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ENGLISH 2 (ELG30605)
A TALE OF TWO BUSINESSES – A
COMPARATIVEANALYSIS OF 2 BUSINESSES
OF SIMILAR INDUSTRY IN DIFFERENT
GEOGRAPHICAL LOCATIONS
GROUP MEMBERS
TAN JIT KIM (0323854)
JOSEPH SOH (0323887)
LOH WEN JUN (0323551)
TEH WEI HONG (0323743)
THOMAS TING SHII KAI (0323962)
CHRISTINA CHUA YI MEI (0323859)
CAROL TANG NGIE BING (0323963)
DESCRIPTION OF
THE
LED LIGHTINGS
IN MALAYSIA
HISTORY OF LED
1907 THE ENGLISHMAN HENRY JOSEPH ROUND DISCOVERS
THAT INORGANIC MATERIALS CAN LIGHT UP WHEN AN
ELECTRIC CURRENT IS APPLIED. IN THE SAME YEAR, HE
PUBLISHES HIS DISCOVERY IN THE JOURNAL "ELECTRICAL
WORLD". SINCE, HOWEVER, HE WAS WORKING MAINLY ON A
NEW DIRECTION-FINDING SYSTEM FOR MARINE TRANSPORT,
THIS DISCOVERY INITIALLY IS FORGOTTEN.
1921 THE RUSSIAN PHYSICIST OLEG LOSSEW AGAIN OBSERVES
THE "ROUND EFFECT" OF LIGHT EMISSION. IN THE SUCCEEDING
YEARS, FROM 1927 TO 1942, HE EXAMINED AND DESCRIBED
THIS PHENOMENON IN GREATER DETAIL.
1935 THE FRENCH PHYSICIST GEORGES DESTRIAU DISCOVERS
LIGHT EMISSION IN ZINC SULFIDE. IN HONOR OF THE RUSSIAN
PHYSICIST, HE CALLS THE EFFECT "LOSSEW LIGHT". TODAY
GEORGES DESTRIAU IS CREDITED AS THE INVENTOR OF
ELECTROLUMINESCENCE.
1951 THE DEVELOPMENT OF A TRANSISTOR MARKS A
SCIENTIFIC STEP FORWARD IN SEMICONDUCTOR PHYSICS. IT IS
NOW POSSIBLE TO EXPLAIN LIGHT EMISSION.
1962 THE FIRST RED LUMINESCENCE DIODE (TYPE GAASP),
DEVELOPED BY AMERICAN NICK HOLONYAK, ENTERS THE
MARKET. THIS FIRST LED IN THE VISIBLE WAVELENGTH AREA
MARKS THE BIRTH OF THE INDUSTRIALLY-PRODUCED LED.
1971 AS A RESULT OF THE DEVELOPMENT OF NEW
SEMICONDUCTOR MATERIALS, LEDS ARE PRODUCED IN NEW
COLORS: GREEN, ORANGE AND YELLOW. THE LED'S
PERFORMANCE AND EFFECTIVENESS CONTINUES TO IMPROVE.
1993 JAPANESE SHUJI NAKAMURA DEVELOPS THE FIRST
BRILLIANT BLUE LED AND A VERY EFFICIENT LED IN THE GREEN
SPECTRUM RANGE (INGAN DIODE). SOME TIME LATER HE ALSO
DESIGNS A WHITE LED..
1995 THE FIRST LED WITH WHITE LIGHT FROM
LUMINESCENCE CONVERSION IS PRESENTED AND IS
LAUNCHED ON THE MARKET TWO YEARS LATER.
2006 THE FIRST LIGHT-EMITTING DIODES WITH 100
LUMENS PER WATT ARE PRODUCED. THIS EFFICIENCY CAN BE
OUTMATCHED ONLY BY GAS DISCHARGE LAMPS.
2010 LEDS OF A CERTAIN COLOR WITH A GIGANTIC
LUMINOUS EFFICACY OF 250 LUMENS PER WATT ARE
ALREADY BEING DEVELOPED UNDER LABORATORY
CONDITIONS. PROGRESS CONTINUES TO SURGE AHEAD.
