This Smart Region ambition of the regional council is declined into five operational pillars driving our action in terms of digital transformation of territories and organizations.

1. SMART REGION
Six challenges to ensure digital transformation
REALLY serves smart territories
1/ STOP WORKING
IN SILOS :
MUTUALIZE
2/ REENFORCE
PUBLIC-PRIVATE
INNOVATION
3/ SCALE UP FROM
SMART CITIESTO
SMART
TERRITORIES
4/ MERGE DIGITAL
AND ECOLOGICAL
TRANSITIONS
5/ PUT CITIZENSAND
USERSATTHECENTER
OF SERVICE DESIGN
6/The new
« OPEN » space

2. •Introducing six key
issues challenging the
concept of smart city

3. SMART REGION :THE STRATEGY IN A BRIEF
I/ DIGITAL
INFRASTRUCTURES
II/ DIGITAL DATA
III/ DIGITAL
MEDIATION,
EMPOWERMENT
IV/ OPEN INNOVATION
V/ DIGITAL
GOVERNANCE
This Smart Region ambition of the regional council is declined
into five operational pillars driving our action in terms of digital
transformation of territories and organizations :

4. SMART REGION
Six challenges to ensure digital transformation
REALLY serves smart territories
1/ STOP WORKING
IN SILOS :
MUTUALIZE
2/ REENFORCE
PUBLIC-PRIVATE
INNOVATION
3/ SCALE UP FROM
SMART CITIESTO
SMART
TERRITORIES
4/ MERGE DIGITAL
AND ECOLOGICAL
TRANSITIONS
5/ PUT CITIZENSAND
USERSATTHECENTER
OF SERVICE DESIGN
6/The new
« OPEN » space

5. SMART REGION
1/ STOPWORKING IN SILOS : MUTUALIZE

6. SMART REGION
1/ STOPWORKING IN SILOS : MUTUALIZE
Like for the deployments of utilities networks, in any domain (water, energy, fiber, transports..), one of the key for successful
deployment of smart territories is to move out of silo approaches ... In favor of "integrated", “mutualized” and "open" networks
and information systems (multi-thematic IOT networks, open standards, mutualisation of platforms and of public tenders...).
When it comes to digitalize a service or implement a new information system, temptation is big to do not challenge organization
or governance and stay in silo. In the domain of Smart cities, the story seems to be repeated regarding the complexity of IOT
networks, anarchically operated by pro-active public bodies, telecom operators, or organisations responsible for a public service
mission (utilities network…). Where else most powerful innovations, widely adopt, rarely comes from a single sector / or body
but most often from open standards and communities.
Global access to European satellite data is a good example of not reproducing silos offering widely open access to content.
Deployment of services, data and infrastructures at a ground level, in the domain of smart cities and territories should do the
same.
This obviously raises the question of the maturity of organizations regarding their relationship to digital infrastructures and data.
A key challenge? Working on large-scaled digital governance projects, including multi-organizations partnerships with public and
private bodies. If this is the longest way, and most complex one, in terms of governance, architecture and business models, it is
surely more resilient and durable. If the metropolitan scale seems consistent, larger scales including rural areas seems much
more rare and complex.

7. 2/ REENFORCE PUBLIC-PRIVATE INNOVATION

8. 2/ REENFORCE PUBLIC-PRIVATE INNOVATION
If public-private interaction is a necessity known by experts planning public action, it seems even
more necessary in the field of Smart Cities and digital transformations. Why ? 5 short examples.
1 / Cell phones to
plan routes
2 / Waze “Citizen
Connect “
partnership
3 / Designing a daily
carpool service
(what we call the last
kilometre service)
4/ AirBnb. This
company is now
collecting the tourist
tax. But…

9. 2/ REENFORCE PUBLIC-PRIVATE INNOVATION
On the other hand AirBnb, Uber, BlaBlaCar... Each platform that becomes dominant in a
market sector re-examines the way to think our digital territories. It legitimates the
question of who’s economically capturing the added value between majors and citizens.
Artifical Intelligence, blockchain, recognition / identification, security, smart grids, real time
services... Finally, can we design tomorrow digital services without driving large scaled
projects and programs with privates bodies ? No. it’s a necessity.
In all domain and all major technological disrupts, we need more public-privates
partnerships.
More interaction through the big concepts of open innovation between industrialists and
startups: public tenders of innovation, case-by-case and proofs of concepts approaches,
service design, user consultation, E-governance, and so one ...
The classic marketing approach does not work. Users have no idea of the potential offered
by technology as territories and companies fantasize needs.
Concretely, in the field of public-private collaboration, the Region is driving innovative
projects with Orange (smart electricity grids), CISCO (high school security), Facebook
(business formation), Qwant (exposing territorial data in the search engine)…

