Knowledge Endeavor Presentation at Pacific Endeavor 2012

1. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
Knowledge Endeavor - KE 2012
IHC & NGO Perspective – Communications Lessons Learned

2. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
IHC & NGO Perspective - Public Communications Lessons Learned
Reflections and lessons
learned, IHC/NGO
Civilian/Military Relations
in Humanitarian
Emergency
Pacific Endeavor Knowledge Management
August 15, 2012
Presented by Cat Graham
“Humanity Road volunteers played a key role in
communicating the initial outbreak and subsequent spread
of the 2010 cholera epidemic in Haiti. Their effort was
essential in informing government agencies and non-profit
organization about disease risk and available resource.” -
John Brownstein, Assistant Professor Harvard Medical
School, and founder of Healthmap
“The volunteers of Humanity Road are doing a superb job of
providing useful and actionable advice to disaster affected
communities, both before and after disasters strike." –
Gisli Olafsson, ICE-SAR Team Leader (NetHope)
Cat Graham, Vice President Humanity Road
Email: Cat@humanityroad.org
Activation: volunteers@humanityroad.org
Global 501c3 NGO public charity
Digital Disaster Response
Ten lessons learned and approaches to improve crisis response and recovery

3. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
IHC & NGO Perspective - Public Communications Lessons Learned
NEW ZEALAND EARTHQUAKE
Text sent to Philippines
“Mom, I’m buried”
During disaster, text messages can go through even though voice lines are down.
Some key search and rescue information emerges as text messages reach family in other locations
HAITI EARTHQUAKE
Canadian woman rescued
after texting Canada
ALABAMA TORNADO
“I’m Alive”
TURKEY EARTHQUAKE
Journalists Texting
from under the hotel

4. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
"One of our assumptions has been that when there's a big disaster, we lose all communications, we lose
all wireless," Fugate said in a follow-up interview. "Haiti was sort of a validation that that's no longer the
case. We can adjust much quicker if we can figure out how to have this two-way conversation and if we
can look at the public as a resource.
The public is putting out better situational awareness than many of our own agencies can.”
January 19, 2011
FEMA Director Craig Fugate
In advance: Identify a plan to collect information from the crowd, status of roads, bridges, and
solutions. Include texting as an option, pushing alerts, and pulling information
IHC & NGO Perspective - Public Communications Lessons Learned

5. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
Official Channels
(EMA, Red Cross)
Traditional Mainstream
Media
(CNN, Reuters)
New Media
(Twitter, Facebook)
Citizens in the impact zone
Relatives & Friends outside the
impact zone relaying info
Example – How Information Emerges in Social media
IHC & NGO Perspective - Public Communications Lessons Learned

6. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
Social Media
Tweet: ppl
alive under
rubble crying
for help
Mainstream
Media
Milot Hospital
need patients
Tues Jan 12
16:53
Wed Jan 13 Thu Jan 14 Fri Jan 15 Sat Jan 16 Sun Jan 17
Mon
Jan 18
Mission
4636
launched
ICE SAR
Team Lands 23 Hrs
DAY 0
Social Media
Text to Canada
saves woman
under rubble
26 SAR teams
rescued 154 ppl
72 Hour Window of Survival
IHC & NGO Perspective - Public Communications Lessons Learned
DAY 3 DAY 4 DAY 5 DAY 6DAY 1 DAY 2
Milot
Hospital
begins
receiving
patients
Case Study – Haiti First Days
ICE SAR
Arrives in
Leogane
Local
rescues
40,000 Month 1
Text Messages
Month 2
Month 3Social Media
Milot Hospital
sends emails

7. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
Public
Message
Volunteer
Crisis
Team
Local
EMA
@Corey419
Wisconsin
Street
The public, operating through social
media such as Twitter, Facebook,
YouTube become a source of information
valuable to local emergency responders.
Data is nearly real time
Map is Free
Map can be private or public
Requires staffing (volunteers)
Crisis Response Map
In advance: Become familiar with volunteer support teams that can help amplify your message & assist
crowd monitoring & inbound Info. Examples are Humanity Road, local VOST, & VTC communities.
IHC & NGO Perspective - Public Communications Lessons Learned
Case Study – Lifecycle of a map

8. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
USA August 2011
Hurricane Irene
Hurricane
USA – June 2012
Tweak the Tweet
Derecho
USA – June 2012
Tweak the Tweet
Waldo Canyon Wildfire
USA - June 2012
Tweak the Tweet
High Park Wildfire
USA Feb /March 2012
Tornado Outbreak
Tornado
Philippines Dec. 2012
Oneforiligan
Flood
Turkey Nov 9, 2011
VanDePrem
Earthquake
Australia Jan 2011
Queenslandfloods
Flooding
USA June 2011
MightyMo River Map
Flood
Libya March 2010
http://libyacrisismap.net
Humanitarian Crisis
USA Apr 27, 2011
www.recoveryalabama.com
Tornado
New Zealand Feb 21
2011
Christ Church Recovery
Earthquake
USA Feb 2011
snOMG Chicago
Blizzard
Brazil Jan 2011
Chuvas2011
Flood
Pakistan Sept. 2010
http://pakreport.org
Flooding
Chile Sept 2010
http://chile.ushahidi.com
Earthquake
Haiti January 2010
http://haiti.ushahidi.com
Earthquake
Absence of power does not mean, absence of communications or technology,
Be available in social media even if its just to direct traffic to official pages.
IHC & NGO Perspective - Public Communications Lessons Learned

9. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
Case Study
Chicago Snow Map
What : Blizzard
When: Feb 2011
Where: Chicago, IL USA
Map: http://chicagosnow.crowdmap.com/
•Stranded people
•Blocked roads
•Abandoned vehicles
•Shovel brigades Coordination between local CERT and volunteers outside impact zone
Neighbor helping neighbor approach to reduce demands on emergency services
In advance: Expect and encourage local and spontaneous neighbor helping neighbor coordination of
efforts, plan to plug in to the information
IHC & NGO Perspective - Public Communications Lessons Learned

10. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
Case Study
NZ Christ Church
Earthquake
What : Earthquake
When: Feb 2011
Where: Christ Church, New Zealand
Map: (retired)
•Infrastructure damage
•Evacuation Zones
•Medical Related
•Services Available
Sam Johnson Student Volunteer Army (SVA) Mobilized on Facebook
75,000 hours moved 360,000 tons of liquefaction
Large scale disaster has international implications, have a plan to review, enable, accept or reject
spontaneous solutions. Not everyone is in the game when the whistle blows
IHC & NGO Perspective - Public Communications Lessons Learned
NEW ZEALAND EARTHQUAKE
Text sent to Philippines
“Mom, I’m buried”

11. Knowledge Endeavor - KE 2012
IHC & NGO Perspective - Lessons Learned
Presented by: Cat Graham, Vice President Humanity Road
1. TEXT MESSAGES WORK - During disaster, text messages can go through even though voice lines are down.
2. CROWD INFORMATION -- Plan to plug in where data exists. Identify a plan to collect (or plan to deal with)
information from the crowd, status of roads, bridges, and solutions.
3. CROWD INFLUENCE - Include texting to the crowd as an option, pushing alerts.
4. INCLUDE TECHNOLOGY - Absence of power does not mean, absence of communications or technology. Watch
animation of Honda cars drawing map of roads
5. MONITOR INTERNATIONAL - Some key search and rescue information emerges as text messages reach family
6. BE PRESENT IN SOCIAL MEDIA - Be available in social media even if its just to direct traffic to official pages .
7. PLAN COLLABORATIONS - Become familiar with volunteer support teams that can help amplify your message,
process data, monitor the crowd
8. INNOVATION - Large scale disaster has international implications, have a plan to review, enable, accept
or reject spontaneous solutions. Not everyone is in the game when the whistle blows
9. EMPOWERMENT - Technology can encourage local and spontaneous neighbor helping neighbor
coordination of efforts
10. REDUCE RECOVERY - Crowdsourcing Is whole community approach - effective Crowd empowerment
(neighbor helping neighbor) reduces demands on resources, government and emergency
services and can speed up recovery
IHC & NGO Perspective - Public Communications Lessons Learned
QUESTIONS?
Cat@humanityroad.org