Digital Games: State of the Industry, Casual Connect Europe 2015

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The worldwide digital games market now totals roughly $50 billion in revenues. But how will big existing publishers capitalize on this momentum? Can free-to-play sustain as consumer expectations continue to evolve? After a period of frantic growth will core segments like MMO and social casino maintain their projected earnings? This presentation will guide attendees through the narrative of growth provided by current trends, as well as future potential. This data-driven analysis of the key digital games segments and markets will provide an understanding of the qualitative and quantitative impetuses for current growth as well future points of opportunity the industry cannot ignore.

Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
| Digital games market intelligence
STATE OF THE
INDUSTRYCASUAL CONNECT EUROPE 2015
STEPHANIE LLAMAS, SENIOR ANALYST
2015
@StephiNaners @_SuperData #SuperDataCC #CCEU2015

| Digital games market intelligence
Stephanie Llamas
Senior Analyst, Consumer Insights
@StephiNaners @_SuperData #SuperDataCC #CCEU2015

| Digital games market intelligence
country-level and regional data available
regional data available only
26COUNTRIES
MARKET-LEVEL DATA
50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES
37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS
6 GAMING SEGMENTS
10 YEARS OF DATA
@StephiNaners @_SuperData #SuperDataCC #CCEU2015

@StephiNaners @_SuperData #SuperDataCC #CCEU2015

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
DIGITAL
GAMES

MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015

43%Western market share of
mobile games revenue
2012 2013 2014 2015E
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MOBILE

43%Western market share of
mobile games revenue
2012 2013 2014 2015E
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2%
MOBILE

43%Western market share of
mobile games revenue
2012 2013 2014 2015E
$22.5B2015E worldwide
mobile games revenue
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2%
MOBILE

43%Western market share of
mobile games revenue
2012 2013 2014 2015E
$22.5B2015E worldwide
mobile games revenue
2.1B2015E worldwide mobile
games audience (MAU)
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2% 4%
MOBILE

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
EMERGING
SMARTPHONE
PENETRATION
MOBILE

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
18%
+107%
22%
+62%
EMERGING
SMARTPHONE
PENETRATION
MOBILE

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
SOCIAL

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014 2015E
REVENUE
SOCIAL

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014 2015E
+2%
$8.1B
REVENUE
SOCIAL

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014 2015E 2011 2012 2013 2014 2015E
+3%+2%
1.4B$8.1B
REVENUE AUDIENCE
SOCIAL

DIGITAL PC / CONSOLE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
Europe
43%
NA
40%
Europe
38%
NA
41%
Digital
PC
$6.9B
Digital
console
$2.6B
DIGITAL PC / CONSOLE

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014
RETAIL*
DIGITAL
(US)
Source: NPD
DIGITAL PC / CONSOLE

2011 2012 2013 2014
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
RETAIL*
DIGITAL
(US)
Source: NPD
DIGITAL PC / CONSOLE

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MMO

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MMO
70MM+
MAU

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
North
America
$1.4
$0.7
billion
Latin
America
$0.7
$0.1
billion
Asia
$3.3
$0.9billion
Europe
$2.4
$0.7billion
Rest
of World
$0.2
$0.1
billion
MMOFree-to-play
Subscription

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
Rank Title
1 League of Legends
2 World of Warcraft
3 Dungeon Fighter Online
4 Crossﬁre
5 World of Tanks
6 Maplestory
7 Lineage I
8 DOTA 2
9 Counter-Strike Online
10 Hearthstone: Heroes of Warcraft
2014 Top Ten Grossing MMOs
MMO

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MOBA
MOBA
2013 2014
MMO

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MOBA
MOBA
2013 2014
+8%
+74%
Market
Share
Revenue
MMO

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
ESPORTS AND STREAMING
27MM
viewers
40K
attendees

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
ESPORTS AND STREAMING
viewers
prize money
million
134
million
$47
2015E

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
VIRTUAL REALITY

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
VIRTUAL REALITY
ESTIMATED INSTALL BASE,
SPRING 2016E
9.8MM

@StephiNaners @_SuperData #SuperDataCC #CCEU2015
VIRTUAL REALITY
$2.5MM
$28MM
$2B
$549MM

2015:
PLAYABLE
MEDIA
@StephiNaners @_SuperData #SuperDataCC #CCEU2015

2015:
PLAYABLE
MEDIA
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
THANK YOU!