10. 3/ SCALE UP FROM SMART CITIESTO SMARTTERRITORIES

11. 3/ SCALE UP FROM SMART CITIESTO SMARTTERRITORIES
Opportunities of the smart city must be transposed to rural territories addressing the
same pillars and prerequisites: network infrastructures, data, experimental projects users
centric, innovation in public tenders, digital training, public and private innovation.
The major constraint to transpose the concept is that urban areas such as metropolises
are economically profitable areas, facilitating the deployment of IOT networks and Smart
City services. It is less clear today for rural areasThe role of public bodies, acting as
"regulator", by financing white areas with digital infrastructures warranties a form of
"digital equity of treatment" of all territories is very important.
The digital transition must be considered as an opportunity to reduce the digital divide
between rurality and urban areas.
Spatial data, covering de facto 100% of territories, is a driving force in the development of
smart territories. It addresses issues of smart rurality with obvious applications. Spatial
digital services finally also act as a regulator/accelerator regarding this “equity of
treatment” of territories.

12. 4/ MERGE DIGITAL AND ECOLOGICALTRANSITIONS
The fourth challenge we wanted to introduce might be the most important.
A key challenge for driving successful smart cities and territories approaches
is surely to merge intelligently digital and ecological transitions.What the
FrenchThinkThank FING calls “Transition au carré” or "SquaredTransition".
Definitions of Smart City frequently refer to some pillars of sustainable
development such as:
- Respect of future generations (Societal and digital ecological footprint).
- Citizen participation and e-democracy.
- Resilience of territories.
Adapting smart city concept to smart territory should of course adopt those
sustainable development pillars.

13. 5/ PUT CITIZENSAND USERSATTHE CENTEROF SERVICE DESIGN

14. 5/ PUT CITIZENSAND USERSATTHE CENTEROF SERVICE DESIGN
The digital transformation, the data, the role of the Gafa make
controversy the appropriation of digital tools. Recent scandals over the
use of personal data are rightly worrying. In addition, there is a great
loss of energy in innovative companies struggling to find their markets
and often offer services that are poorly adapted to the needs, too far
from the field.
In parallel with the questions of mutualization and governance, we feel
it necessary to promote the development of services that are really co-
built with end users using for example: service design methods, R & D
contracts, use cases and proof of concept approaches.

15. 6/THE NEW OPEN SPACE !

16. White “zones” coverage at a competitive price, open spatial data, latest-
generation private satellites, Galileo accuracy superior to GPS, Europe remains a
leader in space, with an acceleration of technological breakthroughs. Galileo and
Copernicus, are now more and more know by digital and data experts. “Boosters”
are enabling to show the potential of space data and services, accelerating use
cases and reinforcing expertise.
Provence-Alpes-Côte d’Azur, with Airbus Helicopter, Thales Alenia Space, Safe
Cluster, Booster Program is playing a major role. Sentinel 1 and 3 satellite are
developed in Cannes, an important module of the new spatial station Gateway
will be built by Comex and Airbus. So we are proud of our regional “pepites”.
But the next revolution in this field is surely what you call the “Open” Space or
the “New” Space, meaning all those new services in orbit or at ground level that
we are not even thinking of today. A huge step has been done when Copernicus
spatial data has been opened. Are we entering a new Era of “Space as a Service” ?
6/THE NEW OPEN SPACE !

17. Conclusion
IN CONCLUSION
We must redefine the Smart City: serving equitably rural and urban territories in terms of
infrastructures and digital services, stop silo approaches, strengthen innovations, including public-
private partnerships, integrate pillars of the sustainable development, and finally merge digital and
ecological transitions.
We must not sterilize private innovation nor the soft madness of the deployment of digital services,
but align those with a concerted public policy and sustainable territorial development.
Finally smart territory is mainly a question of opening networks, open hardware, open data, open
services, open knowledge, open innovatoin and… Open space ! …Technological barriers are falling
down. We need to accelerate the deployment of user centric approaches and concrete use cases. A
transition joining the concept of what you call “open space” of “space 2.0”. Accessibility of spatial
digital data and services of European Space programs is surely a key to address those issues.

18. THANKYOU !
Thomas Bekkers
Open and Smart Data Project Officer
@mediatrotters
Service Smart Région
Direction Générale Economie Emploi
Formation Innovation et International
Région Provence-Alpes-Côte d’Azur
13 Boulevard de Dunkerque 13002 Marseille
http://www.datasud.fr
http://www.maregionsud.fr
http://opendata.maregionsud.fr