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Internal communication and employee engagement by Rachel Miller

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Presentation given by Rachel Miller at Chartered Institute of Public Relations South West Communicators' Conference, 24 October 2013. #CIPRswc

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Internal communication and employee engagement by Rachel Miller

  1. 1. Engaging for success: the role of internal communication Rachel Miller Internal communication and social media strategist. @AllthingsIC #CIPRswc
  2. 2. Engaging for success: the role of internal communication With a little help from Batman, Austin Powers, hats and confetti @AllthingsIC #CIPRswc
  3. 3. What is employee engagement? @AllthingsIC #CIPRswc
  4. 4. What is employee engagement? @AllthingsIC #CIPRswc
  5. 5. Via @MetroUK What is employee engagement? @AllthingsIC #CIPRswc
  6. 6. Pic via http://bobbiblogger.wordpress.com #CIPRswc @AllthingsIC
  7. 7. @AllthingsIC #CIPRswc
  8. 8. @AllthingsIC #CIPRswc
  9. 9. Engagement is: “A workplace approach designed to ensure that employees are committed to their organisation‟s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being” Engage for Success @AllthingsIC #CIPRswc
  10. 10. Engagement is: “Creating the conditions in which employees offer more of their capability and potential” Engage for Success @AllthingsIC #CIPRswc
  11. 11. www.engageforsuccess.org @engage4success and #e4s www.blogtalkradio.com/engage-for-success www.allthingsic.com/blog/rachels-resources/ @AllthingsIC #CIPRswc
  12. 12. Aon Hewitt 2013 Trends in Global Employee Engagement • • • Worldwide, 4 out of 10 employees are not engaged Striving to maintain a higher level of employee engagement not only contributes toward short-term survival during economic volatility, but also is a key factor for longer-term business performance and better positioning when market conditions become favourable. Companies that get engagement right can enjoy a surplus of competitive advantage in talent strategy and business results that is hard for others to replicate www.allthingsic.com/blog/rachels-resources/ @AllthingsIC #CIPRswc
  13. 13. Creating the conditions… @AllthingsIC www.allthingsic.com/blog/rachels-resources Aon Hewitt 2013 Trends in Global Employee Engagement @AllthingsIC #CIPRswc
  14. 14. Aon Hewitt defines engagement through three attributes that include the extent to which employees: • Say - speak positively about the organisation to co-workers, potential employees and customers • Stay - have an intense sense of belonging and desire to be part of the organisation • Strive - are motivated and exert effort toward success in their job and for the company Aon Hewitt 2013 Trends in Global Employee Engagement @AllthingsIC #CIPRswc
  15. 15. • Work engagement • Organisational engagement 15 November - see @CIPRInside @AllthingsIC #CIPRswc
  16. 16. @AllthingsIC #CIPRswc
  17. 17. What is the role of internal communication? @AllthingsIC #CIPRswc
  18. 18. What is the role of internal communication? @AllthingsIC #CIPRswc
  19. 19. What is the role of internal communication? @AllthingsIC #CIPRswc
  20. 20. “The rapid pace of change in most organisations means it is time for internal communicators to shift up a gear. No longer are they the organisation‟s corporate postmen and women - the role is much more important than that” Ann Pilkington in Exploring Internal Communication (Pearson, 2012) @AllthingsIC #CIPRswc
  21. 21. “New roles of internal communication are developing and it is crucial to get this delivery right. Where practitioners embrace new ways of working, there is the opportunity to put internal communication centre stage in the organisation and lead on engaging the workforce” Ann Pilkington in Exploring Internal Communication (Pearson, 2012) @AllthingsIC #CIPRswc
  22. 22. Time to put thinking caps on @AllthingsIC #CIPRswc
  23. 23. Four enablers for employee engagement success Engage for Success AllthingsIC #CIPRswc
  24. 24. Visible, empowering leadership providing a strong strategic narrative about the organisation, where it’s come from and where it’s going @AllthingsIC #CIPRswc
  25. 25. Also known as… your organisational backbone “Where do I fit in?” @AllthingsIC #CIPRswc
  26. 26. @AllthingsIC #CIPRswc
  27. 27. @AllthingsIC #CIPRswc
  28. 28. Engaging managers who focus their people and give them scope, treat their people as individuals and coach and stretch them Engage for Success @AllthingsIC #CIPRswc
  29. 29. The faceless organisation? @AllthingsIC #CIPRswc
  30. 30. I am not a human resource, I am a human being Engage for Success @AllthingsIC #CIPRswc
  31. 31. Treat people as individuals @AllthingsIC #CIPRswc
  32. 32. Employee voice throughout the organisation, reinforcing and challenging views, between functions and externally. Employees seen as central to the solution Engage for Success @AllthingsIC #CIPRswc
  33. 33. Give your employees a voice, and listen to what they say Engage for Success @AllthingsIC #CIPRswc
  34. 34. Employees own the process… @AllthingsIC #CIPRswc
  35. 35. Organisational integrity – values on the wall are reflected in day to day behaviours. There is no „say - do‟ gap. Engage for Success @AllthingsIC #CIPRswc
  36. 36. @AllthingsIC #CIPRswc
  37. 37. Visible, empowering leadership providing a strong strategic narrative about the organisation, where it‟s come from and where it‟s going Engaging managers who focus their people and give them scope, treat their people as individuals and coach and stretch them Employee voice throughout the organisation, reinforcing and challenging views, between functions and externally. Employees seen as central to the solution Organisational integrity – values on the wall are reflected in day to day behaviours. There is no „say – do‟ gap. Engage for Success @AllthingsIC #CIPRswc
  38. 38. What is the role of internal communication? @AllthingsIC #CIPRswc
  39. 39. Will it stick? @AllthingsIC #CIPRswc
  40. 40. Make sure whatever you do is authentic employees know the difference Engage for Success @AllthingsIC #CIPRswc
  41. 41. @AllthingsIC #CIPRswc
  42. 42. Engaging managers Employee voice @AllthingsIC #CIPRswc
  43. 43. Engagement isn‟t something extra, it‟s what you do and the way you do it Engage for Success @AllthingsIC #CIPRswc
  44. 44. The evidence • Sainsbury‟s found that colleague engagement contributed up to 15 per cent of a store‟s year-onyear growth • Dorothy Perkins stores with high levels of engagement produced 12% higher growth in sales - equivalent of £445,000 extra revenue http://headlines.uk.com/portfolio/employee-engagement/ @AllthingsIC #CIPRswc
  45. 45. Via @santa__claus
  46. 46. Questions? @AllthingsIC #CIPRswc
  47. 47. Keep in touch @AllthingsIC linkedin.com/in/rachelmiller01 Google „Rachel Miller‟ Storify.com/AllthingsIC Pinterest.com/AllthingsIC www.allthingsic.com rachel@allthingsic.com @AllthingsIC #CIPRswc

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