Engaging and Growing Your Membership With Social Media
•
2 likes•592 views
Think of your social media presence as a storefront for your Rotary club. Is it inviting and relevant to potential customers? Facebook, Twitter, Instagram, and websites can be an effective and affordable way to keep your members engaged. They’re also a powerful public relations tool for your club in the community, and RI has a lot of resources to help you with that part. You’ll review various social media platforms and their potential audiences, learn some best practices for member engagement, and tips for using social media to get potential members to attend a club meeting. Moderator: Joe Otin, Rotary Public Image Coordinator, Rotary Club of Nairobi Lavington, Kenya
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (14)
Similar to Engaging and Growing Your Membership With Social Media
Similar to Engaging and Growing Your Membership With Social Media (20)
More from Rotary International
More from Rotary International (20)
Recently uploaded
Recently uploaded (20)
Engaging and Growing Your Membership With Social Media
- 1. 2015 ROTARY INTERNATIONAL CONVENTION Engaging and Growing Your Membership with Social Media Moderator: Rotary Coordinator Joe Otin
- 2. #ricon15 • Joe Otin • Rotary Club of Nairobi Livingston • Rotary Public Image Coordinator Your Moderator:
- 3. #ricon15 • Finding your club’s “Online Home” • “Inward” vs. “Outward” facing content • Using Social Media to Engage the Community • Best Practices (The Dos and Don’ts) • Going beyond the basics (tips for advanced users) Session Objectives:
- 4. #ricon15 • Nancy Barbee, Rotary Club of Maysville – Assistant Regional Rotary Foundation Coordinator • Günes Ertas, Izmir-Dokuz Eylül Rotary Club – Rotary Public Image Coordinator • Mitty Chang, Rotary eClub of Silicon Valley Your Panelists:
- 5. #ricon15 • Your Club should have one “Home” online – Other social media channels can be used and drive traffic to your home (advanced) • Pick your “home” based on your clubs needs, members comfort, and price/value – Websites cost money, have more versatility – Facebook pages are free but limited Having an Online “Home”
- 6. #ricon15 Inward Facing • Club Members (leaders and members) • Focus on “closed” ClubDistrict Events • Uses Acronyms and Abbreviated titles • Makes assumptions about members Rotary knowledge Outward Facing • Community/Public + Members • Focuses on “Open” Club Events (Picnic, Social Activities, Service Projects and Fundraising Events) • Uses Clear, simple terms to convey information • Assumes the visitor is not familiar with Rotary Inward vs. Outward Facing Content:
- 7. #ricon15 • Raise Awareness about your club in the community • Attract service project volunteers • Invite people to upcoming “public” events (Fundraisers, Dinners, Socials) • Attract potential members • Engage donors What Does Your Homepage Do?
- 8. #ricon15
- 9. #ricon15
- 10. #ricon15 • Use your page to generate BUZZ in the community (for non-Rotarians) • Promote global connections for projects, friendship exchanges • Make Rotary Leaders more accessible Expanding your Horizons Online:
- 12. #ricon15 ROTARY LEADERS BECOME VISABLE
- 13. #ricon15 • Show off your club’s personality: – People, Pictures and Projects • What makes your club special? • What will you do NEXT: – Invite non-members to attend or participate upcoming events (Service Projects/Fundraisers) How to Brand Your Club Online:
- 16. #ricon15 Show off Your Club’s Personality:
- 17. #ricon15 BBQ BASH~LINKS TO WEBSITE
- 20. #ricon15 What Makes Your Club Special?
- 21. #ricon15 WORLDS GREATEST MEAL TO END POLIO
- 23. #ricon15 WGM~DISTRICT EVENT IN EGYPT
- 24. #ricon15 • Vague club information • Lacking club identity/personality • Poor navigation/Dead links • Rarely updated • Too much “fluff” Common Mistakes Made on Social Media:
- 25. #ricon15 Common Mistakes Made on Social Media: Example
- 26. #ricon15 • Select one member to be responsible for the Social Media presence – If you can’t find a current member, look to recruit someone new • Discuss the type of content together – Stories, Pictures, Events, Fundraisers • Recruit “Help” from other members Selecting a Social Media Manager:
- 28. #ricon15 Rule One: Be Brief – Not Boring
- 29. #ricon15 Rule Two: Be Newsworthy
- 30. #ricon15 Rule Three: Be Helpful
- 31. #ricon15 Rule Four: Be Live
- 32. #ricon15 Rule Five: Be Video Proficient
- 33. #ricon15 • Website or Facebook is your club’s online home but other platforms can help • Twitter, Instagram, Google Hangouts, Periscope, Meerkat, Tumbler, Podcasts When and How to use “Other” Social Media
- 34. #ricon15 When To Use Social Media Channels:
- 35. #ricon15
- 36. #ricon15 • How is online content consumed • Ways to engage members and recognize them • Updating is key to being relevant – Younger Generations are looking for update information CONSTANTLY What the Next Generation is Looking For: