Methods in Business Research

1. Methods in Business Research
Research Conducted by Tapal Tea
Presented by:
Zain Asrani
Sunny Maghnani

2. Hawk Eye View of the Company
• Founded by Adam Ali Tapal in 1947
• Family Mixture was the first brand
• Became the largest Pakistani Tea Company
and currently it has 9 different tea brands
according to the different cultural segments

3. Research on the Hard Pack
• The Marketing Manager Service Mr. Khawaja
M. Musa was responsible for conducting the
research.
• An experimental research was conducted in
different cities of the country to analyze the
consumer behavior.
• 12 different sessions were taken.

4. Continue..
• Target Market: House wives belonging to
different economic classes.
• Execution: getting feedback and thoughts of
the target market on the different
advertisements.
• Ads were based on different brands of Tapal
Tea.

5. Outcomes
• A group of target market was not comfortable
with the soft pack of one of the brands of
tapal.
• THE BIG REASON: Status!!!
• BRAND: Tapal Danedar

6. And Then..
• After the launch, Tapal claims that it is difficult
to fulfill the market need of hard pack due to
high demand.

7. THANK YOU!!!