This document outlines the branding and visual identity for Mad Apple Hard Cider. It begins with an introduction to Mad Apple and its brand promise to deliver authentic West Country-style hard cider. It then covers the logo, colors, typography and how these visual elements will be applied consistently across various branding applications like bottles, packaging, apparel, signage and digital media. The document aims to establish a cohesive brand identity that reflects Mad Apple's mission to provide a unique hard cider experience.
Razzmatazz Media is pitching a media plan for IZZE, a sparkling beverage brand. IZZE aims to increase brand awareness and distribution. The plan targets urban women ages 18-34 through an integrated campaign using television, radio, magazines, digital and outdoor media. The campaign aims to achieve 420-460 GRPs over a year to boost brand recognition and create loyal customers.
Colour Perception and Consumer BehaviourK3 Hamilton
The document discusses how colour influences consumer behaviour and marketing. It provides examples of how different colours like red, yellow, blue, green, orange, pink, purple, black are perceived and can stimulate certain emotions. It also gives examples of how companies have successfully used colour in their branding and product packaging to influence sales and target certain demographics like Coca Cola switching to black packaging for Coke Zero to target males. Culture can influence colour meanings so marketers must be aware of this. Colour appropriateness is also important for products.
The document provides details on developing a brand identity for a new bar called The Candy Bar located in Atlanta. It includes sections on strategic planning like target audience, brand values, and brand essence. It then covers execution elements like logo design, color palette, typography, website, menu, bottled vodka, and billboard advertising. The objective is to create a unified brand image and identity through visual elements and an advertising campaign to resonate with customers and compete successfully.
14 Inspirations and Trends from Natural Products Expo West 2016Rob Volpe
From Crickets to Kimchi, Ignite 360 CEO Rob Volpe observed (and tasted) his way through all the offerings at Natural Products Expo West 2016. Here are the top 14 items that inspired him - and why you should be paying attention.
Unrevealing the secrets of success of Old Monk in IndiaPoorva Khatri
Old Monk is India's most popular dark rum brand. It has been produced since 1954 and is known for its consistent taste despite not spending much on marketing. While Old Monk was once India's top-selling spirit, its sales have declined in recent years as competitors like McDowell's have engaged in more promotion. However, Old Monk still has many loyal customers and acquiring the brand could help boost its sales again through improved branding and positioning strategies.
This is the award winning ad campaign for Asahi Beer, created in 2008 by a group of Chapman University students. Our team, Output Advertising, won the Chapman University Advertising Campaign of the Year award in 2009 for this strategic campaign.
Absolut Vodka is a leading premium vodka brand owned by Pernod Ricard. It is the third largest spirits brand globally. Absolut is a cash cow in some European markets but struggles in Russia. The brand targets urban young adults aged 18-35 with high incomes. It positions itself as associated with success, glamour, and exotic locations through creative advertising featuring celebrities. Absolut uses innovative bottle designs and meticulous production processes to promote a high-quality image.
Razzmatazz Media is pitching a media plan for IZZE, a sparkling beverage brand. IZZE aims to increase brand awareness and distribution. The plan targets urban women ages 18-34 through an integrated campaign using television, radio, magazines, digital and outdoor media. The campaign aims to achieve 420-460 GRPs over a year to boost brand recognition and create loyal customers.
Colour Perception and Consumer BehaviourK3 Hamilton
The document discusses how colour influences consumer behaviour and marketing. It provides examples of how different colours like red, yellow, blue, green, orange, pink, purple, black are perceived and can stimulate certain emotions. It also gives examples of how companies have successfully used colour in their branding and product packaging to influence sales and target certain demographics like Coca Cola switching to black packaging for Coke Zero to target males. Culture can influence colour meanings so marketers must be aware of this. Colour appropriateness is also important for products.
The document provides details on developing a brand identity for a new bar called The Candy Bar located in Atlanta. It includes sections on strategic planning like target audience, brand values, and brand essence. It then covers execution elements like logo design, color palette, typography, website, menu, bottled vodka, and billboard advertising. The objective is to create a unified brand image and identity through visual elements and an advertising campaign to resonate with customers and compete successfully.
14 Inspirations and Trends from Natural Products Expo West 2016Rob Volpe
From Crickets to Kimchi, Ignite 360 CEO Rob Volpe observed (and tasted) his way through all the offerings at Natural Products Expo West 2016. Here are the top 14 items that inspired him - and why you should be paying attention.
Unrevealing the secrets of success of Old Monk in IndiaPoorva Khatri
Old Monk is India's most popular dark rum brand. It has been produced since 1954 and is known for its consistent taste despite not spending much on marketing. While Old Monk was once India's top-selling spirit, its sales have declined in recent years as competitors like McDowell's have engaged in more promotion. However, Old Monk still has many loyal customers and acquiring the brand could help boost its sales again through improved branding and positioning strategies.
This is the award winning ad campaign for Asahi Beer, created in 2008 by a group of Chapman University students. Our team, Output Advertising, won the Chapman University Advertising Campaign of the Year award in 2009 for this strategic campaign.
Absolut Vodka is a leading premium vodka brand owned by Pernod Ricard. It is the third largest spirits brand globally. Absolut is a cash cow in some European markets but struggles in Russia. The brand targets urban young adults aged 18-35 with high incomes. It positions itself as associated with success, glamour, and exotic locations through creative advertising featuring celebrities. Absolut uses innovative bottle designs and meticulous production processes to promote a high-quality image.
