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Turning the vision into reality...

 Social Media in Times of Crisis Symposium
           Monday 4 April 2011
 Eileen Culleton, Voluntary Project Leader
Cyclone Tracey struck Darwin
                          Christmas Eve 1974




                                                                         2
Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm
Australia’s most devastating cyclone
             - on a human level

•   71 people killed
•   Thousands injured
•   40,000 left homeless
•   Destroyed the city




           Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT   3
For many hours – noone else knew




                                                                                                                        4
Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html
Communications
infrastructure was
    destroyed




   Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT   5
A long way from help




                       6
Amateur radio operator sent the call


 Contacted Perth to let
the world know Darwin
     needed help




               Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers-
               information/ham-radio-transreceiver-remains-popular/                             7
First radio bulletin late Christmas Day




       Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT   8
For 5 days official communications was via
    amateur radio aboard MV Nyanda




              A




        Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy   9
The armed
forces were
  deployed




          Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869 10
But the city was was destroyed
     But the city
  destroyed




Image taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y
                                                                                                               11
30,000
evacuated
   in the
  largest
 airlift in
Australia’s
 history


              Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy   12
Wacol Migrant
Centre, Brisbane




                   Image taken from: Ipswich Motorway Upgrade Fact Sheet at
                   http://www.tmr.qld.gov.au                                  13
My family at Wacol Migrant Centre. I’m the blonde child on the far right of the table. The Courier Mail Sat, Dec 28 1974, p2.
So how does this story link to
    the vision of the wiki?




                                 15
Community + ICT + Networks
 = Communication Lifeline




     Image, Northern Territory Library http://hdl.handle.net/10070/49948
                                                                           16
Community + ICT + Networks
     = Social Media




                             17
Imagine




                Image taken from: http://gov2em.net.au/futurescenario/



....if web 2.0 and social media was integrated
into mainstream emergency communications?
                                                                         18
Imagine...




Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/
Imagine...




Image taken from: http://gov2em.net.au/futurescenario/




                                                         20
Imagine if it was two-way...




        Image taken from: http://gov2em.net.au/futurescenario/




                                                                 21
Information is power...




             Image taken from: http://gov2em.net.au/futurescenario/




...and information saves lives and property
                                                                      22
And information is critical
   to community recovery...
              “Key to disaster
          recovery is an informed
           community ...through
          provision of timely and
           accurate information”


Emergency Management Australia, Emergency Manual Series
   – Community Development in Recovery from Disaster

                                                          23
Used Social Media to provide
information lifeline to those
  impacted by Cyclone Yasi




                                24
Key to recovery is providing mechanisms to
empower the community to self mobilise...

                 “Disaster recovery is
                 most effective when
                  conducted with the
                active participation of
                     the affected
                     community”

    Emergency Management Australia, Emergency Manual Series
       – Community Development in Recovery from Disaster
                                                              25
Community Recovery
           Empowering the community

• Used social media to galvanise and
  mobilise the “Mud Armies”
• Facebook site also enabled direct
  appeals and ‘active localism’
• Leveraged for “Clean up Australia”
• Building community resilience and
  social capital
                                       26
EBCC – grass roots example




Community Centre used Facebook to:
• Share official information
• Rally and mobilise volunteers
• Call for donations
• Enable ‘active localism’
• Cross promote other agency activities
                                          27
http://www.qldreconstruction.org.au/

                              28
Why do we need a Wiki?
Conferences – emergency 2.0



   10 March 2011
      Brisbane




                   4 April 2011
                    Brisbane
Australia                         6-7 April 2011
                                   Melbourne          10-12 April 2011
                                                         Canberra

Overseas
                                                                         13-15 April 2011
                                     24 March 2011                       Mt Macedon Vic
                                      Virginia, USA
Reports
Blogs




http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-
progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/
http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-
progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/                                   33
Why do we need a Wiki?
Emergency 2.0 Wiki Working Group
Members volunteering their professional skills and time to turn
the vision into a reality. From the government, community,
education and business sectors.




  Department of Community Safety
  Department of Communities
  Department of Local Government and Planning
  Queensland Health
Vision
To empower the community with the
knowledge to utilise web2.0 and
social media in emergency
communications.
•   Emergency agencies
•   Government agencies and schools
•   Community agencies and nonprofits
•   Business
•   Media and the Public
                                        36
Goal
To provide best practice guidelines
on how to utilise social media in all
phases of emergency management:
• Emergency preparation
• Emergency response
• Emergency recovery
A Wiki will enable the community:
• To access practical guidelines based on best
  practice
• To save ‘reinventing the wheel’
• To mitigate risk
• To keep up with rapidly changing technology
  and trends
What is a wiki?




      http://en.wikipedia.org/wiki/Wiki
                                          39
Who will use it?
• Emergency agencies
• Government agencies
• Community eg community centres,
  schools, non profits
• Business
• Media and the public


                                    40
What emergencies will it cover?
 Natural Disasters




                                            http://www.skynews.com.au/national/article.aspx?        Chris Ison, The Morning Bulletin
http://www.terranean.com.au/news.htm        id=562283&vId=


       Manmade                                                                                 Health
       emergencies                                                                             Emergencies




                                                                                               http://themostimportantnews.com/arch
       http://www.emergency.nsw.gov.au/co    http://www.photosfan.com/history/p                ives/
       ntent.php/645.html                    age2/
What information will it have?




