Thinkers50 India is a joint initiative of Institute for Competitiveness, India and Thinkers50. Institute for Competitiveness, India is an international initiative centred in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy. Institute for Competitiveness, India conducts and supports indigenous research, offers academic and executive courses, and provides advisory services to the Corporate and the Governments. The institute studies competition and its implications for company strategy; the competitiveness of nations, regions & cities and thus generates guidelines for businesses and those in governance; and suggests and provides solutions for socio-economic problems. Created in 2001 by Stuart Crainer and Des Dearlove, the Thinkers50 was the first-ever global ranking of management thinkers. In the intervening decade, the scope of Thinkers50 has broadened to include a range of activities that support its mission of identifying, ranking and sharing the best management thinking in the world. Today, Thinkers50 is widely recognized as the world’s definitive ranking of the top 50 business thinkers, and the T50 Distinguished Achievement Awards are widely regarded as the “Oscars of management thinking.”

1. Moving the Economy: Opportunities for India in the Emerging
Global New Mobility Industry
Susan Zielinski, managing Director, SMART
University of Michigan.
August 30, 2013. Thinkers 50 Delhi, India

2. What is
Disruptive
About
How we Get Around
(Or Don’t)?

3. True: Big Challenges

4. But
Also
Big
Innovation

6. Transportation Is
At A
Tipping Point

7. … as Friedman might say …
TRANSPORTATION IS FLAT
OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED, USER FOCUSED, SOCIALLY EQUITABLE,
AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION
TRANSLATION: More Choices; More Connected, Focus on User (New Mobility)
EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY IT
The current value of New Mobility markets can be measured in the billions of dollars.”Building a New Mobility Industry
Cluster in the the Toronto Region” (MTE & ICF)
BOTH BIG BUSINESS AND ENTREPRENEURIAL TRANSFORMATION

8. What Might It Look Like?

9. CONNECTIVITY/OPTIMIZATIO
N
• spatial *
CONNECTIVITY / OPTIMIZATION
(all Innovation Opportunities)
• spatial / physical
• service (use vs. own, collaborative consumption)
• People, Goods, Less
• technological (wayfinding; fare payment; traffic management; security)
• economic (open source; new business models, jobs)
• institutional & policy
(public private innovation)
• cultural / psychological (moving minds)

11. Moving People
Moving Goods
Moving Less

12. NEW MOBILITY
INDUSTRY
REAL ESTATE
CONSTRUCTION,
PLANNING &
OPERATIONS
GOODS MOVEMENT
& SUPPLY CHAIN
MANAGEMENT
TELECOMMUNICATIONS
& WIRELESS
E- BUSINESS
& NEW MEDIA
CLEAN ENERGY
TRANSPORTATION
EQUIPMENT
INFORMATION
TECHNOLOGY
TOURISM
& RETAIL
FINANCIAL SERVICES,
BAN KING &
INVESTMENT
TRANSPORTATION
OPERATIONS
& SERVICES
GEOMATICS
INTELLIGENT
TRANSPORTATION
SYSTEMS

13. Economic Impact / Opportunity
 Save Money (optimization)
 Regional competitiveness – productivity,
attractiveness
 Multi-billion $ global export market / industry
cluster: IT, real estate, automotive, logistics, tourism,
energy, utilities, service industry, finance, insurance,
planning & architecture, etc.
 New jobs creation – high tech, service, design,
systems & mobility, management…

14. Public- Private Innovation
Big Business:
transforming supply to meet emerging global
market needs & opportunities
Ford Motor
Ashok
Leyland
Cisco
Systems
Michelin
IBM
Intel
 Google
Infosys
Mapunity
Microsoft
Qualcom
Siemens
Velankani
Veolia
 etc …

15. Public- Private Innovation
The Exploding Entrepreneurial Space:
Disrupting supply to
meet emerging
global market needs
& opportunities.
Meeting customized
local needs.
Replicating and
scaling globally.
Catalyzing
investment, building
capacity.