Envies Flavor Shot is a new flavoring product founded by Terry and Aimee Peterson that can be added to beer, vodka, gin, tequila, and wine. Terry developed Envies after noticing his wife preferred drinks with more flavor than typical beers. It is a family-owned business based in Charleston, SC that has developed a proprietary flavor formula. The target markets are younger beer and craft cocktail consumers attending events like tailgates, concerts, and parties. The company aims to increase brand awareness and distribution through retail partnerships, restaurants/bars, and attending trade shows.
Kirin faces moderate threats of new entrants and suppliers but high threats of substitutes and buyers in the beer market. Rivalry is very high as Kirin divisions and competitors cannibalize sales. Kirin has the largest market share in Japan and looks at suppliers as equals, though it has not leveraged power over them. More buyers and choice increases buyers' bargaining power. Demographic segments for Kirin include targeting heavy users in their 30s-40s in Japan, and rising incomes in India correlate to increased beer consumption. Psychographic segments prefer alcoholic or non-alcoholic beer based on tastes, and health-conscious prefer lower carb options. Beer is popular on festive occasions and benefits socializing and stress
The document provides an overview of the organic sports drink FRS Energy. It is aimed at a younger adult audience between their early 20s to mid 30s. The drink is promoted as providing energy through organic and natural ingredients rather than caffeine and sugars. The packaging aims to attract different gender audiences through feminine and masculine color schemes and flavors. Low calorie options use feminine colors while full calorie options use masculine colors. The website similarly aims to promote the athletic and sports themes of the drink through images and stories of ordinary people who have benefited from drinking FRS Energy.
The document analyzes the marketing and advertising of the White Tiger organic energy drink brand. Some key points:
- The drink is targeted at both males and females, shown through pink and blue can designs. However, this relies on gender stereotypes.
- The branding aims to attract health-conscious consumers by emphasizing the drink's organic and fair-trade certification. However, the advertising could be more engaging and attention-grabbing.
- Both the website and advertisements keep to a very simple and minimalist white background design matching the product packaging. While consistent, this lacks excitement compared to competitors' more interactive ads.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
The document provides information about graphic design as a career path. It outlines that graphic designers work in advertising and marketing communications, creating visual designs that communicate ideas and promote brands. It lists important skills for graphic designers like artistic ability, proficiency with design software, and the ability to meet deadlines. The document also discusses pathways into graphic design like obtaining a degree and developing a portfolio of work, and notes that the graphic design industry is competitive.
Just Craft Soda is introducing a new line of craft sodas made with natural ingredients like 60% fruit juice. They will offer 5 unique flavors including lemon and lemongrass, peach and habanero, pear and vanilla, apple and ginger, and cherry and cinnamon. Their brand speaks to the simplicity and principles behind their products, which embrace bold flavors, experimentation, quality ingredients, and local and independent production.
ProPod is a company that offers personalized single-serve coffee pods. It sees an opportunity to capitalize on the growing $4 billion coffee pod market, which is expanding at 11% annually as more consumers switch to single-serve options. ProPod will allow customers to design their own pods both inside and out for gifts or personal use. This provides a unique product in the market by combining personalization with the convenience of single-serve coffee pods. ProPod aims to partner with existing suppliers and manufacturers to produce customized pods via online orders. Its goal is to gain a 5% market share within five years, generating $50 million in annual revenue.
This document discusses factors that influence personal wine preferences. It explains that physiology and psychology both impact how individuals experience wine differently. Physiology refers to sensory sensitivity, which can vary dramatically in aspects like taste receptors. Psychology involves how the brain interprets sensations based on memories and experiences. Together, these determine unique wine preferences. The document encourages focusing on enjoyment, understanding individual differences, and practicing wine taste evaluations to better recognize factors that shape preferences.
ONEHOPE is a cause brand that donates 50% of profits from wine and other products to different causes like AIDS awareness, breast cancer research, and supporting troops. It aims to make giving back through consumption a lifestyle choice. The document discusses ONEHOPE's brand strategy, target consumers, successful cause branding examples, why it chose wine as its cornerstone product, its founding team's experience in the wine industry, marketing and packaging plans emphasizing the causes, quality control measures, distribution success in major markets, and retail partnerships.
Energy drink research pro forma.pptx (task 1)!AlanSmith96
Red Bull is an energy drink created in 1987 by Dietrich Mateschitz that is the highest selling energy drink worldwide due to heavy advertising. Red Bull uses extreme sports sponsorships and stunts to promote the drink, though some have resulted in fatalities. The target market is young men interested in extreme sports. Despite health concerns, Red Bull and energy drinks contain caffeine and other ingredients and the European Food Safety Authority has deemed Red Bull safe. Red Bull's marketing focuses on an image of performance and adventure through its sponsorship of athletes and risky stunts.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
http://oggourmetcoffee.com/Join_Organo_Gold_Los_Angeles/
There are 3 types of people that may be interested in Organo Gold: a customer, someone who wants to get the product for free but not interested in earning income, and the business person. Knowing this is critical to your OG healthy coffee business and MLM network.
Join the fastest growing team in Los Angeles.
http://oggourmetcoffee.com/Join_Organo_Gold_Los_Angeles/
Armen Temuryan is the Organo Gold Los Angeles Team Leader and personally sponsored by Shane Moran Co-Founder and Global Master Distributor for Organo Gold International.
Organo Gold is a global gourmet coffee company that sells its products through a network of Independent Distributors. A Distributor's compensation is based on the sale of our products to consumers and rewards people for their commitment and success. Earnings by individual Distributors will of course vary, and our Distributors' earnings are in line with the industry average.