                    Courtesy David Eade   42
Guidelines to include:
• Risk and Mitigation Checklist
•    Moderator’s checklist
•    Content management
•    Stakeholder management
•    Resourcing
•    Staff policies
•   Internal communication and channel integration
•   Business continuity
•   ICT requirements & security
•   Record management and archiving
                                                     43
Wiki Tips – Amplifying your message
 • Find the popular hashtag # and add to your
  message eg #flood
 • Follow emergency agencies eg @QPSmedia
 • Follow the media eg @abcradio
 • Ask everyone to retweet your message – in
   your message, “please RT”
 • Keep your message to 100 characters so
   people can add their message to the RT
 • Put the link on your website home page!
                                                44
Wiki Tips – other topics


• Amplifying the message of official agencies
• Live monitoring of social media
• Crowdsourcing
• Using real time online maps
How?
• Driven from QLD
   • Emergency 2.0 Wiki Working Group
• National Governance – to be representative of
  emergency, government, community & business
• Alliances (to include)
   • local – LGAQ, Volunteering QLD, EMPA, Rotary
             Australia, Chamber of Commerce
   • national – EMA, EMPA, Australian Red Cross, LGA,
                Gov2.0 groups, AGIMO, Rotary
   • international – NEMA, Crisis Commons, SMEM
                                                        46
Project Approach

• Establish a framework – technology, content,
    governance, stakeholder engagement, communications
•   Establishing online presence – Twitter, LinkedIn, Ozloop
•   Stakeholder Engagement & building networks
•   Soft launch for collaborative input by stakeholders
•   Consultation for public review
•   Go live – ready for Cyclone, Flood, Bushfire Season
•   Review – post implementation

                                                          47
Stakeholder engagement & online presence
Key Stakeholders following us on Twitter




                                           49
How can I help?

• Help write content, or edit it
• Peer review and comment on discussions
  around suggested content
• Help promote the Wiki to your networks
• Help us establish alliances
• Contribute to the forum, comment on the blog,
 tweet!
Contact Us
LinkedIn: Government2.0 in Queensland
Twitter: @emergency20wiki
          @gov2qld
Email:    emergency20wiki@gmail.com
          eileenculleton@gmail.com

