The document analyzes the marketing and advertising of the White Tiger organic energy drink brand. Some key points:
- The drink is targeted at both males and females, shown through pink and blue can designs. However, this relies on gender stereotypes.
- The branding aims to attract health-conscious consumers by emphasizing the drink's organic and fair-trade certification. However, the advertising could be more engaging and attention-grabbing.
- Both the website and advertisements keep to a very simple and minimalist white background design matching the product packaging. While consistent, this lacks excitement compared to competitors' more interactive ads.
The document provides an overview of the organic sports drink FRS Energy. It is aimed at a younger adult audience between their early 20s to mid 30s. The drink is promoted as providing energy through organic and natural ingredients rather than caffeine and sugars. The packaging aims to attract different gender audiences through feminine and masculine color schemes and flavors. Low calorie options use feminine colors while full calorie options use masculine colors. The website similarly aims to promote the athletic and sports themes of the drink through images and stories of ordinary people who have benefited from drinking FRS Energy.
The target audience of Monster energy drink is males aged 16-35. It uses sponsorship of extreme sports and imagery of attractive women in its branding and marketing. The logo features a green "M" on a black background, representing the name and giving a monster-like appearance. The corporate colors of black, green, and white are used throughout the branding and are meant to have dark and monster-like connotations.
The document provides information on developing four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It includes details on the target audiences, packaging designs, flavors, and advertising ideas for each drink. The document then focuses on further developing the combination sports and organic energy drink idea. It discusses plans for the packaging design including drawings of athletes and sporting events on the white cans, limited edition event-themed cans, and text about environmental initiatives. Advertising ideas include using popular music and videos of athletes and sports alongside nature clips to promote the drink's organic qualities.
The document provides details on the development of four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It outlines the target audiences, packaging designs, flavors, and advertising approaches for each drink. The combination sports and organic energy drink is selected for further development, with plans to feature athlete drawings and limited edition event cans, promote environmental sustainability, and use mixed fonts and bright colors in the branding.
This document analyzes and compares the marketing strategies of four popular energy drink brands: Red Bull, Relentless, Monster, and SoBe Pure Rush. It discusses the target demographics, branding, logo design, packaging, slogans, and sponsorship activities of each brand. Red Bull targets young adult males interested in sports with a simple yet distinctive color scheme and logo. Relentless aims for artistic teenagers with stylistic packaging and sponsorship of music events. Monster promotes an extreme image through its claw-like logo and sponsorship of motocross and other extreme sports. SoBe Pure Rush markets a natural energy drink but its strategy is not described in detail.
Scheckter's Organic Energy appears to target people aged 20-30 who care about ethical issues like fair trade. On their website and logo, they emphasize their organic and natural credentials using imagery of nature and highlighting certifications. Their videos on YouTube aim to make the drink seem exciting by showing it being mixed into cocktails at summer parties with attractive young people. Rockstar Energy Drink targets young, straight white males interested in extreme sports and rock music. On their website they show images of men doing extreme sports and list bands they sponsor. Their bold logo, bold can designs, and "lad mag" style women images emphasize appearance. Lucozade markets itself as a sports drink, emphasizing hydration benefits and partnerships with
Energy drink research pro forma.pptx (task 1)!AlanSmith96
Red Bull is an energy drink created in 1987 by Dietrich Mateschitz that is the highest selling energy drink worldwide due to heavy advertising. Red Bull uses extreme sports sponsorships and stunts to promote the drink, though some have resulted in fatalities. The target market is young men interested in extreme sports. Despite health concerns, Red Bull and energy drinks contain caffeine and other ingredients and the European Food Safety Authority has deemed Red Bull safe. Red Bull's marketing focuses on an image of performance and adventure through its sponsorship of athletes and risky stunts.
Razzmatazz Media is pitching a media plan for IZZE, a sparkling beverage brand. IZZE aims to increase brand awareness and distribution. The plan targets urban women ages 18-34 through an integrated campaign using television, radio, magazines, digital and outdoor media. The campaign aims to achieve 420-460 GRPs over a year to boost brand recognition and create loyal customers.
The document provides an overview of the organic sports drink FRS Energy. It is aimed at a younger adult audience between their early 20s to mid 30s. The drink is promoted as providing energy through organic and natural ingredients rather than caffeine and sugars. The packaging aims to attract different gender audiences through feminine and masculine color schemes and flavors. Low calorie options use feminine colors while full calorie options use masculine colors. The website similarly aims to promote the athletic and sports themes of the drink through images and stories of ordinary people who have benefited from drinking FRS Energy.
The target audience of Monster energy drink is males aged 16-35. It uses sponsorship of extreme sports and imagery of attractive women in its branding and marketing. The logo features a green "M" on a black background, representing the name and giving a monster-like appearance. The corporate colors of black, green, and white are used throughout the branding and are meant to have dark and monster-like connotations.
The document provides information on developing four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It includes details on the target audiences, packaging designs, flavors, and advertising ideas for each drink. The document then focuses on further developing the combination sports and organic energy drink idea. It discusses plans for the packaging design including drawings of athletes and sporting events on the white cans, limited edition event-themed cans, and text about environmental initiatives. Advertising ideas include using popular music and videos of athletes and sports alongside nature clips to promote the drink's organic qualities.
The document provides details on the development of four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It outlines the target audiences, packaging designs, flavors, and advertising approaches for each drink. The combination sports and organic energy drink is selected for further development, with plans to feature athlete drawings and limited edition event cans, promote environmental sustainability, and use mixed fonts and bright colors in the branding.
This document analyzes and compares the marketing strategies of four popular energy drink brands: Red Bull, Relentless, Monster, and SoBe Pure Rush. It discusses the target demographics, branding, logo design, packaging, slogans, and sponsorship activities of each brand. Red Bull targets young adult males interested in sports with a simple yet distinctive color scheme and logo. Relentless aims for artistic teenagers with stylistic packaging and sponsorship of music events. Monster promotes an extreme image through its claw-like logo and sponsorship of motocross and other extreme sports. SoBe Pure Rush markets a natural energy drink but its strategy is not described in detail.
Scheckter's Organic Energy appears to target people aged 20-30 who care about ethical issues like fair trade. On their website and logo, they emphasize their organic and natural credentials using imagery of nature and highlighting certifications. Their videos on YouTube aim to make the drink seem exciting by showing it being mixed into cocktails at summer parties with attractive young people. Rockstar Energy Drink targets young, straight white males interested in extreme sports and rock music. On their website they show images of men doing extreme sports and list bands they sponsor. Their bold logo, bold can designs, and "lad mag" style women images emphasize appearance. Lucozade markets itself as a sports drink, emphasizing hydration benefits and partnerships with
Energy drink research pro forma.pptx (task 1)!AlanSmith96
Red Bull is an energy drink created in 1987 by Dietrich Mateschitz that is the highest selling energy drink worldwide due to heavy advertising. Red Bull uses extreme sports sponsorships and stunts to promote the drink, though some have resulted in fatalities. The target market is young men interested in extreme sports. Despite health concerns, Red Bull and energy drinks contain caffeine and other ingredients and the European Food Safety Authority has deemed Red Bull safe. Red Bull's marketing focuses on an image of performance and adventure through its sponsorship of athletes and risky stunts.
Razzmatazz Media is pitching a media plan for IZZE, a sparkling beverage brand. IZZE aims to increase brand awareness and distribution. The plan targets urban women ages 18-34 through an integrated campaign using television, radio, magazines, digital and outdoor media. The campaign aims to achieve 420-460 GRPs over a year to boost brand recognition and create loyal customers.
Task 1 analysing exiting products and advertsniksssp
This document discusses various Irn Bru and energy drink advertisements. It analyzes how the advertisements utilize consistent house styles through color schemes and fonts to build brand recognition. Specific ads are described that use wordplay, celebrity endorsements, competitions, and product stereotypes to promote the drinks. Both Irn Bru and energy drink companies strive to differentiate their products while maintaining signature visual styles so consumers instantly know which brand they represent.
The document provides information about music video directors including their typical salaries, job requirements, and notable directors in the hip-hop genre. Salaries for music video directors range from $128,790 to $38,680 annually but most work is paid per project. Experience with video editing software and cameras is required as well as a creative mindset. Some big names in music video directing include Cole Bennett, Nicholas Jandora, and Kaylum Dennis.
The influence of music and colour on consumerhazelkrc
This document discusses the influence of music and color on consumer behavior. It provides research showing that music and atmospheric elements like lighting and color can influence purchase decisions and time spent in a store. Certain music genres and colors are found to elicit more positive emotions and purchase intent from consumers. Colors commonly used in logos are analyzed for their symbolic meanings and how they relate to different industries. Red is used to attract attention in food brands, while blue conveys reliability for financial and tech companies. Other colors and their psychological associations are also examined.
Dr. Pepper Snapple is the third largest beverage company behind Coca-Cola and Pepsi. It has experienced success since 1904 due to strong marketing strategies and management. While facing some obstacles, Dr. Pepper Snapple has achieved above average returns and growth. The document discusses Dr. Pepper Snapple's resources, capabilities, competitors like Coca-Cola, and external factors like the economy, demographics, and substitutes that influence the company's sales and profits. Celebrity endorsements are identified as a valuable resource that helps boost Dr. Pepper Snapple's brand recognition and sales.
This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
This document outlines the branding and visual identity for Mad Apple Hard Cider. It begins with an introduction to Mad Apple and its brand promise to deliver authentic West Country-style hard cider. It then covers the logo, colors, typography and how these visual elements will be applied consistently across various branding applications like bottles, packaging, apparel, signage and digital media. The document aims to establish a cohesive brand identity that reflects Mad Apple's mission to provide a unique hard cider experience.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
Jay Jays is an Australian casual clothing brand that targets teenagers and young adults between 12-30 years old. It appeals to customers seeking affordable yet fashionable clothing. Jay Jays proposes a t-shirt design competition to promote the brand and engage customers. The competition aims to generate buzz on social media and reward creativity. It must obtain gambling permits from state authorities and ensure the competition follows legal and ethical guidelines.