16. What
About
India?
What
are
We
Learning ?
What’s
Possible?

17. Global Context - RESEARCH
2002: Toronto – Moving The Economy / ICF first industry cluster study -
trends that are transforming transportation, the resulting global
demand for New Mobility enterprise, and proactive steps for to
capitalize on global market opportunities
2012: Catalyzing the New Mobility in Cities. SMART (U of M) for the
Rockefeller Foundation. Global Market update, scaling.
• New Mobility is a multi-billion $ industry cluster
• Game changers: Information technology, collaborative consumption /
social networks, big data, new services, mobility management
• “Whole System” / portfolio vs. silver bullet – PUBLIC PRIVATE
INNOVATION
• Very recently burgeoning entrepreneurial space
• Recently growing industry cluster formations
• Challenges: knowledge, data, fragmentation, skills gaps, business models, policy
gaps
• Needs & opportunities: open platforms, infrastructure, networks, new business

18. India?
2013: Kapoor & Sharma, Institute for
Competitiveness, India
• The future of the cluster is exciting for India!
• Major innovation & global export opportunity
• Combined with opportunity to meet local need
(metropolitanization/urbanization, high productivity losses)
• Technology is driving change
• Leapfrog opportunity esp. for mobile tech & new service
orientation
• Opportunity is across base, middle & top of pyramid
• Opportunities are ripe for manufacturing to transform
• Policy, infrastructure, skills, networks. platforms are needed

19. India has been at the forefront of technology development …
& has been able to keep down the costs & deliver superior
performance to customers. At present urban mobility is
severely hampered in India due to improper planning &
development. Investments in transportation technology will
hold the key for a new urban transportation cluster.
Sustainable technology for transportation could show the way
for other countries. If India focuses only on fossil fuel
technologies the movement away from these would have
significant barriers, which will be difficult to break…
The agglomeration factors for a cluster arises primarily from
knowledge spillovers and lead to enhanced productivity and
faster innovation cycles, which help the region grow and
prosper. The primary focus is to enhance design and
innovation capacity to achieve international competitiveness.
Amit Kapoor & Sankalp Sharma, Institute for

20. um-smart.org/blog
www.mobiprize.com

21. PARTNERS & SPONSORS:
Ford Motor (redefining)
Barr Foundation
Mott Foundation
FIA Foundation
Alcoa Foundation
Rockefeller Foundation
TARDEC
US Environmental Protection Agency
National Science Foundation
Cisco Systems
IBM
Federal Highway Administration
Center for South Asian Studies
U.S. Department of Education
U.S. Department of Transportation
Transportation Research Board
CEO’s for Cities
City Connect Chennai
Confederation of Indian Industry
Etc…

22. Ecocabs –dial a rickshaw
To organise and improve scientifically, the existing rickshaw operation
using modern management tools and real time technologies

23. Ideophone
Exchange for travel-related data, inventory, and services, enabling
synthesis of journey-aware amenities that help people travel cheaper,
faster, safer, and together.

24. G-Auto
G-Auto project organises auto rickshaw drivers under a social umbrella

25. Smv wheels pvt. ltd.
Bringing Dignity and Ownership to Cycle Rickshaw Drivers

26. Evomo
Evomo is a designer and manufacturer of the low cost rural utility vehicle
that aims at replacing illegal and dangerous transportation contraptions
like Jugaads.

27. Transparent Chennai
Transparent Chennai provides maps, data, and research about neglected
issues in the city, and helps residents to create data that can support
their own advocacy.

28. University (of Michigan)
Roles & Goals:
Collaboration /
Tech Transfer:
Beijing; Cape Town; Chennai;
Cochin; Detroit Region; Fairfax;
Los Angeles; Manila;
Mexico City; Mystic; Pasadena
Portland; Seattle; Shanghai;
Washington DC;
Lisbon / Coimbra / Porto etc …
Capacity Building: Four- step approach to
implementation of sustainable transport
Systems…
Research
To accelerate implementation
Education
To accelerate implementation
Themes:
Connecting the Dots,
Moving Money
Moving Minds
Um-smart.org/blog
SMART: THE ONLY CROSS UNIVERSITY EFFORT at U of M
FOCUSED ON SUSTAINABLE TRANSPORTATION: UMTRI;
TCAUP; Graham; CSCS; MMPEI; Ross / Erb; ISR; SNRE; Policy;
Engineering; BEC; Public Health; Real Estate; CSAS; etc