The document proposes a promotion called "Summer Boom" to help establish Boom Energy Drink as the premier energy drink. The promotion will have participants submit bottle caps over two months to enter contests. The first month will search for the next big music talent, with participants submitting original songs and the winner recording with an artist. The second month focuses on discovering talented but unknown acts. Data from entrants will provide brand insights. Cash prizes will be awarded. The promotion aims to build brand loyalty and followers through music.