Most Popular Coffee Brands
http://buyorganiccoffee.org/1497/most-popular-coffee-brands/
While we would prefer that everyone drank healthy organic coffee the fact of the matter is that the most popular coffee brands are somewhat more common. Fortune wrote about the top 5 American brands.
High-end, fair-trade, organic coffee beans might seem to be the only kind of coffee people drink now, but it turns out that the most popular coffee brands in America aren’t really all that special.
Keurig Green Mountain GMCR -1.85% controls about 20% of the U.S. coffee retail market, thanks to its convenient coffee pods. Sales of coffee pods have grown tenfold since 2009. The runner-up, Folger’s SJM 0.20% , is known for selling huge cartons of pre-ground coffee beans. And while Starbucks SBUX -0.05% sells high-end coffee, the fourth and fifth most popular coffee brands aren’t particularly fancy, either.
The ranking of the top 5 sellers with sales in billions is this:
Keurig, $2.57 billion
Folgers, $1.56 billion
Starbucks, $950 million
Maxwell House, $820 million
Dunkin’ Donuts, $420 million
Major factors for many people when they buy coffee are convenience and price. That being the case where are prices going both for the most popular coffee brands and the high end fair trade organic variety?
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.Ruchita Duggal
Fanta was created in Germany in 1940 by The Coca-Cola Company after they were unable to import Coca-Cola syrup into Nazi Germany. It became very popular in Europe and was later expanded globally. Today Fanta comes in over 70 flavors worldwide and is a leader in the orange-flavored soft drink category in many countries. It targets youth and positions itself as a fun, vibrant brand that uplifts mood.
The document analyzes Coca-Cola's performance on social media platforms compared to competitors Pepsi and Dr Pepper. It finds that while Coca-Cola produces more content, it receives less engagement. Coca-Cola's social media usage lacks diversity and repeats the same content across platforms, unlike competitors. The report proposes a #MyCokeStory campaign for Coca-Cola to increase engagement with Twitter followers and combat its current lack of interaction on social media.
Lindsay's Soda is launching a new naturally refreshing soda made with all-natural ingredients and zero calories. Their marketing strategy targets college students and basketball fans through various advertisements including billboards near colleges, magazine ads promoting a Final Four contest, banners on sports websites, and commercials on sports TV channels. Their multi-pronged campaign aims to position Lindsay's Soda as the healthier alternative to other sodas through consistency across advertisements and focusing on their natural ingredients.
The document outlines a marketing campaign plan for Arizona Iced Tea to target college students aged 18-24. The 9-month campaign aims to raise brand awareness by 10% and expand sales by 5% in this demographic. Key tactics include launching a website for students to vote on a new flavor and can design, increased social media presence, and installing vending machines on college campuses. The campaign's success will be evaluated by measuring increased social media engagement, website visits, and sales of Arizona products to this target audience.
The Snapple "Feel the Flavor" advertising campaign will target consumers aged 18-49 through various media platforms and promotions with a $50 million budget. The goal is to increase brand awareness and purchase frequency of Snapple outside its northeastern "Heartland" while maintaining brand affinity in the Heartland. The campaign will feature TV, radio, online, mobile, and in-store ads portraying Snapple flavors as fruit humanoids to show how the flavors can be enjoyed in everyday situations.
The Burger King logo uses the words as a burger in a bun to symbolize their product. The red color is used for writing because it stands out and induces hunger, while blue in the background makes the colors bolder and represents royalty and trust. The logo aims to appeal to all ages and genders who like fast food.
The Good Food logo features a chef's hat that also looks like a smiling piece of broccoli, using the color green to symbolize growth and freshness and appeal to parents and people who eat healthy food by persuading them of the product's quality.
The Beats logo is a lowercase "b" that also looks like headphones, using simple yet eye-catching
Social Cue is a marketing agency that creates compelling content to engage consumers in conversation with their brand clients. The agency uses in-depth research to understand what consumers want to hear in order to tap into consumer interests and discuss brands with consumers, not just broadcast messages to them. Social Cue's team includes account executives, brand planners, media planners, integrated marketing coordinators, an art director, copywriter, graphic designer, and they provide strategic marketing and communications services.
This document provides an overview of SKYY Spirits LLC and the role of Assistant Brand Manager. SKYY is a subsidiary of Gruppo Campari, the 6th largest global spirits company. As Assistant Brand Manager, the candidate will support the Tequila and American Whiskey brand managers. Key responsibilities include effective communication, thorough product knowledge, marketing initiatives to increase brand equity and sales, budget management, and data analysis. Strong organizational, analytical, creative, and social skills are required for the role.
The document analyzes a Coca-Cola advertisement, noting that the slogan uses white and red colors to stand out and promote a fun new lifestyle. A variety of bright colors are used throughout to symbolize fun and good things in life, appealing to teenagers' need for friendship. The font is mainly Arial except for the word "Coke," which uses a wild fun font. The image portrays fun activities mixed with bright colors to represent affiliation and friendship. The overall advertisement promotes an idea of fun, enjoyment, and all things good in life to show people a good time using the well-known, worldwide product of Coca-Cola.
This document discusses the importance of electrolyte balance in the body. It defines electrolytes as substances that become ions in solution and conduct electricity. Electrolytes are present in the human body and maintaining their balance is essential for normal cell and organ function. The concentration and distribution of electrolytes inside cells and in extracellular fluid is regulated by active transport pumps. The kidneys play an important role in regulating electrolyte concentration to maintain health. Body fluids also need to be maintained within narrow pH ranges for biological processes to function properly.
Redox is a sports drink designed specifically for board sport athletes to drink during and after activity. A potential 30-second radio ad would feature background sounds of waves crashing and a voiceover discussing checking the surf report for the next day, encouraging listeners to take a bottle of Redox with them to enjoy the surf and revitalize them for the rest of the day and beyond. The ad aims to promote Redox as a refreshing drink that refreshes athletes both during and after their board sport activities.
Task 1 analysing exiting products and advertsniksssp
This document discusses various Irn Bru and energy drink advertisements. It analyzes how the advertisements utilize consistent house styles through color schemes and fonts to build brand recognition. Specific ads are described that use wordplay, celebrity endorsements, competitions, and product stereotypes to promote the drinks. Both Irn Bru and energy drink companies strive to differentiate their products while maintaining signature visual styles so consumers instantly know which brand they represent.
The document provides information about music video directors including their typical salaries, job requirements, and notable directors in the hip-hop genre. Salaries for music video directors range from $128,790 to $38,680 annually but most work is paid per project. Experience with video editing software and cameras is required as well as a creative mindset. Some big names in music video directing include Cole Bennett, Nicholas Jandora, and Kaylum Dennis.
The influence of music and colour on consumerhazelkrc
This document discusses the influence of music and color on consumer behavior. It provides research showing that music and atmospheric elements like lighting and color can influence purchase decisions and time spent in a store. Certain music genres and colors are found to elicit more positive emotions and purchase intent from consumers. Colors commonly used in logos are analyzed for their symbolic meanings and how they relate to different industries. Red is used to attract attention in food brands, while blue conveys reliability for financial and tech companies. Other colors and their psychological associations are also examined.
Dr. Pepper Snapple is the third largest beverage company behind Coca-Cola and Pepsi. It has experienced success since 1904 due to strong marketing strategies and management. While facing some obstacles, Dr. Pepper Snapple has achieved above average returns and growth. The document discusses Dr. Pepper Snapple's resources, capabilities, competitors like Coca-Cola, and external factors like the economy, demographics, and substitutes that influence the company's sales and profits. Celebrity endorsements are identified as a valuable resource that helps boost Dr. Pepper Snapple's brand recognition and sales.
This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
This document outlines the branding and visual identity for Mad Apple Hard Cider. It begins with an introduction to Mad Apple and its brand promise to deliver authentic West Country-style hard cider. It then covers the logo, colors, typography and how these visual elements will be applied consistently across various branding applications like bottles, packaging, apparel, signage and digital media. The document aims to establish a cohesive brand identity that reflects Mad Apple's mission to provide a unique hard cider experience.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
Jay Jays is an Australian casual clothing brand that targets teenagers and young adults between 12-30 years old. It appeals to customers seeking affordable yet fashionable clothing. Jay Jays proposes a t-shirt design competition to promote the brand and engage customers. The competition aims to generate buzz on social media and reward creativity. It must obtain gambling permits from state authorities and ensure the competition follows legal and ethical guidelines.
Most Popular Coffee Brands
http://buyorganiccoffee.org/1497/most-popular-coffee-brands/
While we would prefer that everyone drank healthy organic coffee the fact of the matter is that the most popular coffee brands are somewhat more common. Fortune wrote about the top 5 American brands.
High-end, fair-trade, organic coffee beans might seem to be the only kind of coffee people drink now, but it turns out that the most popular coffee brands in America aren’t really all that special.
Keurig Green Mountain GMCR -1.85% controls about 20% of the U.S. coffee retail market, thanks to its convenient coffee pods. Sales of coffee pods have grown tenfold since 2009. The runner-up, Folger’s SJM 0.20% , is known for selling huge cartons of pre-ground coffee beans. And while Starbucks SBUX -0.05% sells high-end coffee, the fourth and fifth most popular coffee brands aren’t particularly fancy, either.
The ranking of the top 5 sellers with sales in billions is this:
Keurig, $2.57 billion
Folgers, $1.56 billion
Starbucks, $950 million
Maxwell House, $820 million
Dunkin’ Donuts, $420 million
Major factors for many people when they buy coffee are convenience and price. That being the case where are prices going both for the most popular coffee brands and the high end fair trade organic variety?
ADVERTISING CAMPAIGN AND STRATEGIES USED BY FANTA CO.Ruchita Duggal
Fanta was created in Germany in 1940 by The Coca-Cola Company after they were unable to import Coca-Cola syrup into Nazi Germany. It became very popular in Europe and was later expanded globally. Today Fanta comes in over 70 flavors worldwide and is a leader in the orange-flavored soft drink category in many countries. It targets youth and positions itself as a fun, vibrant brand that uplifts mood.
