Successfully reported this slideshow.

Socialmediamarketingstrategy digital marketing-paathshala

4

Share

Loading in …3
×
1 of 11
1 of 11

More Related Content

More from Simplilearn

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Socialmediamarketingstrategy digital marketing-paathshala

  1. 1. How to develop Social Media Strategy
  2. 2. Step 1: Situational analysis • Your company social profile requires some planning, and your first step is to see ‘where you are at’. Ask yourself these questions
  3. 3. Step1: Situational Analysis 1. Who is my audience? 2. Have we the skills and resources to create compelling and useful content? 3. Is there enough content for people to want to stick around and view our website? 4. Do we know which social networks our customers use? 5. Is everyone in our organisation committed?
  4. 4. Step 2: Setting Goals • You need goals because they help stakeholders visualise your strategy • Goals can be based on variety of factors, from traffic received to the engagement (re-tweets, likes etc.) you gain • Use metrics to measure goal achievement
  5. 5. Step 3: The Strategy • Choose the channel (s) you want to use • Be cautious. Facebook isn’t always the best for B2B, for example • Always ask yourself ‘why this?’ when you create new content. If it isn’t linked to those original goals, get rid of it
  6. 6. Step 4: SMART objectives • Specific – generate 2000 Twitter followers • Measurable – metrics, and only metrics • Achievable – realistic goals (2000 followers not 200 million) • Relevant – objectives should have a direct and obvious impact on your goals • Time-bound – give it all a date
  7. 7. Step 5: Tactics • The content you create is what you will send out to each channel, so create lots for each one • Create ‘big stuff’ like whitepapers, eBooks etc, and then break these down into blog posts, PowerPoint presentations etc.
  8. 8. Step 5: Tactics - continued • Blog regularly, and use it as your content hub • All your other content, like eBooks, can be published in part form here • Use it to curate other content that is relevant to your readers • From an SEO point of view, Google loves blogs
  9. 9. Step 5: Tactics - continued • Use Google+/Facebook/Linkedin/Twitter • Different audiences/tone/ • Consider how you will position your company (will it be formal/informal?) • Don’t establish your company on these platforms until you understand the platforms
  10. 10. Step 5: Strategy - continued • YouTube/ Pinterest/SlideShare/Prezi are all great for spreading your message visually • These sites have vast communities, and are therefore worth hosting content on before placing that content on your own site/blog
  11. 11. Master Google Adwords , Search Engine Marketing,Social Media Marketing, CRM and Digital Marketing, Get trained by renowned Digital Marketing Expert – Nick Bathla Register Now

×