Organo Gold coffee is enjoyed by millions of customers because of the efforts of our individual Distributors, making the company one of the most successful in the industry.
http://oggourmetcoffee.com/Join_Organo_Gold_Los_Angeles/
Organo Gold | Gourmet Coffee | Ganoderma Lucidum | Lucid Ganoderma | Holton Buggs | OrganoGold.com
Social Cue is a marketing agency that creates compelling content to engage consumers in conversation with their brand clients. The agency uses in-depth research to understand what consumers want to hear in order to tap into consumer interests and discuss brands with consumers, not just broadcast messages to them. Social Cue's team includes account executives, brand planners, media planners, integrated marketing coordinators, an art director, copywriter, graphic designer, and they provide strategic marketing and communications services.
This document provides an overview of several food franchise opportunities, including Daddy O'Brien's Irish Ice Cream Pub. It discusses how Daddy O'Brien's started as a basement business creating alcoholic ice creams that became very popular. The owners then opened a restaurant/pub in 2017 that has a unique Irish atmosphere. Daddy O'Brien's offers both adult and family-friendly ice cream flavors and has won several awards for its flavors. The owners are now looking to expand through franchising by helping new owners open either ice cream-only or full-service restaurant models. The franchise aims to provide a high-quality product and customer experience.
The document provides details on the development of four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It outlines the target audiences, packaging designs, flavors, and advertising approaches for each drink. The combination sports and organic energy drink is selected for further development, with plans to feature athlete drawings and limited edition event cans, promote environmental sustainability, and use mixed fonts and bright colors in the branding.
The document provides information on developing four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It includes details on the target audiences, packaging designs, flavors, and advertising ideas for each drink. The document then focuses on further developing the combination sports and organic energy drink idea. It discusses plans for the packaging design including drawings of athletes and sporting events on the white cans, limited edition event-themed cans, and text about environmental initiatives. Advertising ideas include using popular music and videos of athletes and sports alongside nature clips to promote the drink's organic qualities.
Marketing is becoming more important due to sales declines, slow growth, changing customer wants, and increasing competition. A brand is a product that has a personality and promise to customers that differentiates it from competitors. Marketing involves analyzing opportunities, developing strategies, and executing programs to promote brands through various channels to customers.
The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.
Envies Flavor Shot is a new flavoring product founded by Terry and Aimee Peterson that can be added to beer, vodka, gin, tequila, and wine. Terry developed Envies after noticing his wife preferred drinks with more flavor than typical beers. It is a family-owned business based in Charleston, SC that has developed a proprietary flavor formula. The target markets are younger beer and craft cocktail consumers attending events like tailgates, concerts, and parties. The company aims to increase brand awareness and distribution through retail partnerships, restaurants/bars, and attending trade shows.
Kirin faces moderate threats of new entrants and suppliers but high threats of substitutes and buyers in the beer market. Rivalry is very high as Kirin divisions and competitors cannibalize sales. Kirin has the largest market share in Japan and looks at suppliers as equals, though it has not leveraged power over them. More buyers and choice increases buyers' bargaining power. Demographic segments for Kirin include targeting heavy users in their 30s-40s in Japan, and rising incomes in India correlate to increased beer consumption. Psychographic segments prefer alcoholic or non-alcoholic beer based on tastes, and health-conscious prefer lower carb options. Beer is popular on festive occasions and benefits socializing and stress
The document provides an overview of the organic sports drink FRS Energy. It is aimed at a younger adult audience between their early 20s to mid 30s. The drink is promoted as providing energy through organic and natural ingredients rather than caffeine and sugars. The packaging aims to attract different gender audiences through feminine and masculine color schemes and flavors. Low calorie options use feminine colors while full calorie options use masculine colors. The website similarly aims to promote the athletic and sports themes of the drink through images and stories of ordinary people who have benefited from drinking FRS Energy.
The document analyzes the marketing and advertising of the White Tiger organic energy drink brand. Some key points:
- The drink is targeted at both males and females, shown through pink and blue can designs. However, this relies on gender stereotypes.
- The branding aims to attract health-conscious consumers by emphasizing the drink's organic and fair-trade certification. However, the advertising could be more engaging and attention-grabbing.
- Both the website and advertisements keep to a very simple and minimalist white background design matching the product packaging. While consistent, this lacks excitement compared to competitors' more interactive ads.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
The document provides information about graphic design as a career path. It outlines that graphic designers work in advertising and marketing communications, creating visual designs that communicate ideas and promote brands. It lists important skills for graphic designers like artistic ability, proficiency with design software, and the ability to meet deadlines. The document also discusses pathways into graphic design like obtaining a degree and developing a portfolio of work, and notes that the graphic design industry is competitive.
Just Craft Soda is introducing a new line of craft sodas made with natural ingredients like 60% fruit juice. They will offer 5 unique flavors including lemon and lemongrass, peach and habanero, pear and vanilla, apple and ginger, and cherry and cinnamon. Their brand speaks to the simplicity and principles behind their products, which embrace bold flavors, experimentation, quality ingredients, and local and independent production.
ProPod is a company that offers personalized single-serve coffee pods. It sees an opportunity to capitalize on the growing $4 billion coffee pod market, which is expanding at 11% annually as more consumers switch to single-serve options. ProPod will allow customers to design their own pods both inside and out for gifts or personal use. This provides a unique product in the market by combining personalization with the convenience of single-serve coffee pods. ProPod aims to partner with existing suppliers and manufacturers to produce customized pods via online orders. Its goal is to gain a 5% market share within five years, generating $50 million in annual revenue.