The document analyzes Coca-Cola's performance on social media platforms compared to competitors Pepsi and Dr Pepper. It finds that while Coca-Cola produces more content, it receives less engagement. Coca-Cola's social media usage lacks diversity and repeats the same content across platforms, unlike competitors. The report proposes a #MyCokeStory campaign for Coca-Cola to increase engagement with Twitter followers and combat its current lack of interaction on social media.
Lindsay's Soda is launching a new naturally refreshing soda made with all-natural ingredients and zero calories. Their marketing strategy targets college students and basketball fans through various advertisements including billboards near colleges, magazine ads promoting a Final Four contest, banners on sports websites, and commercials on sports TV channels. Their multi-pronged campaign aims to position Lindsay's Soda as the healthier alternative to other sodas through consistency across advertisements and focusing on their natural ingredients.
The document outlines a marketing campaign plan for Arizona Iced Tea to target college students aged 18-24. The 9-month campaign aims to raise brand awareness by 10% and expand sales by 5% in this demographic. Key tactics include launching a website for students to vote on a new flavor and can design, increased social media presence, and installing vending machines on college campuses. The campaign's success will be evaluated by measuring increased social media engagement, website visits, and sales of Arizona products to this target audience.
The Snapple "Feel the Flavor" advertising campaign will target consumers aged 18-49 through various media platforms and promotions with a $50 million budget. The goal is to increase brand awareness and purchase frequency of Snapple outside its northeastern "Heartland" while maintaining brand affinity in the Heartland. The campaign will feature TV, radio, online, mobile, and in-store ads portraying Snapple flavors as fruit humanoids to show how the flavors can be enjoyed in everyday situations.
The Burger King logo uses the words as a burger in a bun to symbolize their product. The red color is used for writing because it stands out and induces hunger, while blue in the background makes the colors bolder and represents royalty and trust. The logo aims to appeal to all ages and genders who like fast food.
The Good Food logo features a chef's hat that also looks like a smiling piece of broccoli, using the color green to symbolize growth and freshness and appeal to parents and people who eat healthy food by persuading them of the product's quality.
The Beats logo is a lowercase "b" that also looks like headphones, using simple yet eye-catching
Social Cue is a marketing agency that creates compelling content to engage consumers in conversation with their brand clients. The agency uses in-depth research to understand what consumers want to hear in order to tap into consumer interests and discuss brands with consumers, not just broadcast messages to them. Social Cue's team includes account executives, brand planners, media planners, integrated marketing coordinators, an art director, copywriter, graphic designer, and they provide strategic marketing and communications services.
This document provides an overview of SKYY Spirits LLC and the role of Assistant Brand Manager. SKYY is a subsidiary of Gruppo Campari, the 6th largest global spirits company. As Assistant Brand Manager, the candidate will support the Tequila and American Whiskey brand managers. Key responsibilities include effective communication, thorough product knowledge, marketing initiatives to increase brand equity and sales, budget management, and data analysis. Strong organizational, analytical, creative, and social skills are required for the role.
The document analyzes a Coca-Cola advertisement, noting that the slogan uses white and red colors to stand out and promote a fun new lifestyle. A variety of bright colors are used throughout to symbolize fun and good things in life, appealing to teenagers' need for friendship. The font is mainly Arial except for the word "Coke," which uses a wild fun font. The image portrays fun activities mixed with bright colors to represent affiliation and friendship. The overall advertisement promotes an idea of fun, enjoyment, and all things good in life to show people a good time using the well-known, worldwide product of Coca-Cola.
This document discusses the importance of electrolyte balance in the body. It defines electrolytes as substances that become ions in solution and conduct electricity. Electrolytes are present in the human body and maintaining their balance is essential for normal cell and organ function. The concentration and distribution of electrolytes inside cells and in extracellular fluid is regulated by active transport pumps. The kidneys play an important role in regulating electrolyte concentration to maintain health. Body fluids also need to be maintained within narrow pH ranges for biological processes to function properly.
Redox is a sports drink designed specifically for board sport athletes to drink during and after activity. A potential 30-second radio ad would feature background sounds of waves crashing and a voiceover discussing checking the surf report for the next day, encouraging listeners to take a bottle of Redox with them to enjoy the surf and revitalize them for the rest of the day and beyond. The ad aims to promote Redox as a refreshing drink that refreshes athletes both during and after their board sport activities.
Energy drink research pro forma.pptx (task 1)AlanSmith96
- Red Bull is the highest selling energy drink company in the world due to its heavy advertising of extreme sports and stunts.
- Their marketing focuses on sponsoring risky stunts and athletes in extreme sports to promote an image of power and risk-taking.
- However, some of their stunts have resulted in deaths, leading to some criticism of Red Bull. Their energy drink itself has been deemed safe by regulators.
- Red Bull targets young men interested in extreme sports. Their branding focuses on themes of strength, speed, and aggression through images of bulls and athletic stunts.
The document analyzes strategic options for a beverage company (KKL) to enter the energy drink market in Australia. It finds that the energy drink market is growing and more profitable than other beverage categories. It considers three scenarios: developing their own brand, allying with an existing player, or acquiring an existing brand. It recommends acquiring Lipovitan, an energy drink brand known for its health aspects, and integrating it with KKL's resources to become a leader in the industry while focusing on health products due to regulatory concerns.
XS Energy Drink was an early innovator in the energy drink market, being the first to offer sugar-free and variety of fruit-flavored options. It grew rapidly after its launch in 2001 through word-of-mouth marketing by independent business owners and has become the second largest energy drink brand in the US, generating $150 million in annual sales. The drink contains caffeine, adaptogenic herbs, vitamins, minerals, amino acids and low-calorie sweeteners to provide energy and other health benefits without excess sugar.
This presentation summarizes the energy drink market in Bangladesh and proposes a new product launch. The energy drink market is worth 100 crore taka and targets young and middle-aged adults. Existing brands like Royal Tiger and Pran Power have a market share of 70% and 25% respectively. The presentation recommends developing a 100% alcohol-free and halal certified energy drink called "Punch" with organic caffeine and taurine. It proposes distribution through wholesalers and retailers to supermarkets, gyms, and youth events. The marketing strategy includes TV, radio, and billboard advertising alongside social media and event promotions.
Fluid intake is important for athletes to prevent dehydration during physical activity. According to the document, athletes should aim to drink regularly during exercise rather than waiting until they feel thirsty. The amount of fluid needed varies depending on genetics, body size, fitness level, environment, and exercise intensity. Sports drinks can help replace lost fluids and electrolytes while also providing carbohydrates, but should be consumed in moderation. Dehydration of just 1-2% of body weight can negatively impact performance, so athletes should drink before, during, and after exercise to stay hydrated.
The document provides an overview of the Lucozade energy drink brand. It discusses Lucozade's target markets over time, which have shifted from aiding the ill to focusing on sports and young adults. The logo and packaging colors are described as being simple yet recognizable. Different product lines feature varying colors targeted at gender audiences. The bottle design prioritizes ergonomics for sports use. The website provides scientific explanations to build trust with health-conscious consumers. Advertisements primarily target fit males through dramatic photos and videos emphasizing sports and science.
The document proposes a promotion called "Summer Boom" to help establish Boom Energy Drink as the premier energy drink. The promotion will have participants submit bottle caps over two months to enter contests. The first month will search for the next big music talent, with participants submitting original songs and the winner recording with an artist. The second month focuses on discovering talented but unknown acts. Data from entrants will provide brand insights. Cash prizes will be awarded. The promotion aims to build brand loyalty and followers through music.
The Indian energy drinks market is growing at 50% annually with consumption of 1.5 million cases per year. New energy drinks regularly enter the market both through imports and domestic production. Target groups for energy drinks include school-going teenagers for affordability and college students as an alternative to hard liquor. Key target markets are social/sports clubs, health centers, gyms, youth events, colleges, lounge bars, restaurants, and sports events. The market is growing fast over the last 5 years with many new products launching featuring innovative ingredients and targeting different consumer groups. Red Bull currently dominates the market with around 70% share as the first mover since 2003. The energy drinks segment is projected to lead beverage sector growth over the
- Lucozade targets sports people primarily through sponsorships of various sports teams and events. It has different drink varieties that target both males and females. The logo represents speed and enhancement.
- Rockstar targets an active lifestyle through sponsorships of extreme sports and music festivals/artists. It uses celebrity endorsements and focuses advertising on websites and social media. The logo incorporates a star to appeal to its music associations.
- Scheckters is the first organic and fairtrade certified energy drink. It targets health-conscious consumers, especially vegetarians, with natural ingredients. It relies heavily on online marketing and social media promotion due to limited advertising.
Red Bull is the world's leading energy drink brand. It was founded in 1987 by Dietrich Mateschitz after he was inspired by Asian "tonic drinks". Red Bull uses a unique marketing strategy focused on word-of-mouth promotion and associating the brand with extreme sports and youth culture. Though it faces health concerns and high prices as weaknesses, Red Bull maintains a strong brand and market leadership position through extensive promotion and branding efforts.
XS Energy Drink
ARE YOU READY TO BLAST OFF YOUR ENERGY
WITH XS POWER DRINK
Explosive taste, with aroma of herb mixture from Chinese Ginseng and Acai Berry
ZERO sugar and low calories
Adequate level of B vitamins, caffeine and taurine which help you when exhaustion "max out"
http://kingassociatesintl.wix.com/xsenergygr
This document provides an overview of the energy drink market in India. It notes that energy drinks are the fastest growing sector within the beverage industry in India, with Red Bull and Cloud 9 controlling most of the market share. It also summarizes that energy drink consumers are primarily males aged 20-35, though this is changing. Additionally, it provides a breakdown of beverage category values in India and identifies unmet needs, new offerings, and a marketing strategy for introducing an energy drink for diabetes patients using natural ingredients like jamun seeds.
