The document discusses the potential for engineering services in connected vehicles. It describes trends toward connectivity in various industries and how this is converging in automotive. New entrants from technology and telecom pose challenges for traditional automakers. Future vehicles will have more integrated systems for infotainment, navigation, autonomous features and data analytics. Tech Mahindra and SenseDriver present their work developing next-gen connected systems, including a heads-up display. Realizing the full potential will require new business models and cross-industry collaboration between automakers, suppliers and technology companies.

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November 2015
ISG Smartalks™
Engineering Services Forum
Realizing the Engineering Services Potential
Tech Mahindra & SenseDriver Presentation
#ISGSmartalks @ISG_News

2. © 2015 Information Services Group, Inc. All Rights Reserved.
Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means,
including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc.
19 November 2015
Hielke Ytsma
Head, Connected Vehicle Europe from Tech Mahindra
Shyam Desigan
Chief Business Development Officer from SenseDriver Technologies
Building Nextgen Infotainment &
Telematics Systems
#ISGSmartalks @ISG_News

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Connected World
Novelty or logical next step
IT & CE
Automotive
Home
Energy &
Industry
◘ 3.2 billion USB
◘ 50,000 units a month (NEST)
◘ $1.4 billion by 2020
◘ Partnerships are key
◘ Competition is fierce
◘ Grid efficiency through data
◘ 500 GB data per gas turbine
◘ Self-regulating wind turbines
◘ Predictive behaviour
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Connected Automotive
Traditional VS New Entrants
New EntrantsTraditional
◘ Mobility needs are changing
◘ Re-urbanisation at large scale
o By 2050, two thirds of the world
population – 6.2 billion people –
may live in urban lives
◘ Flexibility and Individualism
◘ Environmental consciousness
◘ Pay-per-use
◘ Changing brand awareness – status
symbol
◘ No (financial) legacy – assets
◘ Complex logistics
◘ Asset intensive
◘ Legacy – Unions
◘ Mass versus Lean
◘ Re-finance business Y-o-Y
Company
Assets
(B USD)
R&D
(B USD)
Turnover (B
USD)
R&D % of TO No. Employees
Volkswagen
Group
425 17,4 268 6,5 590.000
Microsoft 175 11,9 93 12,8 128.000
Google 131 10,9 65 16,8 53.600
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Disruptive Market Trends
Convergence of Automotive, Technology and Telecom
Shared Mobility
Car sharing and ride sharing
capturing young, urban
consumers
Non-traditional Entrants
Major tech and telecom
companies are investing in
advanced automotive solutions
Connectivity
V2V and V2X changes
vehicle usage and
transportation systems
Automated Driving
ADAS developing to
semi or full autonomous
vehiclesPowertrain Electrification
xEVs are required to meet
future emissions and
economy regulations Value Chain
Transforming nature of Product
Development and Sales –
continuous and collaborative
Digital Experience
New customer touch points
enabled by technology
The convergence
of technologies in
connected vehicles
will result in new
market realities.
The traditional auto
value chain must
change to meet
greater customer
‘needs’.
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Next Generation of Mobility
Next Gen Connected Car - Portfolio
◘ Location Based Services
◘ Driver Behavior Analytics
◘ Tracking & Security
◘ B-call
◘ E-Call
◘ Smart, Remote Activation
◘ Vehicle Health Monitoring
◘ Prognostics
◘ Hands free car kit
◘ Connected Navigation
◘ Rear Seat Entertainment
TELEMATICS
IVI
◘ Wearables integration/media
sharing
◘ Homelink
◘ Voice recognition & Text-to-
speech
HUD - SenseDriver
◘ Automatic parking/PAS
◘ 360 view camera
◘ Forward Collision warning
◘ Driver fatigue detection
◘ Lane departure warning
◘ Traffic sign recognition
◘ Blind spot monitoring
◘ Driver distraction prevention
Key Enablers
of the
Connected Car
◘ Safety and security development processes
◘ In-vehicle infotainment solutions
◘ Smart data analytics
◘ Predictive maintenance tools
◘ App development support
Copyright © 2015 Tech Mahindra. All rights reserved.
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ADAS

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Trends in Connected Vehicle
Cooperative Systems
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Connected Vehicle features of the Future
The next generation of features will:
 Bring together networked subsystems to cooperate
 Grow in numbers and sub-features
 Active participation of 3rd parties (non Automotive Industry
related
 Differ in growth due to demand, legislative mandates or
regional differences

