabulation & processing
  23. 23. Data gathering, tabulation & processing
  24. 24. Phase 3: Conjoint Analysis <ul><li>Examines how consumers develop overall preferences for goods and services </li></ul><ul><li>Assumes consumers take individual utilities of each attribute and sum them to give an overall utility value </li></ul><ul><li>Requires consumers to perform a simple task </li></ul><ul><ul><li>eg rating, ranking, choice, pair wise preference </li></ul></ul><ul><li>Calculates a profile for each consumer </li></ul><ul><li>Gives an overall profile or by segments </li></ul><ul><li>Can be used to predict choice patterns </li></ul>
  25. 25. Conjoint analysis- method
  26. 26. Designing stimuli <ul><li>Price-Rs.2500,Rs.3500 </li></ul><ul><li>Working hours-2 hours, 5 hours </li></ul><ul><li>Charging hours-5 hours, 8hours </li></ul><ul><li>Illumination- 250 lumens,450 lumens </li></ul><ul><li>Warranty- 5 years, 6 years </li></ul>
  27. 27. Card generation using SPSS
  28. 28. Data collection <ul><li>Full profile approach: </li></ul><ul><li>Realistic presentation </li></ul><ul><li>Simple to do </li></ul><ul><li>Can reduce numbers with fractionals </li></ul><ul><li>Subject has to make trade-offs in doing the task </li></ul><ul><li>subjects can suffer from information overload </li></ul><ul><li>order of presentation can influence results </li></ul><ul><li>most common approach </li></ul>
  29. 29. <ul><li>Questionnaire </li></ul><ul><li>Screen shot of customer response in SPSS </li></ul>Conjoint Questionnaire
  30. 30. Analysis, evaluation and decision making
  31. 31. <ul><li>Importance values </li></ul><ul><li>Total utility values </li></ul>Analysis, evaluation and decision making Products Price Working hours Illumination Charging hours Warranty Total Utility Value Product 1 Rs.2500 5 hours 250 lumens 8 hours 5 years 4.642 Product 2 Rs.3500 5 hours 450 lumens 8 hours 6 years 5.100 Product 3 Rs.3500 5 hours 450 lumens 5 hours 5 years 4.287 Product 4 Rs.2500 5 hours 250 lumens 8 hours 6 years 4.710 Product 5 Rs.3500 2 hours 450 lumens 5 hours 6 years 4.224 Product 6 Rs.2500 2 hours 250 lumens 5 hours 5 years 3.766 Product 7 Rs.2500 2 hours 450 lumens 8 hours 5 years 4.434 Product 8 Rs.2500 5 hours 250 lumens 5 hours 6 years 3.965
  32. 32. Inference <ul><li>High total utility value- product 2 </li></ul><ul><li>Rs.3500 </li></ul><ul><li>5 working hours </li></ul><ul><li>450 lumens </li></ul><ul><li>8 hours charging </li></ul><ul><li>6 years warranty. </li></ul>
  33. 33. Idea generation- using WLEDS <ul><li>Idea 1: </li></ul><ul><li>Usage of WLED(White light emitting diodes) instead of CFL(compact fluorescent lamps) as it will reduce the cost and has increased life. </li></ul>
  34. 34. Idea generation- Using Reflectors <ul><li>Idea 2: </li></ul><ul><li>The orientation of the solar panel gets affects the efficiency of the panel. </li></ul><ul><li>Attaching the reflectors to the solar panel made of cheap card board pasted with aluminum foil paper. </li></ul>
  35. 35. Idea Generation- Hybriding <ul><li>Idea 3: </li></ul><ul><li>Attaching the solar panel to other solar devices like parabolic solar cooker will improve its efficiency considerably. </li></ul><ul><li>By concentrating the sun rays in to the panel will increase the current flow by 10% </li></ul><ul><li>- Berkeley study </li></ul>
  36. 36. Idea generation: using Emerging technologies <ul><li>Idea 4: </li></ul><ul><li>Ultra Thin Wafer Solar cells </li></ul><ul><li>Thickness ~ 45 μ m </li></ul><ul><li>Cell Efficiency as high as 20.3% </li></ul><ul><li>Anti- Reflection Coating </li></ul><ul><li>Low cost deposition techniques use a metalorganic titanium or tantanum mixed with suitable organic additives </li></ul>
  37. 37. conclusion
  38. 38. References <ul><li>Product design and Development’ by Karl. T. Ulrich and Steven. D. Eppinger </li></ul><ul><li>‘ Design and Marketing of New Products’ by Glen. L. Urban and John R. Hauser </li></ul><ul><li>‘ Project Planning Scheduling & control’ by James P. Lewis </li></ul><ul><li>‘ Engineering design process’ by Yousef Haik </li></ul><ul><li>‘ The Lean design Solution’ by Bart Huthwaite </li></ul><ul><li>‘ Non-Conventional Energy Sources’ by G.D. Rai </li></ul><ul><li>‘ Renewable Energy: Power for a sustainable Future” by Godfrey Boyle. </li></ul><ul><li> </li></ul><ul><li> </li></ul>