Emergency 2.0 Wiki Project
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Presented to Social Media in Times of Crisis Symposium 2011 Hosted by the Eidos Institute 4 April 2011, State Library of Queensland, Brisbane, Australia Speaker: Eileen Culleton, Founder and CEO Emergency 2.0 Wiki (Voluntary).
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Emergency 2.0 Wiki Project
- 1. Turning the vision into reality... Social Media in Times of Crisis Symposium Monday 4 April 2011 Eileen Culleton, Voluntary Project Leader
- 2. Cyclone Tracey struck Darwin Christmas Eve 1974 2 Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm
- 3. Australia’s most devastating cyclone - on a human level • 71 people killed • Thousands injured • 40,000 left homeless • Destroyed the city Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 3
- 4. For many hours – noone else knew 4 Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html
- 5. Communications infrastructure was destroyed Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 5
- 6. A long way from help 6
- 7. Amateur radio operator sent the call Contacted Perth to let the world know Darwin needed help Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers- information/ham-radio-transreceiver-remains-popular/ 7
- 8. First radio bulletin late Christmas Day Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 8
- 9. For 5 days official communications was via amateur radio aboard MV Nyanda A Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 9
- 10. The armed forces were deployed Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869 10
- 11. But the city was was destroyed But the city destroyed Image taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y 11
- 12. 30,000 evacuated in the largest airlift in Australia’s history Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 12
- 13. Wacol Migrant Centre, Brisbane Image taken from: Ipswich Motorway Upgrade Fact Sheet at http://www.tmr.qld.gov.au 13
- 14. My family at Wacol Migrant Centre. I’m the blonde child on the far right of the table. The Courier Mail Sat, Dec 28 1974, p2.
- 15. So how does this story link to the vision of the wiki? 15
- 16. Community + ICT + Networks = Communication Lifeline Image, Northern Territory Library http://hdl.handle.net/10070/49948 16
- 17. Community + ICT + Networks = Social Media 17
- 18. Imagine Image taken from: http://gov2em.net.au/futurescenario/ ....if web 2.0 and social media was integrated into mainstream emergency communications? 18
- 19. Imagine... Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/
- 20. Imagine... Image taken from: http://gov2em.net.au/futurescenario/ 20
- 21. Imagine if it was two-way... Image taken from: http://gov2em.net.au/futurescenario/ 21
- 22. Information is power... Image taken from: http://gov2em.net.au/futurescenario/ ...and information saves lives and property 22
- 23. And information is critical to community recovery... “Key to disaster recovery is an informed community ...through provision of timely and accurate information” Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster 23
- 24. Used Social Media to provide information lifeline to those impacted by Cyclone Yasi 24
- 25. Key to recovery is providing mechanisms to empower the community to self mobilise... “Disaster recovery is most effective when conducted with the active participation of the affected community” Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster 25
- 26. Community Recovery Empowering the community • Used social media to galvanise and mobilise the “Mud Armies” • Facebook site also enabled direct appeals and ‘active localism’ • Leveraged for “Clean up Australia” • Building community resilience and social capital 26
- 27. EBCC – grass roots example Community Centre used Facebook to: • Share official information • Rally and mobilise volunteers • Call for donations • Enable ‘active localism’ • Cross promote other agency activities 27
- 29. Why do we need a Wiki?
- 30. Conferences – emergency 2.0 10 March 2011 Brisbane 4 April 2011 Brisbane Australia 6-7 April 2011 Melbourne 10-12 April 2011 Canberra Overseas 13-15 April 2011 24 March 2011 Mt Macedon Vic Virginia, USA
- 31. Reports
- 34. Why do we need a Wiki?
- 35. Emergency 2.0 Wiki Working Group Members volunteering their professional skills and time to turn the vision into a reality. From the government, community, education and business sectors. Department of Community Safety Department of Communities Department of Local Government and Planning Queensland Health
- 36. Vision To empower the community with the knowledge to utilise web2.0 and social media in emergency communications. • Emergency agencies • Government agencies and schools • Community agencies and nonprofits • Business • Media and the Public 36
- 37. Goal To provide best practice guidelines on how to utilise social media in all phases of emergency management: • Emergency preparation • Emergency response • Emergency recovery
- 38. A Wiki will enable the community: • To access practical guidelines based on best practice • To save ‘reinventing the wheel’ • To mitigate risk • To keep up with rapidly changing technology and trends
- 39. What is a wiki? http://en.wikipedia.org/wiki/Wiki 39
- 40. Who will use it? • Emergency agencies • Government agencies • Community eg community centres, schools, non profits • Business • Media and the public 40
- 41. What emergencies will it cover? Natural Disasters http://www.skynews.com.au/national/article.aspx? Chris Ison, The Morning Bulletin http://www.terranean.com.au/news.htm id=562283&vId= Manmade Health emergencies Emergencies http://themostimportantnews.com/arch http://www.emergency.nsw.gov.au/co http://www.photosfan.com/history/p ives/ ntent.php/645.html age2/
- 42. What information will it have? Courtesy David Eade 42
- 43. Guidelines to include: • Risk and Mitigation Checklist • Moderator’s checklist • Content management • Stakeholder management • Resourcing • Staff policies • Internal communication and channel integration • Business continuity • ICT requirements & security • Record management and archiving 43
- 44. Wiki Tips – Amplifying your message • Find the popular hashtag # and add to your message eg #flood • Follow emergency agencies eg @QPSmedia • Follow the media eg @abcradio • Ask everyone to retweet your message – in your message, “please RT” • Keep your message to 100 characters so people can add their message to the RT • Put the link on your website home page! 44
- 45. Wiki Tips – other topics • Amplifying the message of official agencies • Live monitoring of social media • Crowdsourcing • Using real time online maps
- 46. How? • Driven from QLD • Emergency 2.0 Wiki Working Group • National Governance – to be representative of emergency, government, community & business • Alliances (to include) • local – LGAQ, Volunteering QLD, EMPA, Rotary Australia, Chamber of Commerce • national – EMA, EMPA, Australian Red Cross, LGA, Gov2.0 groups, AGIMO, Rotary • international – NEMA, Crisis Commons, SMEM 46
- 47. Project Approach • Establish a framework – technology, content, governance, stakeholder engagement, communications • Establishing online presence – Twitter, LinkedIn, Ozloop • Stakeholder Engagement & building networks • Soft launch for collaborative input by stakeholders • Consultation for public review • Go live – ready for Cyclone, Flood, Bushfire Season • Review – post implementation 47
- 48. Stakeholder engagement & online presence
- 49. Key Stakeholders following us on Twitter 49
- 50. How can I help? • Help write content, or edit it • Peer review and comment on discussions around suggested content • Help promote the Wiki to your networks • Help us establish alliances • Contribute to the forum, comment on the blog, tweet!
- 51. Contact Us LinkedIn: Government2.0 in Queensland Twitter: @emergency20wiki @gov2qld Email: emergency20wiki@gmail.com eileenculleton@gmail.com 51