This document discusses factors that influence personal wine preferences. It explains that physiology and psychology both impact how individuals experience wine differently. Physiology refers to sensory sensitivity, which can vary dramatically in aspects like taste receptors. Psychology involves how the brain interprets sensations based on memories and experiences. Together, these determine unique wine preferences. The document encourages focusing on enjoyment, understanding individual differences, and practicing wine taste evaluations to better recognize factors that shape preferences.
ONEHOPE is a cause brand that donates 50% of profits from wine and other products to different causes like AIDS awareness, breast cancer research, and supporting troops. It aims to make giving back through consumption a lifestyle choice. The document discusses ONEHOPE's brand strategy, target consumers, successful cause branding examples, why it chose wine as its cornerstone product, its founding team's experience in the wine industry, marketing and packaging plans emphasizing the causes, quality control measures, distribution success in major markets, and retail partnerships.
Energy drink research pro forma.pptx (task 1)!AlanSmith96
Red Bull is an energy drink created in 1987 by Dietrich Mateschitz that is the highest selling energy drink worldwide due to heavy advertising. Red Bull uses extreme sports sponsorships and stunts to promote the drink, though some have resulted in fatalities. The target market is young men interested in extreme sports. Despite health concerns, Red Bull and energy drinks contain caffeine and other ingredients and the European Food Safety Authority has deemed Red Bull safe. Red Bull's marketing focuses on an image of performance and adventure through its sponsorship of athletes and risky stunts.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
http://oggourmetcoffee.com/Join_Organo_Gold_Los_Angeles/
There are 3 types of people that may be interested in Organo Gold: a customer, someone who wants to get the product for free but not interested in earning income, and the business person. Knowing this is critical to your OG healthy coffee business and MLM network.
Join the fastest growing team in Los Angeles.
http://oggourmetcoffee.com/Join_Organo_Gold_Los_Angeles/
Armen Temuryan is the Organo Gold Los Angeles Team Leader and personally sponsored by Shane Moran Co-Founder and Global Master Distributor for Organo Gold International.
Organo Gold is a global gourmet coffee company that sells its products through a network of Independent Distributors. A Distributor's compensation is based on the sale of our products to consumers and rewards people for their commitment and success. Earnings by individual Distributors will of course vary, and our Distributors' earnings are in line with the industry average.
Organo Gold coffee is enjoyed by millions of customers because of the efforts of our individual Distributors, making the company one of the most successful in the industry.
http://oggourmetcoffee.com/Join_Organo_Gold_Los_Angeles/
Organo Gold | Gourmet Coffee | Ganoderma Lucidum | Lucid Ganoderma | Holton Buggs | OrganoGold.com
Social Cue is a marketing agency that creates compelling content to engage consumers in conversation with their brand clients. The agency uses in-depth research to understand what consumers want to hear in order to tap into consumer interests and discuss brands with consumers, not just broadcast messages to them. Social Cue's team includes account executives, brand planners, media planners, integrated marketing coordinators, an art director, copywriter, graphic designer, and they provide strategic marketing and communications services.
This document provides an overview of several food franchise opportunities, including Daddy O'Brien's Irish Ice Cream Pub. It discusses how Daddy O'Brien's started as a basement business creating alcoholic ice creams that became very popular. The owners then opened a restaurant/pub in 2017 that has a unique Irish atmosphere. Daddy O'Brien's offers both adult and family-friendly ice cream flavors and has won several awards for its flavors. The owners are now looking to expand through franchising by helping new owners open either ice cream-only or full-service restaurant models. The franchise aims to provide a high-quality product and customer experience.
The document provides details on the development of four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It outlines the target audiences, packaging designs, flavors, and advertising approaches for each drink. The combination sports and organic energy drink is selected for further development, with plans to feature athlete drawings and limited edition event cans, promote environmental sustainability, and use mixed fonts and bright colors in the branding.
The document provides information on developing four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It includes details on the target audiences, packaging designs, flavors, and advertising ideas for each drink. The document then focuses on further developing the combination sports and organic energy drink idea. It discusses plans for the packaging design including drawings of athletes and sporting events on the white cans, limited edition event-themed cans, and text about environmental initiatives. Advertising ideas include using popular music and videos of athletes and sports alongside nature clips to promote the drink's organic qualities.
Marketing is becoming more important due to sales declines, slow growth, changing customer wants, and increasing competition. A brand is a product that has a personality and promise to customers that differentiates it from competitors. Marketing involves analyzing opportunities, developing strategies, and executing programs to promote brands through various channels to customers.
The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.
The craft beer industry has experienced rapid growth over the past decade, with the number of breweries in the US more than tripling since 2005. Craft beer is defined as small, independent, and traditional. While competition is moderate due to the large number of brewers, barriers to entry are relatively low. Threats include substitute alcoholic and non-alcoholic beverages as well as the bargaining power of suppliers like hops farmers. Recent trends show consolidation in the industry through mergers and acquisitions as continued growth at the current pace is unsustainable.
The document discusses research objectives, scope, and methodology to understand consumer perception of Apple after Steve Jobs' death and people's response to the iPhone 5. The objectives are to analyze Apple's brand image, awareness, positioning, and threats. The scope covers MUIC students using smartphones and the methodology uses secondary data from websites and a questionnaire. The document also provides background on the smartphone industry and market share, as well as analysis of Apple, Samsung, and Nokia brand elements, portfolios, and marketing strategies. Key findings from the questionnaire indicate high brand awareness and a positive brand image and relationship with Apple.
