The document analyzes several bakeries in Clark, Philippines. It describes the location, products offered, pricing, service quality, customer base, and peak operating details of bakeries like Jiin Bakery, Pan de Manila, Red Ribbon, French Baker and Perfect Loaf. Common findings are that the bakeries are located in commercial areas, offer breads, cakes and coffee, maintain clean facilities and provide fast service. Customers typically purchase bread and coffee and spend 15-30 minutes at the bakeries. The document aims to understand the micro-market dynamics of bakeries in Clark.

1. BAKERY AND BAKESHOP
A micro-market analysis
Group I:
Group BANZON
BJ I:
SHERRIEBANZON
BJ BANZON
VIVIAN DABU
SHERRIE BANZON
MYRA RIVERA
VIVIAN DABU
AGSB-Regis, AGSB CLARK
MYRA RIVERA

2. Jiin Bakery
 Commercial
area
 Mostly Korean
establishments
 Passersby going
to and from
Clarkfield and
Balibago,
Angeles City
 Not much foot
traffic
Friendship Hi-way, Angeles City

3. Jiin Bakery
 Products – mostly
breads and cakes;
coffee, sodas, and juices;
and flavored icedrops
 Price for breads –
between Php10 – Php65
 Service – attentive &
fast
 Facilities – clean
establishment; well-
ventilated; with tables
and chairs but no CR.

4. Jiin Bakery
 Customers:
- 2 women (mid-
20s): soda and
bread
- a man (late 50s)
and a woman
(late 40s) –
coffee and bread
 Length of stay –
30min.-1hr.
 Date & time of visit
– 4:05p.m. June 7,
2011
POD – Korean breads

5. PAN de MANILA
 Commercial area
 Food
establishments
around
 Not much foot
traffic
Middle, Ground Floor, SM-Clark

6. PAN de MANILA
 Products – baked
breads; spreads;
bottled/canned
fish/fruit preserves;
coffee/choco;
milk/juices
 Price – pandesal:
3.75/pc. small, 6.00/pc.
big, 6.25/pc. wheat;
other breads-between
Php17-65
 Service – fast,
attentive, and
accommodating
 Facilities – clean but
cramp; hot; no tables/
chairs/CR

7. PAN de MANILA
 Customers
- 1 man late
50s
- 2 women
mid-50s
 Product –pan de
sal
 Length of stay –
few minutes
 Time & date of
visit – 5:10 p.m.
June 7, 2011
POD – pugon baked pan de sal

8. MICHELL’S BAKESHOP
 Location is Good.
 Covered with small
bamboo trees in front
 Traffic: Heavy
 Foot Traffic: Slightly
Heavy
 Few customers inside
Location: Balanga City
Located along City Center
Near Cathedral, Municipal
Hall, Mall & School (STI)

9. MICHELL’S BAKESHOP
Menu:
Breads, Assorted
Pastries & Cakes
Best Seller: Roti & Cakes
Roti: Php30/ pc
Cheesy Ensaymada: Php 28
Chocolate Ensyamada: Php28
Date & time of visit:
June 7, 2011
6:13- 6:29 pm

10. MICHELL’S BAKESHOP
Speed of Service: Slow
Level of Service: Slighty Unattentive
Personnel : 2 persons
•Not much customer interaction
•No Upselling
FACILITIES
•Restroom located at Max’s Restaurant
•Cozy Ambience
 Customer Profile:
 7 Women
 Age: 33-45 years old
 Ordered: Slice Breads for School
Baon & Ensaymada

11. Red Ribbon
 Commercial area
 Food
establishments
around
 Much foot traffic at
all times
Near SM-Hypermart, Ground Floor, SM-Clark

12. Red Ribbon
 Products – baked
breads/cakes; cooked
food; coffee/juices/
sodas
 Price for breads-
between Php15-312
 Service – fast,
attentive, and
accommodating
 Facilities – clean but
a little bit small;
with tables/ chairs
but no CR

13. Red Ribbon
 Customers – mostly
families; women*
 Saleable product –
cakes and cooked
food*
 Length of stay – few
minutes to 30
minutes if dining in*
 Time & date of visit
– 4:30 p.m., June 7,
2011
POD – delicious & reasonably priced cakes
*based on previous visits

14.  City of Balanga, Bataan
 June 6, 2011
 Time of Visit: 5:45- 6:09
 (approximately 23 steps fr. Michell’s
kiosk)
 Foot Traffic: Heavy
 Traffic Flow : Heavy

