This document contains Kelsie Tune's magazine and portfolio presentation. It includes sections about her background and interests in multimedia journalism and photography. It also details her research process for creating a magazine targeted at 15-21 year old females interested in fashion and modern culture. This included analyzing existing magazine covers, conducting primary research through questionnaires, and creating her own magazine cover and double page spread focused on spring makeup tips based on her research findings. The document demonstrates Kelsie's research, planning, and creative work for her multimedia journalism assignment.

1. Magazine and portfolio
presentation
Kelsie Tune

2. Part 1: About me
I am 17 years old and currently at South Downs College studying
multimedia journalism level 3 extended diploma. I have a particular
interest in media but in the specific field of photography. I have done
Photography AS level where I got an overall grade of C.
I am a creative and academic person who can adapt myself to suit
whatever situation I am placed in. I complete all tasks to the best of
my abilities and thrive to achieve. I am a hard working individual and
like the sense of achievement once completing set tasks. I am eager
to learn new skills and always willing to try new things.

3. Industry knowledge
I have a wide knowledge about this industry and I am aware that it is
a very competitive and challenging industry to get into however, I
have researched into this industry to gain a wider understanding for
what is neared for this career.
My ideal job would be a magazine photographer or a photojournalist. I
really enjoy photography and expressing myself through the art. I
enjoy expressing myself through the composition of photographs,
however, I also enjoy the editorial side of photography as editing
images can often be challenging yet thrilling.

4. Photographer
As a Press Photographer captures images of
current events for newspapers, magazines,
websites and press agencies,
As a Photojournalist the role involves recording longer term, documentary-style stories.
In order to get into this into this career you need to have 5 A-C in GCSE’s and to be a creative person. A
degree is not essential however it would build on your chance of getting into this industry.
To be a magazine journalist/ photographer, you need to be very flexible as the hours are not always set.
However, it would be around 35-45 hours per week. The salary starts at around £18,000

5. SWOT
Strengths, I am an enthusiastic person, I work well individually
and can work well in a team. I am determined to achieve and
very creative.
Weaknesses, I often get stressed when put under a great deal
of pressure and often lack self confidence.
Opportunities, I can get further understanding of the subject
area and achieve more qualifications and build on my existing
knowledge. Work experience is a great opportunity to have an
in sight into the job area.
Threats, it is a competitive career to get into and there is a risk
of more skilled candidates. I also feel that my self confidence
could possibly hold me back.

8. Work experience
I currently have work experience at The Portsmouth News, Fareham office and at
Dene Bank Design in Havant. In order to get these work experiences I sent off my
CV and covering letter to them I am currently enjoying my work experiences as I
am gaining knowledge about the media industry and possible job roles. At The
News I get given press releases to edit and read through, I have also been to a
local coffee morning where I reported on the charity work and wrote up and article
which got sent to the newspaper editor and published. At Dene Bank design I help
out the manager photographing various machine parts which get edited and out
into brochures and leaflets. In order to do this the manager has helped me gain a
wider set of skills which I can apply to various specific computer software such as
photoshop and indesign. In my time at Dene Bank Design I have gained a wider
understand of camera controls and the importance of technicality in photography.
I would like to do further work experience in different forms of media careers, I am
currently looking into the radio side of journalism and media. I have emailed and
sent off my covering letter to the station manager at Angel Radio at Havant. I think
it is important to have a wide set of experience in different mediums as it gives
you a wider understanding of the subject area as a whole.

9. Photography
I am currently volunteering myself as a photographer for
family and friends events just so I can gain experience of
working in this media sector. The most recent work I did
was photographing my auntie and uncles 40th wedding
anniversary afternoon tea.

10. Future plans
The next two years I am going to continue my multi media
journalism course, in order to do reach my target grade I am
going to be tracking my grades in order to make sure I am on
the right track. After I have finished college my plan is to get
apprenticeship at a local magazine or news paper to start off
my career. However at the moment I am unsure if I want to go
to university. I would like to do an apprenticeship as I believe
learning whilst working is more suited to my work style as I
learn best when I am actually doing tasks myself. I have been
offered an apprenticeship after I finish college with The
Portsmouth News as they are very pleased with my progress
within my work experience. After working at a local newspaper
or magazine I would like to work my way up within the
organisation and maybe then move to a bigger well established
company.

11. Part2: magazine
For this media assignment we have to produce a
magazine aimed at 15 to 21 year olds.
The genre I am going to do is fashion and modern culture.
The target audience i am aiming for is a female around
the age of 18, interested in modern trends and keeping up
to date with celebrity culture, shops in highstreet stores
and interested in music. I have decided to choose this as
a target audience as these are all things that i am
interested in and I believe I would be able to link my own
interests and product experiences in to this assignment
and use it to benefit my assignment.

12. Research
In order to create a magazine cover and double page
spread I need to collect both primary and secondary
research. For my primary research i am going to create a
questionnaire and ask females aged between 15 and 21.
For the secondary research I have looked at existing
magazine covers in this genre and examined the
similarities within them all.

13. Primary and Secondary
The main two types of research is primary and secondary
data. Primary research is research that has been carried
out by individuals to answer specific issues or questions.
It can involve questionnaires, surveys or interviews with
individuals or small groups. Primary research is
information with is gathered that does not already exist.
The other type of research is called secondary research,
this is using information which already exists and was
gathered by somebody else, such as using the internet,
books and magazine

14. Qualitative and quantitative
 Qualitative research is primarily exploratory research. It
is used to gain an understanding of underlying reasons,
opinions, and motivations. It provides insights into the
problem or helps to develop ideas or hypotheses for
potential quantitative research.
 Quantitative research is the systematic empirical
investigation of observable phenomena via statistical,
mathematical or computational techniques.

15. Cover analysis
All 6 of these covers have some key features in common, these are:
1. Large bold fonts
2. Bright colours
3. Large images of female celebrities
4. Limited information on the front cover
5. Similar shots of photographs
6. Large coverlines
All 6 of these magazine covers have similar key features, the first thing they have in common is that they have all used bright colours, mainly
the theme is using reds and pinks. These are key catching bright colours to draw the audience towards there magazine. The size of the fonts
chosen are al similar in the fact that they are all large.

16. Questionnaires
From my questionnaires I analysed my results and found
out that fashion and makeup where the top 2 things that
teen girls would like to see in a magazine. So these are
the things I put on my cover and double page spread.
From my secondary research I have adapted the common
factors I saw on magazine covers into my own style to suit
this genre.

17. DPS
After looking at existing double page spread in the fashion
and makeup industry I saw that most double page
spreads have top tips so I decided to do 4 spring makeup
top tips instead of an interview. I believe that this complies
with my target audience better.