This document discusses contemporary analytics and the rise of social media. It notes that we now live in a hyper-connected world where billions use social networks and cell phones, generating huge amounts of data. This data impacts companies and gives consumers more voice. Social media has changed marketing by allowing peer production of content and socially connected promotion. The document examines concepts like paid, earned, and owned media and how inbound marketing works. It poses questions on how to measure big data and get started with social analytics.

1. Contemporary Analytics

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Million dollar question

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And some data crunching along the way
What do we measure?

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Lets not talk about Selfie 

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It was the first deadly air accident for the 13-year-old carrier -
AirAsia, which has made air travel affordable for tens of millions
of people in fast-growing Southeast Asia.
"Fernandes sounds authentic and credible," said Caroline
Sapriel, managing director of CS&A, which advises companies
on crisis management. "He is looking after the priorities of the
families. He is showing a lot of empathy. He is using many
channels to put that across.“
An activeTwitter user with nearly a million followers, he quickly
took to social media to express shock and sympathy.
"I apologise profusely for what they are going through. I
am the leader of this company and I have to take
responsibility," he said at a televised news conference.
Being Social

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• Social Media and the Death of Traditional Advertising
[INFOGRAPHIC]
• Awesome Things Brands Did on Social Media in 2014
[INFOGRAPHIC]
• 5 Social Media Marketing Trends for 2015
[INFOGRAPHIC]
• Why did social media become so popular?
• How should companies be thinking about it?
History of social media

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We live in a hyper-instrumented, hyper-connected
world
• 6 billion cell phones
• Billion people on the “social graph”
(Facebook, Twitter and other online social networks)
• Reservoir of economic and social influence
– • Viral marketing and word-of-mouth drivenspread of products and
services
• Big-data is $100 billion industry  growing at 10% a year
 twice as fast as the software business as a whole
Lay of the land…

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It impacts all the things firms care about …
Why should we care?

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Web 2.0 gives voice to the consumer.
Decision rights move away from the ivory tower.
From the Cathedral to the Bazaar

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Network data is “everywhere”!!

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1. Peer Production of Content

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2. Socially connected world

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How is ‘Social’ different?

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A New Marketing Funnel

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Paid vs. Earned vs. Owned

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What are these concepts?
Inbound and Outbound marketing

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Solution: Inbound Marketing

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Putting them all together

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Key Questions to Get Started

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How big is big-data?

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Four Major Forces

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Billion+ people on the social graph

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Doing what they
like to do …
and leaving a digital
trail …….

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Welcome to the splinternet!

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66% of smartphone users sleep with a phone
next to them - Telenav Study
We are not talking about 

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54. Contact Details
+91- 9989 071 326
@rohitnotifiesRohit Kumar Cherukuri
www.DigiMaverick.com
C Rohit Kumar
Rohit@digimaverick.com