15. goldilocks
Products :
Assorted Breads /Cakes
Pastries /Popcorns
Microwaveable viands
 Facilities:
 Parking
 Cool Security Guard
 Many Varieties of Breads, Pastries &
Cakes
 Manpower:
 4 personnel
 1 Security guard
POD – affordable cakes and cooked food

16. goldilocks Customer Profile:
48 Customer
9 Men (husbands)
39Women (mothers mostly)
Teachers
To buy baon treats and Cakes for
Special Occasions
Mostly ordered:
Macaroons/ Slice Bread & Cakes
Length of Stay:
People stay longer since there are more
varieties and the lines are longer
Level of Service: Attentive though lack of
change funds
Speed of Service: Fast

17. THE FRENCH BAKER
 Commercial
area
 Food
establishments
around
 Much foot traffic
at all times
Main Entrance, Ground Floor, SM-Clark

18. THE FRENCH BAKER
 Products – baked
breads; cooked food;
coffee/juices/sodas
 Price for breads-
Php12-120
 Service – fast and
attentive
 Facilities – clean;
well-ventilated; with
tables and chairs
but no CR

19. THE FRENCH BAKER
 Customers –
- 2 couples (mid-
60s)
- 1 woman (mid-
50s)
 Ordered –breads
and cooked food
 Length of stay –
- few minutes
-1 hr.- dining in
 Time and date of
visit – 5:30 p.m.,
June 7, 2011
POD – affordable French breads

20. PERFECT LOAF
 Commercial area
 Food establishments
around
 Much foot traffic at
all times
Nepo Mart Complex, Angeles City

21. PERFECT LOAF
 Products – baked
breads/cakes; cooked
food; coffee/juices/sodas
 Price for breads –Php13-
65
 Service – fast, attentive,
and accommodating
 Facilities – clean; well-
ventilated; with tables/
chairs/CR

22. PERFECT LOAF
 Customers – mostly
30s and up
- 6 office workers;
- 1 family of 4;
- 2 couples/1 grp of 4
- 2 solo
 Orders–bread/cakes/
slices and cooked food
& sandwiches
 Length of stay – few
minutes-30 minutes if
dining in
 Time & date of visit –
6:35p.m., June 7, 2011
POD – Kapampangan taste

23. Michell’s Goldilocks
Location Commercial Commercial
Pedestrians Many Many
Products Breads/cakes Breads/cakes; cooked food
Price for breads 10-75 14-130
Service Slow, attentive Fast and attentive
Facilities Sliding doors; Clean, well-ventilated; with
With table and chairs tables and chairs but no CR
CR is located at Max Restaurant
(same owner)
Customers Mostly late 30’s 9 male and 39 women (mostly
mothers)
Orders Bread and Pastries Pack of breads/cakes
Stay Few minutes Longer than necessary
Time of visit 7 persons 48 customers
POD Roti breads Affordable cakes and cooked food

24. Jiin Pan de Manila
Location Commercial Commercial
Pedestrians Many Many
Products Breads/cakes Breads/cakes
Price for breads 10-65 3.75-65
Service Fast, attentive Fast, attentive,
accommodating
Facilities Clean, well-ventilated; with Clean, well-ventilated; with
tables and chairs but no CR tables and chairs but no CR
Customers 2 women mid-20s and a man (late 1 man (late 50s) and 2 women
50s) and a woman (late 40s) in a (mid-50s)
business meeting
Orders Coffee/Soda and bread Pan de sal
Stay Few minutes – 30 min. if dining Few minutes
in
Time of visit 4 persons 3 persons
POD Korean breads Pugon-baked pan de sal

25. Red Ribbon French Baker Perfect Loaf
Location Commercial Commercial Commercial
Pedestrians Many Many Many
Products Breads/cakes; cooked Breads/cakes; cooked Bread/cakes; cooked food
food food
Price for 15-312 12-120 13-65
breads
Service Fast, attentive, Fast and attentive Fast, attentive,
accommodating accommodating
Facilities Clean but small; with Clean, well-ventilated; Clean, well-ventilated;
tables and chairs but no with tables and chairs with tables/chairs/CR
CR but no CR
Customers Mostly families; women* 2 couples (mid-60s) Families and friends;
and 1 woman (mid- office workers; students
50s)
Orders Cakes/cooked food* Breads and cooked Bread/cake slices and
food cooked food
Stay Few minutes – 30 min. if Few minutes-1 hour if Few minutes-30 min. if
dining in* dining in dining in
Time of visit 0 5 persons 20 persons
POD Delicious & reasonably- Affordable French Kapampangan taste
priced cakes breads

26. THANK YOU!
Entrepreneurship class
Ateneo-Regis
AGSB Clark