                                        51

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Emergency 2.0 Wiki Project

  • 1. Turning the vision into reality... Social Media in Times of Crisis Symposium Monday 4 April 2011 Eileen Culleton, Voluntary Project Leader
  • 2. Cyclone Tracey struck Darwin Christmas Eve 1974 2 Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm
  • 3. Australia’s most devastating cyclone - on a human level • 71 people killed • Thousands injured • 40,000 left homeless • Destroyed the city Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 3
  • 4. For many hours – noone else knew 4 Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html
  • 5. Communications infrastructure was destroyed Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 5
  • 6. A long way from help 6
  • 7. Amateur radio operator sent the call Contacted Perth to let the world know Darwin needed help Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers- information/ham-radio-transreceiver-remains-popular/ 7
  • 8. First radio bulletin late Christmas Day Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 8
  • 9. For 5 days official communications was via amateur radio aboard MV Nyanda A Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 9
  • 10. The armed forces were deployed Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869 10
  • 11. But the city was was destroyed But the city destroyed Image taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y 11
  • 12. 30,000 evacuated in the largest airlift in Australia’s history Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 12
  • 13. Wacol Migrant Centre, Brisbane Image taken from: Ipswich Motorway Upgrade Fact Sheet at http://www.tmr.qld.gov.au 13
  • 14. My family at Wacol Migrant Centre. I’m the blonde child on the far right of the table. The Courier Mail Sat, Dec 28 1974, p2.
  • 15. So how does this story link to the vision of the wiki? 15
  • 16. Community + ICT + Networks = Communication Lifeline Image, Northern Territory Library http://hdl.handle.net/10070/49948 16
  • 17. Community + ICT + Networks = Social Media 17
  • 18. Imagine Image taken from: http://gov2em.net.au/futurescenario/ ....if web 2.0 and social media was integrated into mainstream emergency communications? 18
  • 19. Imagine... Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/
  • 20. Imagine... Image taken from: http://gov2em.net.au/futurescenario/ 20
  • 21. Imagine if it was two-way... Image taken from: http://gov2em.net.au/futurescenario/ 21
  • 22. Information is power... Image taken from: http://gov2em.net.au/futurescenario/ ...and information saves lives and property 22
  • 23. And information is critical to community recovery... “Key to disaster recovery is an informed community ...through provision of timely and accurate information” Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster 23
  • 24. Used Social Media to provide information lifeline to those impacted by Cyclone Yasi 24
  • 25. Key to recovery is providing mechanisms to empower the community to self mobilise... “Disaster recovery is most effective when conducted with the active participation of the affected community” Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster 25
  • 26. Community Recovery Empowering the community • Used social media to galvanise and mobilise the “Mud Armies” • Facebook site also enabled direct appeals and ‘active localism’ • Leveraged for “Clean up Australia” • Building community resilience and social capital 26
  • 27. EBCC – grass roots example Community Centre used Facebook to: • Share official information • Rally and mobilise volunteers • Call for donations • Enable ‘active localism’ • Cross promote other agency activities 27
  • 29. Why do we need a Wiki?
  • 30. Conferences – emergency 2.0 10 March 2011 Brisbane 4 April 2011 Brisbane Australia 6-7 April 2011 Melbourne 10-12 April 2011 Canberra Overseas 13-15 April 2011 24 March 2011 Mt Macedon Vic Virginia, USA
  • 34. Why do we need a Wiki?
  • 35. Emergency 2.0 Wiki Working Group Members volunteering their professional skills and time to turn the vision into a reality. From the government, community, education and business sectors. Department of Community Safety Department of Communities Department of Local Government and Planning Queensland Health
  • 36. Vision To empower the community with the knowledge to utilise web2.0 and social media in emergency communications. • Emergency agencies • Government agencies and schools • Community agencies and nonprofits • Business • Media and the Public 36
  • 37. Goal To provide best practice guidelines on how to utilise social media in all phases of emergency management: • Emergency preparation • Emergency response • Emergency recovery
  • 38. A Wiki will enable the community: • To access practical guidelines based on best practice • To save ‘reinventing the wheel’ • To mitigate risk • To keep up with rapidly changing technology and trends
  • 39. What is a wiki? http://en.wikipedia.org/wiki/Wiki 39
  • 40. Who will use it? • Emergency agencies • Government agencies • Community eg community centres, schools, non profits • Business • Media and the public 40
  • 41. What emergencies will it cover? Natural Disasters http://www.skynews.com.au/national/article.aspx? Chris Ison, The Morning Bulletin http://www.terranean.com.au/news.htm id=562283&vId= Manmade Health emergencies Emergencies http://themostimportantnews.com/arch http://www.emergency.nsw.gov.au/co http://www.photosfan.com/history/p ives/ ntent.php/645.html age2/
  • 42. What information will it have? Courtesy David Eade 42
  • 43. Guidelines to include: • Risk and Mitigation Checklist • Moderator’s checklist • Content management • Stakeholder management • Resourcing • Staff policies • Internal communication and channel integration • Business continuity • ICT requirements & security • Record management and archiving 43
  • 44. Wiki Tips – Amplifying your message • Find the popular hashtag # and add to your message eg #flood • Follow emergency agencies eg @QPSmedia • Follow the media eg @abcradio • Ask everyone to retweet your message – in your message, “please RT” • Keep your message to 100 characters so people can add their message to the RT • Put the link on your website home page! 44
  • 45. Wiki Tips – other topics • Amplifying the message of official agencies • Live monitoring of social media • Crowdsourcing • Using real time online maps
  • 46. How? • Driven from QLD • Emergency 2.0 Wiki Working Group • National Governance – to be representative of emergency, government, community & business • Alliances (to include) • local – LGAQ, Volunteering QLD, EMPA, Rotary Australia, Chamber of Commerce • national – EMA, EMPA, Australian Red Cross, LGA, Gov2.0 groups, AGIMO, Rotary • international – NEMA, Crisis Commons, SMEM 46
  • 47. Project Approach • Establish a framework – technology, content, governance, stakeholder engagement, communications • Establishing online presence – Twitter, LinkedIn, Ozloop • Stakeholder Engagement & building networks • Soft launch for collaborative input by stakeholders • Consultation for public review • Go live – ready for Cyclone, Flood, Bushfire Season • Review – post implementation 47
  • 48. Stakeholder engagement & online presence
  • 49. Key Stakeholders following us on Twitter 49
  • 50. How can I help? • Help write content, or edit it • Peer review and comment on discussions around suggested content • Help promote the Wiki to your networks • Help us establish alliances • Contribute to the forum, comment on the blog, tweet!
  • 51. Contact Us LinkedIn: Government2.0 in Queensland Twitter: @emergency20wiki @gov2qld Email: emergency20wiki@gmail.com eileenculleton@gmail.com 51