The document provides an executive summary and background for developing a business plan for GIRLZ, a proposed healthy energy drink for women in Thailand. It summarizes that while women are a large consumer segment of energy drinks globally, existing energy drinks in Thailand primarily target men. The business plan will explore developing GIRLZ, a sugar-free and fat-free energy drink with light fruity flavors to provide energy without jittery side effects commonly associated with traditional energy drinks. A SWOT analysis is also provided, identifying strengths such as being the only energy drink targeting women, while weaknesses include being a new brand and having above average prices.
The 10 step marketing plan outlines Sting Energy Drink's strategy to target male workers who need extra energy to work long hours. It aims to be the first ready-to-drink energy drink that is delicious and affordable. Sting positions itself as lower priced than competitors while using advertising, promotions, and wide availability to differentiate itself as "Hayop sa Sarap, Hayop sa Energy". The plan details Sting's target market, competitors, marketing tactics, and goals to capture a share of the growing energy drink industry.
The document provides details on the design of various energy drinks, including sports energy drinks, organic energy drinks, and high caffeine energy drinks. It discusses target audiences, color schemes, fonts, slogans, and advertisements for each type of drink. For an organic energy drink called Organique, the target audience is females aged 20-40, with pastel colors and elegant fonts used on the packaging. The slogan "More Power. Less Calories" is selected to promote the drink's energy and lower calorie content. Draft designs and color tests are presented.
The document provides research on existing energy drink products, advertising, and packaging design. It analyzes features commonly found in sports drink advertising such as images of the product, logos, calls to action, and taglines. It also summarizes research conducted on the target audience for an energy drink, including surveys, interviews, and observations. Key findings indicate the audience prefers healthier options, bright designs, and digital advertising. The research will inform the design of a new energy drink product.
This document provides an overview and analysis of three energy drink products: Organic Energy, Monster, and Red Bull.
Organic Energy targets health-conscious females aged 20-25 with its organic, natural ingredients marketed through a clean white can design. Monster targets males aged 16-24 with an edgy black and green color scheme and sponsorship of motor sports. Red Bull's target market is males and females aged 16-30 from socioeconomic class ABC1 interested in sports. It uses red and yellow in its simple logo of two bulls facing a sun to represent energy and aggression.
1. The target audience for the sports drink is teenagers aged 16-20, with an equal split between males and females.
2. Research found the audience cares about drink taste, container design, and health factors like sugar content.
3. Interviews revealed the audience is willing to pay £1-2 for an energy drink and prefers healthier alternatives.
4. Common features of successful sports drink ads include product images, logos, celebrity endorsements, and messaging about performance benefits.
The document provides information on the marketing strategies used by Irn-Bru across various mediums including print ads, TV ads, websites, and packaging. The print and TV ads utilize crude humor and inappropriate language to appeal to their target male demographic. The website uses a simple design with bold colors and fonts for easy navigation. Packaging emphasizes the brand colors and highlights the product benefits. Irn-Bru aims to stand out through controversial advertising that generates buzz and discussion among consumers.
This document discusses and analyzes the advertising strategies and branding of various energy drink companies. It examines the logos, packaging, slogans and marketing campaigns of brands like Irn-Bru, Relentless, Rockstar, Lucozade, Monster, and Red Bull. Key findings include that the drinks target younger audiences and emphasize themes of energy, fun and adventure. Different brands employ distinctive colors, fonts, imagery and celebrity endorsements to attract customers and build brand recognition.
Here is a summary of the key points from the research:
- The target audience for the energy drink consists of equal males and females aged 16-20.
- Most in the audience only occasionally drink energy/sports drinks and cite health concerns as a reason for not drinking them more often.
- Appearance of the drink container and taste are important factors when choosing a drink. Bright colors and textures appeal to the audience.
- Digital advertisements, especially on social media, are most effective at reaching the target audience.
- The audience prefers healthier energy drink options with reduced sugar and calories.
- An acceptable price range is £1-2 according to interviews.
- Research methods included surveys,
Oatly is a Swedish company that produces oat-based milk alternatives. They aim to be environmentally friendly by only producing oat products. Oatly has a consistent branding strategy using brown, white, blue and black colors. They use the slogan "wow! No cow!" to emphasize being dairy-free. Oatly effectively uses social media and creates an "Oatfinder" map to help customers locate stores selling their products. Alpro is a leading dairy-free brand that offers soy, oat, almond, cashew and coconut milk alternatives. Alpro has consistent branding with their logo in blue, green and yellow appearing on all products. Coca-Cola has iconic red and white colors
The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."
This advertisement analyzes several IRN BRU advertisements. It summarizes the key techniques and messages conveyed in each ad. The Snowman ad uses a modified Christmas song to tell a story about sharing IRN BRU. The diet IRN BRU ad shows identical giraffes to emphasize that the diet version tastes the same. The IRN BRU 32 ad portrays the drink as energizing through an excited cuckoo mascot. The wordplay in another ad adds humor while reinforcing the brand's colors and positioning the drink as innocent. Technical details like font sizes, colors and slogans are highlighted across multiple ads to emphasize readability and messaging.
1) The document contains analyses of various advertisements for IRN-BRU, Lucozade Sport, and Monster Energy.
2) The IRN-BRU ads use humor, minimal text, and contrasting colors to appeal to adults. Some ads have a "spot the difference" element to promote their sugar-free option.
3) The Lucozade Sport ad features soccer player Gareth Bale to endorse the product and uses hashtags to spread on social media. It aims to appeal to young male athletes and emphasizes hydration benefits over water.
4) The Monster Energy ad keeps the design simple but maintains the brand's recognizable black and green color scheme.
The document summarizes the design process for an advertisement promoting an energy drink called Mezameru. The advertisement is designed to have a Japanese aesthetic style with bold graphics and text. Key elements include the Japanese word for "Mezameru" in a stylized font, the iconic Japanese art print "The Great Wave of Kanagawa", and a silhouette of a drink can. The designer experiments with different layouts and effects to refine the advertisement design to have a clean, unified look consistent with typical Japanese advertisements.
The document analyzes and compares advertisements for several energy drink brands, including Lucozade Energy, Monster Energy, Red Bull Energy, and Scheckter's Organic Energy. It finds that the brands target different audiences - Lucozade aims for a younger, gender-neutral audience while Monster targets males. Red Bull focuses on athletes and sports fans with a simple design. Scheckter's emphasizes bright colors and social media to appeal to youth. The document also examines the logos, packaging, flavors and marketing strategies of each brand.
This document contains summaries of different advertising ideas for an energy drink:
1) The first advert uses bold colors and a short, simple slogan with the drink name in large font to clearly display the brand.
2) The second advert uses different colors to represent the drink's no sugar content, while still incorporating the brand's house colors.
3) The third advert promotes a larger, limited edition can by highlighting the increased size and bold text explaining the promotion.
Task 1 analysing exiting products and advertsshannoncloee
This document summarizes and compares advertisements and marketing strategies for several energy drink brands, including Irn Bru, Relentless, Monster, and Rockstar.
The summaries discuss the use of color schemes, imagery, slogans, and celebrity endorsements in print and television ads. Both Monster and Rockstar websites maintain the same colors and logos as their cans to maintain brand consistency. Monster sponsors video games and extreme sports to target younger male audiences. Relentless uses a rapper in a music video to appeal to those seeking recognition.
The analyses suggest the brands primarily aim their marketing at males ages 16-30, as this demographic is most likely to engage with bright colors, competitions, and celebrity endorsements when
The document summarizes the design process for a new Irn-Bru energy drink can. Key elements include:
- Rotoscoping was used to create the effect of paint running down the can, inspired by an iPod ad, giving an "arty" look not seen on other drinks.
- Various effects like motion blur were applied to make the paint appear like it was moving, creating a modern retro style matching Irn-Bru's colors.
- Multiple designs were explored to find one with a strong theme incorporating Irn-Bru's orange and blue colors while making the drink stand out as unique.
- Elements like funny text and a QR code were included to make the
Olivia plans to create a makeup brand for her FMP. She will design products, a website, social media presence, and advert. Last year she created a perfume brand video advert but wants to expand the scope. She provides mood boards and is inspired by brands like Glossier, Rhode Skin, and Charlotte Tilbury. Olivia will research techniques, conduct surveys, and analyze existing brands. Her goals are to create a cohesive aesthetic and market the brand effectively across multiple platforms.
This document contains summaries of several advertisements for drinks brands such as Irn Bru, Rockstar, Monster, and Red Bull. The Irn Bru advertisements maintain consistent color schemes of orange, blue, and silver across different campaigns. Rockstar advertisements feature different color schemes and logos for different drink flavors but all include a yellow star logo. The Monster advertisement uses black and neon green colors matching the can design. The Red Bull advertisement features the slogan "Red Bull Gives You Wings" along with a can image bearing wings to match.
The document discusses marketing strategies used by various retailers to compete in their markets. It analyzes how Aldi and Tesco emphasize low prices in their advertising to attract customers. It also examines how Marks & Spencer's and Waitrose focus more on quality than price in their ads. The document discusses other marketing techniques used by different companies, including the use of colors, images, and social media links in ads. It analyzes how companies like Primark, Coca-Cola, Pepsi, and Asda position themselves in relation to their competitors through their marketing approaches.
This document discusses initial ideas for developing an advertising campaign for an energy drink. Four potential ideas are outlined: 1) targeting older demographics with a health-focused drink, 2) targeting females with bright but professional packaging, 3) an extra-strong energy drink for students, and 4) an energy drink targeted at children with bright colors and collectible packaging. Additional concepts are explored in mind maps, including drink flavors, themes, and potential brand names. Color schemes, fonts, and target audiences are considered to determine the best design approach.
1. The National Union of Journalists (NUJ) created guidelines for journalists to follow when writing about sensitive topics to avoid causing offense. This was in response to past misrepresentation of certain groups.
2. The NUJ guidelines cover reporting on topics like terrorism, race, asylum/immigration, and disability. Journalists are expected to present information factually and avoid biased opinions that could upset people.
