In 2014 many OEMs started to use the latest big data technologies to leverage customer and vehicle data, together with information available through other channels. Nick Gill, Chair of Capgemini’s global automotive council, will highlight some of the leading examples of work done in the industry, and the results achieved to date. Presented at EMC World 2015 by Nick Gill.

1. Presentation to EMCWorld
5th May 2015
Nick Gill
Chairman, Global Automotive Council
nick.gill@capgemini.com

2. 2AutomotiveConnect – Driving Digital | January 15, 2015
The automotive industry is booming, but also facing
significant disruptive change
Martin Winterkorn, VW
Our sector faces a disruptive
change... those who are not
willing to change will
not exist in the future
Ian Robertson, BMW Michael Gorriz, Daimler
The Auto industry will
see more change in the
next five years than in the
previous 100 years
We are very close to
a radical change in
our industry
Andy Palmer, Aston Martin
We are on the cusp of one
of the most radical changes
in the way that you buy
cars in 125 years
Earl Hesterberg, GroupOne
Our USP is having
the best systems,
processes and data in
the industry
The fun has just started
Warren Buffet,
Berkshire Hathaway Automotive
(On the purchase of Van Tuyl Group)

3. 3AutomotiveConnect – Driving Digital | January 15, 2015
The automotive world of the future

4. 4AutomotiveConnect – Driving Digital | April 2015
Capgemini sees three areas driving customer
management in the automotive industry
Interest Purchase Ownership Repurchase
CONNECTED CUSTOMER
Putting the customer at the centre
of your company
CONNECTED VEHICLE
Making the vehicle a node on
the network
CONNECTED INSIGHTS
Transforming data into competitive
advantage
“We want to listen to
the consumer and learn.”
Dieter Zetsche, Daimler
“We need to work with
companies from outside the sector.”
Sergey Brin, Google
“Data is the new
currency for our industry.”
Luca de Meo, Audi

5. 5AutomotiveConnect – Driving Digital | April 2015
Connected Customer:
Our assets show our capability to shape the change together with the OEM
! Put the customer at the center
! Make the customer unique
! Focus on governance, not
technology
! 3D technology
! Excellent buying experience
! System integration
! Augmented reality
! Individualized information
! Ownership experience
! Central hub for information
! OEM service integration
! Cloud based
! Survey in order to get end
customer’s expectation of
mobility services
! OEM relevant results
extracted
! Supporting Cars Online with
focus on the challenges and
barriers to online sales
! Looking at ways of making it
work
! Enhance after-sales experience
! Workbench integration
! Improve service quality
! Up-selling and cross-selling
Customer Data Management
Customer View on Mobility
Services
Automotive
Online Sales
Lead Management Best
Practice
Virtual Showroom AR Owner's Manual Customer Portal Service Inspection
IgniteEnvision
! Increase new vehicle sales
! Increase dealer revenue
! Potential cost savings
associated with third-party
leads
POC
POV
! How to mobilize the company
around the consumer
! How to break down the
internal silos
! Governance, organization
Connected Customer

6. 6AutomotiveConnect – Driving Digital | April 2015
Connected Vehicle:
Our assets are demonstrating innovative and state of the art solutions
V2V Communication Location-Based Services Fleet Mgt – Driver Mgt Real-time Service Care
Ignite
Chris
Bob
MQTT
Server
Connected Service Exp. Fleet Mgt – Temp Control Clickable Demo CybersecurityConnected Vehicle

7. 7AutomotiveConnect – Driving Digital | April 2015
Connected Insights:
Our Connected Insights assets allow the rapid generation and evaluation
of innovative ideas for OEM headquarters, importers and dealers
Ignite
Micro Targeting
Loyalty Prediction
Renewal Prediction
Price Optimization
Social Insights
Envision
Automotive Insights Lab
Warranty Prediction
Sales Forecasting
Connected Insights Social Insight into Action
Price Transparancy
Analytics Service Unit

8. 8AutomotiveConnect – Driving Digital | April 2015
Connected Insights:
We have proven that Connected Insights delivers tangible results
Pricing &
Demand &
Warranty
prediction
! Proven cases of 7 times more effective targeting
! Over 20% increase in average revenue per campaign, with 10% cost
reduction
Profiling &
Targeting
! Improved stock replenishment due to more robustly predicted demand on
vehicle model, parts and geographical level
! Improved warranty claims prediction accuracy by >100%
Pricing &
Demand &
Warranty
Prediction
! Success rate of identifying customers to repurchase increased by > 300%
! About 2-3 times more conversion due to up-sell and cross-sell analytical
models
! Decrease in churn rate by 15-30%
Renewal &
Loyalty
Ignite

9. 9AutomotiveConnect – Driving Digital | January 30, 2015
Connected Insights:
Our Analytics Lab will allow global access to use case demos and client bespoke
service delivery and accommodate a Capgemini Automotive Data Hub
Automotive Data Hub
Use Cases Demo Area
Global Access
Restricted Access
Private Data Areas (on
premise, local or regional)
Social Car CommunityDigital Automotive Markets Commercial Data Providers
Feed back
engagement
data and
benchmarks
(masked)
Design / Build / Run
Client 2
Platform-as-a-Service
self-provisioning
Virtualized converged
infrastructured
Elastic big data analytics
environment
Client 1 Client 3
Micro
Targeting
Social
Insights
Sales
Forecasting
Price
Optimization
Warranty
Prediction
Renewal
Prediction
Loyalty
Prediction
Automotive
Insights Lab
Connected
Insights PoV

10. The information contained in this presentation is proprietary.
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