Boston Beer Company is facing challenges as the craft beer industry grows increasingly competitive. It is squeezed between large multinational breweries and small local breweries. While Boston Beer has strengths like its quality and brand recognition, it struggles with high competition and an inability to respond effectively. It should expand its successful Angry Orchard hard cider brand and acquire small craft breweries to gain market share. This will allow it to combat threats while leveraging opportunities in the changing beer industry environment.
BeverageTradeNetwork.com Interviews Jon Reynolds who has 32 plus years of beer sales experience and talks about how craft breweries need to market and covers craft beer distribution strategy and craft beer marketing plan. BTN covers the challenges that craft breweries face in distribution today.
This document discusses 5 secrets for marketing products like Apple. It begins by stating that Apple's success is not due to secret technologies, but from careful observations, empirical results, and lessons learned over time in business. The secrets discussed are ways to tap into people's innate desire to share their passions and help create "lift", which drives sales. Readers are invited to learn more secrets by visiting the author's website.
Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
This document summarizes the evolution and positioning of the Apple brand. It discusses the progression of Apple's logo from 1976 to 1998. It then examines how Apple's product positioning has evolved from focusing on physical attributes in the early 1980s to highlighting values by 2000. The document also analyzes Apple using the brand prism framework, identifying its personality, physique, culture, relationships, self-image, and essence. It positions Apple as an emotional brand that empowers users through technology.
The document provides a research project summary on Apple Inc. It includes sections on the history of Apple, vision and mission statements, literature review on the company's products and competitors, industry and SWOT analyses, financial performance, strategies and recommendations. The key points are that Apple was founded in 1976 and introduced revolutionary products like the iPod, iPhone and iPad which led to major commercial success in the 2000s and 2010s. It analyzes Apple's position in industries like personal computers, online music and future strategies around strategic alliances and transitioning to Intel processors.
Apple has grown from a small business in 1976 to one of the most successful brands worldwide. Consumers perceive Apple as one of the best due to their innovative products, successful marketing, and ability to differentiate themselves. These attributes have led to strong brand equity for Apple. Apple is known for user-friendly, popular products and has a dominant position in consumer electronics. Their marketing strategies effectively create perceptions of Apple as a reputable brand. Through continued focus on these strengths, Apple's brand value will continue growing in the future.
Brand personality refers to the set of human characteristics associated with a brand. It is how the brand behaves and is perceived, based on factors like gender, age, and emotional traits. Brand personality can help differentiate brands and guide marketing communications by communicating the brand's identity. It is developed over time based on consumer experiences and impressions of the brand. This builds brand equity by creating a unique identity and relationship with customers.
Apple company market research project mkt305Shivam Shah
This document provides a market research project on Apple Inc. conducted by a group of students. It includes an environmental scan covering Apple's economic impact, relevant technology trends, political/legal factors, and socio-cultural trends. It also performs a SWOT analysis and discusses Apple's mission, competition, target markets, product positioning, pricing, distribution, promotion, and recommendations.
This document provides recommendations for public relations activities and future strategies for Life's So Sweet Chocolates. It includes sections on branding, logo design, business cards, packaging, website, social media, events, and promotions. The goal is to raise awareness of the brand and bring recognition to the Ithaca community. Creative works and future recommendations are intended to help the company grow. Working with Life's So Sweet Chocolates has provided an opportunity to understand the brand's needs and desires through research and meetings with the owner.
This document provides recommendations for public relations activities and future strategies for Life's So Sweet Chocolates. It includes sections on branding, logo design, business cards, packaging, website, social media, events, and promotions. The goal is to raise awareness of the brand and bring recognition to the Ithaca community. Branding elements were created to appeal to customers and foster nostalgia. Future recommendations include professional product photography and consistent branding across all packaging.
- The document presents a creative brief for an advertising campaign for Black Apple Crossing, a cidery located in Springdale, Arkansas.
- The campaign aims to increase awareness of Black Apple Crossing's variety of ciders and unique atmosphere among health-conscious generations Y and Z in Northwest Arkansas.
- The proposed campaign would utilize social media, blogs, and positive imagery to portray Black Apple Crossing's nostalgic brand and appeal to outdoorsy customers interested in trying new things.
Counterintuitive thinking and innovation: the Robert Joseph Nomacorc Exchange...Robert Joseph
This document discusses how wine brands can innovate and adapt to changing consumer preferences. It introduces concepts like GRABABA (grape-based beverages bought like beer), WINE, and LILUGO (liquid luxury goods) to categorize different types of wines. It suggests winemakers consider how consumers perceive their products and look for ways to create their own ambience through packaging, positioning, and turning customers into brand ambassadors. The goal is to understand what consumers want from a wine on different occasions and extend brands profitably to keep people engaged with them.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
Sprite is a clear lemon-lime flavored soft drink produced by Coca-Cola. It was introduced in Pakistan in 1972 and is popular among teenagers and young adults. The report provides details on Sprite's history, variants, nutrition facts, competitors and marketing strategies. Sprite targets consumers aged 12-35 and positions itself as a crisp, refreshing drink. Both qualitative and quantitative research methods are discussed to understand consumer behavior and insights regarding Sprite consumption.
This document provides a brand audit for Ben & Jerry's ice cream. It includes sections on the brand's history, products/flavors, identity elements like name, logo and characters, distribution channels including scoop shops and catering, communication strategies like social media and corporate social responsibility efforts, and competitors. The document also summarizes qualitative and quantitative research conducted, including focus groups and surveys, to understand customer perceptions and consumption habits regarding Ben & Jerry's and premium ice cream brands.