3. The NUJ also has a code of practice that journalists must follow, including upholding media freedom and accuracy. Members can refuse assignments that breach the code while still having union support.
The National Union of Journalists (NUJ) created guidelines to help journalists write appropriately about sensitive topics without causing offense. The NUJ guidelines were developed in response to misrepresentations of certain groups in media. Journalists must follow the NUJ code, which includes 12 rules like ensuring information is accurate, avoiding plagiarism, and not intruding into people's private lives. The guidelines aim to prevent biased or factually incorrect reporting that could sway opinions or upset readers.
The document discusses various camera settings that control different aspects of photographs, including aperture, shutter speed, ISO, white balance, and post-processing tools. It explains that aperture controls depth of field, shutter speed determines how movement is rendered, ISO adjusts light sensitivity, and white balance ensures accurate color. Lower F-numbers, faster shutter speeds, higher ISO, and manual white balance can impact image quality. Examples demonstrate how adjusting these settings changes the look of photos.
The document discusses different types of digital graphics including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS file formats. Raster graphics are made up of pixels that can become distorted when resized, while vector graphics are resolution-independent shapes that can be resized without quality loss. JPEG is commonly used for photos due to its small file size but quality degrades with multiple edits. TIFF allows for lossless compression but results in large file sizes. PSD preserves layers and transparency but can only be opened in Photoshop. AI and 3DS graphics can be scaled without quality loss but require specific software to open.
The document discusses several key camera settings that impact photographs:
- Aperture controls depth of field - a wide aperture blurs the background while a narrow aperture keeps more in focus. It is measured by f-numbers, with lower numbers having a wider aperture.
- Shutter speed determines how long the shutter is open, impacting motion and light. Faster speeds freeze motion while slower speeds blur it.
- ISO makes the sensor more or less sensitive to light, with higher numbers letting in more light but potentially adding noise.
- White balance helps the camera determine colors by registering what is white in the scene.
This document discusses improvements to a social action organization including a new adult membership form page, final poster, and new fonts and character.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. The poster will use a cartoon style to appeal to children while also including photography of the sea to engage adults. Bright colors will be used to attract attention. The membership form will include the organization's logo, details about its work, facts about pollution impacts, and pricing on the front and back. Merchandise ideas will also be tested and developed for both child and adult audiences.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. For the poster, the goal is to appeal to both children and adults with a cartoon style and images of the sea. Bright colors will be used to attract attention and promote an upcoming beach cleanup. The membership form will include the organization's logo, details about its mission and activities, facts about pollution harms, and pricing for different levels of membership. Merchandise ideas are also being developed to engage both younger and older audiences in the organization's cause.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. For the poster, the goal is to appeal to both children and adults with a cartoon style and images of the sea. Bright colors will be used to attract attention and promote an upcoming beach cleanup. The membership form will include the organization's logo, details about its mission and activities, facts about pollution impacts, and pricing for different levels of membership. Final merchandise designs will be tested and tailored for both younger and older audiences.
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
The document discusses branding and logos used by several environmental organizations, including Surfers Against Sewage, NRDC, WWF, and Trees for Cities. For each organization, 1-2 campaigns or pieces of merchandise are described in terms of imagery, intended audience, and purpose. The branding aims to raise awareness of environmental issues in an eye-catching way through shocking imagery and clear messaging. Logos incorporate symbolic imagery related to each organization's mission in an identifiable but not overly bold design.
Surfers Against Sewage (SAS) is a UK-based non-profit formed in 1990 by surfers in Cornwall to address water pollution through advocacy and education. SAS campaigns to improve UK ocean water quality by reducing sewage overflows and litter. They organize beach cleanups and have educated thousands about pollution's impacts. Key issues SAS addresses are the 31,000 annual sewer overflows contaminating water and doubling of marine litter over 15 years. SAS aims to mobilize thousands of volunteers annually to continue cleaning beaches and informing communities about ocean health issues.
The National Union of Journalists (NUJ) created guidelines to prevent misrepresentation and ensure factual, unbiased reporting. The NUJ guidelines address sensitive topics like terrorism, race, and disability. Journalists who are NUJ members must follow the guidelines and NUJ code of practice when writing. The code aims to uphold media freedom and prevent harmful, inaccurate, unfair or discriminatory information. It also protects journalists' sources and allows them to refuse assignments that breach the code.
The summaries provide an overview of various documents related to Jennifer Lawrence, including magazine interviews, news articles, and a Wikipedia page. The Marie Claire interview discusses Lawrence's personal life and filming of the Hunger Games movies. The Vogue interview has a humorous tone and focuses on Lawrence's personality and stories from film sets. The Telegraph article talks about Lawrence struggling with fame and her work on American Hustle. The People article summarizes Lawrence's response after nude photos of her were leaked online without consent. A David Letterman interview shows Lawrence's funny personality while discussing her career and personal life. Her Wikipedia page provides biographical details and an overview of her career progression and major roles. Fan questionnaires reveal favorite roles, films, and
The summaries provide an overview of various documents related to Jennifer Lawrence, including magazine interviews, news articles, and a Wikipedia page. The Marie Claire interview discusses Lawrence's personal life and filming of the Hunger Games movies. The Vogue interview has a humorous tone and focuses on Lawrence's personality and stories from film sets. The Telegraph article talks about Lawrence struggling with fame and her work on American Hustle. The People article summarizes Lawrence's response after nude photos of her were leaked online without consent. A David Letterman interview shows Lawrence's funny personality while discussing her career and personal life. Her Wikipedia page provides biographical details and an overview of her career progression and major roles. Fan questionnaires reveal favorite roles, films, and
The document summarizes three case studies:
1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
2) A YMCA campaign featured an image of a homeless girl to raise awareness of youth homelessness and encourage donations to help young people find housing.
3) An Australian media group called Youthworx Media uses colorful graphics and videos on its website to provide media education and experience to young people.
Zara portrays itself as a high-end brand through clean, simple advertisements that focus on the quality of the brand rather than price. Missguided targets teens and young adults with colorful, Polaroid-style ads that prominently feature prices to draw in customers. Yves Saint Laurent uses minimalist ads with only the brand name displayed large to portray an image of wealth and luxury. H&M targets young audiences with simplistic ads on a white background that prominently feature prices to highlight affordability.
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. Overview of Product
White tiger energy drink is targeted at both a male and female audience which is made clear by the stereotypical colour choice for each
of the designs on their cans. They feature two cans, one pink and one blue, the pink one being ‘slim’ and the blue being just a pure
energy drink. This is very stereotyped and will help to draw both genders to each of the products as it will be seen as energy for males
in order to work out in the gym and then the ‘slim’ version for women in order to help them loose weight or maintain a slim figure
whilst giving them energy. This is a mixed organic and sports energy drink which opens their targeted audience further as not only
does it give energy, it also helps when exercising which many people look for now in an energy drink. The fact that the ‘slim’ can is
very feminised shows the overall view on each gender as they have thought a lot on who would be more likely to pick up the lower
calorie can and clearly opted for a feminine theme for this design. This is commonly found on energy drinks as they are usually
stereotyped to be fairly masculine and used in the gym, however many brands are now developing on the design and creating lower
calorie and more natural products to attract females to their product also. The age for this energy drink isn’t actually specified,
however due to the colour choice of quite stereotyped ‘boy and girl’ colours, it has the look of being for a slightly younger audience,
possibly young adults so around 20-35year olds and possibly slightly younger and also older however the colours give the look of it
being for maybe a little younger. Due to it being revolved around getting fit, exercising and going to the gym this also suggests it is
possibly for a younger generation as you wouldn’t typically get many older people having this as much of a priority for them. The logo
is quite masculine as it shows three tiger heads which would typically be associated as linking with a male based energy drink. The
tiger heads haven’t been put in any bright or bold colour as they have used a dark grey colour which acts as a kind of shadow effect
which actually works really well as their main logo as they then add pink or blue detailing to it on the can depending on which one it
is. The tiger could symbolise strength and power which the drink is going to give you in order to take part in any sport. However there
is also the use of red in the text which does make it slightly more gender neutral and then the blue colour from the can is also used.
The overall look of the product, looks to me as though it is gender neutral as they have used these stereotypical
colours of pink and blue on the cans. They have also made it quite neutral overall as not much colour is used
Meaning it’s not too in your face or overly bold as some energy drinks can be. The website is very
similar to the packaging of the product as it is very minimal and doesn’t show too much colour. It
focuses on the fact that it is organic and also a fair-trade product which
can definitely appeal to a lot of people, especially considering
Many people interested in organic foods will have picked this
particular one as it fits in to that category and will possibly also
look out for fair-trade products. On the website they also had a
section of text that explained that every can that it purchased helps
to improve the conditions in developing countries which works as
reward power for this advertisement as the audience then knows they
Are benefiting someone else with this purchase. First class beverages
Of Sweden are the company that own the white tiger brand, which is
3. Overview of Product
Actually very common now as many brands are actually owned by a bigger company that in some cases is much more well known.
First class beverages of Sweden ab is a Swedish company that focuses on organic and ecological products only. Although minimal and
fairly simplistic in some areas I do really like the overall design for this product and will definitely take it in to consideration when
designing my own product as I think that the colours are the main attraction for the product at first look and then you can see the detail
of the logo and also the fair-trade symbol which will draw a lot of people to their products. I think that having the plain white
background for the can is actually quite interesting in comparison to other energy drinks packaging as many choose to use really
bright, almost neon colours to attract their audience, or dark colours. White can be seen as showing purity which definitely fits with
this drink as the formula is very pure instead of using the high amounts of caffeine and sugar that other brands use in theirs. So I do
think that the colour is really important as for this it symbolises health and nutrition that the drink has to offer and in others it can be
really bright neon which shows the buzz you are going to get from the energy drink. The bright red colour is then used as a kind of
highlight to the consumer as it is still an energy drink so contents can be unsafe for some people such as pregnant women or children.
