The activity of sending out a commercial message via an email to a specific group of people is defined as
Email Marketing . In layman terms, any commercial email sent to customers (current/potential) can be
categorized as email marketing.
Relevant audience can be tempted to sign up for emails using some of the common methods as below:
Free white papers on relevant topics pertaining to the users’ interest
An email series comprising all the requisite content
Free downloads from blog and articles sites
Product updates – existing & new products
In other words, Email marketing can also be defined as a highly effective digital marketing strategy that
involves sending marketing emails to prospects and customers.
1. 2022 [AUN-All You Need] Marketing Calendar for
Sunday Monday Tuesday Wednesday
2 3 4 5
Upload product
images on social
media platforms
Upload product
images on social
media platforms
Upload product images
on social media
platforms
Unveil and
advertise
physical shops
of AUN
Electronics on
Youtube
9 10 11 12
Run the ad
Campaigns for 15
days and keep a
regular tracking on it
and post stories
regarding Sale and
limited time offer.
Run the ad
Campaigns for 15
days and keep a
regular tracking on it
and post stories
regarding Sale and
limited time offer.
Run the ad Campaigns
for 15 days and keep a
regular tracking on it
and post stories
regarding Sale and
limited time offer.
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
and post
stories
regarding Sale
and limited
time offer.
16 17 18 19
Run the ad
Campaigns for 15
days and keep a
regular tracking on it
and Go live/upload
reels of products for
promotion
Run the ad
Campaigns for 15
days and keep a
regular tracking on it
and Go live/upload
reels of products for
promotion
Run the ad Campaigns
for 15 days and keep a
regular tracking on it
and Go live/upload reels
of products for
promotion
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
and Go
live/upload
reels of
JANUARY 2022
2. Run
Run the ad Campaigns for 15 days and keep a
Run the ad Campaig
23 24 25 26
Run the ad
Campaigns for 15
days and keep a
regular tracking on it
and Feed and post
stories of new
products and include
consumer
engagement and
informative posts.
Get anlytics of Ad
campaign by getting
detailed study on
consumer
engagement and
behaviours as well s
conversions
Get analytics of Ad
campaign:Get details
regarding Highest
consumer engagements
and conversions in
which location
Get anlytics of
Ad
campaign:Find
the cost
benefit ratio
and find other
matrices
30 31
Evaluate results,if
results are low find
causes of it and eplan
strategy to rectify it
Evaluate results,if
results are low find
causes of it and eplan
strategy to rectify it
1.First Bsuiness website/Landing page and its c
Notable Date
Notes:
5.Creation of ad campaign will select age
2.It must target audience range as per th
3.It must add tags to reach target audienc
4.The business posts,Profile,Stories and f
Details
3. dar for Social Media Marketing
Thursday Friday Saturday
1
Create businesss profiles on Instagram ,Facebook qnd Youtube
Event
1st Jan-6th Jan
8th Jan-23rd Jan
8th Jan-23rd jan
8th jan-31Jan
6 7 8 24th Jan-26th jan
Unveil and
advertise
physical shops
of AUN
Electronics on
Youtube
Deadline for
Task 1
Set up Ad
Campaign on
both
instagram and
facebook
27 th Jan-29Th jan
31st jan-31st Jan
13 14 15
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
20 21 22
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
and Go
live/upload
reels of
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
and Go
live/upload
reels of
Run the ad
Campaigns for
15 days and
keep a regular
tracking on it
and Go
live/upload
reels of
4. Run the ad Campaigns for 15 days and keep a regular tracking on it and Go live/upload reels of produc
Run the ad Campaigns for 15 days and keep a regular tracking on it and Go live/upload
Run the ad Campaigns for 15 days and keep a regular tracking on it an
27 28 29
Examine and
analyse the
reports
created and
find final resuts
Examine and
analyse the
reports
created and
find final resuts
Examine and
analyse the
reports
created and
find final resuts
age and its content must be Analysed and audited,so that errors can be rectified before reaching consumers.
Event
As per the strategy decided last month
select age group to be targetted between 18-45
e as per the budget and reach needed.
get audience.
ories and feed must be professional in nature and
ils
5. Task
Create Social media Profiles and upload posts of products and promote
Run an Feed Ad Campaign on instagram for 15 days of half budget
Run a Feed Ad Campaign on facebook for 15 days for half budget
Post blogs,new products and consumer engagement stories and posts using profiles.duct launches,Go
Check anlytics of selected Ad campaign and its results
Get details regarding conversions,users and other matrices.Also find the Audience which where
engaged were from which location.
View reports of all consumer behaviour and ad campaign results.Find out the causes if there was less traffic
Deadlines
THIS MONTH
6. ing on it and Go live/upload reels of products for promotion
Task
As per the strategy decided in last month
NEXT MONTH