This document provides an overview of Palmia, a new beer and lemon drink concept. It describes the origin and branding of Palmia which is inspired by a Spanish drink called Clara. It outlines Palmia's target market as millennial men and women, and opportunities to capture share from categories like flavored beers, cocktails, and craft beers. The document discusses Palmia's initial test launch in San Francisco and plans for product refinement, team building, and regional rollouts beginning in 2017.
The document discusses the vodka brand Svedka and its marketing challenges. Svedka is a Swedish vodka introduced in the US in 1999 that is known for its quality and affordable price point. However, its recent futuristic advertising campaign featuring a robot was received negatively. The document then presents a strategic plan and creative brief for a new marketing campaign to increase awareness and sales of Svedka through more positive and responsible messaging.
This document provides a summary of Carl Bradford's work experience and projects from a food and beverage branding agency. It includes profiles of Bradford's role at IMI Agency from 2006-2008 developing brands and marketing solutions. The document also outlines various branding projects Bradford led for IMI Agency clients in magazine design, website design, product design, and collateral.
This document outlines a marketing plan for a new beer product from Carlsberg Group. It will target young adults aged 18-25 for social occasions. The plan includes advertising the product through websites, newspapers, billboards, and sponsoring social events. The beer will be available in alcoholic and non-alcoholic varieties in different sizes and alcohol levels. The marketing strategy will focus on building brand awareness of the new product and positioning it as a premium beer from the fourth largest beer company. The estimated budget is $350,000 allocated across advertising, wages, salaries, sponsoring, and other expenses.
Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that demonstrates superior flavor and offer a long-overdue-alternative to all the other watered-down big beer brands.
Whether you find yourself relaxing at the beach or just spend time with friends after work, Palmia wants your time and your beer of the highest quality.
Palmia is not just a summer brew. It’s a light beer made by people who understand that having a good time isn’t seasonal and, most importantly should never be bland.
The document discusses branding and the future of the wine industry. It argues that there will be fewer wineries and appellations due to lack of clear branding and marketing. Producers need to establish a coherent brand identity focused on benefits rather than features. Relationships with consumers are important to build understanding and forgiveness of inconsistencies. Developing a devoted fan base like some producers is key to success in an inconsistent industry.
Officer's Choice is one of the largest exported Indian spirits brands, present in over 18 countries. It is made from grain, unlike many Indian whiskies which are made from molasses. Officer's Choice targets the mass whisky market, especially rural populations and young, modern consumers. It positions itself as an affordable brand with class. While very popular in rural India, it has a slightly smaller market share in urban and semi-urban areas. The brand's strengths include its experience, brand name, packaging and pricing. It uses strategies like IPL team sponsorships and consumer programs to increase visibility and incentives for trade. Recommendations include continuing its aspirational positioning, expanding into untapped markets, and launching premium variants to target
The document outlines an integrated marketing campaign for Snapple to increase sales by 49% in the United States. It begins with research that identifies one target market of RTD iced tea and fruit juice drinkers. Taste tests and surveys find Snapple has strong brand perception and equity despite not being the top rated for taste. The campaign strategy is to position Snapple as the simple choice to alleviate confusion from the crowded category. Creative executions acknowledge the problem of too many options and establish Snapple as the "no-brainer" solution. An integrated media plan launches the campaign nationally.
Chase Distillery produces a portfolio of premium adult beverages including potato vodka, liqueurs, and gin made from organic ingredients grown on their farm. Their flagship product is a triple distilled English potato vodka which has won awards for its smooth creamy taste. They are looking to expand globally and introduce new products like a naked apple vodka and organic apple gin in the coming months.
PepsiCo's mission is to be the world's premier consumer products company focused on convenient foods and beverages. It was founded in 1893 and has since grown significantly, introducing many popular brands over the decades. A survey of 250 retailers in Jaipur, India found that Pepsi products are widely used and generally satisfying to customers. Pepsi remains the top-selling cold drink brand, with 650ml bottles having the highest demand. The company has strong brand recognition but opportunities exist to expand rural distribution and improve supply chain management in some areas.
The document is an executive summary from the advertising agency Crunch outlining their proposed marketing campaign for AriZona Beverage Co., an American producer of ready-to-drink teas. The campaign aims to promote AriZona's teas as being refreshingly healthy and naturally tasty by highlighting their use of 100% natural ingredients without artificial flavors, colors, or preservatives. Crunch's budget is $12 million and the campaign will run for one year targeting men and women ages 18-34.
The document outlines plans for "The Fried Scoops Parlor" ice cream shop in Lahore, Pakistan. The objectives are to provide quality fried ice cream and a comfortable seating area while gaining the largest market share. The parlor aims to offer a new experience by frying ice cream, corn flakes, coconut, eggs and milk. It will provide amenities like air conditioning, WiFi, and space for events. The vision is to sell good quality fried ice cream at a fair price across Pakistan.
NYU 2016 Fall Managing Product & Brand final project-new product development and brand strategy
Presented by Avril Chang, Barbara D‘Agosto, Muriel Wiedenkeller, Xin Zhang
Instructor: Sekou White
Product: a new female beer brand
Content:
I. AB InBev Background
II. Situation Analysis
III. The Opportunity
IV. The New Product
V. The Brand
VI. GTM Strategy
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
6. Mad Apple Hard Cider delivers the
authentic flavor, experience and
values of traditional west country
hard cider with simplicity.
2
7. About Mad Apple
Meet Mad Apple Hard Cider. We’re a band of ragamuffins on a mission to serve the United States some seriously hard cider as
they do in the West Country.