The red is just a way to make this really bold and to help the ‘energy drink’ text be seen easily when looking at the can. They don’t
actually make the fact that this product is organic a main focus on the packaging of the can as they rely on the fair-trade logo to make
it clear and also the smaller text on the back which I found fairly strange as it seemed that many of the other organic energy drinks I
had seen wanted to focus quite heavily on this fact as it has definitely become something that people look for a lot more now. I found
the website extremely similar to the design of the can as they have gone for a very simplistic design, only having white as the
background and the only images being the cans and the logo as a main focus which is also very different in comparison to some others
as many have made their website a little more interactive with moving images and a lot more to see. In comparison to the powercoco
brand I have been looking at, this seems to focus a lot more on the organic side of the drink and then only suggests that it would be a
good drink for sports or any other physical activity as it still has the energy factor to offer to their audience.
4. Analysis of advert – white tiger organic energy drink
This advert, along with their website is very simplistic and basic. I looked at a video commercial as I couldn’t seem to find
many images that would be used for advertising purposes. I found this advert slightly boring and not very attention
grabbing as it stated the facts about the drink and said the positive benefits of purchasing it, such as helping other countries
and also being the only fair-trade certified energy drink in Europe. The intended audience would be both male and female
as this is what the actual product themselves can attract, they used both pink and blue fonts which matched the cans
themselves as this is something they used on the packaging of the product also. I think that the target would be anyone
interested in keeping fit as they advertised their ‘slim’ version of the drink and also anyone interested in organic energy
drinks instead of the caffeine and sugar produced versions. There wasn’t many adverts as this was the only one I could
find that was officially from the white tiger brand, although it was a video it didn’t actually show much and acted more as
an interactive poster as it just showed an image of each of the cans and text moved around the screen, there was also no
music which highlights the simplicity of the product as it seemed to be this way on their website also. The font didn’t
actually match any of the fonts they used on the product, as it had a look of being written which I did like as it made it a
little more interesting than just a standard quite simple one, there was also arrows that pointed to the product and
highlighted certain areas and key aspects that their audience could be interested in. The layout was very simple as not
much happened, it was on a blank white background and the only thing you could see was the product and the text that
moved around the can. The actual advert itself wasn’t very persuasive at all as it didn’t grab the attention of the audience
and was very simple to the packaging of the cans as it used the colour scheme white, pink and blue only.
However there was some element of persuasion in the text which is something they highlighted in their website also as
they made a point of zooming in to the fair-trade logo on the can and then had text explaining that they were the only
certified energy drink in Europe from fair-trade which could definitely attract a lot of people to their brand as this is
something that many people look out for in items they purchase. This is a form of reward power as they were promising
some form of beneficial effect for developing countries as they had previously stated in their website also. This could also
be seen as coercive power in some ways as not buying it means you haven't benefited anyone in those developing
countries. The only images used was the two of the cans, which I personally found a little too simplistic as there was
nothing to really grab your attention and make you want to continue watching at all.
5. Analysis of advert – white tiger organic energy drink
I then decided to look at one of the image based adverts that would be used as a poster style of advertising, however I did
struggle to find one, and the only image based advertisements were extremely similar to the whole simplistic theme they
have taken on with both the packaging of the product and also the website as it was a plain white background with an
image of the can. The white background does match the website and also the packaging, however it does look a little too
simplistic and slightly boring as it doesn’t grab their audiences attention at all or make anyone want to stop and look at it
like some others use. This is very different from other posters I have seen for energy drinks as most try to make them quite
bold in order to catch the attention of the target audience with bold colours and also sometimes the brands that sponsor
music festivals such as relentless show advertisements of festivals also. They had two different posters that I could find,
one for the blue can and the other for the ‘slim’ version of the product and each has a small amount of text pointing out the
facts of the drink and what was a key point such as it being organic and also being the only certified fair-trade energy
drink in Europe. Although these are very key facts and important to know, they have however made it a little too plain as it
doesn’t grab the attention of the audience in any way. Some being only one line of text did make it very hard to draw the
attention of anyone and especially not their target audience as when you typically think of ‘organic’ some of the main
connotations you can get from it are things like nature which all link with bright and bold colours like green and blue for
example. However this advert definitely didn’t show this as it only had the pink and blue from the can and then this was
also used on the one line of text and arrow pointing to the can. They also don’t seem to have a slogan which is quite
strange as many of the adverts you normally see for sports/energy drinks do have some form of slogan as a way to
encourage their audience to buy it, as in many they promise a lot of benefits that will come from it, however this didn’t
seem to do this. I also found it quite strange that one of their main and key selling points is the fact that the product is fair-trade
which would attract a lot of people to the drink due to the organic theme as the people that would look at this drink
clearly care about what it’s doing to their body and the economical aspects also, so something such as being the only
certified fair-trade brand in Europe for an energy drink could really attract and interest many people to purchasing this
product. The target audience looked to be exactly the same as the website and the video advert as all are very basic and
don’t actually give a clear indication as to who it is for and who they would like to be drinking their energy drink. The
layout was very basic as it showed a can to the right of the page and the text to the left right next to the can with an arrow
pointing to it, this definitely doesn’t show much interest in to the poster or the drink and overall, I think that it doesn’t
really show the drink to be something I would really want to buy just because of the lack of any detail or different
interesting features that could have been used on some of the different mediums of advertising.
6. Overview of Product
PowerCoco is a sports specific energy drink made from all
Natural coconut water and a specially blended fruit syrup in
Four different flavours including, lemon lime, blue raspberry,
Tangerine and fruit punch. It has been specially designed to
Avoid the usual ‘metallic’ taste that coconut water can
Sometimes have with the mix of the electrolyte fruit flavoured syrup to make it enjoyable for their audience. They have also
Made it very clear that there is only 25 calories in each bottle and it also has 6x the amount of potassium than the leading sports
Drink. It also offers no cholesterol and no high fructose corn syrup which is commonly used to create a sweet taste instead of
Using natural cane sugar which they now use. They only use natural flavours as well and they make all this very clear, some of it
Actually being put on the label on the packaging to highlight these key aspects of the product and to draw more health conscience
People to their drink. This information can attract so many more people to their brand as they point out that other sports drinks,
Even some of the leading brands still don’t use completely natural ingredients which can actually damage your body instead of
Helping and improving on it. Their target audience isn’t specifically designed for any one gender in an obvious way as they have
ensured that a mix of colours have been used, however on their website it looks to be more suited at a male audience as they have
images of several sports players that all seem to be male and also the font and the way of advertising seems to have been done in
quite a masculine way. The age range also isn’t very clear as to who they are aiming it at, however it is very clear that it is a
definite sport oriented drink and those who drink it do participate in some sort of sport as all the images used involve sport or
some form of exercise and also it has been designed specifically for exercise as they have electrolytes in the drink which help
when exercising and gaining energy. The logo includes a small image of a coconut, making it clear what type of drink it is and
what is in it and also by the name as it all links in making it really consistent. There isn’t any one particular colour scheme that
has been used for the actual drinks themselves as a variety have been used depending on the flavour and what's actually in them.
The overall look of the product doesn’t specify what gender they are aiming at in particular and also the website helps us to
understand that it is actually gender neutral with images of both male and female sports players, and also the use of a mix of
colours makes it look less fixed on one particular gender. The website is really
interactive as the background switches images very frequently showing images of
different sports and the outdoors, also the images of the drinks change as there are
three further back on the page and then one as a main focus at the front which
constantly changes to show off the different flavours they have to offer. It uses the
word ‘natural’ and ‘hydrate’ as across the top of the banner on the website, using
beneficial words like this can clearly attract the audience they want as they want
people that want to keep fit and take part in sports and they know that these kind
of people will look out for text like this. It shows the calorie and also highlights
7. Overview of Product
again that the product uses natural ingredients and doesn’t have the sugars that others include on the actual packaging
which will definitely help to draw people in to the product that do want to be aware of what they are drinking and for
those that are looking for something different from the other sports drinks on the market already. They also highlight
coconut a lot as the main focus and ingredient of the drink. They have made it clear from the name, logo and also on the
bottle as this is something that is very different from other sports/energy drinks already out there in shops as instead of
using ingredients that people aren’t familiar with, they have used something as well known as coconut water which many
people look to drink on it’s own anyway, however now they have made it in to a sports drink and a way to improve your
exercise routine and strength. The athlete Tyler Beuerlein is the founder of powercoco and started the brand in 2010 along
with the executive vice president Carmelo Anthony, an NBA all star for the knicks. Tyler had first tasted coconut water
and hadn’t personally liked the taste, however found that it was naturally low in calories and unusually high in electrolytes
making it the perfect fuel for athletes and this is how powercoco had first been developed. They also feature many more
famous names on their website that claim to drink this sports energy drink which is a form of star power in their
advertising as it makes people want to drink what their favourite athletes drink. Having these well known athletes on their
website definitely puts them at an advantage in competition with other sports/energy drink brands as these are the kind of
people that aspiring athletes and sports enthusiasts will look up to aspire to be just like so this is actually a very clever way
of advertising their brand and encouraging people to purchase their drink. Having an NBA player as their vice president
and also face of the brand makes it very clear form the start that this is a sports energy drink and really the people that
should be drinking it and the people they are aiming it at should be playing sports or exercising in some way. This paired
with the several images they have on a slideshow on the background of their website really show that this is for sports
players,
athletes and people that want to keep fit and use an energy drink that they
know is actually going to help them instead of potentially damaging
them.
They also use a few different slogans on the website such as ‘hydrate
better’ , ‘natural hydration’ and I’m on the natural team, are you?’ which
is in quotation marks from the NBA player Carmelo Anthony.
