2015 Mashable Social Media Day_Futuro e nuovi trends dell'era digitale

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OnlyGoodVibez

Nuovi trend dell'industria digitale

Social Media

Futuro e nuovi trends
dell’era digitale
___
Chi siamo oggi
per capire
dove saremo domani
Roberto ‘Red’ Rossi - @robertor3d
OnlyGoodVibez | www.onlygoodvibez.com
dove saremo domani

What means SOCIAL?
People
as persons
or customers?

At least we used
to talk aboutto talk about
SOCIAL MEDIA

SOCIAL MEDIA
SOCIAL + MEDIA = 0
+ SOCIAL = - MEDIA

We can’t really imagine
what is gonna be
Everything changes too fastEverything changes too fast
For the moment we can hope
they’ll be only good vibez

And if u wanna follow us…
#onlygoodvibez#onlygoodvibez
Roberto@onlygoodvibez.com
www.onlygoodvibez.com

Why listen to a bunch of self-diagnosed experts blathering on from the stage? Moderators Sean McDonald of Pricewaterhouse Coopers and Sam Decker of Mass Relevance were having none of that at their SXSW session. They dressed themselves up in the finest double knit polyester a man could find, and strode out into the SXSW sunlight as the epitomes of 1970s game show hosts. They turned the audience into the experts and then turned them loose, striving to answer the questions posed by others and vying for bragging rights, the grand prize crown, and a crisp $100 bill. Here are the best-liked questions from their rollicking session.

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Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas: 1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind. 2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ]. 3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction. 4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.

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Many expect that by 2026 approx, 30% of people will spend at least one hour a day in Metaverse. Because Metaverse technology can use in shopping, education, social media, or entertainment. But people still don’t know what it is Metaverse, so it is a virtual space where people can communicate through various forms, and they work only virtually, and they can play games also and go shopping virtually. If you need Metaverse consulting you can contact SARA Technologies.

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Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.

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This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously. In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies. They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities. https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands

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