This document summarizes a presentation on strengthening Rotary through club and district websites. It provides an overview of speakers, Rotary's new visual identity and voice for websites, quickstart guidelines, key principles, and resources for clubs and districts to utilize. Tips are also shared on making sites engaging through tools like RSS feeds and examples of effective Rotary websites from around the world. Attendees are invited to submit questions.

1. 2014 ROTARY INTERNATIONAL CONVENTION
Strengthening Rotary Through
Club & District Websites

2. Speakers
Elizabeth A. Smith Yeats
District Governor-Elect, District 6400
Rotary Club of Detroit, Michigan, USA
Peter Markos
Chief Information Officer, Rotary International
Nancy Neff
Web Manager, Rotary International
JOIN LEADERS, EXCHANGE IDEAS, TAKE ACTION

3. Submit your questions
Strengthening Rotary Through Club & District Websites

4. Rotary’s new visual identity & voice in the
digital space
• Make it easy for prospective members and the public
to understand Rotary
• Inspire members about the big picture and our impact
• Provide a consistent, clear picture of Rotary across
communities
Strengthening Rotary Through Club & District Websites

5. QuickStart Guidelines
• Suggestions for site organization, navigation, logo,
colors, imagery, and other website elements
• Recommendations, not dictates
• Take what works for your site and web platform
Strengthening Rotary Through Club & District Websites

6. Key principles
• Organize content by audience
• Talk about activities in the new voice – Join Leaders,
Exchange Ideas, Take Action
• Use imagery to show connections and community
• Take what works for your club and your web platform
Strengthening Rotary Through Club & District Websites

7. Resources
Strengthening Rotary Through Club & District Websites
Site Features URL
Rotary Brand
Center
Download & customize
logos, images & video
https://www.rotary.org/
brandcenter
Rotary Images Download thousands of
images
https://www.rotary.org/
images
RSS Automated feed of news &
feature stories
https://www.rotary.org/
news
Member data
integration
Synching of member data
via selected vendors
https://www.rotary.org/
memberdata

8. Website Challenges
Strengthening Rotary Through Club & District Websites

9. Tools to Make Your Site Engaging
RSS Feeds – automated news headlines
• Headline
• Headline + Description
• Learn how:
https://www.rotary.org/myrotary/en/manage/tools-
templates/rss-feed
Ideas – featured projects
• Rotary Club of Evanston Lighthouse
Strengthening Rotary Through Club & District Websites

10. Site Examples
• Rotary in Australia
• Rotary Netherlands
• Rotary Sweden
• Rotary Club of Conwy (Great Britain)
• Rotary France
• Rotary Club of Sao Paolo Morumbi (Brazil)
Strengthening Rotary Through Club & District Websites

11. Questions
Strengthening Rotary Through Club & District Websites