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Digital Games: State of the Industry, Casual Connect Europe 2015

1. Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com | Digital games market intelligence STATE OF THE INDUSTRYCASUAL CONNECT EUROPE 2015 STEPHANIE LLAMAS, SENIOR ANALYST 2015 @StephiNaners @_SuperData #SuperDataCC #CCEU2015

2. | Digital games market intelligence Stephanie Llamas Senior Analyst, Consumer Insights @StephiNaners @_SuperData #SuperDataCC #CCEU2015

3. | Digital games market intelligence country-level and regional data available regional data available only 26COUNTRIES MARKET-LEVEL DATA 50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES 37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS 6 GAMING SEGMENTS 10 YEARS OF DATA @StephiNaners @_SuperData #SuperDataCC #CCEU2015

4. @StephiNaners @_SuperData #SuperDataCC #CCEU2015

5. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 DIGITAL GAMES

6. MOBILE @StephiNaners @_SuperData #SuperDataCC #CCEU2015

7. 43%Western market share of mobile games revenue 2012 2013 2014 2015E @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MOBILE

8. 43%Western market share of mobile games revenue 2012 2013 2014 2015E @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% MOBILE

9. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% MOBILE

10. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% 4% MOBILE

11. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue 2.1B2015E worldwide mobile games audience (MAU) @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% 4% MOBILE

12. 43%Western market share of mobile games revenue 2012 2013 2014 2015E $22.5B2015E worldwide mobile games revenue 2.1B2015E worldwide mobile games audience (MAU) @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2% 4% 10% MOBILE

13. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 EMERGING SMARTPHONE PENETRATION MOBILE

14. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 EMERGING SMARTPHONE PENETRATION MOBILE

15. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 EMERGING SMARTPHONE PENETRATION MOBILE

16. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 18% +107% 22% +62% EMERGING SMARTPHONE PENETRATION MOBILE

17. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 SOCIAL

18. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 2015E REVENUE SOCIAL

19. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 2015E +2% $8.1B REVENUE SOCIAL

20. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 2015E 2011 2012 2013 2014 2015E +3%+2% 1.4B$8.1B REVENUE AUDIENCE SOCIAL

21. DIGITAL PC / CONSOLE @StephiNaners @_SuperData #SuperDataCC #CCEU2015

22. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 Europe 43% NA 40% Europe 38% NA 41% Digital PC $6.9B Digital console $2.6B DIGITAL PC / CONSOLE

23. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 2011 2012 2013 2014 RETAIL* DIGITAL (US) Source: NPD DIGITAL PC / CONSOLE

24. 2011 2012 2013 2014 @StephiNaners @_SuperData #SuperDataCC #CCEU2015 RETAIL* DIGITAL (US) Source: NPD DIGITAL PC / CONSOLE

25. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MMO

26. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MMO

27. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MMO 70MM+ MAU

28. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 North America $1.4 $0.7 billion Latin America $0.7 $0.1 billion Asia $3.3 $0.9billion Europe $2.4 $0.7billion Rest of World $0.2 $0.1 billion MMOFree-to-play Subscription

29. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 North America $1.4 $0.7 billion Latin America $0.7 $0.1 billion Asia $3.3 $0.9billion Europe $2.4 $0.7billion Rest of World $0.2 $0.1 billion 2014 2015E $9.3 $8.0 MMOFree-to-play Subscription

30. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 Rank Title 1 League of Legends 2 World of Warcraft 3 Dungeon Fighter Online 4 Crossﬁre 5 World of Tanks 6 Maplestory 7 Lineage I 8 DOTA 2 9 Counter-Strike Online 10 Hearthstone: Heroes of Warcraft 2014 Top Ten Grossing MMOs MMO

31. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 Rank Title 1 League of Legends 2 World of Warcraft 3 Dungeon Fighter Online 4 Crossﬁre 5 World of Tanks 6 Maplestory 7 Lineage I 8 DOTA 2 9 Counter-Strike Online 10 Hearthstone: Heroes of Warcraft 2014 Top Ten Grossing MMOs MOBA MOBA MMO

32. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MOBA MOBA 2013 2014 MMO

33. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 MOBA MOBA 2013 2014 +8% +74% Market Share Revenue MMO

34. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 ESPORTS AND STREAMING 27MM viewers 40K attendees

35. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 ESPORTS AND STREAMING viewers prize money million 134 million $47 2015E

36. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 VIRTUAL REALITY

37. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 VIRTUAL REALITY ESTIMATED INSTALL BASE, SPRING 2016E 9.8MM

38. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 VIRTUAL REALITY $2.5MM $28MM $2B $549MM

39. @StephiNaners @_SuperData #SuperDataCC #CCEU2015 DIGITAL GAMES

40. 2015: PLAYABLE MEDIA @StephiNaners @_SuperData #SuperDataCC #CCEU2015

41. 2015: PLAYABLE MEDIA @StephiNaners @_SuperData #SuperDataCC #CCEU2015 THANK YOU!

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