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Social Media Strategy Consultant
- 2. WHO AM I? Social media specialist with over seven years of experience in management and strategy. Prior to becoming a consultant, I headed up social media in one of largest payment processing companies in Germany for four years. Social media strategy should always be easy to understand, provide a clear action plan and deliver great results through positive communication to the outside world. SIMPLE ACTIONABLE POSITIVE WHAT DO I DO? Helping B2B and B2C businesses in the financial industry to strengthen the connection with their audience, optimise ads spending and improve brand communication on social media by developing simple, actionable and positive strategies. SOCIAL MEDIA STRATEGIC CONSULTANT B2B FINANCIAL SERVICES CUSTOMER-FACING FINTECHS NEOBANKS AND CLASSICAL BANKS
- 3. Polina is excellent in social media strategy and very agile and fast in its implementation. She works goal- oriented and cooperates across all levels to achieve the best results for the company. Polina is one of the most talented people I have had the pleasure to work with. She brings a perfect mix of strategic direction, creativity, organisational skills, professionalism and proactivity to her work. I had the pleasure of working directly with her on a number of different projects and in different capacities, and she has proven to be an extremely detail-orientated and focused colleague to partner with. Having amazing and innovative ideas is one thing, but really finding the power to realize those in an environment with lots of constraints is an accomplishment. Whenever you would come to her with an issue she would always find a solution. Vivien Mühlfellner, Social Media Manager Jana Tilz, VP Corporate Communications & Branding Heather Stewart, Team Lead Public Relations Jason Thompson, Lead Creative Director
- 4. What: review and analyse all social media activities of your company. Deliverables: report + workshop. Outcome: more effective social media marketing. #1 SOCIAL MEDIA AUDIT SERVICES OVERVIEW #2 SOCIAL MEDIA CONTENT STRATEGY What: plan, produce and share content that is relevant to your audience and contributes into your business goals. Deliverables: strategy + workshop + implementation. Outcome: stronger audience engagement, lead generation or brand awareness. #3 PAID + ORGANIC SOCIAL MEDIA OPTIMISATION What: create, optimise and measure paid ads across all social media channels. Define the most effective organic communication strategy. Deliverables: analysis + strategy + optimisation. Outcome: stronger ads delivery, better ROI and visibility in front of the relevant audience. #4 SOCIAL MEDIA CUSTOMER CARE AND CRISIS MANAGEMENT CONSULTING What: improve communication on social media with customers and develop effective crisis response. Deliverables: strategy + workshop + implementation. Outcome: stronger connection with your community, knowledge on how to deal with crisis situations in social media. #5 EXTERNAL + INTERNAL INFLUENCER MARKETING STRATEGY What: use the power of internal and external influencers to make your brand stronger and more trustworthy. Deliverables: strategy + implementation + monitoring. Outcome: organic and paid exposure to most the relevant communities, brand awareness.
- 5. Audience and community activity review WHAT IS IT? A social media audit is a thorough review of all social media activities of the company, generated both by you and external stakeholders (i.e. customers, media, influencers). WHAT DO YOU GET? A clear overview of your social media efforts. Guidance of how to effectively improve your social game. Optimisation of your social media. CORE MILESTONES PROCESS OUTLINE Accounts quality check through social search and listening Content and channels performance analysis for the past 3 months Benchmark against top 3 competitors Paid ads review and analysis for the past 3 months Comprehensive report based on the audit SOCIAL MEDIA AUDIT 01 02 04 05 03 06 Kick-off meeting Optimisation phase Accounts and content review Paid ads review Community review Preliminary report and feedback Benchmarking Audit presentation
- 6. WHAT IS IT? Social media content strategy helps you to plan, produce and share content that is relevant for your audience and contributes directly into your business goals. SOCIAL MEDIA CONTENT STRATEGY WHAT DO YOU GET? Better visibility for your target audience on social media Stronger engagement. Content ideas to feed every level of your sales funnel. Strategy and implementation for each social media channel. CORE MILESTONES Kick-off workshop to define your goals, personas, USPs and resources Strategy presentation with two approval rounds 01 04 05 Creation of a value matrix, connecting content to the sales funnel Strategy and editorial plan implementation for 3 months03 06 Benchmark, existing content audit, audience and monitoring report for the past 3 months 02 Development and definition of new content ideas and content formats PROCESS OUTLINE Kick-off workshop Implementation Phase Monitoring report Content matrix Presentation of the first results Developing new content and editorial plan Strategy presentation and feedback Content audit Developing the implementation plan (charged separately on an hourly basis)
- 7. Monthly reports delivery for the period of 3 months Testing and optimisation of social media ads WHAT IS IT? Allocate your budget across all your social media content in the most effective way. Run ads with the best ROI and measure performance in alignment with your business goals. PAID + ORGANIC SOCIAL MEDIA OPTIMISATION WHAT DO YOU GET? Stronger ads performance and better ROI. Access to the most relevant target audience for your business. Knowledge of how to allocate your social media budget in the future. CORE MILESTONES Kick-off workshop to define goals, audience, attribution model and resources 01 04 05 Paid + organic social media strategy per channel03 Content and social ads performance report for the past 3 months 02 PROCESS OUTLINE Kick-off workshop Final Presentation Content analysis Strategy preparation Presentation of the first results Start testing and optimisation Paid ads analysis Weekly sync Monthly reports (charged separately on an hourly basis)
- 8. WHAT IS IT? A full consulting package that will improve your customer communication on social media and help you to effectively manage crisis situations. SOCIAL MEDIA CUSTOMER CARE AND CRISIS MANAGEMENT WHAT DO YOU GET? Stronger connection with your social media community. New ways to address your customers' needs and convert dissatisfaction into loyalty. Reduction or complete prevention of damage to your brand in times of crisis. CORE MILESTONES Kick-off workshop to define goals, core business needs, customer care setup and social media resources Customer care guidelines in alignment with key stakeholders01 04 05 Setup of a new monitoring infrastructure 03 06 Social media monitoring analysis for the past 6 months and presentation of the results 02 Crisis management plan in alignment with key stakeholders Implementation and monitoring for 1 month06 PROCESS OUTLINE Kick-off workshop Monitoring analysis Setting new monitoring Presentation of the first results Customer care guidelines Crisis management guidelines Presentation and implementation Presentation and implementation Monitoring phase (charged separately on an hourly basis)
- 9. WHAT IS IT? Win the trust of your customers and community by activating both social media influencers and company employees. EXTERNAL + INTERNAL INFLUENCER MARKETING STRATEGY WHAT DO YOU GET? Brand exposure to relevant communities in the most seamless way. Loyal followers on social media channels. More brand trust. CORE MILESTONES Kick-off workshop to define main target audience, marketing and business goals External influencer marketing strategy01 04 05 Identification of the most powerful external and internal influencers03 06 Analysis of your existing social media community 02 Internal ambassador program aligned with HR/Sales/C-Suite Influencer marketing campaign management for 3 months06 PROCESS OUTLINE Kick-off workshop Community analysis Influencer identification External influcencer strategy Strategy Presentation Implementation phase Internal ambassador programme Strategy Presentation (charged separately on an hourly basis)