Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ma   ki    ng A   For    Pla      ...     n
CHANGE / INTERNALCOMMUNICATION                                   1.                      2.                   3.          ...
IDENTIFYING STAKEHOLDERSWHO ARE THEY?                            Supporters (in favor of project)   Critics (not in favor ...
IDENTIFYING STAKEHOLDERSTHE SUPPORTER PERSONA                         Position and function in the company                ...
IDENTIFYING STAKEHOLDERSTHE CRITIC PERSONA                         Position and function in the company                   ...
COMMUNICATING THE CHANGECREATE AND TELL A COMPELLING STORYTHE PROBLEMYOU ADDRESS:YOUR PROJECTSOLUTION:YOUR GOAL:          ...
SPREADING THE NEWSINTERNAL COMMUNICATION           Now that you have talked to the stakeholders, you will need to spread t...
CHANNELSINTERNAL COMMUNICATION                   Now think about the media you will use to bring across your message. What...
Upcoming SlideShare
Loading in …5
×

Change / Internal Communication Plan

5,464 views

Published on

  • Follow the link, new dating source: ❤❤❤ http://bit.ly/2u6xbL5 ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ http://bit.ly/2u6xbL5 ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website! http://bit.ly/resumpro
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Change / Internal Communication Plan

  1. 1. Ma ki ng A For Pla ... n
  2. 2. CHANGE / INTERNALCOMMUNICATION 1. 2. 3. Identifying and Communicating the Spreading the Objective: analyzing relevant change/innovation change/innovation To develop a three stakeholders and its benefits to internallystep strategic basis for stakeholders communicating a change/innovation internally. Internal Change Communication CommunicationYour Project Title: _____________________________________________Hannes Ley: The Story of Change, Day 2Ruta N Innovation Management Program, Medellín, April 2013
  3. 3. IDENTIFYING STAKEHOLDERSWHO ARE THEY? Supporters (in favor of project) Critics (not in favor of project)Identify the supportersand critics of yourproject. You can useranks, positions, and/ordivisions instead ofspecific names.Explain why supportersor critics could or couldnot be in favor of yourproject.
  4. 4. IDENTIFYING STAKEHOLDERSTHE SUPPORTER PERSONA Position and function in the company How long has the stakeholder been working for your company? In what rank is your stakeholder (CEO, leadership, subordinate, etc.)? What is his/her professional situation? What bonds does your stakeholder have within the company? Which ones are the strongest? Is the stakeholder influential? Who does the stakeholder influence? Goals/Attitude/Behavior What is his/her motivation in the company? What are his/her goals in the company?TitleJob Title/ Description What topics, fields, divisions, etc. is he/she interested in?IPS (Assumption) What does he/she cherish in his/her co-workers?Anything else? Your relationship Who in your group has the best relationship with the stakeholder and why? Who could be most influential?
  5. 5. IDENTIFYING STAKEHOLDERSTHE CRITIC PERSONA Position and function in the company How long has the stakeholder been working for your company? In what rank is your stakeholder (CEO, leadership, subordinate, etc.)? What is his/her professional situation? What bonds does your stakeholder have within the company? Which ones are the strongest? Is the stakeholder influential? Who does the stakeholder influence?Title Goals/Attitude/BehaviorJob Title/ Description What is his/her motivation in the company? What are his/her goals in the company?IPS (Assumption) What topics, fields, divisions, etc. is he/she interested in?Anything else? What does he/she cherish in his/her co-workers? Your relationship Who in your group has the best relationship with the stakeholder and why? Who could be most influential?
  6. 6. COMMUNICATING THE CHANGECREATE AND TELL A COMPELLING STORYTHE PROBLEMYOU ADDRESS:YOUR PROJECTSOLUTION:YOUR GOAL: WINNING THE SUPPORTER CONVINCING THE CRITICWhat is yourprojects potentialbenefit for thestakeholder?How could youestablish a win-winsituation for youand thestakeholder?What story will youtell the stakeholderand how will youpackage it?
  7. 7. SPREADING THE NEWSINTERNAL COMMUNICATION Now that you have talked to the stakeholders, you will need to spread the news internally. How would you communicate your project in order to achieve different levels of change (vertical axis)? Articulate your message according to the levels of involvement (horizontal axis). Content UNDER- STANDING (AND ACTION) Content ACCEPTANCE/Levels of Change ALIGNMENT Content OWNERSHIP/ ENGAGEMENT Content AWARENESS TELL SELL CONSULT JOIN Levels of Involvement
  8. 8. CHANNELSINTERNAL COMMUNICATION Now think about the media you will use to bring across your message. What media/tools will you use to communicate your change/innovation? Media UNDER- STANDING (AND ACTION) Media ACCEPTANCE/Levels of Change ALIGNMENT Media OWNERSHIP/ ENGAGEMENT Media AWARENESS TELL SELL CONSULT JOIN Levels of Involvement

×