8. Analysis of advert – PowerCoco
For the powercoco brand I looked at a video commercial and found that it was entirely revolved around their executive
vice president and NBA all star player Carmelo Anthony which shows clear signs of star power as they are drawing
attention from the famous athlete. This will definitely attract people to their advert and their product as they see someone
they look up to and aspire to be like drinking this product and they will then believe it will help them get to the point that
he is at. There is also a form of reward power in this advert as they are saying that it helps you when taking part in sport or
exercising and then using the famous athlete as an example shows people that they could also be just like Carmelo in this
case making it hugely beneficial for them if they are to drink it. The intended audience for this is definitely people that
enjoy sport and exercise and those who play regularly as it will benefit them massively and it is a way to gain energy
without consuming the sugar and mass caffeine amounts that other energy drinks offer their audiences. The age isn’t
particularly obvious, however it would be aimed at anyone fit enough to do that sport and exercise as it is obvious that it is
for those who take part in sport on a regular basis due to the number of different athletes they have on the website
claiming to drink powercoco. The design of this is quite eye catching at first as those who know the athlete Carmelo
Anthony will immediately recognise who it is and want to watch it as he is the first thing you see. It then shows him
working out and then drinking powercoco. Everything seems to be not too bright or bold in the advert as it first seems
quite simplistic, however we are then shown Carmelo drinking powercoco and they have made the bottle very vibrant and
bold in comparison to the rest of the advert. There is also his voice speaking over the advert saying words such as
‘strength’ as he is exercising in the gym. These words of encouragement are linked with the drink as he is saying that if
you drink it you will gain strength for example.
The persuasive aspects of this advert include the words Carmelo Antony says as he is exercising as these are a way to
advertise what the drink can do for you and also to
persuade you to buy it as you can be just like him. Carmelo
was the main focus of the whole advert as the only thing
that was shown was the exercise equipment and then the
drink so their wasn’t any other focus to look at. There was
also music playing that was just a beat instead of a proper
song which played as he exercised giving the idea of being
in the gym with that style of motivational music.
9. Analysis of advert – PowerCoco
For my second advert analysis I looked at a print poster for the Powercoco sports energy drink. I found this much more
interesting in comparison to the white tiger energy drink poster I had previously looked at as this one has much more to look at
and much more reason for their audience to continue looking and to consider buying. The intended audience for this poster
advertisement will be the same as the actual product as they have stuck to the same sort of theme and colour scheme as they
have on the bottle and website. I would say this product is for anyone looking for a healthy drink that is going to improve their
athletic performance and increase their energy without taking in what's bad for them like sugar and high amounts of caffeine.
This is very clear as the main section of text that has been made to be very bold and stand out reads ‘25 calories & 5 grams of
sugar’. This immediately informs their audience of the good qualities of their drink and the benefits in comparison to others
that are on the market, this will also draw many more people to this advertisement and encourage them to try their drink as
many people that are eager to keep fit or those who like to work out or compete in different forms of sport will definitely want
to try it out. They have stuck to the red and black colour scheme which some of which was used on the website also and this
also matches the NBA player and executive vice president of the brand Carmelo Anthony who is also featured on this poster.
This shows consistency and the bold red against the darkness of the black background makes it stand out, helping it grab the
attention of their target audience. Including Carmelo in the poster will definitely make more people interested in the product as
fans of the NBA player will see that this drink is something that he recommends to people that take part in sport and those who
want to exercise with an energy drink. I think this is definitely a form of persuasion as many people will want to buy it after
seeing someone they could look up to and aspire to be like with the drink and representing the brand.
Having him on the front also shows his involvement with the brand as he was also quoted saying that he wanted to get involved
with the creation of powercoco instead of just being the face of
the
product. They have then put some more bold red text at the
bottom
of the page reading ‘the next generation sports drink’, using the
word sports instead of energy will also draw many more people to
their product as it isn’t just going to give you the energy to
exercise and compete in sport, it is also going to help you to do so
which many other energy drinks on the market do not do. Overall
on this poster they have really emphasized the fact that it is a
‘sports’ drink as well as an energy drink, as they have included the
NBA player, the props of the gym equipment and the basketball.
10. Overview of Product
Red Bull has been targeted for those that want a basic energy drink that doesn’t actually give anything other than energy as
this isn’t like some others that claim to help when exercising or competing in any kind of sport as this is high in caffeine
and sugar to give you an extra boost throughout the day. From first look of this product it does look slightly targeted
toward men as it uses a dark blue and silver colour scheme for the can and then the logo shows red and a little bit of
yellow which does make it much more gender neutral, they also have a lighter version of the product which uses a light
blue design instead, which is very similar to the white tiger organic energy I have looked at as for their lighter version they
too used more feminine colours. The age isn’t something that is highly important with this brand as this drink is purely for
anyone that wants an energy drink as it doesn’t do anything extra, however typically it is the younger generation that tend
to drink these energy drinks and they also show a lot of dangerous sport that is linked with this drink on their website
which would also be linked to a younger audience. It definitely doesn’t attract children as they have only stuck to a small
amount of colour on the packaging, and they also only use three main colours really instead of making the packaging
really vibrant and bold which could easily attract young children to the drink as this definitely isn’t suitable for children
due to the high caffeine content. The logo is of two bulls which does actually have some masculine connotations as they
are fighting which isn’t stereotypically something you would link or relate with women. This logo would typically attract
men along with the high adrenaline sports advertised on their website which could give some indication to the target
audience.
The overall look of the red bull can is very masculine and does draw some attention with the colour and also the design as
they have their quite bold logo fairly big on the front of the can stating immediately that it is an energy drink. Unlike the
others this also doesn’t state any of the content as a main focus on the can and all the ingredients are kept in a small font
on the back of the can. This is due to the high amounts of caffeine and sugar that they don’t want to advertise to their
audience unlike some of the healthier options that state the calories and any beneficial ingredients as a factor of
persuasion.
I found the website quite interesting as it doesn’t actually show any images of the red bull product as they advertise
activities, music and events such as motorsports and also some games instead. This is quite unusual in comparison to the
others as this one seems to be more focused on events that they
sponsor, as the red bull brand has now developed beyond just the
drink. Although the actual drink doesn't’ particularly benefit you in
any sport on the advert they seem to heavily focus on sporting events
which is very different from any of the actual sports energy drinks
as they mainly focused on the actual drink and the beneficial
qualities it has. For example they advertise some upcoming events.
This drink seems to be a bit of a mix in comparison to others that
are very specific about their aim for the drink and what it is for or
11. Overview of Product
itself with some extreme sport and activities and it is also very well known as just an energy drink. The company Red Bull
GmbH was created in 1987 by Austrian entrepreneur Dietrich Mateschitz who went in to partnership with Chaleo
Yoovidhya and became the highest selling energy drink in the world with 5.387 billion cans sold in 2013 alone. The
website features three main themes that are shown a lot throughout the different pages available for their audience and
they are adventure. Music and games. These three things show the versatility of the product and how it has expanded from
being a basic energy drink in to being used for a variety of different reasons. It is used and related to games due to people
using it as a way to stay awake longer and to give them more energy to play games. Adventure has been made a key focus
on their website with lots of images of extreme sport and chances for their audience to get involved in different events
going on with their featured and upcoming events section informing people of the different activities going on and the
dates available to take part in them. Music is also something that they have branched out to as they share their favourite
music and have a link to the red bull music academy also. The overall look of the product has been linked with the logo
and the website which does show consistency within the brand as they have stuck to the same red and blue colour scheme
making these iconic colours for their red bull brand. I think that the whole brand has transitioned from being an energy
drink to being used for sports and also linked with music and gaming like many other energy drinks on the market already.
This shows why the brand has grown and become so popular as no other energy drink has managed to be used for a variety
of different things like the Red Bull brand has done and become so well known.
12. Analysis of advert
For the advert, I looked at the world of red bull advert for 2014, it was very clear from the advert that they wanted to show all aspects
of red bull including where and why people drink it. The main focuses of this advert where revolved around music and different forms
of extreme sport and activities which gave me an idea of who red bull actually want to be purchasing their drink and the types of
things people use it for. As I have previously said, Red Bull is very open to the different reasons in which people want to drink it as
it’s not been made specifically for a main focus such as powercoco which is very centred around sport and how the drink could be
beneficial to sports players and those you exercise on a regular basis. This advert was very packed full of different things to look at so
it held the attention of the audience really well as it was interesting to see the different festivals and music gigs and sports that are
associated with the drink. It showed clips of extreme sport and also things like skateboarding, car racing and then showed lots of
music festivals representing the energy that red bull gives people. It had been put together as a kind of slideshow of short video clips
with the red bull logo and name featured on some things such as on one of the race cars the logo had been printed across it showing
this is the type of thing that the company like to involve themselves in and like to sponsor. The intended audience was very focused
around people interested in music and going to festivals as there was quite a few clips of gigs and musicians which would easily
appeal to this type of audience. They then showed some clips of sports and various activities like surfing, jumping off cliffs, skydiving
and kayaking which will appeal to a really wide range of people as it can appeal to the people that just watch this type of sport and
attend to watch in an audience at events and also to the people that are actually competing as it is a way to get adrenaline and hype
your self up. The people actually competing and also the people attending festivals or attending festivals would stereotypically be
fairly young, however it is still open to a wide range of people due to the amount of people still interested in an energy drink for just
attending events to watch sports. At the end of the advert it then shows the red bull can against just a plain dark blue background
highlighting the main focus of the entire advert and really drawing attention to it after not even showing someone drinking it through
the advert so far. At the bottom it then reads ‘gives you wings’ which has become their very well known and popular slogan which has
even been made in to a joke in some of their other adverts and it has become something very recognisable to the brand. The
background of this part of the advert is actually the only block colour we see as the rest is all in video meaning lots of colour and lots
of activity is shown on screen, this colour is really well linked with the brand as they are known for their blue and silver packaging
with their now iconic logo. They also had music playing throughout which was from Pharrell Williams who is very popular and well
known in the music industry which is a clear factor of persuasion and also then links to the music aspect of the advert even further.
Having someone so well known and well liked sing for the advert is a form of star power and will definitely improve the likability of
the advert and draw much more attention to it as fans of Pharrell will naturally be drawn to listen to it and watch this advert. The
music also gives the advert more of a reason to watch as without it, it could get slightly boring with just a few short video clips so
overall I think it really helps to make the advert much more interesting and likable by their target audience.
