The document compares two chicken rice businesses located in different geographical locations - Prosperity Bowl Restaurant in Petaling Jaya, Selangor, Malaysia and Singapore Chicken Rice, which has 52 branches throughout East Malaysia. While Prosperity Bowl Restaurant focuses on its original chicken rice recipe and has only one location, Singapore Chicken Rice offers a variety of Oriental and Western dishes and has expanded significantly throughout the region. The analysis finds that Singapore Chicken Rice has been more successful due to its larger size, franchising model, and goal of international expansion. Recommendations are provided for each business to improve operations and customer experience.

1. Comparative Analysis of 2
Businesses of Similar Industry in
Different Geographical Location
Group Members: Pui Chun Shian ( 0323470 )
Brandon Liaw ( 0323467)
Loon Jing Wei (0322074)
Dixon Kee ( 0323944 )
Cryslyn Tan ( 0324249 )
Ching Pei Woon ( 0323842 )
Lau Hui Ming ( 0323827 )

2. CONTENT
• What is Hainanese Chicken Rice?
• Brief Description of the Business
-Singapore Chicken Rice
-Prosperity Bowl Restaurant
• Similarities & differences
• Comparative
• Recommendation
• Conclusion
• Reference

3. HISTORY OF CHICKEN RICE
What is it?
The Hainanese chicken rice is a dish that
consists of succulent steamed white chicken that
is cut into bite-size pieces and served on
fragrant rice with some light soy sauce
Origin
1. Adapted from
early Chinese immigrants
from Hainan Island, off the
southern coast of China
2. Locals call it Wenchang
chicken
3. Evolved through the
Hainanese immigrants in the
region and gained from local
influences such as
the Cantonese

4. Brief description of the both business

5. SINGAPORE CHICKEN RICE
Main headquarters:
Lot 7488-7489, Ground Floor.
Block 16, Taman Timberland, 3rd
Mile,93200, Kuching, Sarawak
About the founders:
1. 3 founders
2. Opened the first shop, at Jalan
Song Thian Cheok, in 1987
3. Started due to popular
demand of chicken rice
Dishes sold:
1. Chicken Rice
2. Variety of noodle and rice
dishes
3. Side dishes
1. One of the largest chicken
rice industry in East-
Malaysia.
2. Currently has 52 branches
inclusive of 12 franchises all
around East- Malaysia.

6. Exterior
Chicken Rice
Interior
Side dishes

7. PROSPERITY BOWL RESTAURANT
About Mr.Khoo:
1. He is the founder.
2. He has the passion for
cooking.
3. He did not have much capital
to start the business until
2006.
4. Opened his one and only shop
in 2006.
Location:
No.19, Jalan SS2/30, 47300,
Petaling Jaya, Selangor
Dishes sold:
1. Chicken Rice
2. ‘Kueh Tiaw’ soup
3. Pork ball soup
4. Fried beansprouts
1. GST is not included
2. Opens daily from 7am-9pm
3. Peak hours are during lunch
and dinner

8. Exterior Interior
Chicken Rice Side dishe

9. SIMILARITIES AND DIFFERENCES
BETWEEN BOTH SHOPS

10. Prosperity Bowl Restaurant Similarities Singapore Chicken Rice
Reasonable and affordable Prices Reasonable and affordable
Advertised using newspapers Advertising Media Advertised using newspapers
High Shop cleanliness High
Chicken Rice Main product Chicken Rice

11. Prosperity Bowl
Restaurant
Differences Singapore
Chicken Rice
One Number of founders Three
Selangor Location Kuching
1 Number of shops 52
The founder has a
passion for cooking
What prompted them to start the
business?
At that period of
time, there was a
recession so
starting a business
was more
profitable than
working as an
employer
5 workers Employees per shop 10 workers
Monday to Sunday
7.00am-9.00pm
Business Hour Monday to Sunday
10.00am-10.00pm
- Annual Revenue Approximately
RM1.8 mil
More than 100
customers per day
Number of Customers More than 200
customers per day
Opening more
branches around
Selangor
Future Plan They want to go
international
No Halal Yes

12. Comparative between Singapore
Chicken Rice and Prosperity Bowl
Restaurant

13. SINGAPORE CHICKEN RICE
• Economy is in a recession, customer prefer to save cost.
• Sugarban is their biggest competitor
- Because they have the same equivalent standard of their operation
- Specialized in selling fried chicken
- Also sells side dishes
- Is one of the famous fast food restaurant in Kuching.
• To compete with their competitors
- Lower down their operation cost, that is to reduce unnecessary manpower.
- Training and improving their staff productivity to improve their service and
food quality.
• Set their gross profit 50% and above.

14. • Provides more choices of dishes in Malaysia
- Vietnamese, Indonesia and Thai food.
- Can be found in one of their most recent development which is the
Singapore Food Street.
• Nature of the market
- Very oligopoly due to the food types sold.
- There are a variety of foods with different kinds of styles such as oriental
and western.
- The proximity of the locals to the shop plays an important role to regulate
their routine there as a lunch and dinner spot.

