Learn how, why and what to personalize to increase the impact, effectiveness and readership of your internal communications

1. Personalization
denise cox, Lead Communications Consultant, Newsweaver
Twitter hashtag: #icewebinar

3. 400 blue-chip and FTSE 100 organizations in 97 countries use
Newsweaver Internal Connect to help them inform, engage and inspire employees

4. denise cox
Lead communications consultant, Newsweaver
Twitter: @denisecox
Website: www.newsweaver.com/internal-communications
Twitter hashtag: #icewebinar
Claire Bergin
Digital Marketing Executive, Newsweaver
Twitter: @Newsweaver_IC
Website: www.newsweaver.com/internal-communications

5. Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys
2014

6. 32% personalize emails (name, job title)
10% target content
Source: Melcrum Use of Technology / Ragan Email Best Practice Surveys
2014

7. Reduce frequency
Increase relevance
Target audiences
Personalize to each employee
Promote engagement, feedback
Access in-depth measurement
Achieve better results
Insight to share with stakeholders
What you’re missing

8. Next step: employee data
Who needs the communication
What role in the organization
Where sit in the organization
Why need the communication
Up-to-date data essential

9. Timely, targeted and relevant
Treated as individuals
Increased engagement
Results?

10. Personal details
Name
Preferred name
ID
Title
Start date
Language
Data fields
Work details
Pay grade
Function
Department
Business unit/line
Division
Team
Reports to
Employment type
Location details
State/Region
City
Country
Office/Building
Cost centre
Site/Location
Campus
Custom field

11. Ideas for personalizing
From
Subject line
Time zone
Line manager
Device
Action required
Job related
Links
Language
HQ news / regional news

12. From field
IC team
Line manager
Team leader
CEO
Department
Senior leader
Subject line
First 4 words (30 characters)
Event / date / campaign
Location
Urgency
Personalize the envelope

13. 1
2
3
What works best?

14. Today’s technology
70% say their
email system
lacks the
capabilities

15. Newslettercourtesyof:StandardLife
Language and region

16. Source:SurreyCountyCouncil,Children,SchoolsandFamiliesDirectorate
(CSF)
Personalized, targeted content

17. Self-select personalization

18. Regional news links
Newsletter courtesy of : Travelport
Self-select personalization

19. Personalized links

20. Personalized based on response

21. Personalized based on an audience

22. Senior leader
Line manager
Personalized cascaded messages

23. Source:TheFinancialOmbudsmanService
Personalized change management

24. Real time metrics dashboard

25. Depth of measurement

26. View across the organization

27. Gain insight into audiences
Editorial guidance
Increase personalization
Better targeting
Decrease frequency
Share insight with stakeholders
Use measurement to improve

28. Access free How to guides, research and white
papers
www.newsweaver.com/internal-communications/learning-centre/
Next IC Essentials webinar – Thursday, March 26th
Information Overload