13. Analysis of advert
For the print advertisement I looked at several that were available and found that they were very persuasive and made to
make you think you need it instead of that you want it with the use of language and different figures such as an image of
Einstein that has been used in one of the posters. The slogan ‘red bull gives you wings’ was used on a lot of the posters as
this has become extremely popular and is used frequently on all of their TV adverts also. I found one that is actually for
the energy shot version of the drink, meaning it is smaller and has a lot of caffeine in it to give you a quick burst of energy
through your day. This one used the saying as a kind of joke which is commonly done in a lot of their TV adverts, for
example they created an advert revolved around the titanic and the captain wouldn’t let them bring red bull on the ship and
the man with the drinks said ‘but it gives you wings’ to which the captain replies ‘why would you need wings on a ship’.
Although this was criticised by some people as being tasteless and disrespectful it still caught the attention of a lot of
people drawing a lot of attention to the red bull brand. It reads ‘the only shot that gives you wings’, this is clearly a play on
words as it is referring to other shots being alcohol or possibly something medical such as an injection and joking with this
saying they won’t give you wings but red bull can. It also shows the size of the product which is really essential with the
‘shot’ version of the drink as people will want an idea of what size a ‘shot’ is categorized as and some may want to see it
to compare the size with the regular one. Another I looked at was one that had some text at the top of the poster saying
‘freshness has a name’ so here they are calling themselves and their brand fresh and giving this as a reason to buy it. This
will sound very appealing to a lot of people as it will be seen as something
You can quickly drink for a refreshment through the day. They then have
This water that the can is being stood in that is splashing up against the
Sides showing the ‘freshness’ of the drink and how beneficial it is as it
Will be an instant refresher for them and a quick way to get energy. The
Last I looked at was the one with Einstein in it as they have kept to the
Comical aspect with this advert that seems to be a running theme in a lot
Of their adverts. This reads ‘Einstein agrees : Red Bull equals energy’.
They have made the drink sound like a maths equation in this one as they
Have the red bull can drawn on the chalk board as if Einstein is working
It out and has come to the conclusion that it is full of energy. The audience
For these isn’t as specific as the TV advert as they haven’t shown any
Aspect of sport or music in any of them and just kept them fairly
Simplistic making the text the main focus on each one. One big
Similarity amongst them all is the blue background as this has become
An iconic colour for them along with the red from their logo which
Does show a lot of consistency with the brand and works really well.
14. Overview of Product
Relentless has become a massive brand and is now really popular and well known to a mass amount of people, it is
strongly aimed at music lovers and musicians or even festival goers and the brand has focused all attention on music
relating with the drink so they sponsor a lot of artists and bands and festivals, even going as far as to get their own tent at
Leeds festival which is great advertising as it get their name out there and this also shows the popularity of the product and
how involved in music they have become. They have a wide range of different flavour drinks some of which include
lemon ice, cherry and kiwi and apple, this just shows the popularity of the drink as many brands only bring out very few
different tastes and then introduce more flavours when their popularity starts to build. Their target market is very specific,
however they haven’t limited it too much as the market out there is already a huge amount as many people go to festivals
each summer as this has become a kind or normality for a large portion of young people and teens. The age isn’t ever
really specified, however the people that would typically go to music festivals like Reading and Leeds where they have
there own tent are usually young and include teens and young adults mostly so this
Is the age they are mainly aiming at, however it does also include anyone
That does really enjoy music and attend various gigs and concerts as
They commonly sponsor different artists and brands, however due to the
Popularity of the product now, the majority of people do know who they
Are aiming their energy drink at now. The logo isn’t maybe as
Interesting as others as many others choose to use drawings or different
Figures or shapes like red bull and the two bulls fighting in their logo.
This is fairly simple as it is basically just writing that has been done in
Quite a detailed way as there is lots of pattern and shape created by the
Style of font. Not having anything extra on their logo and just sticking
To text does really suit the
Brand and who they are
Aiming their product at as
There isn’t actually much
15. Overview of Product
That they could show that would relate to music in a way that doesn’t distract from it being an energy drink. Relentless
don’t actually use much colour in anything they do and if there is colour, it is usually not too bright or vibrant like many
other brands choose to use on their product and logos. The logo for relentless doesn’t actually have any colour and the
brand name is just written in white against a plain black background which could be seen as a little too simplistic, however
I do think that it suits the brand and also the website and they stick to using colour on the actual packaging of the products.
They do use quite a surprising amount of bright colour on the cans in comparison to the colour use on the logo and the
website which does show some contrast and also helps to grab peoples attention when placed next to really vibrant, almost
neon packaging that is used on a lot of other energy drinks as this tends to stick out for people and draw the eye of the
audience. They haven’t made the colour too vibrant, however some is fairly bright with the exception of some of the
darker brown colours used on some of the cans. The colour is dependent on the flavour of each can which is also
something that is done on a lot of energy drinks which I do like as it makes it much
Easier for their audience to identify which they like and which they don’t.
The website was really interactive and a lot like red bull in the sense that
There was so much to look at on each page and then much like the
Powercoco website as this has moving images and lots to actually see on
The background which is quite unusual and different. Relentless have a
Running video clip of what looks to be some sort of cartoon/animation
On each page you click on which changes. The website makes it very clear
That the drink is revolved around music and that the brand sponsors lots
Of music events and festivals with advertisements for upcoming events
That they are in collaboration with. Relentless was created in 2006 by the
Coca cola company which is very common amongst drinks to be owned
by a much bigger company. From looking at the actual can you can see
They also have a relentless ‘scan me’ barcode which you can scan from
Your phone which makes it much more interactive and involves their
Audience more which makes it much more interesting along with the
Different events available to go to on their website, making it really
Interactive and much more likable for their audience.
16. Analysis of advert
For the relentless advert there is one from 2013 that became really popular due to who was featured in it, obviously
revolved the whole advert around music, involving the relentless drink in different ways through the advert. They
definitely used star power in this advert as they featured professor green along with several other musicians to make their
intended audience very clear and to show the type of people that do actually drink their product. The intended audience for
this would be all people who enjoy either listening or performing to music and also those who attend concerts and festivals
and are looking for an energy drink that will give you a boost of energy that you might need whilst doing so. They do
make this very obvious in everything they do and in all forms of advertising as they sponsor festivals and gigs and at every
opportunity they have some influence of music that shows people what kind of brand they are. The video has professor
green talking over it discussing music and how to create it, and it then shows him along with several other musicians and
artists drinking the drink throughout. It then also shows professor green in the studio recording music which for his fans
will be something that they may not have seen before and will definitely be something they are interested in viewing so
this would be seen as a really interesting advertisements for many people. Using this star power is very influential to their
audience as the fans of professor green will see that this is something he supports and it’s a drink that he has, which will be
a definite form of persuasion and make them want to buy it and drink it themselves. The gender isn’t specified at all and I
think that it is literally just about who is interested in music rather than focusing on other factors like gender which many
other brands do. The whole video wasn’t extremely bold or vibrant in any way as relentless do tend to stick with quite
muted colours and don’t go out their way to try and grab attention of their audience with colour, they do it with music
instead. At the end of the advert it then shows the can being held in the air at what looks to be a festival or gig and the text
reading ‘no half measures’ whilst professor green reads it out. This can be seen as very persuasive in comparison to the
other energy drink brands as it is as though it is hinting as others being not as good and only being half of what they are
which does make it stand out for their audience and potential consumers of the drink. It could also be interpreted in
different ways as some may think it means no half measures in life, meaning you have to do what you want to do and put
all of your effort in to it instead of doing it half heartedly, this could be
very possible as throughout the advert they are talking about working
hard to get where you want to be in life but relating it to music. It
could also mean no half measures of energy as that one can is packed
full of energy instead of only being half a measure. The text then
changes from no half measures to the relentless logo with the same
background of someone holding it up in the air at a gig/concert, which
just highlights the music aspect of the brand even further as they are
showing the scenarios that it would be consumed in as well as who
drinks it and who they want to be drinking it so they constantly make
this point very clear.
17. Analysis of advert
As Relentless don’t have many print adverts and stick to posting videos and advertising on TV as a way of advertising I
looked at some of the posters they have designed for the gigs, festivals and concerts that they have sponsored and two
where the drink is actually advertised. Firstly I looked at one of the posters where the drink is actually shown and it
actually looks as though it has been taken from the TV advert and used as a poster apart from someone isn’t actually
holding it in this poster. This immediately shows the kind of situations and scenarios people would drink relentless as it
shows the can in front of a background that looks to be a an audience at a concert or gig so it tells us straight away about
the kind of people that drink it and also that the brand is heavily revolved around music and sponsoring music also. They
have actually blurred the image of the can along with the background and made the ‘relentless energy drink’ text the main
focus which does make it stand out and means that the brand name is recognised and seen straight away. The colour isn’t
very bright which does actually fit with the overall colour scheme that relentless tend to use throughout their logo and
website as they haven’t made it bright and also really blurred it out making it much less bold. The audience for all of the
print posters I looked at are all aimed at people that enjoy music, perform music and want a drink that’s going to give them
the energy to go to these type of events or play at these gigs and concerts that it advertises so much and sponsors. The next
print advertisement I looked at was for a new flavour ‘apple and kiwi’ which they would
Have wanted everyone to know about and try out so this one is solely focused on the
Drink instead of music like a lot of other advertisements that they produce. This also
Seems to be much brighter and use much more colour as they have used this blue colour
That they have matched with the flavour. Instead of using the relentless logo on the
Poster as a main focus for their audience they have actually
Just made the image of the can really big and zoomed in
Especially on the logo which makes it really clear as to what
Brand the drink is. The background is also white which I
Found a little strange considering the amount of dark colours
They usually use in there work, however this could be
Because they are wanting to show something
New and have gone for a colour much
Brighter that could draw more attention. I
Then looked at some of the posters for gigs
That relentless sponsor and these seem to be
Much more linked with how they usually
Design as it uses dark colours and is strongly
Music related due to it being a concert and it
Makes it clear that they are a sponsor.