The document discusses the evolution and future of connected car technology, emphasizing the convergence of automotive and telecommunications industries. It highlights key trends such as increased software reliance, cloud computing, and consumer expectations for connectivity, alongside the importance of partnerships to reduce costs and time to market. Additionally, it outlines a roadmap for infotainment services, projecting significant advancements and capabilities by 2020.

1. Future of
Connected Car
Technology knowhow
By:- Ashish Bhasin
Sr. Business Manager

2. Introduction
Not so long ago
• proprietary headunit
• AM/FM/CD – only
• No connectivity
What we can expect today…
• common OS
• 2-way connectivity
•Software Driven architecture
2002 OEM focus
2012 OEM focus
2

3. Technology Trends in Automobile
Convergence :- convergence between the automotive and TIME(Telecommunication,
Information technology, Media and Entertainment) industry.
Harnessing the power of cloud computing:- The cloud enables remotely storing
enormous amount of data and accessing collected data in the car.
Intelligent System
• The combination of network
connectivity – coupled with
anytime, anywhere access to
executable data – has
transformed embedded
systems of devices into
“intelligent systems”
• To support the development
of new technologies, OEMs
are simplifying the number of
automotive platforms.
• Software is driving product
innovation. It is estimated
software components will
increase from 20% today to
50% by 2020.
Interface
• Consumer expect the same
connectivity when on the
move, with access to
smartphones, tablets and
mp3 players, as well as
satellite navigation.
• Partnership/alliances would
enable to reduce cost and
Time to market for various
OEMs. (Slide X talks about
the alliances)
Low Carbon Emission
• „Green‟ issues are not just a
luxury afforded by developed
markets; will also significantly
increase within all BRIC
countries.

4. What is a connected Car

5. Why now -> LTE

6. How Connectivity has helped
2.5 G/Edge
0.2 MPS
3G/UMTS
7 MPS
3G +/ UMTS
14 MPS
4 G/LTE
100 MPS
eCall
Breakdown
M2M
Real-time mapping
Traffic updates
Search
Youtube
Facebook
Internet Radio
Media Streaming
Car and User
Personalization
Access to Cloud
Dynamically loaded
apps and content
Mobile office
• Better coverage/ stability at car speeds
• High through-put and low latency
• Evolves infotainment system from
device-centric to content centric

7. Ecosystem of connected Car

8. Trends of connected Car

9. 9
Opportunities in Connected Car
Location
Technology
Communications
Technology
Voice-recognition
Convergence of
Navigation
Systems
Mayday Systems
Car PCs
Audio/
Video Systems
Integrated Telmatics
System
Upcoming Applications
Emergency call
Device-to-device
communications
Interactive
on-board entertainment
Navigation and route guidance
services
Remote vehicle access and
diagnostics
E-commerce applications
Commercial fleet management
Remote vehicle theft tracking

10. • Real time Traffic
• Real time weather
•Car tracking
•Safety and security
•Remote diagnostics
• Streaming Audio
• mobile search
• Eco-telematics/navigation
•Smartphone integration
• EV telematics connectivity
• integration with Smartphone apps
• HMI enhancements (HTML5)
• Cloud based contents
• Software OTA updates
• Advanced remote diagnostics
• Usage based insurance
• Collision avoidance
• V2V and V2I applications
Y 2005 Y 2010 Y 2015 Y 2020
Infotainment Services roadmap

12. Trends by OEM
• By 2015 new infotainment platforms will be operating on
Standard operating platforms. This will bring cloud based
system
• Multiple connectivity options co-exist – will provide
redundancy and choice
• The rate at which people start switching over to data
consumption the embedded module depends upon data
plan pricing.