15. PROSPERITY BOWL
RESTAURANT
• Kar Heong is the only competitor of Prosperity Bowl Restaurant.
- Has 3 branches located in ss14, ss4 and Setia Alam
- Sells mainly chicken rice, kueh tiaw soup and pork balls
• Didn’t care about competitions
- What matters to him is the quality of his food
- Was already interested in the food industry so he is very passionate about
his cooking
- Managed to create his own recipe by using organic chickens
- Also stew his chicken soup for at least 2 hours a day before serving
- By doing so, he can maintained or improve his food quality which his
business will then gain more loyal customers

16. • Would not advertise his business with any cost only if it’s free
• In 2013, The Star Newspaper titled Prosperity Bowl Restaurant as the best
chicken rice in Klang Valley.
- This was a free advertisment offered by the newspaper company
• According to Mr.Khoo, his loyal customers would provide advertisement
for him if he maintain his quality of his food
- As the saying goes, success is the result of perfection, hard work, learning
from failure, loyalty, and persistence
• The only action that he would take to compete with his competitors is to
expand his business by opening the second branch
- Most probably would open end of the year 2016
- Would be operated by a family member of his
• Nature of his market is actually perfect competition
- Because its barrier to entry is weak
- Has only one branch

17. PROSPERITY BOWL RESTAURANT NAME OF SHOP SINGAPORE CHICKEN RICE
Located at SS2. The rental
expense in that any area in
Selangor would actually reduce
the revenue of the business,
which then cause problems in
earning more profit.
The parking space is also limited
at that location. It is usually very
packed with cars and it may
cause jams and inconvenience for
other especially during peak
hours.
Obstacles faced by
new businesses
who wish to enter
their markets
today? Are they
easy or difficult to
overcome?
As stated by the interviewee,
chicken rice is a common and
famous food in East Malaysia.
There are many other chicken rice
business in Kuching which will
increase the competition rates,
which in turn reduces the
profitability of the business.
Since the business has franchises,
it is hard to keep the reputation of
the business intact. To maintain
the reputation, more expenses
will be required to provide
trainings and other services which
will also reduce the amount of
profit earned.

18. COMPARATIVE ANALYSIS
SUMMARY TABLE
COMPETITIVE TRAITS PROSPERITY BOWL
RESTAURANT
SINGAPORE CHICKEN RICE (
KUCHING)
1. Number of competitors 1 Less than 5
2.Barrier to Entry Weak barrier to
entry
Entering the market
of foods and
bevarages in
Subang Jaya is easy
due to a few factors
1. Subang Jaya is a
busy city.
2. Chicken rice is a
common food.
Storing barrier to entry
Entering the market of foods and
beverages in Kuching is difficult
due to few factors:
.
1. Kuching is a small city
2. Many variety of foods.

19. COMPETITIVE TRAITS PROSPERITY BOWL
RESTAURANT
SINGAPORE CHICKEN RICE (
KUCHING )
3. Other Characteristics Prosperity Bowl
Restaurant focus on
the originality of
the chicken rice
recipe.
Also sells Kueh
Tiaw Soup and
other side dishes.
Singapore Chicken Rice has a
variety of dishes with a fusion of
both oriental and western style.
For example, chicken rice,
Cantonese ‘Kuew Tiaw’ ,
Sandwiches, Chicken chop rice
and others.
4. Verdict Perfect
Competition
Oligopoly

20. CONCLUSION
Based on our analysis, Singapore Chicken Rice is more successful.
1. Has 52 branches compared to Prosperity Bowl Restaurant which has only
1 branch.
2. Has expanded throughout East Malaysia while Prosperity Bowl
Restaurant has only one branch.
3. It has franchising whereas Prosperity Bowl does not.
4. SCR are pursuing to expand until it is internationally recognized while
Prosperity Bowl Restaurant recently only decides to open the second
branch.
5. More customers since it has branches all around the East Malaysia.

21. RECOMMENDATIONS
SINGAPORE CHICKEN RICE PROSPERITY BOWL RESTAURANT
1. Make sure food quality is at the
most optimum state
2. Make sure the waiters are attentive
1. They should make more ventilation
2. It should have the air conditioning
service for the customers to have their
meal more comfortably.
3. The owner of Prosperity Bowl Restaurant
should have the mind to expand his
business.
4. Prosperity Bowl Restaurant should focus
on more advertising strategies to promote
his dishes.

22. REFERENCES
Prosperity Bowl Restaurant:
-http://my.openrice.com/klangvalley/restaurant/restoran-prosperity-bowl-petaling-jaya-
north/224983
-http://constance-ant.com/2013/12/klang-valley-lunchy-restoran-prosperity-bowl-ss2/
-http://www.thestar.com.my/news/community/2014/07/05/newbie-wins-best-chicken-rice-
twoyearold-eatery-proves-to-be-fast-favourite-among-foodies/
http://www.hungrygowhere.my/dining-guide/best-picks/12-best-chicken-rice-in-klang-
valley-*aid-965b3101/
Singapore Chicken Rice
-http://allrecipes.com/recipe/70667/singapore-chicken-rice/
-http://abshost.com/scr/the-business.php
https://en.wikipedia.org/wiki/SCR_(restaurant)
http://en.yelp.my/biz/singapore-chicken-rice-kuching-3
https://www.facebook.com/SCRCorporation