This document provides information about two bakeries - Aroma Bakery and Freemori Bakery. Aroma Bakery is a smaller traditional bakery located in Petaling Jaya, established in 2003, with 4 employees including the founder. Freemori Bakery is a larger bakery chain with 9 locations and nearly 3000 employees, established in 2002 with a focus on customer service. Both bakeries offer a variety of breads and pastries. While Aroma focuses on traditional artisan breads, Freemori introduces new seasonal products and themes.

1. Khoo Zer Kai
Joel Ling Chyi Jer
Alan Chung Jia Zen
Miaw Yan Chie
Zoe Low Li Mien
Muhammad Sheikh Irfaan Yadun
Kodaruth Humairaa
0320500
0320511
0321487
0319930
0319444
0319353
0319356

2. What’s A Bakery?
How do they come from?

3. The history of bakery
● Been around for thousand of years
● Developed during the Roman empire.
● About 300 BC ago.
● Bakery was introduced as respectable profession in
Roman
● Began preparing at home using mills to grind grains to make
flour.
● First bakers’ guild was introduced in 168BC.
● The first bakery an open-air bakery was open in Paris.

4. Brief Description for Two Business
Aroma bakery and Freemori bakery

5. Aroma bakery

6. Location: F-0-3 Plaza Damas, Jalan Sri Hartamas, Damansara, Petaling Jaya, Selangor 50480
Operating Hours: 7am - 7pm daily except for Sunday and public holidays.
Number of branches: None
Main services: Authentic bread
Peak Hours: Morning and midday.
Number of Employees: 4 (including the founder)
Recent development: None

7. About Aroma Bakery
- Founded by William Ng,
- Established at 2003.
- 4 bakers including himself.
- Traditional bakery.
- Investment cost around RM 200,000.
- No branches.
- Provide services for special occasions.
- The types of bread, which they produced are referred as artisan bread.
- Bread Aroma Bakery is a very friendly based bakery.

8. Products sold by Bread Aroma Bakery:
Bread
● Pita
● White bread
● Brown bread
● Flat bread
● Whole grain bread
● Focaccia
● Ciabatta
● Rustic
● Wholemeal Loaf
● White Roll
● Baguette
● Wholemeal bun
● Ciabatta with Pesto
Sauce
● Seven Grain
● Wholemeal
sunflower seed
● Seedy Square
● Rye Bread
● Whole Wheat
Potato Bread
● Red Bean
● Kaya Bun
The Bakery has a wide variety of types,
shapes, sizes, and textures of breads.

9. Pastries
● ’Pain au chocolat’
● Pain au raisins
● Plain Croissant
● Croissant with ham
● Croissant with
cheese
● Curry puff(other puff
pastry)
● Danish pastry
● Éclair
● Macarons

10. ● Banana tart
● Cheese Danish
● Custard Raisin Braided
● Custard and Cheese
● Croissant
Pizza
● Wrap Pizza

11. Speciality of Aroma Bakery
- Specialized in traditional and
handmade types of bread
baked with locally milled flour.
- They also have other
specialties, which are the
French based products like the
‘pain au chocolat’.

12. Freemori bakery

13. Current location: 3A, Jalan Ragum 15/17, 40200 Shah Alam, Selangor
Operating Hour: 6 am - 11 pm / 7 am - 10.30 pm (it was just re-opened)
Number of branches: 9
Number of employees: Nearly 3000 (including Factory)
Main services: Service line
(The way on how the employee treat customers)
Peak Hour: Lunch time and work time from 4 p.m. to 6 p.m.
Recent development: Launch new products and play music themes for every season (Summer, Fall,
Spring and Winter)

14. About Freemori
- Founded by Mr. K.K. Tan in 2002.
- It has it’s own concept where they will treat customers as premium
customers.
- They will serve the customer instead of letting customer serve themselves.
- Their products were made with fresh ingredients as well as no preservations.
- This will make their products last for one day for breads and two days for
cakes only.
- The definition of Freemori is to infuse creativity, imagination and vitality within
the food culture.

15. - They were aimed for sharing with their customers through meaningful
interactions in a fun way.
- Their mission was to become the leader of boutique bakery chain by
internal expansion and external franchising program.
- Freemori also came out with seasonal products which they will come out
with new products on every festival or parent’s day.
In Freemori bakery: it feels like a restaurant instead of bakery

16. Products sold by Freemori
Soft Bread
● Custard Bun
● Hammy Chicken Floss
● Seaweed Chicken Floss
● Bun Family
● Deluxe Bun
● Black Beauty
● Crispy Vienna
● Russian Bread
● Parmesan Bread
● Magic White (Sesame)
● Cheese Bun
● Marble (Milk)
● Caterpillar
● Polo Bun
● Butter Bun
European Bread
● Flaxseed Cranberry
● Grain & Fruit
● Cheese Lover
● Formosa Longan
● Formosa Lychee
● California Bread
● Chocolate Poppy Seed

