Employee communication is essential to employee engagement. Here`s how one can get a start with a basic plan and purpose understanding.

1. How to get started
with an effective
Employee
Communication plan ?
Presented by
Strings Advertising.Mumbai.India

2. Have a Clarity
• Define the purpose of undertaking Internal communication
• Set some communication goals to achieve over a period of time.
• Define how it will be measured and reviewed going forward.
( More engaged workforce, drop in attritions, attracting quality
talent, Best place to work awards, strong Employer brand etc..)
• Define who all will be involved in managing employee
communication.
• Be clear that changing opinions and behavior takes time.

3. Create Involvement
• Create involvement of employees and make it a two way process
• Involve the divisional heads for mission specific agenda and to
garner support for increased employee engagement.
• Involve the top management to drive down the support and be
important flag bearers to communicate people centric Management
approach
• Overall look for organic support from all stakeholders involved,
including corporate communication and also professional
help wherever necessary.

4. Content Planning
• Create a plan on what subjects/aspects you
want to communicate about ?
• How often you want to communicate with people ?
• What will be the content of different communication?
• Account for creating customized content for certain
specific groups ( e .g. a safety manual at work floor level).
• Avoid long gaps in employee communication at
the same time ensure there is no overload.

5. Pick your Communication Tools
• There are a number of Tools / Mediums you can use
• Choose multiple ways to connect with audience.
• There is no one medium that suits all. And a multi channel
approach is a necessity to gain results.
Following are some of the most used Mediums:
E mailers / E newsletters / Intranets / Blogs /Posters /
Social media / Town Halls/ Standees / Customised Calendars &
diaries / Induction kits n books / Dashboards /
Engagement events / Office branding / Company App /
innovative practices and corporate rituals.

6. Use Creativity
• Ensure that communication is not boring but engaging
• Use creativity/ visuals/ fun ways of connecting with people
• Craft the communication using a certain Tone and maintain it.
• Create alignment by following corporate brand guidelines
• Communicate to make an impact. Employees are internal
customers.

7. Subject matter examples
of Internal communications
• To promote/remind and internalise core values
• To communicate New company polices
• To build a sense of team and unity
• To get better results by promoting Employee referral schemes
• To appreciate / motivate employees
• To communicate work culture/code of conduct
• To change or address wrong perceptions
• To communicate change/ mergers / achievements
• To drive employee support in Mission specific exercise
• To publicise Rewards & Recognition programme
• To make employees participate in CSR activities
• To encourage employee ownership of work & assets

8. THANK YOU
STRINGS is a pioneering communications agency from India in the
fields of Employer Brand communications. This presentation only
shares a start up plan for HR to get going on Employee communication
in an organisation .Feel free to write for any assistance or to know
more about us: krishna@stringsadvertising.com
http://indiaemployerbranding.weebly.com/