The document discusses how using social media can help grow a business channel. It explains that over 70% of buyer journeys are done before engagement, so businesses need to provide content at various points to reach customers. Popular social media platforms like Facebook, Twitter, and LinkedIn present opportunities for targeted advertising, lead generation, and brand awareness. The document provides tips on setting objectives, targeting audiences, budgeting, and creating ads for each platform to enable social media marketing.

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Enabling your channel business with social
Regional Marketing Manager
Ingram Micro Cloud
Northern Europe
@NHowes1

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Understand what social channels there are and why use
them to grow your business

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70%+ of buyer journey done
before engagement
Individual journey ‘flight map’ will be different
Have to ensure there is a multitude of content available
at a range of points on the journey

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60% of all social media traffic to
business to business websites
come from Facebook, Twitter, and
LinkedIn

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#1 Amount of users
1.4 Billion Profiles
Your customers are people too!
They will check your business is
real, active and that you are
knowledgeable

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Worldwide 1.39 billion
monthly active Facebook users
By 2020, customers will manage 85% of their
relationship without interacting with a human
70% of marketers used Facebook to gain
new customers

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1. Choose an
objective

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2. Target
Location
Age
Gender
Language
Interests
Behaviours
Connections

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3. Budget
4. Create Ad –
Text and
Imagery

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288 million monthly twitter users
500 tweets sent per day
Twitter is the 2nd most used
social network by B2B marketers
B2B marketers using twitter generate twice as
many leads than those who don’t

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Advertising on Twitter
Advertise at one third of the cost and reach
hundreds, thousands even millions of users
Brand Awareness
Generate Leads
Grow your followers
Launch a product
Expand your market

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72% of Twitter users more likely to make a future purchase
from brands they follow or have engaged with on Twitter
They’re also more likely to discuss you with friends and share your
message with their own audience, building a strong base of brand
advocates

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Objective Creative

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Targeting
Budget

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A tweet today increases the
likelihood of a customer tomorrow

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Your online job profile?
Yes and everyone else’s in the entire world!

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93% of B2B marketers find LinkedIn the
most effective social network for B2B lead
generation, and 77% say they have acquired a
customer through LinkedIn

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NETWORK
LinkedIn takes the word
To a whole new level

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Cloudamour
Platform Twitter Facebook LinkedIn
Followers 1904 458 366

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Developing a social culture

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SocialBro is a Twitter analytics, marketing and
management platform with over 250,000 users
from over 70 countries; including companies such
as VISA, Lucozade, and the Spanish National
Football Team.

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What’s it all for?
Targeted Lead-Gen
Brand awareness
Real-time Knowledge
Community involvement
Messaging your value add
GAIN MINDSHARE

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