Ramly Burger Man is a Malaysian food company that produces halal meat products. It was founded by Dato' Haji Ramli bin Mokni and has grown from a small startup to an annual revenue of over RM100 million. The company's mission is to produce high quality halal products. It has several subsidiaries and participates in food exhibitions internationally to promote its brands. A SWOT analysis found its strengths are its strong brand and products, while threats include regulations and health-conscious competition.

1. #1
ASMA LIYANA BINTI
JA’AFAR
COMPANY REVIEW
2014838744
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4. MISSION, VISION & COMPANY’S
GOALS
THE RAMLY BURGER MAN
SUBSIDIARIES
PRODUCTS
#1
RAMLY’S ACTIVITIES
SWOT ANALYSIS
PROMOTIONS
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5. THE RAMLY’S BURGER
MAN
Dato’ Haji Ramli bin Mokni
originally from Tanjung
Piandang, Perak
Saw the opportunity to have
burger meat locally produced.
Started the business with just
a deposit of RM2, 000
Company’s annual revenue is
now exceeding RM100 million
per year.
#1
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6. MISSION & VISION
#1
MISSION
• Achieve excellent in the
business target.
VISION
• To produce HALAL, clean and
quality product.
COMPANY’S GOALS
• Provide and offering job
opportunities in management,
production to product marketing
and distribution.
• Become household name in
Malaysia and international
markets.
• Plan export Ramly food products
worldwide.
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7. SUBSIDIARIES
#1
SUBSIDIARIES
Ramly Food Processing Sdn.
Bhd.
Pemasaran Ramly Mokni
Sdn. Bhd.
Ramly Food Services Sdn.
Bhd.
Ramly Halal Mart Sdn. Bhd
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8. RAMLY HALAL
MART SDN. BHD.

10. RAMLY’S ACTIVITIES
Participated in MIFB 2008 Exhibition at PWTC, Kuala
Lumpur form 10th July 2008 until 12th July 2008.
Participated in MAHA 2008 Expo in Serdang, Selangor
from 11th August 2008 until 23rd August 2008.
Participated in an event which organized by MOA &
FAMA. It was held in Diamond Island, Phnom Penh in
Cambodia from 21st October 2010 until 23rd October
2010.
MAHA International Expo 2012 located at MAEPS,
Serdang Selangor on 23rd November 2012 until 2nd
December 2012.

11. PROMOTIONS

12. RAMLY CARD
> RM5.00 (No monthly fees)
> Special discounts

13. STRENGTHS
1. Strong products
2. Strong brand
3. Role of intermediaries
WEAKNESSESS
1. Advertising strategy
2. Vulnerable
3. Unhealthy food production
OPPORTUNITIES
1. International expansion
2. New product innovation
3. Took Part in Television
Programme
THREATS
1. Government regulations
2. Strong competitors
3. Consumer awareness about
healthy food
SWOT
ANALYSIS

14. New Product
Innovation
Cooking show television
programme

15. COMPETITOR

16. Tuesday, 7th October 2014
RAMLY HALAL MART, BANDAR TUN RAZAK