TODAY, FURTHER DEVELOPMENT TOWARDS OLED IS SEEN AS
THE TECHNOLOGY OF THE FUTURE.
Description of the
BUSINESS
Nitto
Optotronics
Optotronic
Semiconductor
VS
(PUCHONG)
(PERAK)
Nitto Optotronics
B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar
Puchong Jaya, 47170 Puchong, Selangor.
LOCATION
Nitto Optotronics
Found in 2010 (6 years)
Founder Group of Consortium
Main Service General lighting
DESCRIPTION
• Two branch
• 500 employees
• 25 current costomers MAIN PRODUCT
FUTURE PLAN
• Nitto LED Street Lights
• Nitto LED HighBay Light
• Nitto LED Flood Light
• Nitto LED Round Downlight
• Nitto LED Light Bulb
• Nitto Chromo-SpotlightMore type of
• lightings
• Streetlights
change from down lights to high bay light
Nitto Optotronics
Nitto LED
Street Lights
Nitto LED
HighBay Light
Nitto LED
Round Downlght
Nitto LED
HighBay Light
Nitto LED
Street Lights
Nitto LED
HighBay Light
Optotronic Semiconductor
Lot 10563, Jalan Perusahaan 3, Kemunting
Industrial Estate, 34600 Kamunting Perak.
LOCATION
Found in 2000 (16 years)
Founder Group of Consortium
Few People Took Over 5 Years
Optotronic Semiconductor
DESCRIPTION
• Three branch
• 650 employees
• 2 current customers MAIN PRODUCT
FUTURE PLAN
• Auto Rear Lighting
• High automated line service by using robot
• Reduce number of labour cost
Optotronic Semiconductor
Auto Rear
Lighting
Competitors of
NITTO OPTOTRONICS
NITTO OPTOTRONICS
PHILIPS
VS
• Located in Petaling Jaya
• Prodeced lighting system
• Lighting that feel
comfortable, productive and
safe
• Beauty spaces and
transform enviroments
• Deliver illumination
expecrience
NITTO OPTOTRONICS
OSRAM
VS
• Located in Petaling Jaya
• One of the guiding lights
• Prodeced lighting system
• Semiconductor is standards
in the feild of illumination
and visualization
NITTO OPTOTRONICS
GE
VS
• Located in Central of Kuala
Lumpur
• Excellent quality
• Offers client reduced cost
and lowered ion
environment impact
Strategies
Employed
Strategies Employed
Quality of Service
Quality of Products
 Brighter
 Longer Lifespan
 Varieties of Grade
 Explosion proof
 Safer
 Energy efficiency
 Greener to environment
Pricing
Services and Prodects
 Provide standard service
that every LED shop has
such as delivery service
 Provide multipple choice
of products
Competitors of
OPTOTRONICS
SEMICONDUCTOR
NO
COMPETITOR
COMPARATIVE
SUMMARY
SIMILARITIES
TYPE OF LIGHTINGS LED
TARGET/ACHIEVEME
NT
Create LED lighting that have longer lifespan,
brighter and energy efficiency
INDUSTRY Manufacture from factory
FOUNDER Group of Consortium
STRATEGIES Tolerate the price and maintaining the quality
DIFFERENCE
Nitto Optotronics Optotronics Semiconductor
COMPETITORS 3 None
ESTABLISHED YEAR 5 16
FIRST PLACE COMPANY
ORIGIN
Yes No
NUMBER OF BRANCHES 2 3
NUMBER OF ESTIMATED
EMPLOYEES
500 650
NUMBER OF CLIENTS 25 2
REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions
MOTIVE
Going green and eco-friendly
to save environment
Being more safety, clean and
quality
HOW OFTEN RELEASE
NEW PRODUCT
Every quarter of the year No new product
CONCLUSION
OBSTACLE FACED
BY
NEW BUSINESS
