This document discusses connected cars and their technology, benefits, and future opportunities. Connected cars are equipped with internet access and connectivity to external networks. This allows access to applications through the car's screen and a more advanced driving experience. The document outlines the early models of connected cars focusing on navigation and emergency assistance. Current connected cars allow constant connectivity like a smartphone on wheels. The future possibilities include cars that can suggest destinations, find parking, and even drive autonomously. However, challenges exist around IT security, ethics regarding autonomous vehicle decision-making in accidents, and legal/regulatory issues around responsibility and control.

1. Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-
DRIVING CARS.
What are Connected Cars?
Cars equipped with Internet access offering a
connection to an external network and providing
various value-added benefits to the driver and
passengers.
Brief Overview of the Technology
• Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and
LTE (4G).
• Intelligent architecture based on Intelligent Transport Systems
(ITS).
• Disruptive innovation through independent developers
(colonizers).
• Cloud-based structure.
• Mobile and fixed digital technology available in a single device.
Current and Expected Benefits
• Access to applications through the car screen.
• Enjoy the overall market of digital technological advances.
• New and safer driving experience with the self-driven car.
Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.

2. Connected Cars – Early Years & the Present
Early Years
• Karl Benz and Daimler created the first
cars in 1885 and 1886; these were just
basic cars “No frills, no thrills”.
• First connected cars focused on navigation
(GPS), emergency assistance (e.g., OnStar)
and basic smartphone integration.
The Present
“Drivers are demanding their cars keep them
constantly connected like a smartphone on
wheels.” Next generation of connected cars:
• Mercedes-Benz F015 - self driving and
can be navigated through gesture and eye-
tracking.
• Ford - SYNC 3 in-car infotainment allows a
driver to take calls, control music and
interact with their phone's apps with
steering wheel controls using voice
commands.
• Tesla Model S - Internet-enabling
technology.
Sources:
Keith Noughton on Bloomberg Business “Connected Cars Overtake Video Games at Electric Show; Motorauthority.com; Do You Remember …the future
By JD Hancock / Fatima Vital; Dailytech.com .

3. The Future
There are endless possibilities to what a connected car
can do for you. It can recognize your interests and
suggest destinations, it can find you parking spaces, it
can inform you of the closest gas station; it can show
you store sales location and of course take you there by
driving itself.
Short Term Opportunities
• Maintenance: Real time report and offers of
personalized services.
• Insurance: Rates and packages based on driving
behaviors.
• Infotainment: Apps, social media, on-line shopping,
entertainment from your car panel.
Opportunities Under Development
• Vehicle to Vehicle communication- Self driving
vehicle , accident prevention
• Connected Home and Connected Vehicle-
Control home devices from your car
Sources:Parks Associates, Zdnet

4. Commercialization starts now!
Internet of Things to be used as a hub of new
ecosystem of connected services.
• Enhanced safety and security due to constant
connection with the vehicle.
• Retailers and service providers make direct
notifications, give free trials and accept
immediate distant payment.
• Car manufacturers monitor customer’s
experience and investigate post-sale
commercial opportunities.
• Apps providers are encouraged to bring
innovations to drivers and their passengers.
Interaction will no longer be about a one-time
sale! Car will become full time entertainment and
commercial mobile module.
Revolutionary, lucrative and disruptive effect.
• No more drivers means one more relaxed passenger
and potential client
• Revenues paradise for electronic companies and app
developers involved in apps apps, platform and
interface for connected cars.
• Car producers copying the strategy from mobile
phones manufacturers, letting new apps and services
develop independently but controlling the market.
• Car manufacturers become “fleet managers” and
keep control over services, maintenance and
adjoining fields?
• Operating system standard wars- car manufacturers
vs. software and telecommunication sectors.
• Disruptive technology for insurance, transportation
(train and plane) and automotive sectors.
http://www.rcrwireless.com/20140710/devices/airbiquity-google-apple-connected-car-trends
http://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_car
http://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/
http://www.forbes.com/sites/chunkamui/2013/01/24/googles-trillion-dollar-driverless-car-part-2-the-ripple-effects/3/;
http://www.kpmg.com/Ca/en/IssuesAndInsights/ArticlesPublications/Documents/self-driving-cars-next-revolution.pdf
Sources:

5. Obstacles and Challenges
IT Security / Hacking
Following some of most accredited methods of
attacks:
• Specifically written software could exploit the
OBD (On-board diagnostics) port. Once
accessed it is possible to monitor every
component connected to it.
• A hacker could exploit system installed on the
car to remotely arrest a vehicle or monitor
every component
• Malware could be inoculated through USB
devices into MP3 reader or via wireless
technology
• Unauthorized Applications – Executing or
downloading malicious unauthorized app from
third party.
• DOOR LOCKS and Key Fob – an attacker could
emulate the presence of access code which
regulates the operation of control locks and
start/stop for car engines.
Human Security & Ethics
• Each car will be able to steer clear to others by
instantaneous communication and take the right
decision? BUT Which is the right decision?
• Favor the supposedly more solid car to crash in?
• Even if there are children inside?
• What rules to be determined to make that choices?
Legal/Regulatory
• Who will be authorized to “drive” the car?
• Who will be responsible in case of crash?
• The “driver”? The car manufacturer?
Sources: Security Affairs blog, Pierluigi Paganini, http://www.wired.com/2014/05/the-robot-car-of-tomorrow-might-just-be-programmed-to-hit-you/
In two to 5 years, security will be considered a primary
requirement for a new generation of vehicles … have you
updated the firewall on your car?