17. Danish
● Canary
● Bombyx
● Crown
● Mambo
● Apple Danish
● Hammershus
● Raisin Milk Danish
● Mille Danish
● Almond Raisin Danish
● Danish Pastry
Loaf
● Panda Loaf (8 slices)
● Cheesy Loaf
● Chicken Floss Loaf
● Sesame Loaf
● Wheat Loaf
● Milk Loaf (4 slices)
Sliced Cake
● Hokkaido Cake
● Classic Cheese Cake
● Mango Mousse
● Sesame Swiss Roll
● Music Box
● Sweetie

18. Pastry
● Cheesy Chess
● Triplets
● Coffee Cream Puff
● Cannelés Bordelais
● Juliet (Orange)
Cookies
● Matcha Red Bean Cookies
● Curry Spice Cookies
● Cranberry Cookies
● Thumbelina (Sesame)
● Almond Shortbread
● Pumpkin & Sweet Potato
Cookies
● Chocolate Almond Cookies
● Matcha Cookies

19. Speciality of Freemori bakery
Products Treatment
Soft Bread Service Line (Customer treat by employers)
European Bread

20. Similarities & Differences

21. Similarities
Freemori Bakery Aroma Bakery
Type of Food Pastries, Loaves etc.
Nature of Business Monopolistic Competitive Market
Hygiene Level Clean and Neat

22. Differences
Differences between Aroma Bakery and Freemori bakery
Freemori Bakery Aroma Bakery
Established 15 years 12 years
Building Type Common Bakery
Atmosphere
Restaurant + Bakery
Style
Operating Style Traditional Modern
Number of Employees 3000+ 4
Type of Bread Commonly found Rare and Special
Price After GST Not Affected Affected

23. Competitors

24. Aroma bakery
1. Tray Café (400m)
● Cakes, scones and pies that were freshly
made everyday.
● 3 founders within this café.
2. Pastryville (500m)
● Attractive modern design.
● It has 50 branches.
● More choices in their products.

25. Freemori Bakery
1. King’s Confectionery (1.2km)
● Wider options in their variety of products.
● Has a longer history of 42 years.
● Keep challenging themselves to develop new
products
● Has 80 retail stores established around Malaysia.
2. Fidi Bakery (7.2km)
● Famous in their pastry
● Has reasonable prices
● Located on a strategic place

26. Weaknesses and
Recommendations

27. Freemori bakery
Closed on public holidays
Should open so more customers
would come

28. Difficult to locate (remote)
Should have a franchise in a
more strategic place.

29. Bread recipe still new
Have a few traditional recipes.

30. Aroma Bakery
Promote more on social network and
update more
Lack of advertising

31. Lack of Manpower
Established enough to have more
employees

32. Location and No
Branches
Open branches to
improve business

33. Conclusion
● Freemori is more successful
● Constantly exploring and inventing new recipes and
ideas, like how they allow people to have eat there
● Environment is more than a bakery

34. Chandy, A.M. (2015, April 14). Eating out for under RM30: Rubberduck. StarOnline. [newspaper article retrieved from internet].
Retrieved from http://www.thestar.com.my/Lifestyle/Food/Eating-Out/2015/04/14/Eating-out-for-under-RM30-Rubberduck/
Fidi Bakery. (n.d.). Retrieved June 13, 2015, from https://foursquare.com/v/fidi-bakery/4f86d170e4b0bd6fe0b9d2b2
Freemori. (2013). breads | freemori online. [webpage]. Retrieved from http://freemori.com.my/breads/
kampungboycitygal. (2014). Tray Cafe, Plaza Damas. [web article] Retrieved from http://www.hungrygowhere.my/dining-
guide/tried-and-tested/tray-caf-plaza-damas-*aid-aa513101/
King's - About Us. (n.d.). Retrieved June 13, 2015, from http://kings.com.my/about.html
Pastryville. (n.d.) About us. [webpage] Retrieved from http://www.pastryville.net/about_us.php
References

35. Sean. (2015, February 16). Rubberduck @ Plaza Damas, Sri Hartamas (literally). [Blog post]. Retrieved from http:
//eatdrinkkl.blogspot.com/2015/02/rubberduck-plaza-damas-sri-hartamas.html
Tray Cafe. (n.d.). Enter Tray Cafe! - Home - Tray Cafe KL. [webpage] Retrieved from http://www.traycafekl.com/home/?
site=home
TripAdvisor. (2015). “Great cakes and sandwiches” Review of Tray Cafe. [webpage]. Retrieved from http://www.
tripadvisor.com.my/ShowUserReviews-g298570-d4067131-r279920033-Tray_Cafe-
Kuala_Lumpur_Wilayah_Persekutuan.html#review279920033
Zhi, W. (2014). Pastryville. [web article]. Retrieved from http://www.hungrygowhere.my/dining-guide/best-of-
malaysia/pastryville-*aid-0d543101/