Robyn Hammond is a 17-year-old student studying multi-media journalism who wants to pursue a career in music journalism. She has interests in photography and music. Her ideal job would be working in music journalism to utilize her passion for music. Music journalists research and report on the music industry, review albums and concerts, and interview artists. The hours can extend beyond a standard workday due to the fast-paced nature of the industry. Music journalists can earn over £20,000 depending on their role and experience. Robyn creates a SWOT analysis and goals to gain work experience and education to achieve her dream job in music journalism.