The document discusses infotainment innovation in cars over the next 10+ years. It summarizes that within 5 years, cars will standardize smart consoles running operating systems like Android or Windows. Artificial intelligence assistants like Watson may control cars within 10+ years. Millennials are a prime target market as digital natives who expect internet connectivity. The evolution of connected cars will utilize and market new technology to passengers.

1. Infotainment InnovationThe Next Generation of Car Technologies

2. TeamJacklineAnkomahAlexander BergenHussein KassamZubaida MustafaTseringTanzinNader Mahmoudi

3. AgendaSituational Analysis Key PlayersTarget MarketFuture TrendFuture TrendMarketing BenefitsNow10+ years5 years

4. What is an in-car infotainment system?

5. Situational Analysis

6. Situational Analysis

7. Situational Analysis

8. Key Players

9. Key playersSyncVoice Recognition10000 voice commandLCD ScreenAudible text messagesUSB & iPod connectionEmergency Automatic Calling

10. Key playersConnect DriveOnline trackingTeleservices Hands-freeMP3 connectivityInternet connectivityInternet radio

11. Key playersIQON (concept)8-inch touchscreenAudio streamingSaab IQON store Apps3rd Party software development500 hardware sensors

12. Key playersMy LinkVoice RecognitionNavigationHands-FreePandora Internet-RadioMP3 connectivityUSB connect

13. Key playersENTUNEInternet tetheringVoice recognitionTouch screenAppsSafety TelematicsMicrosoft Embedded

14. Key playersWindows EmbeddedLeading provider of InfotainmentCustomized user interfaceTell Me speech technologyMP3 connectivity

15. Key playersAndroidAndroid Apps StoreMobile Android template3rd party softwareEvolving product cycleOpen innovation strategy

16. Key playersQNXMusic playbackNavigation systemSocial mediaInternet connectivityApps store

17. Millennials (25 -35 yrs old)Large volume entering marketDigital NativesInternetMulti-mediaSocial mediaIncreased productivitySafety Concernshttp://www.avclub.com/articles/mtv-will-make-sad-millennials-feel-all-better,52319/So what?

18. so what ?Convergence TechnologyIntegration of PC, cellphone , TV, MP3 player, and vehicle

19. Target Market

20. 45-55Early BoomersFast paced industriesNo dead zoneProductivityBusiness oriented25 - 34Gen YTech SavvyMaleEarly adopters40% market67% maleInternet User35-45 Gen XSuburban families More driversHigh buying powerEntertainment & safetyTarget Market

21. 1 - 5 years Trend

22. 1 - 5 years Trend3 Tier SystemHardwareOperating SystemApps/ 3rd party software{

23. 1 - 5 years TrendHardware Voice Recognition Internet ConnectionTouch ScreenLight sensor Integrated cameraFuel and speed monitoringGPS

24. 1 - 5 years TrendOperating System Android, Microsoft Windows (WEA), RIM (QNX)Apps / 3rd party software Video ConferenceSocial Media Car diagnostic app Customized interface Email and SMSConnect2Car

25. Video

26. 1 - 5 years TrendHindrances Safety concerns Distraction Voice recognition and accuracy

27. Future trends10+ years Trend

28. 10+ years TrendIntelligent ConsolesSmart ConsolesVehicleNow10+ years5 years

29. Watson!The Future is Artificial Intelligent Consoles

30. Video

31. 10+ years Trend WatsonApplicationsNo pre-programmed demandsInterprets natural languagePersonal assistantEmbedded NFC chipsNew apps conceptIncreased productivity

32. 10+ years Trend WatsonPotential HindrancesSize Power consumptionPrivacy issuesDistraction

33. Marketing Benefits Location based marketingEnhanced Direct Marketing Online shopping for passengers

34. It has started

35. It has started

36. It has started

37. SummaryEvolution of carsCars no longer a dead zoneStandardized smart consoles within 5 yrs Artificial Intelligent cars Millennials prime target marketMarket & utilize new technology

38. Thank you

39. appendix

40. Situational Analysis Summary

41. Key Players

42. Target Market

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