We’re adventures, makers, doers, farmers, owners, creators, thinkers and builders. We can be a bit rough around the edges but
that’s because we don’t stray far from the farm.
We embody and embolden the underdog. We love our villages, our towns, our cities and our homes and we promise to stay true
to our underdog roots no matter what. That’s a promise.
So what are we drinking?
Cider. Pure and simple. This isn’t the soft stuff you’re used to. Our scrumpy will grow hair on your chest. Tired of the same old
lager? Not looking for yet another craft IPA? We felt the same way. But when we reached for your cider it failed to knock our socks
off, and well we’re not a fan of socks (see, we come from the country).
You might have noticed it’s not pretty and clear. That’s what makes it good, scratch that, amazing. We’re a transparent brewery that
makes the cloudy brew. We only use the highest quality locally grown apples ensuring that what you’re drinking is never too far
from the earth.
3
8. Situational Analysis
The alcoholic market is changing considerably to favor craft beers and underrated brands. There is an increased demand for
food and beverage products that have no artificial colorings, flavors, and additives and are suitable for gluten free, vegan, and
other specific diets. As there are more options and variety appearing in every market, many people are seeking a more simplified
experience and options when shopping.
Mad Apple is one of the only scrumpy-style hard ciders in the American market. It has a simple design, consistent taste, and
breaks the mold of American ciders through its strategic positioning. We know that everyone has a different taste and many
brands will create numerous options of their product to appeal to each taste. The problem is, you can never please everyone.
So we’ve found our target market, and they’re looking for a harder cider. We don’t have added sugars or flavoring, we’re simply
working with mother nature herself to serve a harder cider and make our people happy.
4
9. Consumer Accepted Beliefs
In the current market for alcoholic beverages, most consumers abide by the belief that drinking hard cider is more ‘feminine’
than beers and hard liquor. They reach for a beer because hard ciders don’t have an image that’s as ‘cool’ or ‘manly’ as beers.
Additionally, most ciders sold in the United States have a low alcohol content and are typically sweetened or ‘too sweet’ to
most consumers that seek minimally sweetened alcoholic beverages.Ciders are rarely as advertised, available, and as easy-tofind as beer.
Why Mad Apple is Different
Our cider company offers a product unlike any other cider company. While most ciders are filled with sugar and calories, ours is
not. Our cider is brewed in the way of the traditional west country of Europe- it’s called “scrumpy.” This brewing style gives our
cider a unique taste, and a much higher alcohol content than any other standard cider or beer. Basically- we’re the moonshine of
the cider world. Our product will also differentiate itself from our competitors by having multiple flavors. We’re apple people, and
we understand that all apples taste differently- and our cider flavors will reflect that. Lastly, our packaging is an experience in its
own. Our product will be sold in uniquely shaped bottles, as well as growlers.
5
10. Brand Philosophy
One experience
Ciders come from many different cultures and walks of life. Most cider brands will create a variety of ciders to fit every kind of
beverage drinker. Our goal is to create a consistent product with consistent quality and taste so that when a customer picks up
Mad Apple Hard Cider they know exactly what to expect – and won’t be disappointed.
Authentic taste
Our ciders have no additives to alter the true taste of a ripe and ready apple that makes our hard ciders different. The distilling
process preserves the qualities of the freshest, hardest scrumpy-style apple cider.
Engaging product
Hard cider shouldn’t be an afterthought. Our mission is to create a cider with all the best qualities and give it a second chance
among non-cider drinkers. The cider, packaging, and brand image all reflect a unique hard cider that’s a little madder than the
rest.
6
11. Mission Statement
The mission of Scrumpy Hard Cider is to distill unique, high quality ciders that provide our customers with an authentic West
Country experience wherever they are in the world.
Vision
Quality and authenticity are at the heart of every batch of cider and will never be compromised. Our commitment to our
customers and communities will remain our highest priority leading us to act with integrity with every decision we make.
7
12. Target Market
Primary audience: 21-35 yr old males and
females.
Secondary audience: 36-60 yr old
males and females
Mad Apple drinkers are:
•
•
•
•
•
•
•
•
8
Not exclusive wine or beer drinkers
People that are willing to try something new- to potentially establish their alcoholic beverage ‘niche’
Men that enjoy the taste of cider but are wary of becoming consumers due to the overly feminine image of ciders
Women that are not drawn to sweet alcoholic drinks, or feminized alcoholic beverages such as Mike’s Hard Lemonade, Smirnoff,
and wine coolers.
People that enjoy spending their free time outdoors, by bonfires, and being active
People that love traveling and have tasted the ‘scrumpy’ style ciders in the West country
People that are conscious of added sugars and chemicals in what they eat and drink
Looking for a simplified message and product in whatever they purchase
14. Competitor Analysis
Argus Cidery (Reserve)
Old Mout Cider
Positioned as high class,
distinguished ciders.
Ingredients are MIA
4-6% abv
10
J.K.’s Scrumpy
22 oz/about $7
Ingredients: apple juice and yeast
Unflitered
6.9% abv
750ml/about $10
Sweet/artificial tasting
Has many different ciders made
from fruit
Sold mainly in New Zealand and
Australia
8% abv
15. Portland Cider Company
Strongbow Dry Cider
Positioned as personable, fun, and
basic ciders with personality.
Ingrdients: Apples
4-6% abv
4 - 16.9oz / about $10
Positioned with masculine image.
Ingredients: Apples, Sugar,
Sweetener, Cochineal (Crushed
insects)
4-5% abv
Woodchuck Hard Cider
(Farmhouse Select, Original 91)
6 - 12oz bottles / about $6
Offers less flavored in addition to
bold, dry ciders
Ingredients are MIA
6.9% abv
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17. The Mad Apple
Visual Identity
14...
