Downloaded 38 times
Uploaded byMarketing Land
Social Tools Super Session By Benjamin Spiegel
The document discusses the growth of social network ad spending globally, which reached $35.98 billion in 2017, with detailed statistics on spending by region from 2015 to 2017. It highlights the potential for marketers to create customized social media tools to optimize engagement and efficiency, emphasizing the need for data ownership and real-time insights. The presentation also provides a guide on building such tools, outlining necessary goals, technical skills, and cost-effective solutions.
More Related Content
Similar to Social Tools Super Session By Benjamin Spiegel
Social Tools Super Session By Benjamin Spiegel
- 1. SOCIAL TOOLS SUPER SESSION BenjaminSpiegel CEO, MMI Agency @NXFXCOM #SocialPro #24A @nxfxcom
- 2. @nxfxcom#SocialPro #24A Tools Toysare cool.
- 3. “Social network adspending hit $35.98 billion worldwide in 2017.” @nxfxcom#SocialPro #24A
- 4. @nxfxcom#SocialPro #24A SOCIAL NETWORKAD SPENDING (BILLIIONS) 2015 2016 2017 North America $10.10 $12.67 $15.15 Asia-Pacific $7.40 $9.66 $11.91 Western Europe $4.74 $5.82 $6.85 Latin America $0.68 $0.85 $1.00 Central & Eastern Europe $0.61 $0.70 $0.79 Middle East & Africa $0.16 $0.22 $0.28 Worldwide $23.68 $29.91 $35.98 SOCIAL NETWORK AD SPENDING GROWTH (% CHANGE) 2015 2016 2017 Middle East & Africa 52.4% 33.9% 27.4% Asia-Pacific 42.7% 30.6% 23.3% North America 31.0% 25.5% 19.6% Western Europe 28.9% 22.8% 17.7% Latin America 24.2% 25.0% 17.9% Central & Eastern Europe 18.0% 14.4% 13.0% Worldwide 33.5% 26.3% 20.3% Social Network Ad Spending Worldwide, by Region, 2015-2017 Note: includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence; numbers may not add up to total due to rounding Source: eMarketer, April 2015
- 5.
- 6. @nxfxcom#SocialPro #24A © LUMAPartners LLC 2015 Gamification SOCIAL LUMAscape Social Data Community Platforms Social/Mobile Apps & Games Social Networks - Other Social Search & Browsing Social Commerce Platforms Analytics Social Promotion Platforms Social Publishing Platforms Social Marketing Management Twitter Apps Facebook Gaming Facebook Apps Content Curation URL Shorteners Stream Platforms Traditional Publishers Social Business Software Content Sharing (Reviews/Q&A/Docs) Image/Video Sharing Blogging Platforms External (Customer) Facing Internal (Employee) Facing Social Ad Networks Social Intelligence Social Scoring Social TV Social Referral M A R K E T E R C O N S U M E RSocial Shopping Social Advertising Platforms Social Login/Sharing Social Content & Forums Denotes acquired company Denotes shuttered company Advocate Platforms Social Branded Video
- 7.
- 8.
- 9.
- 10. @nxfxcom#SocialPro #24A • crossplatform integration • granularity • Al • cost • data ownership • facebook = facebook • reporting • realtime insights bs why?
- 11. @nxfxcom#SocialPro #24A Social toolscost up to $20k/brand/month
- 12. My only tool:Knime @nxfxcom#SocialPro #24A
- 13.
- 14.
- 15.
- 16. @nxfxcom Twitter in 20seconds #SocialPro #24A
- 17.
- 18. Real-time events -Shell Houston Open @nxfxcom • Real-time content • Simultaneous activities • Multiple real-time platforms • PR, social, analytics, radio, TV and physical activation #SocialPro #24A
- 19. Experiential social -”Until 20” @nxfxcom • Flexible demands (line length) • Multiple competitors - film festival • Location-based media support • POS integration/bidding #SocialPro #24A
- 20. Digital launch -Boogie Wipes @nxfxcom • Multiplatform launch • Dynamic paid support • Minute-by-minute cross-platform tracking • Real-time content creation • CRM Integration #SocialPro #24A
- 21.
- 22. Six reasons tobuild your own mega awesome incredible social mastery AI Big Data real-time tool @nxfxcom#SocialPro #24A
- 23. @nxfxcom#SocialPro #24A 1.Get thedetails you want.
- 24. @nxfxcom#SocialPro #24A 2. Outputany way you want.
- 25. @nxfxcom#SocialPro #24A 3. Asoften as you want.
- 26. @nxfxcom#SocialPro #24A 4. Harvestthe data.
- 27. @nxfxcom#SocialPro #24A 5. Buildprofiles.
- 28. @nxfxcom#SocialPro #24A 6. Getcompetitive advantage.
- 29.
- 30. Tool building 101- it’s easy @nxfxcom#SocialPro #24A
- 31. 1. Pick anAPI. @nxfxcom#SocialPro #24A
- 32. 2. Load datafrom API. @nxfxcom#SocialPro #24A
- 33.
- 34. 4. Do stuffwith data. @nxfxcom#SocialPro #24A
- 35.
- 36. @nxfxcom 1. Pick anAPI. https://developers.facebook.com/tools/explorer/! #SocialPro #24A
- 37. @nxfxcom 2. Load datafrom API. https://graph.facebook.com/searchmarketingexpo/feed! #SocialPro #24A
- 38.
- 39. @nxfxcom 4. Do stuffwith data. http://www.wordle.net/create! #SocialPro #24A
- 40. What you needto build your own @nxfxcom#SocialPro #24A
- 41. @nxfxcom#SocialPro #24A 1. Goals- define the outcome
- 42. @nxfxcom#SocialPro #24A 2. Geek(ish)- JSON, API, CSV, JS and HTML
- 43. @nxfxcom#SocialPro #24A 3. ETL- extract transform load
- 44. @nxfxcom#SocialPro #24A 4. Storage- where to keep it
- 45. Putting it alltogether @nxfxcom#SocialPro #24A
- 46. Our setup @nxfxcom • Runningsmall EC2 • Scheduled jobs • Backup • API calls • Data extractions • Transformations • Q&A • Text analytics • Modeling • Alerts • Data storage • Aggregation • Data preparation • Data serving • Visualization • Modeling • Analysis • Reporting • Delivery #SocialPro #24A
- 47.
- 48. Cloud-solution cost @nxfxcom Knime platformFree Spotfire/Tableau $0-$200/month Amazon RDS $24/month Amazon EC2 $24/month API keys Free TOTAL $50-$250/month #SocialPro #24A
- 49. Things you cando @nxfxcom#SocialPro #24A
- 50.
- 51. What to dotomorrow @nxfxcom • Knime - https://www.knime.org • Facebook API key - https://developers.facebook.com • Twitter API key - https://dev.twitter.com • (Free) Amazon instance - https://aws.amazon.com/free/ • Spotfire trial - http://spotfire.tibco.com/trial • Tableau trial - http://www.tableau.com/products/trial #SocialPro #24A
- 52. @nxfxcom#SocialPro #24A Thank you! JOINUS @SMX WEST SAN JOSE, CA MARCH 1-3, 2016