Insufficient budget
Certification of
production
Competitors Everywhere
RECOMMENDATIONS
NITTO OPTOTRONICS
 Branches
 Location
 Technology
NITTO OPTOTRONICS
 Product
 Cost
 Advertisment
Bibliography
1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI
Boulevard, Puchong, Selangor
2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996). Manufacturing
Plant P1 Kamunting, Perak
3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from
http://www.skillsyouneed.com/write/report-writing.html
Reference
1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com
2) Optotronics Semiconductor. (n.d). Retrieved from
http://www.optotronic.net/about.html

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  • 1. ENGLISH 2 (ELG30605) A TALE OF TWO BUSINESSES – A COMPARATIVEANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS
  • 2. GROUP MEMBERS TAN JIT KIM (0323854) JOSEPH SOH (0323887) LOH WEN JUN (0323551) TEH WEI HONG (0323743) THOMAS TING SHII KAI (0323962) CHRISTINA CHUA YI MEI (0323859) CAROL TANG NGIE BING (0323963)
  • 4. HISTORY OF LED 1907 THE ENGLISHMAN HENRY JOSEPH ROUND DISCOVERS THAT INORGANIC MATERIALS CAN LIGHT UP WHEN AN ELECTRIC CURRENT IS APPLIED. IN THE SAME YEAR, HE PUBLISHES HIS DISCOVERY IN THE JOURNAL "ELECTRICAL WORLD". SINCE, HOWEVER, HE WAS WORKING MAINLY ON A NEW DIRECTION-FINDING SYSTEM FOR MARINE TRANSPORT, THIS DISCOVERY INITIALLY IS FORGOTTEN. 1921 THE RUSSIAN PHYSICIST OLEG LOSSEW AGAIN OBSERVES THE "ROUND EFFECT" OF LIGHT EMISSION. IN THE SUCCEEDING YEARS, FROM 1927 TO 1942, HE EXAMINED AND DESCRIBED THIS PHENOMENON IN GREATER DETAIL. 1935 THE FRENCH PHYSICIST GEORGES DESTRIAU DISCOVERS LIGHT EMISSION IN ZINC SULFIDE. IN HONOR OF THE RUSSIAN PHYSICIST, HE CALLS THE EFFECT "LOSSEW LIGHT". TODAY GEORGES DESTRIAU IS CREDITED AS THE INVENTOR OF ELECTROLUMINESCENCE.
  • 5. 1951 THE DEVELOPMENT OF A TRANSISTOR MARKS A SCIENTIFIC STEP FORWARD IN SEMICONDUCTOR PHYSICS. IT IS NOW POSSIBLE TO EXPLAIN LIGHT EMISSION. 1962 THE FIRST RED LUMINESCENCE DIODE (TYPE GAASP), DEVELOPED BY AMERICAN NICK HOLONYAK, ENTERS THE MARKET. THIS FIRST LED IN THE VISIBLE WAVELENGTH AREA MARKS THE BIRTH OF THE INDUSTRIALLY-PRODUCED LED. 1971 AS A RESULT OF THE DEVELOPMENT OF NEW SEMICONDUCTOR MATERIALS, LEDS ARE PRODUCED IN NEW COLORS: GREEN, ORANGE AND YELLOW. THE LED'S PERFORMANCE AND EFFECTIVENESS CONTINUES TO IMPROVE. 1993 JAPANESE SHUJI NAKAMURA DEVELOPS THE FIRST BRILLIANT BLUE LED AND A VERY EFFICIENT LED IN THE GREEN SPECTRUM RANGE (INGAN DIODE). SOME TIME LATER HE ALSO DESIGNS A WHITE LED..
  • 6. 1995 THE FIRST LED WITH WHITE LIGHT FROM LUMINESCENCE CONVERSION IS PRESENTED AND IS LAUNCHED ON THE MARKET TWO YEARS LATER. 2006 THE FIRST LIGHT-EMITTING DIODES WITH 100 LUMENS PER WATT ARE PRODUCED. THIS EFFICIENCY CAN BE OUTMATCHED ONLY BY GAS DISCHARGE LAMPS. 2010 LEDS OF A CERTAIN COLOR WITH A GIGANTIC LUMINOUS EFFICACY OF 250 LUMENS PER WATT ARE ALREADY BEING DEVELOPED UNDER LABORATORY CONDITIONS. PROGRESS CONTINUES TO SURGE AHEAD. TODAY, FURTHER DEVELOPMENT TOWARDS OLED IS SEEN AS THE TECHNOLOGY OF THE FUTURE.