15...
16...
17...
18...
19...
20...
21...
Inspiration & Tone
Logo
Acceptable Use
Unacceptable Use
Brand Colors
Typography
Letterhead & Envelope
Business Cards
13
19. Logo
The Mad Apple logo embodies the excitement and energy of the brand. The Mad Apple icon clearly illustrates the rough intense
flavor of our premium hard cider. The “MAD APPLE” type is bold and clear to balance the icon’s detail.
CLEAR SPACE:
The clear space around the MAD APPLE logo is
equal to the height of the “M” in MAD to ensure
the logo is positioned clearly.
15
20. Acceptable Use
The MAD APPLE can be displayed in full color, black, white and the brand’s primary palate of brown, green and red. The logo can
be displayed in white over a darker image if the contrast is high, as illustrated below.
16
21. Unacceptable Use
The MAD APPLE logo should not be altered in any way. While the apple icon can be used separately from the “MAD APPLE”
type, the type may not be used without the icon. The colors, organization, transparency, and effects of the logo should not be
altered in any way.
THE HARDER CIDER
THE HARDER CIDER
THE HARDER CIDER
THE HARDER CIDER
THE HARDER CIDER
T
HE
H
D
AR
ER
D
CI
ER
MAD
APPLE
TTheH A R D E R Cider
H E Harder C I D E R
17
23. Typography
Bebas Neue, with adjusted kerning, is used as the primary type face for all headlines in packaging, and brand collateral, digital
and printed. Nexa Bold in all caps is used as the secondary headline font. Nexa light in caps and lowercase is used for all other
longer body copy in both print and digital applications.
NOTE: the font used for “MAD APPLE” is custom, and can only be found by cmopany employees
b ebas N U E
A B C D EFG H IJ K LM N O PQ RST U VWXYZ
(?,.!@#$%^&*-)
1 234 5 678 9 0
NEXA B OLD
ABC DEF GHIJKLMN OPQR ST UVWXYZ
(?,.!@#$%^&*-)
1234567890
Nexa Light
ABC DEF GHI JKLMN OPQR ST UVWXYZ
abcd efghijklmnopqrstuv w x yz
(?,.!@#$%^&*-)
1 234567890
19
27. Examples of
How Mad
Apple Branding
is Used
24...
25...
26...
27...
28...
29...
30...
31...
32...
33...
34...
35...
Bottle Labels
Six-pack Design
Mad Apple Jars
Mad Apple Growler
Keg Handle & Bottle Opener
Apparel
Signage
Website
Mobile Website
Facebook
Twitter
Advertisements
23
28. Carefully crafted using
only the highest quality
apples straight from our
orchard. We are a little
rough around the edges,
but that’s how you know
it’s real.
9.8%
12 oz.
THE HARDER CIDER
24
ABV
SCRYMPY STYLE
HARD(ER) CIDER
REFUND: ME MA VT CT NY DE 5¢
MI 10¢
BREWED AND BOTTLE IN ITHACA, NY
BY MAD APPLE BREWING COMPANY
GOVERNMENT WARNING:
(1) ACCORDING TO THE
SURGEON GENERAL, WOMEN
SHOULD NOT DRINK
ALCOHOLIC BEVERAGES
DURING PREGNANCY
BECAUSE OF THE RISK OF
BIRTH DEFECTS. (2)
CONSUMPTION OF
ALCOHOLIC BEVERAGES
IMPAIRS YOUR ABILITY TO
DRIVE A CAR OR OPERATE
MACHINERY, AND MAY
CAUSE HEALTH PROBLEMS.
Bottle Labels
29. Six Pack Design
PLEASE DRINK RESPONSIBLY
SCRUMPY STYLE
HARDER
GOVERNMENT WARNING: (1)
ACCORDING TO THE SURGEON
GENERAL, WOMEN SHOULD
NOT DRINK ALCOHOLIC
BEVERAGES DURING
PREGNANCY BECAUSE OF THE
RISK OF BIRTH DEFECTS. (2)
CONSUMPTION OF
ALCOHOLIC BEVERAGES
IMPAIRS YOUR ABILITY TO
DRIVE A CAR OR OPERATE
MACHINERY, AND MAY CAUSE
HEALTH PROBLEMS.
CIDER
Carefully crafted using only the highest
quality apples straight from our orchard.
We are a little rough around the edges,
but that’s how you know it’s real.
9.8%
ABV
Six
12 oz. cans
BREWED AND BOTTLED IN ITHACA, NY BY MAD APPLE BREWING COMPANY
THE HARDER CIDER
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30. Mad Apple Re-usable Jars
The official Mad Apple cup isn’t a cup at all; it is a Ball Jar, branded with the white version of the Mad Apple logo. These cups are
to be given to bars which serve the Mad Apple product. They will also be used for trade, and consumer promotions, along with
being sold in the Mad Appls store.
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31. Mad Apple Growler
A popular trend amongst beer drinkers, as well as brewers, is growlers. Mad Apple growlers are 32 ounces, and can be purchased
at the Mad Apple Brewery, as well as in stores that also have Mad Apple on tap. Bars with Mad Apple on tap can choose whether
to fill Mad Apple growlers or not. The best part of growlers? You can use them as many times as you can drink them!
27
34. Official Mad Apple Signage
The official Mad Apple sign will be hung (when applicable) where ever the cider is sold; alcohol distribution centers, restaurants,
bars, clubs, and of course the official brewery of Mad Apple.
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