Business proposal of an adaptable & simple connected vehicle platform. Pitkraft can be adopted with current production vehicles. In future, Pitkraft can be a platform for connected vehicle & service aggregation.

1. PITKRAFT -
SMART, SAFE & EFFICIENT MOBILITY
A BIRD’S EYE VIEW

2. MAKE CAR OWNERSHIP
EXPERIENCE SMART, SAFE &
EFFICIENT THROUGH TECHNOLOGY.
Pitkraft’s Moto
WELCOME TO OUR DREAM

3. SLIDE 3: WHAT ARE WE TRYING TO SOLVE?
PROBLEM EXPLANATION
1
2
3
4
AUTOMOTIVE SERVICE
ECONOMY
SAFETY
CONNECTED CAR
1- OEM Service centres are costlier & Less
2- Independent Service sector is fragmented
3- Poor quality of service
4- Non-standardised practises
5- Counterfeit spare parts
1- Driving improvements suggestions
2- Driving pattern based analytics
3- Vehicle to vehicle performance comparison
4- OBD II based trouble detection & suggestion
5- Automatic fuel economy tracking
1- Warning of rash driving
2- Speed limit warning & barking warning
3- Theft protection & geo fencing alerts
4- Parking location assistance
5- Crash alert & on road assistance
1- No access to car car computers
2- Manual car trip logs are tedious process
3- Repair & Maintenance reminders & log
4- Location based services & suggestions
5- Real time vehicle data visualisation

4. SLIDE 4: HOW WE ARE SOLVING?
PURPOSE OF PITKRAFT
Remote Diagnostics
1. Real time monitoring
of car health & detailed
fault information
Drive Green
1. Driving data based
suggestion to drive
efficiently
Navigation
1. Car navigation &
location sharing
2. Car locator & parking
Social Connect
1. Weekly scores & leader
boards.
2. Performance comparison
Audio Warning
During violations audio
warning from ‘Pitkraft
Link’
Repair & Maintenance
1. Repair & maintenance
alerts, instant quotes
based on location
SOS - Impact Alerts
1. Impact alerts to
prefixed contacts & near
by support entity
Trip Analysis
1. Each trip will be
recorded & violations will
be notified

5. SLIDE 5: HOW PITKRAFT WORKS?
PITKRAFT INFRASTRUCTURE
Pitkraft Cloud
Service Partner
Spare Part Partner
User mobile
The Connected Car
Pitkraft Link

6. SLIDE 6: HOW WE SUSTAIN?
PITKRAFT REVENUE STREAMS
35%30% 25% 10%
Pitkraft Link - Hardware sales
Additional value added services
Subscription based services
Commission from service centres &
repair shops
Commission from
spare parts retailers

7. SLIDE 7: SWOT ANALYSIS
SWOT ANALYSIS
STRENGTH
‣Automotive expertise & connect
‣Process optimisation experience
‣Drive pattern know how
‣Data analytic expertise
‣Fleet management experience
‣The Vision & global outlook
WEAKNESS
‣Lack of Advanced technology
experience (AI, cloud, etc)
‣Service Industry awareness
‣Negotiation & Marketing
OPPORTUNITY
‣Market awaiting for technology
disruption
‣Cloud based application are highly
scalable
‣Future potential
‣Connected car developments in the
industry
THREAT
‣Unskilled workers & counter intuitive
processes
‣Supply of spare parts
‣OEM’s individual products & Apps
‣Network speed & GPS signal issues
S W
O T
THIS IS NOT AN
ACTUAL SLIDE

8. SLIDE 8: PITKRAFT OFFICE OVER VIEW
PITKRAFT ORGANISATION STRUCTURE
Founder / CEO / manager
Technology ServiceConnectivity
Hardware
Analytics
UI & UX
Cloud
Service Network
Spares Network
Customer Care
Finance/Admin/HR
THIS IS NOT AN
ACTUAL SLIDE

9. SLIDE 9: PITKRAFT GOTO MARKET PLAN
GOTO MARKET PLAN
1 2 3 4 5 6 7 8 9 10 11 12
Company registration
Recruitment
Company Setup & infrastructure
development
Web & APP Development
Service network establishment
Spare parts network development
Customer care set up
Hardware design & development
Cloud based algorithms
Testing & validation
Product launch
Dealer network for hardware sales
Product launch & marketing
Further add on services
Time Period in Months >
* Tentative timeline

10. SLIDE 10: PITKRAFT FINANCIAL PROJECTION
FINANCIAL PROJECTION
Sr No Particular Description Cost
1 Company Registration LLP & all other legal formalities 1500000
2 Infrastructure Office, Computers, Furniture, Virtual assets, servers 3000000
3 Running Cost Rent, other expenses 2500000
4 Payment
Developer, Marketing Executives, Hardware
Engineer, Product Engineer
8600000
5 Customer Acquisition cost Marketing materials, events, direct meetings 2000000
6 Cloud & servers Unforeseen expenses 1000000
Total 18600000
* Cost are rough estimates only, need detailed study for finalising the budget
THIS IS NOT AN
ACTUAL SLIDE

11. SLIDE 11: MARKET WATCH & PROJECTION
FINDINGS: MCKINSEY CONNECTIVITY & AUTONOMOUS DRIVING CONSUMER SURVEY ‘15
37% customers are ready to switch to another manufacturer for better connectivity.
60% Customers are interested in driving related data services
32% would like to pay subscription fee based connected services
82% customers would like to have ‘Navigation & Mobility’ application, in return of
personal data
New prolonging business models created by connectivity & automation are
‣Connected car market place (repair, maintenance, sales)
‣Remote preventive diagnostics
‣Connected navigation, Location, destination & driving patten based lead generation
‣Network parking (guidance, ticketing, payment, enforcement)
‣Personalised insurance - policies based on driving behaviour/pattern analysis
Today’s landscape of single competitors will evolve towards a play of competing
ecosystem (Cloud based platforms, APIs for multi brand usage)
Source: http://www.mckinsey.com/industries/automotive-and-assembly/our-insights/how-carmakers-can-compete-for-the-connected-consumer

12. SLIDE 12: MARKET WATCH & PROJECTION
FINDINGS: GOLDMAN SACHS CARS 2025
Car ownership in most economies starts gaining momentum, by 2025 may developing
nations will reach that level for first time, creating a large demand for smaller cars with
lower prices & lower operation costs - India will become world’s 3rd largest market place
with 7.4 million vehicles
One of the seven key trends, drive transformation in the coming decode will be IoC -
Internet of Cars
The cars of 2015 will be - Green, Convenient, Safe & Affordable
Source: http://www.goldmansachs.com/our-thinking/technology-driving-innovation/cars-2025/index.html
CHALLENGES & OPPORTUNITIES OF INDIAN SERVICE MARKET: FROST & SULLIVAN
Source: http://auto.economictimes.indiatimes.com/news/aftermarket/indian-auto-parts-aftermarket-business-to-worth-16-5-billion-by-2021-frost-sullivan/46672154
The price-competitive unorganised sector
70% of customers shift to local independent aftermarket services within 2 years purchase
Counterfeit components account for 45% of passenger car aftermarket parts sale

13. SLIDE 13: MARKET WATCH & PROJECTION
CURRENT MARKET OVERVIEW
UPCOMING OEM CONNECTED
OEM APPS
AUTOMOTIVE SERVICE AGGREGATORS IN INDIA CONNECTED APPS IN INDIA
DriveMate

14. THANK YOU..!
VAISAKH VENUGOPAL
VAISAKHVENUGOPAL@LIVE.COM
+91-9840386311