  • 9. Nitto Optotronics B-6F-05, IOI Boulevard, Jalan Kenari 5, Bandar Puchong Jaya, 47170 Puchong, Selangor. LOCATION
  • 10. Nitto Optotronics Found in 2010 (6 years) Founder Group of Consortium Main Service General lighting
  • 11. DESCRIPTION • Two branch • 500 employees • 25 current costomers MAIN PRODUCT FUTURE PLAN • Nitto LED Street Lights • Nitto LED HighBay Light • Nitto LED Flood Light • Nitto LED Round Downlight • Nitto LED Light Bulb • Nitto Chromo-SpotlightMore type of • lightings • Streetlights change from down lights to high bay light Nitto Optotronics
  • 12. Nitto LED Street Lights Nitto LED HighBay Light
  • 13. Nitto LED Round Downlght Nitto LED HighBay Light
  • 14. Nitto LED Street Lights Nitto LED HighBay Light
  • 15. Optotronic Semiconductor Lot 10563, Jalan Perusahaan 3, Kemunting Industrial Estate, 34600 Kamunting Perak. LOCATION
  • 16. Found in 2000 (16 years) Founder Group of Consortium Few People Took Over 5 Years Optotronic Semiconductor
  • 17. DESCRIPTION • Three branch • 650 employees • 2 current customers MAIN PRODUCT FUTURE PLAN • Auto Rear Lighting • High automated line service by using robot • Reduce number of labour cost Optotronic Semiconductor
  • 20. NITTO OPTOTRONICS PHILIPS VS • Located in Petaling Jaya • Prodeced lighting system • Lighting that feel comfortable, productive and safe • Beauty spaces and transform enviroments • Deliver illumination expecrience
  • 21. NITTO OPTOTRONICS OSRAM VS • Located in Petaling Jaya • One of the guiding lights • Prodeced lighting system • Semiconductor is standards in the feild of illumination and visualization
  • 22. NITTO OPTOTRONICS GE VS • Located in Central of Kuala Lumpur • Excellent quality • Offers client reduced cost and lowered ion environment impact
  • 24. Strategies Employed Quality of Service Quality of Products  Brighter  Longer Lifespan  Varieties of Grade  Explosion proof  Safer  Energy efficiency  Greener to environment Pricing Services and Prodects  Provide standard service that every LED shop has such as delivery service  Provide multipple choice of products
  • 28. SIMILARITIES TYPE OF LIGHTINGS LED TARGET/ACHIEVEME NT Create LED lighting that have longer lifespan, brighter and energy efficiency INDUSTRY Manufacture from factory FOUNDER Group of Consortium STRATEGIES Tolerate the price and maintaining the quality
  • 29. DIFFERENCE Nitto Optotronics Optotronics Semiconductor COMPETITORS 3 None ESTABLISHED YEAR 5 16 FIRST PLACE COMPANY ORIGIN Yes No NUMBER OF BRANCHES 2 3 NUMBER OF ESTIMATED EMPLOYEES 500 650 NUMBER OF CLIENTS 25 2 REVENUE OF COMPANY 20 to 40 millions 60 to 70 millions MOTIVE Going green and eco-friendly to save environment Being more safety, clean and quality HOW OFTEN RELEASE NEW PRODUCT Every quarter of the year No new product
  • 34. NITTO OPTOTRONICS  Branches  Location  Technology NITTO OPTOTRONICS  Product  Cost  Advertisment
  • 35. Bibliography 1) Nitto energy efficiency solutions (2015/2016 ed., p. 28). (1996). IOI Boulevard, Puchong, Selangor 2) Optotronics semiconductor Sdn. Bhd (2011 ed., p. 24). (1996). Manufacturing Plant P1 Kamunting, Perak 3) Smith, F. Reading. Cambridge: Report writing (2008) Retrieved from http://www.skillsyouneed.com/write/report-writing.html Reference 1) Nitto Optotronics. (n.d). Retrieved from http://www.nitto-opto.com 2) Optotronics Semiconductor. (n.d). Retrieved from http://www.optotronic.net/about.html