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In-vehicle trends
More in one is the strong trends
ADAS
ECU
Instrument
Cluster
Center StackHUD
Side View
Camera (L)
Side View
Camera (R)
Night Vision
Camera
CAN
In-Cabin
Camera
Surround View
Cameras
Rear View
Camera
Rear View
Display Mirror
Infotainment
ECU
Gigabit Ethernet
Side View Display (L) Side View Display (R)
Instrument Display
◘ Driver access
◘ Driver assist
◘ Car health Information and Analysis
◘ Safety alerts
◘ Navigation
Heads Up Display
◘ Augmented reality
◘ Car health information
◘ Critical vehicle parameters
Center Console
◘ Driver access
◘ Non-driving assist features – mirror-link
◘ Passenger access
◘ Entertainment, games, cloud connectivity
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SENSEHUD by SenseDriver
Product USPs
◘ SENSEHUD INCORPORATES OUR MOBILE
SDK INTO A HEADS-UP DISPLAY UNIT
WITH POWERFUL FEATURES
◘ Our Mobile SDK allows SenseHUD to:
– Get feature-rich full turn-by-turn GPS navigation
– Fully-customized the monochromatic UI
– Deliver unique voice-commands for POI search,
music, texting and other capabilities
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SenseDriver
Unique partnership with TechM
Tools/SDKs:
◘ Telenav / Skobbler maps
◘ Google Voice for android
◘ Nuance for iOS Voice recognition
Current Involvement:
◘ Mechanical Design
◘ Application development for Android
and iOS
◘ Hardware design and validation
◘ Backend development (e-Commerce
Web Development)
Pipeline
◘ Driver Diagnostics
◘ Parking & traffic notifications
◘ Natural Language commands
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Connected Automotive
Changing world – changing roles – changing business models
+
◘ Automotive grade hardware
◘ OTA updates of firmware and software
◘ Line-fit and aftermarket solution
◘ Robust for mature and emerging countries
◘ Flexible
◘ Global deployable IT infrastructure
◘ Device management
◘ Driver ID management
◘ Back-end integration capabilities
◘ Hardware agnostic
◘ Strong BI and Big Data/Smart Data analysis tools
◘ Data access control (i.e. OEM, Tier 1, dealer, etc.)
◘ Global, but local
◘ Cost effective
◘ Secure and Solid
◘ Enriched real-time vehicle
data will be shown
◘ Data is pushed to the
smartphone app
◘ Driver distraction
prevention is key
◘ Smart city data integration.
Usage of Singapore Smart
City data integration?
◘ Gamification
◘ Peer-group social activities
◘ Sharing routes, cool places
and blogs. The app and
the vehicle are part of the
(social) life of the
customer.
◘ Vehicles were the road to
freedom, now freedom
entered a new dimension.
In-vehicle
“non distracting”
Outside the vehicle
“social experience”
Customer Dealer
Brand awarness
Aftersales & Service Continues loop of sales
Real-time vehicle data:
◘ Enables pro-active
service appointments
◘ Remote diagnostics
◘ Workshop steering
(JIT of parts)
Smartphone App:
◘ Direct support of
customer
◘ Communication portal
Real-time data:
◘ Provides information
how the vehicle is driven
 usage trends
◘ Provided information
about the condition of
the vehicle for sales
activities  pro-active
sales calls
◘ Increased, direct
communication with the
dealer will boost loyalty
and brand awareness.
OEM
Marketing R & D
Trends:
◘ Capture customer
changes
◘ Brand demands and
expectations
◘ Deep understanding of
target groups
◘ Flexible global
optimizations
Immediate:
◘ Marketing efforts:
◘ Channels
◘ Message & Feedback
Immediate:
◘ Improve quality and
efficiency
◘ Notify Tier 1 issues
(cost effective)
◘ Execute smart recall,
maintenance and
service
Trends:
◘ Development focus
areas
◘ Personalization
possibilities, based on
target groups
Tier 1
Immediate:
◘ Continues quality
improvement
◘ Perform enhanced
RCA in case of
defects
◘ Direct sales of
wear and tear
parts
Trends:
◘ Implement usage
feed-back in R&D
◘ Connected
Engineering
R & D
Local Global
3rd Party
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Connected Vehicle
Business Case – Cross Vertical Approach
Marketing
Research&Development
Service
Warranty
IT
ConnectedCar
Business units
Cost(€)
Internal Business Case:
◘ Re-location of internal budget
◘ Minimize additional investments
◘ Define new business models
rather than increase budget
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Design the
Connected World
with the expertise of Tech Mahindra
Embrace the future of mobility
Hielke Ytsma – Head Connected Vehicle Europe
+31 6 2526 2810 | hielke.ytsma1@techmahindra.com
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 Scale with quality
 Structure the optimal target operating model to increase performance
 Source for expertise and skills
 Identify new revenue streams
 Drive profit improvement
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