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2011-12 RPIC Training Meeting PR Resources and  Social Media Jane Lawicki Public Relations Division
Resources to help you tell the Rotary Story
1.2 million members in 34,000 clubs around the world
Rotary’s PR Division Support <ul><li>Creative resources  </li></ul><ul><li>Financial resources  </li></ul><ul><li>Human re...
Creative Resources
Humanity in Motion PSA campaign Download at rotary.org/humanityinmotion
Sample Print Ads
‘ This Close’ Global PSA Campaign
rotary.org/mediacenter
This Close placements
Training materials
rotary.org/newsletters
Global Outlook: Public Image
This is Rotary DVD
shop.rotary.org
2010-11 PR Grants Grants In millions (US$) $2.2M $1.2M $8.7 District Contribution In Kind Donations Public Relations Value...
Spain
California
Puerto Rico
<ul><li>Up to US$15,000 per district  </li></ul><ul><li>Districts must contribute one-third match </li></ul><ul><li>Early ...
Rotary’s 1.2 million members People Rotary has helped Rotary Public Image Resource Group  (Public Image Coordinators) RI P...
Rotary & Social Media
 
 
Social media is a conversation
Rotary’s Strategy <ul><li>Listen and learn  </li></ul><ul><li>Communicate to new audiences  </li></ul><ul><li>Connect bett...
Our Social Media Presence
facebook.com/rotary
twitter.com/rotary
Linkedin
youtube.com/rotaryinternational
Flickr
Rotary Social Media Resources
rotary.org/socialnetworking
Share Rotary News
Global Outlook: Social Media
Thank you facebook.com/rotary twitter.com/rotary Search Rotary youtube.com/rotaryinternational
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Using social media in Rotary

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Rotary International uses Social Media to tell their story. This presentation includes case studies and resources available to effectively uses social media as a communication channel.

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Using social media in Rotary

  1. 1. 2011-12 RPIC Training Meeting PR Resources and Social Media Jane Lawicki Public Relations Division
  2. 2. Resources to help you tell the Rotary Story
  3. 3. 1.2 million members in 34,000 clubs around the world
  4. 4. Rotary’s PR Division Support <ul><li>Creative resources </li></ul><ul><li>Financial resources </li></ul><ul><li>Human resources </li></ul>
  5. 5. Creative Resources
  6. 6. Humanity in Motion PSA campaign Download at rotary.org/humanityinmotion
  7. 7. Sample Print Ads
  8. 8. ‘ This Close’ Global PSA Campaign
  9. 9. rotary.org/mediacenter
  10. 10. This Close placements
  11. 11. Training materials
  12. 12. rotary.org/newsletters
  13. 13. Global Outlook: Public Image
  14. 14. This is Rotary DVD
  15. 15. shop.rotary.org
  16. 16. 2010-11 PR Grants Grants In millions (US$) $2.2M $1.2M $8.7 District Contribution In Kind Donations Public Relations Value $12.1
  17. 17. Spain
  18. 18. California
  19. 19. Puerto Rico
  20. 20. <ul><li>Up to US$15,000 per district </li></ul><ul><li>Districts must contribute one-third match </li></ul><ul><li>Early bird deadline: 15 July 2011 </li></ul><ul><li>Application deadline: 15 August 2011 </li></ul><ul><li>Applications available at rotary.org/prgrants </li></ul>2011-12 PR Grants
  21. 21. Rotary’s 1.2 million members People Rotary has helped Rotary Public Image Resource Group (Public Image Coordinators) RI Public Relations staff [email_address] Human Resources
  22. 22. Rotary & Social Media
  23. 25. Social media is a conversation
  24. 26. Rotary’s Strategy <ul><li>Listen and learn </li></ul><ul><li>Communicate to new audiences </li></ul><ul><li>Connect better in the 21 st Century </li></ul>
  25. 27. Our Social Media Presence
  26. 28. facebook.com/rotary
  27. 29. twitter.com/rotary
  28. 30. Linkedin
  29. 31. youtube.com/rotaryinternational
  30. 32. Flickr
  31. 33. Rotary Social Media Resources
  32. 34. rotary.org/socialnetworking
  33. 35. Share Rotary News
  34. 36. Global Outlook: Social Media
  35. 37. Thank you facebook.com/rotary twitter.com/rotary Search Rotary youtube.com/rotaryinternational

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